# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Attentive Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Attentive excels in **ease of use** , with users praising its intuitive dashboard and smooth onboarding process. Many find it enjoyable to work with, which enhances their overall experience in reaching new customer segments.
- **Users say** that Agentforce Marketing (formerly Salesforce Marketing Cloud) offers robust **campaign capabilities** , allowing for effective tracking of marketing KPIs. However, some users mention that it can be complex to navigate, which may hinder new users from fully leveraging its features.
- **Reviewers mention** that Attentive&#39;s **personalization features** make it easy to create targeted messaging at scale. Users appreciate the clear segmentation tools that help them connect with customers more effectively, a feature that stands out in their feedback.
- **According to verified reviews** , Agentforce Marketing is recognized for its strong **data extraction capabilities** , enabling users to analyze their marketing efforts thoroughly. However, some users feel that the setup process could be more streamlined to enhance user experience.
- **G2 reviewers highlight** that Attentive&#39;s **automation and real-time messaging** features are particularly useful for maintaining customer engagement. Users find these tools essential for managing discount codes and resolving SMS-related issues efficiently.
- **Users report** that while Agentforce Marketing has a solid reputation as a reliable product, it sometimes struggles with **configuration challenges** that can affect user satisfaction. In contrast, Attentive&#39;s user-friendly interface and support have garnered higher satisfaction ratings, making it a preferred choice for many small businesses.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 4,463 | 1,382 | 
| **Largest Market Segment** | Mid-Market (48.1% of reviews) | Small-Business (59.5% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### Attentive

Pros:
- Ease of Use (429 reviews)
- Customer Support (348 reviews)

Cons:
- Expensive (106 reviews)
- Missing Features (100 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3292 reviews) | 8.8 (1103 reviews) | 
  | **Ease of Use** | 7.6 (3470 reviews) | 9.1 (1111 reviews) | 
  | **Ease of Setup** | 7.3 (1959 reviews) | 8.7 (829 reviews) | 
  | **Ease of Admin** | 7.8 (1714 reviews) | 9.0 (416 reviews) | 
  | **Quality of Support** | 7.7 (3106 reviews) | 9.2 (1091 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1680 reviews) | 9.2 (421 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3180 reviews) | 9.0 (1046 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### Attentive

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1298 |
| **Attentive** | 7.5/10 | 198 |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1177 reviews) | 7.5 (82 reviews) | 
| **Sending Outbound Emails** | 8.4 (1174 reviews) | 8.1 (73 reviews) | 
| **Manage Email Deliverability** | 8.1 (1152 reviews) | 7.5 (60 reviews) | 
| **Automated Email Responses** | 8.2 (1073 reviews) | 7.7 (61 reviews) | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1065 reviews) | 7.7 (67 reviews) | 
| **Dynamic Content** | 7.4 (893 reviews) | 7.6 (62 reviews) | 
| **A/B Testing** | 7.5 (843 reviews) | 8.4 (71 reviews) | 
| **Mobile Optimized** | 7.2 (918 reviews) | 8.1 (63 reviews) | 
| **Search Tracking and Optimization** | 7.3 (854 reviews) | 7.6 (55 reviews) | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1034 reviews) | 8.1 (55 reviews) | 
| **Data Quality Management** | 7.6 (995 reviews) | 7.7 (51 reviews) | 
| **Segmentation** | 8.0 (1047 reviews) | 7.8 (87 reviews) | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | 7.1 (46 reviews) | 
| **Lead Nurturing** | 8.1 (1027 reviews) | 7.3 (49 reviews) | 
| **Online Behavior Tracking** | 7.8 (966 reviews) | 7.5 (50 reviews) | 
| **Automated Alerts and Tasks** | 7.9 (923 reviews) | 7.3 (49 reviews) | 
| **CRM Lead Integration** | 8.3 (1040 reviews) | 7.3 (53 reviews) | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Program Management** | 7.6 (878 reviews) | 7.9 (64 reviews) | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | 7.3 (45 reviews) | 
| **Calendaring** | 7.1 (670 reviews) | 7.4 (49 reviews) | 
| **Budgeting** | 6.7 (201 reviews) | 7.0 (49 reviews) | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Social Listening** | 6.3 (376 reviews) | 6.6 (44 reviews) | 
| **Social Sharing** | 6.6 (566 reviews) | 6.7 (45 reviews) | 
| **Social Campaigns** | 6.9 (216 reviews) | 6.7 (45 reviews) | 
| **Social Media Engagement** | 7.0 (203 reviews) | 6.6 (43 reviews) | 
| **Social Media Advertising** | 6.9 (177 reviews) | 6.6 (44 reviews) | 

#### Reporting &amp; Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Basic Reporting** | 7.4 (1072 reviews) | 7.6 (87 reviews) | 
| **Web Analytics** | 6.9 (892 reviews) | 7.7 (46 reviews) | 
| **ROI Analytics** | 6.5 (771 reviews) | 7.9 (53 reviews) | 
| **Revenue Analytics** | 6.5 (717 reviews) | 7.8 (49 reviews) | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | 6.8 (44 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Customization ** | 7.0 (637 reviews) | 7.8 (71 reviews) | 
| **Workflow Capability** | 7.8 (198 reviews) | 8.1 (78 reviews) | 
| **User, Role, and Access Management** | 8.0 (680 reviews) | 8.5 (61 reviews) | 
| **Internationalization** | 7.4 (169 reviews) | 7.9 (57 reviews) | 
| **Sandbox / Test Environments** | 7.4 (130 reviews) | 7.3 (58 reviews) | 
| **Performance and Reliability** | 8.0 (671 reviews) | 9.0 (76 reviews) | 
| **Output Document Generation** | 7.8 (140 reviews) | 7.6 (55 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (11 reviews) | 6.9 (42 reviews) | 
| **Multi-step Planning** | 6.5 (9 reviews) | 6.9 (42 reviews) | 
| **Cross-system Integration** | 7.4 (11 reviews) | 7.1 (45 reviews) | 
| **Adaptive Learning** | 7.0 (10 reviews) | 7.0 (42 reviews) | 
| **Proactive Assistance** | 5.8 (8 reviews) | 7.3 (47 reviews) | 
| **Decision Making** | 7.4 (9 reviews) | 7.1 (44 reviews) | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Data Import &amp; Export Tools** | 8.0 (668 reviews) | 7.7 (69 reviews) | 
| **Integration APIs** | 7.7 (537 reviews) | 7.8 (71 reviews) | 
| **Breadth of Partner Applications** | 7.4 (499 reviews) | 7.5 (72 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 31 |
| **Attentive** | N/A | N/A |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | Not enough data | 
| **Scheduling** | 9.2 (28 reviews) | Not enough data | 
| **Retarget** | 9.1 (29 reviews) | Not enough data | 
| **Segmentation** | 9.2 (28 reviews) | Not enough data | 
| **Triggered Notifications** | 9.2 (30 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | Not enough data | 
| **Audience Insights** | 9.3 (27 reviews) | Not enough data | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | Not enough data | 
| **Personalization** | 9.5 (28 reviews) | Not enough data | 
| **Rich Notifications** | 9.4 (27 reviews) | Not enough data | 
| **Integrations** | 8.9 (28 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 9.0 (5 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 47 |
| **Attentive** | N/A | N/A |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **A/B Testing** | 9.0 (38 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (40 reviews) | Not enough data | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | 
| **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | Not enough data | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | Not enough data | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 33 |
| **Attentive** | 7.9/10 | 811 |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Bulk SMS** | 9.1 (30 reviews) | 9.2 (783 reviews) | 
| **Two-Way Text Messaging** | 8.8 (28 reviews) | 7.8 (721 reviews) | 
| **Text Scheduler** | 8.8 (27 reviews) | 9.2 (783 reviews) | 
| **Automatic Replies** | 8.6 (28 reviews) | 8.2 (740 reviews) | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | 9.0 (781 reviews) | 
| **MMS Marketing** | 8.6 (29 reviews) | 8.6 (757 reviews) | 
| **Personalization** | 9.1 (30 reviews) | 8.4 (754 reviews) | 
| **Transactional SMS** | 8.9 (29 reviews) | 8.3 (691 reviews) | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | 8.1 (771 reviews) | 
| **Automation** | 9.2 (28 reviews) | 8.6 (763 reviews) | 
| **White Label** | 8.4 (29 reviews) | 7.8 (617 reviews) | 
| **Text-to-Landline** | 7.8 (29 reviews) | 6.6 (535 reviews) | 
| **Short Codes** | 8.4 (26 reviews) | 8.0 (660 reviews) | 
| **API Integration** | 8.6 (29 reviews) | 8.2 (687 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (354 reviews) | 
| **Multi-step Planning** | Not enough data | 7.1 (352 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (354 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (351 reviews) | 
| **Proactive Assistance** | Not enough data | 7.0 (343 reviews) | 
| **Decision Making** | Not enough data | 7.1 (345 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 114 |
| **Attentive** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.4 (86 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (12 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 47 |
| **Attentive** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.5 (33 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.5 (41 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 52 |
| **Attentive** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (41 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 51 |
| **Attentive** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Drag and Drop** | 7.6 (46 reviews) | Not enough data | 
| **Templates** | 7.8 (47 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.8 (44 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.7/10 | 51 |
| **Attentive** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.8 (46 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.5 (48 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.0 (47 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.1 (45 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **Attentive** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.3/10 | 8 |
| **Attentive** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **WYSIWYG** | 8.7 (5 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.3 (5 reviews) | Not enough data | 
| **Little to No Coding** | 7.9 (7 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Reporting and Analytics** | 7.7 (5 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Performance Optimization &amp; Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence &amp; Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations &amp; Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Event &amp; Data Ingestion** | Not enough data | Not enough data | 
| **CRM &amp; CDP Integration** | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 51 |
| **Attentive** | 7.8/10 | 418 |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | 8.0 (342 reviews) | 
| **Campaign Analysis** | 9.1 (46 reviews) | 8.5 (391 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (39 reviews) | 7.7 (297 reviews) | 
| **Custom Dashboards** | 9.1 (37 reviews) | 7.7 (334 reviews) | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | 7.8 (318 reviews) | 
| **Push Notifications** | 9.0 (43 reviews) | 8.1 (310 reviews) | 
| **Bulk SMS** | 8.8 (44 reviews) | 8.8 (379 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | 8.2 (348 reviews) | 
| **Email Campaigns** | 9.4 (37 reviews) | 7.4 (281 reviews) | 
| **Audience Segmentation** | 9.1 (37 reviews) | 8.3 (376 reviews) | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | 8.5 (370 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | 8.7 (369 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 8.2 (342 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (43 reviews) | 8.0 (291 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | 6.8 (144 reviews) | 
| **Multi-step Planning** | 8.1 (6 reviews) | 6.7 (141 reviews) | 
| **Cross-system Integration** | 8.1 (6 reviews) | 6.8 (141 reviews) | 
| **Adaptive Learning** | 7.8 (6 reviews) | 6.8 (140 reviews) | 
| **Proactive Assistance** | 8.1 (6 reviews) | 6.9 (141 reviews) | 
| **Decision Making** | 8.3 (6 reviews) | 7.0 (141 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 131 |
| **Attentive** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (107 reviews) | Not enough data | 
| **Customer Insights** | 8.0 (100 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (116 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.4 (102 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (73 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **Attentive** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (12):** [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Attentive (1):** [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | Attentive | 
|---|---|---|
| **Small-Business** | 28.7% | 59.5% | 
| **Mid-Market** | 48.1% | 35.6% | 
| **Enterprise** | 23.2% | 4.9% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.5%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 10.3%
- **Financial Services:** 4.6%
- **Internet:** 3.5%
- **Retail:** 2.9%
- **Non-Profit Organization Management:** 2.7%
- **Hospital &amp; Health Care:** 2.6%
- **Education Management:** 2.3%
- **Insurance:** 1.7%
- **Other:** 43.1%

#### Attentive

- **Retail:** 22.8%
- **Apparel &amp; Fashion:** 16.7%
- **Consumer Goods:** 11.6%
- **Marketing and Advertising:** 8.3%
- **Health, Wellness and Fitness:** 7.7%
- **Food &amp; Beverages:** 4.7%
- **Cosmetics:** 4.0%
- **Luxury Goods &amp; Jewelry:** 2.6%
- **Sporting Goods:** 2.1%
- **Furniture:** 1.8%
- **Other:** 17.5%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1203 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14760 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to Attentive

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1682 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4063 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)
- [Vibes](https://www.g2.com/products/vibes/reviews) — 4.7/5 stars (54 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14691 reviews)
- [EZ Texting](https://www.g2.com/products/ez-texting/reviews) — 4.5/5 stars (744 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I&#39;m stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing &gt; Forms &gt; Forms &gt; Add Form)

Once complete, on the top right select the dropdown arrow next to &quot;View Report&quot;. Click &quot;View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### Attentive

- Title: [What is the best way to reduce subscribers opting out of text messages](https://www.g2.com/discussions/35921-what-is-the-best-way-to-reduce-subscribers-opting-out-of-text-messages) — 6 comments, 1 upvote
  > **Top comment:** "Only send 1-2 messages a week during a regular week. Make the messages worth their while. Promotions tend to do the best."
- Title: [Will there be full email options for Attentive soon?](https://www.g2.com/discussions/will-there-be-full-email-options-for-attentive-soon) — 3 comments, 1 upvote
  > **Top comment:** "I have tried both forex and binary options, got scammed real bad, over 62k in total. my savings gone!! they disappeared and stopped responding after knowing..."
- Title: [Conversion rate has slowed in Q1, any tips or advice?](https://www.g2.com/discussions/conversion-rate-has-slowed-in-q1-any-tips-or-advice) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ceata, there are a few strategies that can optimize CVR. It&#39;s best if your CSM gives recommendations more specific to your business, so we&#39;ll have them..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-attentive)

