Compare Attentive and MoEngage 
Featured Products
At a Glance
Market Segments
Small-Business (59.6% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Attentive
Star Rating
(1,276)4.5 out of 5
Market Segments
Small-Business (59.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveMoEngage
Star Rating
(524)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MoEngage excels in user segmentation capabilities, allowing businesses to target users based on real actions and custom attributes. Users appreciate how the platform helps convert user behavior into meaningful campaigns, providing clear visibility into drop-offs through funnels.
- Users say that Attentive shines in its SMS marketing features, with many highlighting the platform's ability to boost customer engagement and recover abandoned carts. The migration team is frequently praised for making the onboarding process smooth and efficient, which is a significant advantage for new users.
- Reviewers mention that while both platforms have similar star ratings, Attentive's higher G2 Score reflects its stronger market presence and user satisfaction, particularly in SMS marketing, where it outperforms MoEngage significantly.
- According to verified reviews, MoEngage is noted for its ease of use and helpful support, with users finding it straightforward to segment flows and manage data without heavy reliance on tech teams. This user-friendly approach is a key selling point for mid-market businesses.
- Users highlight that Attentive's AI Pro feature is a game-changer for time optimization, helping marketers manage their sends more effectively while supporting higher conversion rates. This feature is particularly appreciated by small businesses looking to maximize their marketing efforts.
- G2 reviewers indicate that while MoEngage offers robust features for email marketing, such as building and personalizing emails, Attentive's focus on SMS and customer engagement tools provides a more comprehensive solution for businesses prioritizing mobile marketing strategies.
Pricing
Entry-Level Pricing
Attentive
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Attentive
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
8.8
1,054
8.8
412
Ease of Use
9.1
1,063
9.0
443
Ease of Setup
8.8
789
8.8
238
Ease of Admin
8.9
415
8.8
151
Quality of Support
9.2
1,045
9.0
413
Has the product been a good partner in doing business?
9.2
420
9.2
151
Product Direction (% positive)
9.0
1,004
9.6
410
Features by Category
Email Marketing
7.2
70
8.8
157
|
Verified
7.9
66
8.9
154
|
Verified
7.5
60
8.7
158
|
Verified
7.7
59
8.7
130
|
Verified
Online Marketing
7.6
63
8.4
97
7.5
61
8.5
136
|
Verified
8.3
69
8.8
157
|
Verified
8.1
61
8.7
139
|
Verified
7.6
55
Feature Not Available
Lead Management
8.1
53
8.6
106
7.7
51
8.6
123
7.8
77
9.1
162
7.1
46
Feature Not Available
7.3
48
8.3
102
7.4
49
8.6
129
7.3
48
8.6
116
7.2
52
8.4
103
Campaign Management
7.9
61
8.5
129
7.3
45
Feature Not Available
7.4
48
8.4
115
6.9
48
Feature Not Available
Social
6.6
44
Feature Not Available
6.7
45
Feature Not Available
6.7
45
8.2
106
6.6
43
7.9
99
|
Verified
6.6
44
8.2
97
|
Verified
Reporting & Analytics
7.6
77
8.7
178
|
Verified
7.7
46
8.5
152
|
Verified
7.9
52
8.4
138
|
Verified
7.7
46
8.4
137
|
Verified
6.8
44
Feature Not Available
Platform
7.7
68
8.6
129
|
Verified
8.1
71
8.5
116
|
Verified
8.5
61
8.9
131
|
Verified
7.9
57
8.3
87
|
Verified
7.2
56
8.5
106
9.0
70
8.9
123
|
Verified
7.6
55
Feature Not Available
Agentic AI - Marketing Automation
6.7
40
Not enough data
6.9
42
Not enough data
7.0
44
Not enough data
7.0
42
Not enough data
7.2
46
Not enough data
7.0
42
Not enough data
Integration
7.7
67
8.7
142
|
Verified
7.8
67
8.6
129
|
Verified
7.5
65
8.0
98
|
Verified
Administration
Not enough data
9.0
39
Not enough data
9.0
38
Not enough data
8.4
40
Not enough data
9.4
38
Not enough data
8.2
38
Not enough data
9.1
39
Integrations
Not enough data
8.9
35
Not enough data
8.8
37
Not enough data
9.0
36
Not enough data
8.5
35
Platform
Not enough data
8.8
36
Not enough data
8.4
37
Not enough data
8.4
37
Not enough data
8.7
36
Not enough data
8.9
37
Not enough data
9.1
37
Not enough data
9.1
37
Not enough data
9.1
37
User Identification
Not enough data
8.9
86
Not enough data
9.2
100
Not enough data
8.9
75
Tracking & Reporting
Not enough data
9.0
95
Not enough data
8.9
98
Not enough data
8.8
98
Not enough data
9.0
99
Not enough data
8.6
95
Not enough data
8.9
96
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Visitor Behavior
Not enough data
9.2
52
Not enough data
9.1
57
|
Verified
Not enough data
8.8
42
Templates
Not enough data
9.1
41
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
9.1
53
|
Verified
Personalization
Not enough data
8.9
51
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
8.9
50
|
Verified
Not enough data
9.0
43
Not enough data
8.9
46
|
Verified
Not enough data
9.0
46
|
Verified
Not enough data
9.1
55
|
Verified
Not enough data
8.9
55
|
Verified
Multichannel
Not enough data
8.9
50
|
Verified
Not enough data
9.2
56
|
Verified
Not enough data
9.4
52
|
Verified
Administration
Not enough data
9.2
58
|
Verified
Not enough data
9.1
58
|
Verified
Not enough data
9.0
56
|
Verified
Not enough data
8.8
53
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
213
Not enough data
9.2
225
Not enough data
8.9
211
Not enough data
9.1
231
Not enough data
9.1
223
Analytics
Not enough data
8.7
222
Not enough data
8.7
220
Optimization
Not enough data
8.8
211
Not enough data
8.8
219
Not enough data
8.6
207
Not enough data
8.6
189
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
27
Not enough data
9.2
31
Targeting
Not enough data
9.1
29
Not enough data
8.8
28
Triggered Content
Not enough data
8.5
24
Not enough data
9.0
30
Not enough data
9.2
28
Personalized Content
Not enough data
8.6
26
Not enough data
8.7
21
Not enough data
8.7
21
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
9.2
776
8.9
29
7.8
719
Feature Not Available
9.2
777
8.9
30
8.2
742
Feature Not Available
9.0
779
8.2
28
8.6
753
6.9
26
8.4
755
9.0
27
8.3
688
8.9
27
SMS Platform
8.1
769
8.7
28
8.6
762
8.9
29
7.8
619
8.5
27
6.6
537
8.0
25
8.0
663
8.3
24
8.2
688
8.8
24
Agentic AI - SMS Marketing
6.9
355
Not enough data
7.1
353
Not enough data
7.1
355
Not enough data
7.0
352
Not enough data
7.0
344
Not enough data
7.1
346
Not enough data
Platform Basics
Not enough data
8.9
115
Not enough data
8.8
119
Not enough data
8.8
107
Not enough data
Feature Not Available
Not enough data
8.9
47
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
Not enough data
9.1
172
|
Verified
Not enough data
8.9
173
|
Verified
Platform Data
Not enough data
8.8
171
|
Verified
Not enough data
8.7
165
|
Verified
Not enough data
8.9
183
|
Verified
Not enough data
8.8
168
|
Verified
Platform Additional Functionality
Not enough data
8.9
175
|
Verified
Not enough data
8.7
168
|
Verified
Not enough data
8.7
163
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging Channels
Not enough data
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Administration
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Computing
Not enough data
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Experimental Design
Not enough data
8.5
83
Not enough data
8.5
81
Not enough data
8.5
97
Analytics
Not enough data
8.9
113
Not enough data
8.3
77
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Customization - Notification Infrastructure
Not enough data
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
8.7
114
8.5
393
|
Verified
8.9
137
|
Verified
7.7
299
8.2
121
7.7
335
8.7
125
Campaigns
7.8
320
8.3
93
|
Verified
8.1
312
9.3
141
|
Verified
8.8
379
|
Verified
8.6
83
|
Verified
8.2
350
7.7
65
7.4
282
8.9
122
8.3
377
9.2
144
Engagement
8.6
371
8.3
94
Platform
8.7
370
8.8
121
8.2
344
|
Verified
8.7
113
|
Verified
8.0
293
8.4
80
Agentic AI - Mobile Marketing
6.8
144
6.0
5
6.7
141
7.3
5
6.8
141
Not enough data
6.8
140
7.0
5
6.9
141
7.3
5
7.0
141
8.0
5
Marketing Operations
Not enough data
8.6
114
|
Verified
Not enough data
8.8
134
|
Verified
Not enough data
8.8
142
|
Verified
Not enough data
8.9
131
|
Verified
Not enough data
8.3
98
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
163
|
Verified
Not enough data
9.0
164
|
Verified
Not enough data
8.8
143
|
Verified
Not enough data
8.8
138
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
8.6
123
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.2
87
Not enough data
8.9
71
Not enough data
9.1
85
Not enough data
8.8
77
Not enough data
9.0
85
Categories
Categories
Shared Categories
Attentive and MoEngage are categorized as Mobile Marketing, SMS Marketing, and Marketing Automation
Unique Categories
Attentive is categorized as RCS Business Messaging
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Personalization, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, Proactive Notification, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.2%
Consumer Goods
11.8%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
8.0%
Other
32.2%
Financial Services
13.1%
Education Management
7.3%
Online Media
7.3%
Retail
5.7%
Information Technology and Services
5.3%
Other
61.2%
Alternatives
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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