Link copied to clipboard # Attention vs Gong Comparison - What are their main differences? Share [ Export ](/compare/attention/gong/export.csv) AttentionGong[+ Add Product](#) Pricing **Attention** **Contact Us** 5 Seats · Attention **Gong** No pricing available **Pricing Insights** from reviews Time to Implement **Attention** 1 month Based on 8 responses **Gong** 1 month Based on 105 responses Return on Investment **Attention** 9 months2 months sooner Based on 8 responses **Gong** 11 months Based on 80 responses Perceived Cost **Attention** $$$$$ **Gong** $$$$$ Average Discount **Attention** 7% **Gong** 14%7% more ## Attention vs. Gong Comparison Summary Generated using AI - **G2 reviewers report** that Gong excels in providing an all-in-one solution that integrates seamlessly across various tools, enhancing operational efficiency. Users appreciate how intuitive the platform is, allowing sales teams to boost productivity and focus more on customer interactions. - **Users say** that Attention offers valuable insights into sales conversations, making it a strong contender for those seeking actionable intelligence. Reviewers highlight its effectiveness in aligning sales reps with successful strategies, particularly praising its role in enhancing team culture during the sales certification process. - **According to verified reviews** , Gong stands out for its ease of use and setup, with many users noting a smooth onboarding experience. This contrasts with Attention, where some users have mentioned challenges in configuration, indicating that Gong may be more user-friendly for new adopters. - **Reviewers mention** that while both platforms provide quality support, Gong's insights into team performance are particularly beneficial for managers. Users have noted that Gong's analytics capabilities allow for better oversight and coaching opportunities, which can be crucial for driving sales success. - **G2 reviewers highlight** that Attention shines in its customization options, especially regarding integrations. Users appreciate the flexibility to tailor workflows to their specific needs, which can enhance the overall user experience, although some may find Gong's more standardized approach limiting. - **Users report** that Gong's advanced features, such as call recording and analysis, receive high praise for their effectiveness, while Attention's strengths lie in its conversational intelligence capabilities. This suggests that buyers should consider their primary needs—whether they prioritize comprehensive analytics or conversational insights—when choosing between the two. **Pros & Cons** from reviews **Attention** [ Automation (11) ](https://www.g2.com/products/attention/reviews?filters%5Bsentiment_snippet%5D=1457248&qs=pros-and-cons#reviews)[ Ease of Use (11) ](https://www.g2.com/products/attention/reviews?filters%5Bsentiment_snippet%5D=1457218&qs=pros-and-cons#reviews)[ Missing Features (3) ](https://www.g2.com/products/attention/reviews?filters%5Bsentiment_snippet%5D=1457286&qs=pros-and-cons#reviews)[ Learning Curve (2) ](https://www.g2.com/products/attention/reviews?filters%5Bsentiment_snippet%5D=2282768&qs=pros-and-cons#reviews) **Gong** [ Conversation Pattern Insights (200) ](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2521291&qs=pros-and-cons#reviews)[ Intuitive Daily Use (193) ](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2523033&qs=pros-and-cons#reviews)[ Difficult Search (61) ](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2523348&qs=pros-and-cons#reviews)[ Cluttered Navigation (58) ](https://www.g2.com/products/gong/reviews?filters%5Bsentiment_snippet%5D=2523258&qs=pros-and-cons#reviews) Integrations **Attention** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image") ActiveCampaign ](https://www.g2.com/products/activecampaign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aa509635af46972ec4d7e815bf9d2576/afforai-afforai.png "Product Avatar Image") Afforai ](https://www.g2.com/products/afforai-afforai/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_da24ab8969ae1c7989ab7867d0dd2142/aircall.png "Product Avatar Image") Aircall ](https://www.g2.com/products/aircall/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image") Airtable ](https://www.g2.com/products/airtable/reviews)[ View all ](https://www.g2.com/products/attention/integrations) **Gong** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e7e9b451060e1fb225ae9b9ef31e88d7/accord-accord.png "Product Avatar Image") Accord ](https://www.g2.com/products/accord-accord/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_57c2cd107222f4a43329f27d79660699/actively-ai.png "Product Avatar Image") Actively AI ](https://www.g2.com/products/actively-ai/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9f9a76a163f7efa1c88d423098062bd5/calendar.jpg "Product Avatar Image") Calendar ](https://www.g2.com/products/calendar/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b966557886a4f7bc7b165814b5528f59/chili-piper.png "Product Avatar Image") Chili Piper ](https://www.g2.com/products/chili-piper/reviews)[ View all ](https://www.g2.com/products/gong/integrations) Screenshots **Attention** ![Attention screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1694752/Product-Screenshot-for-G2---coaching-png.png) **Gong** ![Gong screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/101386/Beat-Call-Page-Timeline.png) **Ratings** from reviews Meets Requirements **Attention** 9.1 9.147 **Gong** 9.4 9.45,194 Ease of Use **Attention** 8.8 8.850 **Gong** 9.2 9.25,269 Ease of Setup **Attention** 8.6 8.637 **Gong** 9.1 9.11,451 Ease of Admin **Attention** 8.6 8.621 **Gong** 9.0 9.0784 Quality of Support **Attention** 9.2 9.245 **Gong** 9.2 9.23,715 Has the product been a good partner in doing business? **Attention** 9.4 9.421 **Gong** 9.3 9.3785 Product Direction (% positive) **Attention** 9.7 9.744 **Gong** 9.0 9.04,784 **Features** ratings from reviews Conversation Intelligence 8.1 33 8.4 3,030 AI Sales Assistant 8.3 29 8.1 417 Revenue AI Platforms Not enough data 8.2 130 Sales Analytics Not enough data 8.5 1,042 Sales Coaching Not enough data 8.8 2,899 Sales Engagement Not enough data 8.0 164 Revenue Operations & Intelligence (RO&I) Not enough data 8.2 502 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 58.4% Enterprise(\> 1000 emp.) 2.6% Small-Business(50 or fewer emp.) 39.0% Mid-Market(51-1000 emp.) 58.4% Enterprise(\> 1000 emp.) 2.6% Small-Business(50 or fewer emp.) 13.2% Mid-Market(51-1000 emp.) 69.0% Enterprise(\> 1000 emp.) 17.8% Small-Business(50 or fewer emp.) 13.2% Mid-Market(51-1000 emp.) 69.0% Enterprise(\> 1000 emp.) 17.8% **Reviewers' Industry** [![Attention](https://images.g2crowd.com/uploads/product/hd_favicon/9f0dec914cc504bb8519f81799c0e487/attention.svg "Attention")](https://www.g2.com/products/attention/reviews) Attention Computer Software 37.7% Information Technology and Services 11.3% Marketing and Advertising 9.4% Consulting 5.7% Information Services 5.7% Other 30.2% [![Gong](https://images.g2crowd.com/uploads/product/hd_favicon/e33783a7fe09d9543772bf2218f64325/gong.svg "Gong")](https://www.g2.com/products/gong/reviews) Gong Computer Software 37.4% Information Technology and Services 16.7% Marketing and Advertising 8.9% Internet 4.9% Financial Services 3.3% Other 28.7% Alternatives **Attention Alternatives** ![Fathom](https://images.g2crowd.com/uploads/product/hd_favicon/041fb40aaa8c9360ddee9abbf33aea96/fathom-video.svg "Fathom") [ Fathom ](/products/fathom-video/reviews) ![Avoma](https://images.g2crowd.com/uploads/product/hd_favicon/28a56d3509d59f96efa5ef31e3eb94b6/avoma.svg "Avoma") [ Avoma ](/products/avoma/reviews) ![Jiminny](https://images.g2crowd.com/uploads/product/hd_favicon/142696095ea6c4d8c73f30a50c0e74c6/jiminny.svg "Jiminny") [ Jiminny ](/products/jiminny/reviews) ![HubSpot Sales Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-sales-hub.svg "HubSpot Sales Hub") [ HubSpot Sales Hub ](/products/hubspot-sales-hub/reviews) **Gong Alternatives** ![Salesforce Sales Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-sales-formerly-salesforce-sales-cloud.svg "Salesforce Sales Cloud") [ Salesforce Sales Cloud ](/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) ![Salesloft](https://images.g2crowd.com/uploads/product/hd_favicon/133ac8908c1967e2913674b8ad18ab5f/salesloft.svg "Salesloft") [ Salesloft ](/products/salesloft/reviews) ![Outreach](https://images.g2crowd.com/uploads/product/hd_favicon/1521467568/outreach.png "Outreach") [ Outreach ](/products/outreach/reviews) ![Salesken](https://images.g2crowd.com/uploads/product/hd_favicon/78adde3e9bdcc914c88771b70aceb390/salesken.svg "Salesken") [ Salesken ](/products/salesken/reviews) ## Attention vs Gong FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Gong vs Attention? Gong stands out for its higher G2 rating and review volume, while Attention is noted for its automation and ease of use. | [Gong](https://www.g2.com/products/gong/reviews) | [Attention](https://www.g2.com/products/attention/reviews) | | --- | --- | | 4.7/5 (6,679 reviews) | 4.6/5 (78 reviews) | | Mid-Market | Mid-Market | | 9.1 | 8.6 | | 9.2 | 9.2 | | — | Automation (15 all-time mentions) | ### How do the pricing models of Gong and Attention compare? Gong is rated higher for price satisfaction, making it the stronger value according to G2 reviewers. - **Gong:** Reviewers frequently mention that Gong's pricing is a challenge, especially for smaller teams, but many still find the value justifies the cost. - **Attention:** In recent reviews, several users describe Attention as "on the pricey side" and note cost as a consideration, but also highlight its automation and time-saving features. - **Switching-reason:** Some reviewers mention switching from Gong to Attention for greater customization and automation, while others cite Gong's higher cost as a factor. ### What are the best alternatives to Gong and Attention? The top three alternatives to Gong and Attention are Agentforce Sales, Clari, and Fathom. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Gong](https://www.g2.com/products/gong/reviews) | 4.7/5 (6,679 reviews) | Mid-Market | Premium pricing can be a challenge for smaller teams | AI-powered insights and coaching | | [Attention](https://www.g2.com/products/attention/reviews) | 4.6/5 (78 reviews) | Mid-Market | On the pricey side, but praised for automation | Automation and actionable insights | | [Agentforce Sales](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5 (25,876 reviews) | Mid-Market | — | Comprehensive sales management | | [Clari](https://www.g2.com/products/clari/reviews) | 4.6/5 (5,610 reviews) | Enterprise | — | Forecasting and pipeline visibility | | [Fathom](https://www.g2.com/products/fathom-video/reviews) | 5.0/5 (6,990 reviews) | Small-Business | — | Call recording and meeting insights | ### Which Revenue AI Platforms features should I prioritize when comparing Gong and Attention? Buyers should prioritize Coaching, Automation, Integrations, Ease of Setup, and Call Recording when comparing Gong and Attention. - **Coaching:** Coaching is the most frequently mentioned feature in reviews for both products. - **Automation:** Attention is cited for automation in 15 all-time reviews; Gong does not have a comparable automation mention count. - **Integrations:** Attention is mentioned for integrations in 7 all-time reviews; Gong is noted for integrations with Salesforce and Outreach in recent reviews. - **Ease of Setup:** Gong scores 9.1, Attention scores 8.6 on Ease of Setup. - **Call Recording:** Attention is cited for call recording in 7 all-time reviews; Gong is frequently praised for call recording and transcription in recent reviews. ### What are the pros and cons of Gong vs Attention? Gong's headline strength is AI-powered insights and coaching, while Attention is most noted for automation and actionable insights. - **Gong strengths:** AI-powered insights, coaching, call recording, and integration with CRM tools are frequently praised. - **Gong trade-offs:** Reviewers cite premium pricing and a learning curve for new users as trade-offs. - **Attention strengths:** Automation (15 all-time mentions), ease of use (19 all-time mentions), helpfulness (15 all-time mentions), and integrations (7 all-time mentions) are frequently cited. - **Attention trade-offs:** Reviewers mention missing features (4 all-time mentions), occasional bugs, and a learning curve for complex workflows. ### Is Gong or Attention better for small businesses? Fathom is the top-rated alternative for small businesses, but between Gong and Attention, both primarily serve the Mid-Market segment. - **Gong:** Largest reviewer segment is Mid-Market; reviewers note premium pricing as a challenge for smaller teams, but praise its coaching and insights. - **Attention:** Largest reviewer segment is Mid-Market; reviewers highlight automation and ease of use, but also mention cost as a consideration for smaller businesses. ### Which Revenue AI Platforms platform has better integrations? Attention is favored for integrations, with more recent reviewer mentions and a higher all-time count for integrations. - **Gong:** Integrates with Salesforce and Outreach, with Outreach mentioned in 77 all-time reviews. - **Attention:** Integrations are cited in 7 all-time reviews, including with Box, HubSpot, and Slack, and reviewers highlight the platform's flexibility and automation capabilities. ### How do Gong and Attention compare on customer support? Gong and Attention are rated equally on Quality of Support, both scoring 9.2, indicating parity in reviewer satisfaction. - **Gong:** Reviewers describe support as responsive and helpful, though some mention a ticket-based system and occasional delays. - **Attention:** Reviewers frequently praise customer support, noting hands-on onboarding and quick resolution of issues, with 14 all-time mentions for customer support. ### Which is easier to implement, Gong or Attention? Gong scores higher on Ease of Setup (9.1 vs 8.6), making it easier to implement according to G2 reviewers. - **Gong:** Reviewers consistently describe setup as easy or very easy, with onboarding resources and training frequently cited as helpful. - **Attention:** Reviewers generally find setup easy, especially with support from the Attention team, but some mention initial configuration challenges for complex workflows. ### Which product has better Coaching? Coaching is the most frequently mentioned feature for both Gong and Attention, with both products receiving strong reviewer praise for their coaching capabilities. - **Gong:** Coaching is frequently cited in recent reviews as a core benefit, with reviewers highlighting AI-powered feedback and personalized coaching metrics. - **Attention:** Coaching is a central feature, with reviewers praising its actionable feedback, customizable scorecards, and the ability to review and improve performance, supported by multiple all-time mentions in recent reviews.