# Attention vs Gong Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Gong excels in providing detailed insights during calls, with users highlighting its ability to capture critical moments that lead to conversions or stalled deals. This feature is particularly praised for enhancing sales strategies and improving overall performance.
- **Users say** that Attention offers a clean interface and effective summarization tools, making it easy to review calls. The coaching feature is also well-received, allowing users to identify areas for improvement and enhance their skills over time.
- **Reviewers mention** that Gong's AI capabilities significantly streamline the process of generating meeting summaries and follow-up emails. Users appreciate how these summaries are concise and highlight key takeaways, which saves time and improves communication with clients.
- **According to verified reviews** , Attention's workflows are a standout feature, automating tasks such as CRM updates and follow-ups. Users find that once set up, these workflows operate seamlessly in the background, allowing them to focus on more strategic tasks.
- **G2 reviewers highlight** Gong's superior ease of use and setup, with many noting that the onboarding process is intuitive and quick. This aspect is crucial for teams looking to implement a new tool without extensive training or disruption to their workflow.
- **Users report** that while Attention has strong features for querying data and finding patterns, it sometimes lacks the depth of analysis that Gong provides. This can be a drawback for teams that rely heavily on detailed conversation intelligence to drive their sales processes.



| | Attention | Gong | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 67 | 6,678 | 
| **Largest Market Segment** | Mid-Market (59.1% of reviews) | Mid-Market (69.4% of reviews) | 
| **Entry Level Price** | Contact Us 5 Seats | No pricing available | 

---
## Top Pros & Cons

### Attention

Pros:
- Ease of Use (19 reviews)
- Automation (15 reviews)

Cons:
- Missing Features (4 reviews)
- Learning Curve (2 reviews)

### Gong

Pros:
- Helpful (301 reviews)
- Ease of Use (240 reviews)

Cons:
- Call Issues (119 reviews)
- Recording Issues (77 reviews)

---
## Ratings Comparison
| Rating | Attention | Gong | 
|---|---|---|
  | **Meets Requirements** | 9.1 (41 reviews) | 9.4 (5103 reviews) | 
  | **Ease of Use** | 8.8 (44 reviews) | 9.3 (5165 reviews) | 
  | **Ease of Setup** | 8.5 (32 reviews) | 9.1 (1362 reviews) | 
  | **Ease of Admin** | 8.3 (16 reviews) | 9.1 (777 reviews) | 
  | **Quality of Support** | 9.3 (39 reviews) | 9.2 (3623 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (16 reviews) | 9.3 (779 reviews) | 
  | **Product Direction (% positive)** | 9.7 (40 reviews) | 9.0 (4761 reviews) | 

---
## Pricing

### Attention

#### Entry-Level Pricing

Plan: Attention

Price: Contact Us 5 Seats

Description: The AI Native revenue intelligence platform. Contact us for pricing tailored to your team.

Key Features:
- Call Recording & Transcription
- Advanced CRM Auto Update
- Automated Forecasting

[Learn more about Attention](https://www.g2.com/products/attention/reviews)

#### Free Trial

No

### Gong

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Attention** | 8.3/10 | 28 |
| **Gong** | 8.1/10 | 400 |

#### Lead Facilitation

| Feature | Attention | Gong | 
|---|---|---|
| **Customer-facing Chatbot** | 7.9 (14 reviews) | 7.1 (347 reviews) | 
| **Lead Qualification** | 7.6 (14 reviews) | 7.3 (341 reviews) | 
| **Lead Follow-up** | 7.8 (15 reviews) | 7.6 (347 reviews) | 
| **Meeting Scheduling ** | 6.4 (13 reviews) | 7.6 (346 reviews) | 

#### Organization

| Feature | Attention | Gong | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.9 (14 reviews) | 8.3 (351 reviews) | 
| **Data Entry** | 9.2 (16 reviews) | 8.3 (346 reviews) | 
| **Integrations / APIs** | 8.9 (18 reviews) | 8.3 (344 reviews) | 

#### Performance Analysis

| Feature | Attention | Gong | 
|---|---|---|
| **Coaching ** | 9.3 (20 reviews) | 8.5 (347 reviews) | 
| **Peformance Tracking** | 9.3 (18 reviews) | 8.6 (353 reviews) | 

#### Sales Analysis

| Feature | Attention | Gong | 
|---|---|---|
| **ROI Forecasting ** | 7.2 (12 reviews) | 7.7 (330 reviews) | 
| **Sales Forecasting ** | 7.8 (12 reviews) | 7.9 (337 reviews) | 

#### Generative AI

| Feature | Attention | Gong | 
|---|---|---|
| **AI Text Generation** | 8.0 (10 reviews) | 8.6 (286 reviews) | 
| **AI Text Summarization** | 9.5 (10 reviews) | 8.9 (294 reviews) | 

#### Agentic AI - AI Sales Assistant

| Feature | Attention | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (53 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (52 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (56 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (53 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.2 (52 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (53 reviews) | 
| **Decision Making** | Not enough data | 8.2 (54 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Attention** | N/A | N/A |
| **Gong** | 8.0/10 | 142 |

#### Integrated Workflows

| Feature | Attention | Gong | 
|---|---|---|
| **Task Management** | Not enough data | 7.9 (106 reviews) | 
| **Email Tracking/Automation** | Not enough data | 8.0 (112 reviews) | 
| **Calls and Voice** | Not enough data | 8.4 (110 reviews) | 
| **Other Outreach Options ** | Not enough data | 7.3 (98 reviews) | 
| **CRM Integration** | Not enough data | 8.5 (111 reviews) | 
| **Calendar** | Not enough data | 8.4 (104 reviews) | 
| **Shared Records** | Not enough data | 8.5 (100 reviews) | 

#### Repeatability and Reportability

| Feature | Attention | Gong | 
|---|---|---|
| **Content Management** | Not enough data | 8.3 (102 reviews) | 
| **Workflow Management** | Not enough data | 8.1 (103 reviews) | 
| **Workflow Performance** | Not enough data | 8.0 (100 reviews) | 
| **Sales Coaching and Insights** | Not enough data | 8.5 (118 reviews) | 
| **Gamification** | Not enough data | 7.3 (97 reviews) | 

#### AI and Automation

| Feature | Attention | Gong | 
|---|---|---|
| **Lead Prioritization** | Not enough data | 7.8 (91 reviews) | 
| **Lead Scoring** | Not enough data | 7.7 (88 reviews) | 
| **Best Time of Day Scheduling** | Not enough data | 7.4 (88 reviews) | 
| **Buyer Intelligence** | Not enough data | 7.6 (87 reviews) | 
| **Machine Learning** | Not enough data | 8.0 (88 reviews) | 

#### Generative AI

| Feature | Attention | Gong | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.2 (95 reviews) | 

#### Agentic AI - Sales Engagement

| Feature | Attention | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (49 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (48 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (50 reviews) | 
| **Adaptive Learning** | Not enough data | 8.2 (48 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.1 (50 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (47 reviews) | 
| **Decision Making** | Not enough data | 8.3 (50 reviews) | 

### Conversation Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Attention** | 8.1/10 | 27 |
| **Gong** | 8.4/10 | 2992 |

#### Call Analytics

| Feature | Attention | Gong | 
|---|---|---|
| **Call Recording** | 9.1 (19 reviews) | 9.6 (2803 reviews) ✓ Verified | 
| **Machine Learning** | 9.7 (15 reviews) | 8.8 (2485 reviews) ✓ Verified | 
| **Call Analysis** | 9.4 (22 reviews) | 9.1 (2711 reviews) ✓ Verified | 
| **Lead Qualification** | 6.7 (9 reviews) | 8.3 (1794 reviews) ✓ Verified | 

#### Artificial Intelligence - Conversation Intelligence

| Feature | Attention | Gong | 
|---|---|---|
| **Customer Scoring** | 7.7 (14 reviews) | 8.6 (1873 reviews) ✓ Verified | 
| **Speech-to-Text** | 8.9 (12 reviews) | 8.3 (2548 reviews) ✓ Verified | 
| **Sentiment Analysis** | Not enough data | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Attention | Gong | 
|---|---|---|
| **AI Text Summarization** | 8.7 (13 reviews) | 8.8 (702 reviews) | 

#### Agentic AI - Conversation Intelligence

| Feature | Attention | Gong | 
|---|---|---|
| **Autonomous Task Execution** | 9.0 (8 reviews) | 8.0 (134 reviews) | 
| **Multi-step Planning** | 6.9 (6 reviews) | 8.0 (134 reviews) | 
| **Cross-system Integration** | 9.4 (9 reviews) | 8.1 (144 reviews) | 
| **Adaptive Learning** | 8.8 (8 reviews) | 8.0 (135 reviews) | 
| **Natural Language Interaction** | 6.7 (6 reviews) | 8.2 (137 reviews) | 
| **Proactive Assistance** | 6.9 (8 reviews) | 8.1 (135 reviews) | 
| **Decision Making** | 5.8 (6 reviews) | 8.0 (136 reviews) | 

### Revenue Operations & Intelligence (RO&I)

| Product | Score | Reviews |
|---|---|---|
| **Attention** | N/A | N/A |
| **Gong** | 8.2/10 | 490 |

#### Revenue Sourcing and Forecasting

| Feature | Attention | Gong | 
|---|---|---|
| **Revenue History** | Not enough data | Feature Not Available | 
| **Pipeline Management** | Not enough data | 8.6 (377 reviews) | 
| **Dashboard Analytics** | Not enough data | 8.6 (408 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.2 (347 reviews) | 
| **Data Segmentation** | Not enough data | 8.4 (355 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.0 (250 reviews) | 
| **Revenue Operations Cadence** | Not enough data | 8.1 (246 reviews) | 

#### CRM Data Enrichment

| Feature | Attention | Gong | 
|---|---|---|
| **Calendar Sync** | Not enough data | 9.0 (402 reviews) | 
| **Email Activity Capture** | Not enough data | 8.8 (389 reviews) | 
| **Conversation Intelligence** | Not enough data | 9.1 (424 reviews) | 
| **Marketing Leads** | Not enough data | Feature Not Available | 
| **Contact Capture** | Not enough data | 8.6 (253 reviews) | 

#### Account Management

| Feature | Attention | Gong | 
|---|---|---|
| **Nonengaged Accounts** | Not enough data | 8.1 (324 reviews) | 
| **Account optimization** | Not enough data | 8.2 (339 reviews) | 
| **Historical Patterns** | Not enough data | 8.3 (350 reviews) | 
| **Rep Performance** | Not enough data | 8.6 (370 reviews) | 
| **Account Engagement** | Not enough data | 8.5 (259 reviews) | 
| **Historical Win/Loss Patterns** | Not enough data | 8.1 (240 reviews) | 

#### Agentic AI - Revenue Operations & Intelligence (RO&I)

| Feature | Attention | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 8.0 (41 reviews) | 
| **Adaptive Learning** | Not enough data | 7.6 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (37 reviews) | 
| **Decision Making** | Not enough data | 7.4 (39 reviews) | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Attention** | N/A | N/A |
| **Gong** | 8.5/10 | 1020 |

#### Agentic AI - Sales Analytics

| Feature | Attention | Gong | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (57 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (57 reviews) | 
| **Adaptive Learning** | Not enough data | 8.4 (59 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.6 (60 reviews) | 
| **Proactive Assistance** | Not enough data | 8.3 (59 reviews) | 

#### Data Sourcing

| Feature | Attention | Gong | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.5 (750 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.7 (793 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.5 (719 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.9 (807 reviews) | 
| **Data Segmentation** | Not enough data | 8.6 (727 reviews) | 

#### Predictive Analytics

| Feature | Attention | Gong | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.1 (724 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.4 (754 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (739 reviews) | 
| **Live Forecasting** | Not enough data | 8.3 (725 reviews) | 

#### Sales Management

| Feature | Attention | Gong | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.6 (764 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (724 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.7 (762 reviews) | 
| **Activity Tracking** | Not enough data | 9.0 (833 reviews) | 

### Sales Coaching

| Product | Score | Reviews |
|---|---|---|
| **Attention** | N/A | N/A |
| **Gong** | 8.8/10 | 2880 |

#### Agentic AI - Sales Coaching

| Feature | Attention | Gong | 
|---|---|---|
| **Multi-step Planning** | Not enough data | 8.1 (62 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.3 (62 reviews) | 
| **Decision Making** | Not enough data | 8.3 (60 reviews) | 

#### Training

| Feature | Attention | Gong | 
|---|---|---|
| **Knowledge Base** | Not enough data | 9.0 (1968 reviews) ✓ Verified | 
| **Coaching Materials** | Not enough data | 9.0 (2183 reviews) ✓ Verified | 
| **Playbook Creation** | Not enough data | 8.6 (1527 reviews) ✓ Verified | 
| **Video Record** | Not enough data | 9.2 (2218 reviews) ✓ Verified | 

#### Feedback

| Feature | Attention | Gong | 
|---|---|---|
| **Review** | Not enough data | 9.3 (2375 reviews) ✓ Verified | 
| **Scorecard** | Not enough data | 9.0 (1853 reviews) ✓ Verified | 
| **Coaching Card** | Not enough data | 9.0 (1895 reviews) ✓ Verified | 
| **Leaderboard** | Not enough data | 8.8 (1604 reviews) ✓ Verified | 
| **Real-Time Updates** | Not enough data | 8.9 (1790 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 8.9 (1877 reviews) ✓ Verified | 
| **Competition** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Attention | Gong | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 8.9 (389 reviews) | 

### Revenue AI Platforms

| Product | Score | Reviews |
|---|---|---|
| **Attention** | N/A | N/A |
| **Gong** | 9.2/10 | 78 |

#### Agentic AI - Revenue AI Platforms

| Feature | Attention | Gong | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | 9.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (22 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

#### Platform - Revenue AI Platforms

| Feature | Attention | Gong | 
|---|---|---|
| **Conversation Intelligence** | Not enough data | 9.8 (52 reviews) | 
| **Predictive Forecasting** | Not enough data | 8.2 (10 reviews) | 
| **CRM Data Enrichment** | Not enough data | 8.7 (10 reviews) | 
| **Actionable Insights** | Not enough data | 9.7 (39 reviews) | 
| **Risk Flagging** | Not enough data | 10.0 (8 reviews) | 
| **Workflow Orchestration** | Not enough data | 9.2 (6 reviews) | 
| **Sales Coaching** | Not enough data | 9.6 (27 reviews) | 
| **Pipeline & Deal Management** | Not enough data | 9.6 (13 reviews) | 
| **Customer Data Capture** | Not enough data | 9.4 (36 reviews) | 

---
## Categories
**Shared Categories (3):** [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence), [Sales Coaching Software](https://www.g2.com/categories/sales-coaching)


**Unique to Gong (4):** [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i), [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Revenue AI Platforms](https://www.g2.com/categories/revenue-ai-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Attention | Gong | 
|---|---|---|
| **Small-Business** | 37.9% | 12.9% | 
| **Mid-Market** | 59.1% | 69.4% | 
| **Enterprise** | 3.0% | 17.7% | 

### By Industry

#### Attention

- **Computer Software:** 38.3%
- **Information Technology and Services:** 12.8%
- **Marketing and Advertising:** 10.6%
- **Consulting:** 6.4%
- **Information Services:** 6.4%
- **Leisure, Travel & Tourism:** 4.3%
- **Telecommunications:** 2.1%
- **Professional Training & Coaching:** 2.1%
- **Medical Practice:** 2.1%
- **Market Research:** 2.1%
- **Other:** 12.8%

#### Gong

- **Computer Software:** 37.4%
- **Information Technology and Services:** 16.9%
- **Marketing and Advertising:** 9.0%
- **Internet:** 5.0%
- **Financial Services:** 3.2%
- **Human Resources:** 1.9%
- **Telecommunications:** 1.7%
- **Computer & Network Security:** 1.7%
- **E-Learning:** 1.4%
- **Staffing and Recruiting:** 1.3%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Attention

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- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9696 reviews)

### Alternatives to Gong

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- [Salesloft](https://www.g2.com/products/salesloft/reviews) — 4.5/5 stars (4287 reviews)
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- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9696 reviews)
- [Jiminny](https://www.g2.com/products/jiminny/reviews) — 4.6/5 stars (930 reviews)
- [Backstory](https://www.g2.com/products/people-ai-backstory/reviews) — 4.5/5 stars (630 reviews)
- [Revenue.io](https://www.g2.com/products/revenue-io/reviews) — 4.7/5 stars (579 reviews)

---
## Top Discussions

### Attention

No discussions available for this product.

### Gong

- Title: [What is gong software?](https://www.g2.com/discussions/what-is-gong-software) — 6 comments
  > **Top comment:** "Gong software is a software that records and analyzes sales calls. This allows the sales person to focus on the call and then analyze the data later. This..."
- Title: [What is the email address to send the invite to for a last minute call to be recorded? And is there a way to send the invite via email, not through the gong site?](https://www.g2.com/discussions/25247-what-is-the-email-address-to-send-the-invite-to-for-a-last-minute-call-to-be-recorded-and-is-there-a-way-to-send-the-invite-via-email-not-through-the-gong-site) — 4 comments, 2 upvotes
  > **Top comment:** "Hi Bianca! You can go ahead and send the invitation to assistant@gong.io. I hope that helps!"
- Title: [Do you accept marketing ideas/suggestions? I sent one to Udi and Amit.](https://www.g2.com/discussions/do-you-accept-marketing-ideas-suggestions-i-sent-one-to-udi-and-amit) — 3 comments, 4 upvotes
  > **Top comment:** "Very high ferformer"
- Title: [How do i make Gong automatic for all my calls ?](https://www.g2.com/discussions/how-do-i-make-gong-automatic-for-all-my-calls) — 3 comments, 1 upvote
  > **Top comment:** "You can control this in configuration settings. You should not have to log into Gong for it to record. "
- Title: [How is Gong revolutionizing sales strategies with its AI-driven insights?](https://www.g2.com/discussions/gong-how-is-gong-revolutionizing-sales-strategies-with-its-ai-driven-insights) — 2 comments
  > **Top comment:** "Great! Gong is a very reliable tools to use when it comes from documentation, recordings and quality analysis. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/attention-vs-gong)