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# Loom vs Wistia Comparison - What are their main differences?

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Pricing

**Loom**
Free Trial

**$0.00** 1 User Per Month · Starter

**$15.00** 1 User Per Month · Business

**$20.00** 1 User Per Month · Business + AI

**Contact Us** · Enterprise

Show more

**Wistia**
Free Trial

**$19.00** Flat Rate Per Month · Plus

**$79.00** Flat Rate Per Month · Pro

**$319.00** Flat Rate Per Month · Advanced

**Custom Quote Available** · Premium

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Loom**
$$$$$

**Wistia**
$$$$$

Average Discount

**Loom**
7%

**Wistia**
8%1% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Loom** 6 months
Based on 100 responses

**Wistia** 6 months
Based on 100 responses

Return on Investment

**Loom** 6 months
Based on 100 responses

**Wistia** 6 months
Based on 100 responses

 ![Loom](https://images.g2crowd.com/uploads/product/hd_favicon/6d8cf81bc1f650c2b12bbb5327ab14ff/loom-loom.svg "Loom")

 ![Wistia](https://images.g2crowd.com/uploads/product/hd_favicon/32ffe2a6e8de5c46eb1dcd1cc56088df/wistia.svg "Wistia")

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**Pros & Cons**
from reviews

**Loom**

Ease of Use (330)

Easy Recording (260)

Recording Issues (147)

Limited Features (82)

**Wistia**

Ease of Use (320)

Features (202)

Limited Customization (73)

Missing Features (64)

Integrations

**Loom**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6d237d93de1d8a7baa8fc4a7f7d47e0f/atlassian-2025-01-31.jpeg "Product Avatar Image")

Atlassian

](https://www.g2.com/products/atlassian-2025-01-31/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e35321b76b5727e3fe4fa0476cfe294/atlassian-atlas.png "Product Avatar Image")

Atlassian Atlas

](https://www.g2.com/products/atlassian-atlas/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image")

Calendly Sales

](https://www.g2.com/products/calendly/reviews)[
View all
](https://www.g2.com/products/atlassian-loom/integrations)

**Wistia**
Not enough data

Screenshots

**Loom**
 ![Loom screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/193329/Live-Rewind.png)

**Wistia**
 ![Wistia screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/144353/Wistia-G2Media-Record.png)

**Ratings**
from reviews

Meets Requirements

**Loom**

**9.2** /10

Based on 1,421 responses

**Wistia**

**9.0** /10

Based on 976 responses

Ease of Use

**Loom**

**9.3** /10

Based on 1,635 responses

**Wistia**

**9.3** /10

Based on 986 responses

Ease of Setup

**Loom**

**9.4** /10

Based on 820 responses

**Wistia**

**9.2** /10

Based on 679 responses

Ease of Admin

**Loom**

**9.2** /10

Based on 323 responses

**Wistia**

**9.3** /10

Based on 437 responses

Quality of Support

**Loom**

**8.9** /10

Based on 923 responses

**Wistia**

**9.1** /10

Based on 754 responses

Has the product been a good partner in doing business?

**Loom**

**9.3** /10

Based on 301 responses

**Wistia**

**9.3** /10

Based on 414 responses

Product Direction (% positive)

**Loom**

**8.7** /10

Based on 1,341 responses

**Wistia**

**8.8** /10

Based on 925 responses

**Features**
ratings from reviews

Screen and Video Capture

**8.6** /10

Based on 1,142 responses

**8.1** /10

Based on 96 responses

Video Hosting

**8.4** /10

Based on 155 responses

**8.5** /10

Based on 660 responses

Video CMS

**7.9** /10

Based on 125 responses

**8.1** /10

Based on 187 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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AI Meeting Assistants

**7.6** /10

Based on 23 responses

Not enough data

Webinar

Not enough data

**8.5** /10

Based on 139 responses

Live Stream

Not enough data

**8.5** /10

Based on 47 responses

Video Email

**8.3** /10

Based on 327 responses

Not enough data

Video Platform as a Service (VPaaS)

Not enough data

**8.7** /10

Based on 73 responses

Video Communications

**8.6** /10

Based on 744 responses

Not enough data

Video Editing

Not enough data

**8.5** /10

Based on 150 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
61.6%

Mid-Market(51-1000 emp.)
31.4%

Enterprise(\> 1000 emp.)
7.0%

Small-Business(50 or fewer emp.)
61.6%

Mid-Market(51-1000 emp.)
31.4%

Enterprise(\> 1000 emp.)
7.0%

Small-Business(50 or fewer emp.)
36.3%

Mid-Market(51-1000 emp.)
49.6%

Enterprise(\> 1000 emp.)
14.1%

Small-Business(50 or fewer emp.)
36.3%

Mid-Market(51-1000 emp.)
49.6%

Enterprise(\> 1000 emp.)
14.1%

**Reviewers' Industry**

[![Loom](https://images.g2crowd.com/uploads/product/hd_favicon/6d8cf81bc1f650c2b12bbb5327ab14ff/loom-loom.svg "Loom")](https://www.g2.com/products/atlassian-loom/reviews)
Loom

Computer Software
21.2%

Marketing and Advertising
13.1%

Information Technology and Services
11.7%

Consulting
3.1%

Financial Services
3.1%

Other
47.7%

[![Wistia](https://images.g2crowd.com/uploads/product/hd_favicon/32ffe2a6e8de5c46eb1dcd1cc56088df/wistia.svg "Wistia")](https://www.g2.com/products/wistia/reviews)
Wistia

Computer Software
25.7%

Information Technology and Services
10.9%

Marketing and Advertising
10.6%

Education Management
3.2%

Financial Services
3.1%

Other
46.5%

Alternatives

**Loom Alternatives**

 ![Vidyard](https://images.g2crowd.com/uploads/product/hd_favicon/b8eeb74c6c12ccc5f1ce6876e0229a33/vidyard.svg "Vidyard")

[
Vidyard
](/products/vidyard/reviews)

 ![Zight](https://images.g2crowd.com/uploads/product/hd_favicon/862c5bef45c43a4e60f04768a0964618/zight.svg "Zight")

[
Zight
](/products/zight/reviews)

 ![Hippo Video](https://images.g2crowd.com/uploads/product/hd_favicon/a4a8a5c248ec0fa6e763d4d92b9940d0/hippo-video-hippo-video.svg "Hippo Video")

[
Hippo Video
](/products/hippo-video-hippo-video/reviews)

 ![Snagit](https://images.g2crowd.com/uploads/product/hd_favicon/cf48c4809298cff042c6b2a089194d06/snagit.svg "Snagit")

[
Snagit
](/products/snagit/reviews)

**Wistia Alternatives**

 ![Vimeo](https://images.g2crowd.com/uploads/product/hd_favicon/8372839a7dacdf33b29a35ba100d6dcb/vimeo.svg "Vimeo")

[
Vimeo
](/products/vimeo/reviews)

 ![Vidyard](https://images.g2crowd.com/uploads/product/hd_favicon/b8eeb74c6c12ccc5f1ce6876e0229a33/vidyard.svg "Vidyard")

[
Vidyard
](/products/vidyard/reviews)

 ![BombBomb](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9d8c2ccc0c884ab29ebd397cee8d4a3c/bombbomb.png "BombBomb")

[
BombBomb
](/products/bombbomb/reviews)

 ![Brightcove](https://images.g2crowd.com/uploads/product/hd_favicon/6bd9989636f3f01a1788d0854d9cc3b7/brightcove-brightcove.svg "Brightcove")

[
Brightcove
](/products/brightcove-brightcove/reviews)

## Loom vs Wistia FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Wistia vs Loom?

Loom stands out for its higher G2 rating and review volume, while Wistia is favored for its business marketing customization and analytics.

| [Wistia](https://www.g2.com/products/wistia/reviews) | [Loom](https://www.g2.com/products/atlassian-loom/reviews) |
| --- | --- |
| 4.6/5 (1,140 reviews) | 4.7/5 (2,413 reviews) |
| Mid-Market | Small-Business |
| 9.2 | 9.4 |
| 9.1 | 8.9 |
| Business marketing customization and analytics | Screen recording and easy sharing |

### How do the pricing models of Wistia and Loom compare?

Loom is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Wistia.

- **Wistia:** Reviewers note that Wistia's pricing can scale up quickly, especially for startups and when adding additional videos.
- **Loom:** In recent reviews, Loom is described as affordable and free to use for basic needs, though some mention recent price increases after its acquisition.
- **Switching reasons:** Several reviewers mention switching to Loom for its lower cost and simpler sharing compared to more expensive or complex platforms.

### What are the best alternatives to Wistia and Loom?

The top 3 alternatives to Wistia and Loom are Vidyard, Vimeo, and Zight.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Wistia](https://www.g2.com/products/wistia/reviews) | 4.6/5 (1,140 reviews) | Mid-Market | Pricing can scale up quickly for startups and additional videos | Business marketing customization and analytics |
| [Loom](https://www.g2.com/products/atlassian-loom/reviews) | 4.7/5 (2,413 reviews) | Small-Business | Affordable for basic use, but recent price increases noted | Screen recording and easy sharing |
| [Vidyard](https://www.g2.com/products/vidyard/reviews) | 4.5/5 (834 reviews) | Small-Business | — | Video messaging and analytics |
| [Vimeo](https://www.g2.com/products/vimeo/reviews) | 4.3/5 (722 reviews) | Small-Business | — | High-quality video hosting |
| [Zight](https://www.g2.com/products/zight/reviews) | 4.6/5 (1,234 reviews) | Small-Business | — | Screen capture and sharing |

### Which Video Hosting features should I prioritize when comparing Wistia and Loom?

Buyers comparing Wistia and Loom should prioritize Recording, Analytics, Integrations, Customization, and AI Features.

- **Recording:** Loom is cited for Easy Recording (259 all-time mentions) and Screen Recording (207), while Wistia is noted for Video Recording (39).
- **Analytics:** Wistia is highlighted for Analytics (92) and Analytics/Statistics (91), with reviewers valuing its detailed reporting.
- **Integrations:** Loom integrates with Slack (111 all-time mentions) and Jira (11), while Wistia is mentioned for Contentful integration.
- **Customization:** Wistia is praised for business marketing customization and an ad-free, brandable player.
- **AI Features:** Loom is recognized for AI Integration (127) and AI Features (97), while Wistia reviewers mention helpful AI editing tools.

### What are the pros and cons of Wistia vs Loom?

Loom's headline strength is easy screen recording and sharing, while Wistia excels in business marketing customization and analytics.

- **Wistia strengths:** Ease of Use (320 all-time mentions), Video Quality (131), Analytics (92), and business marketing customization.
- **Wistia trade-offs:** Reviewers cite Missing Features (64), Feature Limitations (54), and Poor Search Functionality (12).
- **Loom strengths:** Ease of Use (329), Easy Recording (259), Screen Recording (207), Easy Sharing (191), and AI Integration (127).
- **Loom trade-offs:** Recording Issues (146), limited editing options, and recent price increases after acquisition.

### Is Wistia or Loom better for small businesses?

Loom is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment.

- **Wistia:** Largest segment is Mid-Market; reviewers highlight ease of use and analytics but note pricing can scale up for startups.
- **Loom:** Largest segment is Small-Business; reviewers consistently praise Loom for its affordability, ease of use, and suitability for quick team communication.

### Which Video Hosting platform has better integrations?

Loom is favored for integrations, especially with Slack and Jira, according to reviewer mentions.

- **Wistia:** Reviewers mention integration with Contentful, but with limited frequency.
- **Loom:** 111 all-time G2 reviews mention its Slack integration, and 11 mention Jira integration, highlighting strong connectivity for team workflows.

### How do Wistia and Loom compare on customer support?

Wistia and Loom are rated within 0.2 points on Quality of Support, indicating parity in reviewer satisfaction.

- **Wistia:** Reviewers describe support as responsive and helpful, with a Quality of Support score of 9.1.
- **Loom:** Reviewers note generally positive support experiences, with a Quality of Support score of 8.9, though some mention slower response times after recent changes.

### Which is easier to implement, Wistia or Loom?

Loom scores slightly higher on Ease of Setup, but both Wistia and Loom are praised for easy implementation.

- **Wistia:** Reviewers consistently describe setup as very easy and intuitive, with an Ease of Setup score of 9.2.
- **Loom:** Reviewers highlight Loom's plug-and-play setup and minimal learning curve, with an Ease of Setup score of 9.4.

### Which product has better Recording?

Loom is the stronger product for Recording, with higher reviewer-cited mention counts and satisfaction.

- **Wistia:** Video Recording is cited in 39 all-time reviews; reviewers note ease of creating webinars and video content.
- **Loom:** Easy Recording (259 all-time mentions) and Screen Recording (207) are major strengths, with reviewers consistently praising its quick, intuitive recording features.