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# Loom vs Panopto Comparison - What are their main differences?

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Pricing

**Loom**
Free Trial

**$0.00** 1 User Per Month · Starter

**Panopto**
Free Trial

**Free Trial** Per Year · Panopto Higher Education

**Pricing Insights**
from reviews

Time to Implement

**Loom**
1 month

Based on 200 responses

**Panopto**
1 month

Based on 15 responses

Return on Investment

**Loom**
9 months1 month sooner

Based on 176 responses

**Panopto**
10 months

Based on 8 responses

Perceived Cost

**Loom**
$$$$$

**Panopto**
$$$$$

Average Discount

**Loom**
7%

**Panopto**
14%7% more

 ![Loom](https://images.g2crowd.com/uploads/product/hd_favicon/6d8cf81bc1f650c2b12bbb5327ab14ff/loom-loom.svg "Loom")

 ![Panopto](https://images.g2crowd.com/uploads/product/hd_favicon/29e3019e47a39cad8e28081c3b8f8863/panopto.svg "Panopto")

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**Pros & Cons**
from reviews

**Loom**
[
Ease of Use (330)
](https://www.g2.com/products/atlassian-loom/reviews?filters%5Bsentiment_snippet%5D=1225862&qs=pros-and-cons#reviews)[
Easy Recording (260)
](https://www.g2.com/products/atlassian-loom/reviews?filters%5Bsentiment_snippet%5D=1227102&qs=pros-and-cons#reviews)[
Recording Issues (147)
](https://www.g2.com/products/atlassian-loom/reviews?filters%5Bsentiment_snippet%5D=1226229&qs=pros-and-cons#reviews)[
Limited Features (82)
](https://www.g2.com/products/atlassian-loom/reviews?filters%5Bsentiment_snippet%5D=1223620&qs=pros-and-cons#reviews)

**Panopto**
[
Ease of Use (19)
](https://www.g2.com/products/panopto/reviews?filters%5Bsentiment_snippet%5D=1696623&qs=pros-and-cons#reviews)[
Features (15)
](https://www.g2.com/products/panopto/reviews?filters%5Bsentiment_snippet%5D=2006025&qs=pros-and-cons#reviews)[
Feature Deficiency (5)
](https://www.g2.com/products/panopto/reviews?filters%5Bsentiment_snippet%5D=1697066&qs=pros-and-cons#reviews)[
Difficulty (4)
](https://www.g2.com/products/panopto/reviews?filters%5Bsentiment_snippet%5D=2029913&qs=pros-and-cons#reviews)

Integrations

**Loom**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a3c6c39bf8b8eb277cfcd42d9bbca1e/asana.png "Product Avatar Image")

Asana

](https://www.g2.com/products/asana/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6d237d93de1d8a7baa8fc4a7f7d47e0f/atlassian-2025-01-31.jpeg "Product Avatar Image")

Atlassian

](https://www.g2.com/products/atlassian-2025-01-31/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0e35321b76b5727e3fe4fa0476cfe294/atlassian-atlas.png "Product Avatar Image")

Atlassian Atlas

](https://www.g2.com/products/atlassian-atlas/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a9f46b15d804a2abbb8138a7bf78b88/calendly%282%29.png "Product Avatar Image")

Calendly Sales

](https://www.g2.com/products/calendly/reviews)[
View all
](https://www.g2.com/products/atlassian-loom/integrations)

**Panopto**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fb6c02e60b07f4cd9871bcc78d045c43/blackboard.png "Product Avatar Image")

Blackboard

](https://www.g2.com/products/blackboard/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8fd280aa6f364c286cec6e3f1442482/bluejeans-meetings.png "Product Avatar Image")

BlueJeans Meetings

](https://www.g2.com/products/bluejeans-meetings/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c4cea305272e01c609da9349efe4aba2/canvas-lms.png "Product Avatar Image")

Canvas LMS

](https://www.g2.com/products/canvas-lms/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ae79e0753525326f9e8ced00c8cf7f05/cornerstone-learning.png "Product Avatar Image")

Cornerstone Learning

](https://www.g2.com/products/cornerstone-learning/reviews)[
View all
](https://www.g2.com/products/panopto/integrations)

Screenshots

**Loom**
 ![Loom screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/193329/Live-Rewind.png)

**Panopto**
 ![Panopto screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1268876/panopto-video-content-management.png)

**Ratings**
from reviews

Meets Requirements

**Loom**

9.2

9.21,389

**Panopto**

8.9

8.9138

Ease of Use

**Loom**

9.3

9.31,603

**Panopto**

8.5

8.5142

Ease of Setup

**Loom**

9.4

9.4788

**Panopto**

8.4

8.486

Ease of Admin

**Loom**

9.2

9.2319

**Panopto**

8.5

8.563

Quality of Support

**Loom**

8.9

8.9905

**Panopto**

8.8

8.8120

Has the product been a good partner in doing business?

**Loom**

9.3

9.3298

**Panopto**

9.2

9.258

Product Direction (% positive)

**Loom**

8.8

8.81,313

**Panopto**

8.2

8.2127

**Features**
ratings from reviews

Video CMS

7.9

125

8.7

53

Video Communications

8.6

719

8.8

20

AI Meeting Assistants

7.6

23

Not enough data

Virtual Classroom

Not enough data

9.0

26

Video Editing

Not enough data

8.9

9

Video Hosting

8.4

153

Not enough data

Screen and Video Capture

8.5

1,110

Not enough data

Live Stream

Not enough data

7.7

14

Video Email

8.3

326

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
61.6%

Mid-Market(51-1000 emp.)
31.3%

Enterprise(\> 1000 emp.)
7.1%

Small-Business(50 or fewer emp.)
61.6%

Mid-Market(51-1000 emp.)
31.3%

Enterprise(\> 1000 emp.)
7.1%

Small-Business(50 or fewer emp.)
11.2%

Mid-Market(51-1000 emp.)
36.0%

Enterprise(\> 1000 emp.)
52.8%

Small-Business(50 or fewer emp.)
11.2%

Mid-Market(51-1000 emp.)
36.0%

Enterprise(\> 1000 emp.)
52.8%

**Reviewers' Industry**

[![Loom](https://images.g2crowd.com/uploads/product/hd_favicon/6d8cf81bc1f650c2b12bbb5327ab14ff/loom-loom.svg "Loom")](https://www.g2.com/products/atlassian-loom/reviews)
Loom

Computer Software
21.2%

Marketing and Advertising
13.2%

Information Technology and Services
11.6%

Consulting
3.1%

Financial Services
3.1%

Other
47.8%

[![Panopto](https://images.g2crowd.com/uploads/product/hd_favicon/29e3019e47a39cad8e28081c3b8f8863/panopto.svg "Panopto")](https://www.g2.com/products/panopto/reviews)
Panopto

Higher Education
60.5%

Education Management
11.2%

Hospital & Health Care
6.6%

E-Learning
4.6%

Information Technology and Services
2.6%

Other
14.5%

Alternatives

**Loom Alternatives**

 ![Vidyard](https://images.g2crowd.com/uploads/product/hd_favicon/b8eeb74c6c12ccc5f1ce6876e0229a33/vidyard.svg "Vidyard")

[
Vidyard
](/products/vidyard/reviews)

 ![Zight](https://images.g2crowd.com/uploads/product/hd_favicon/862c5bef45c43a4e60f04768a0964618/zight.svg "Zight")

[
Zight
](/products/zight/reviews)

 ![Hippo Video](https://images.g2crowd.com/uploads/product/hd_favicon/a4a8a5c248ec0fa6e763d4d92b9940d0/hippo-video-hippo-video.svg "Hippo Video")

[
Hippo Video
](/products/hippo-video-hippo-video/reviews)

 ![Snagit](https://images.g2crowd.com/uploads/product/hd_favicon/cf48c4809298cff042c6b2a089194d06/snagit.svg "Snagit")

[
Snagit
](/products/snagit/reviews)

**Panopto Alternatives**

 ![Kaltura](https://images.g2crowd.com/uploads/product/hd_favicon/161716844305b5482438c1708369da72/kaltura.svg "Kaltura")

[
Kaltura
](/products/kaltura/reviews)

 ![Vimeo](https://images.g2crowd.com/uploads/product/hd_favicon/8372839a7dacdf33b29a35ba100d6dcb/vimeo.svg "Vimeo")

[
Vimeo
](/products/vimeo/reviews)

 ![Brightcove](https://images.g2crowd.com/uploads/product/hd_favicon/6bd9989636f3f01a1788d0854d9cc3b7/brightcove-brightcove.svg "Brightcove")

[
Brightcove
](/products/brightcove-brightcove/reviews)

 ![Wistia](https://images.g2crowd.com/uploads/product/hd_favicon/32ffe2a6e8de5c46eb1dcd1cc56088df/wistia.svg "Wistia")

[
Wistia
](/products/wistia/reviews)

## Loom vs Panopto FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Panopto vs Loom?

Loom stands out for its higher ease of use and broader adoption among small businesses, while Panopto is favored for its educational integrations and content management capabilities.

| [Panopto](https://www.g2.com/products/panopto/reviews) | [Loom](https://www.g2.com/products/atlassian-loom/reviews) |
| --- | --- |
| 4.3/5 (158 reviews) | 4.7/5 (2413 reviews) |
| Enterprise | Small-Business |
| 8.4 | 9.4 |
| 8.8 | 8.9 |
| Ease of Use (19 all-time mentions) | Ease of Use (329 all-time mentions) |

### How do the pricing models of Panopto and Loom compare?

Loom is rated higher for value, with a stronger price satisfaction score than Panopto.

- **Panopto:** In recent reviews, several reviewers cite concerns about cost for small institutions and note that enhanced features are often behind a paywall.
- **Loom:** Reviewers highlight recent price increases but still describe Loom as affordable and easy to use, with some noting limitations on the free plan.
- **Switching reasons:** Reviewers mention switching to Loom for its lower cost and simpler setup compared to more complex or expensive platforms.

### What are the best alternatives to Panopto and Loom?

The top three alternatives to Panopto and Loom are Vidyard, Vimeo, and Zight.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Panopto](https://www.g2.com/products/panopto/reviews) | 4.3/5 (158) | Enterprise | Reviewers cite cost concerns for small institutions | Ease of Use (19 all-time mentions) |
| [Loom](https://www.g2.com/products/atlassian-loom/reviews) | 4.7/5 (2413) | Small-Business | Recent reviews note affordability and price increases | Ease of Use (329 all-time mentions) |
| [Vidyard](https://www.g2.com/products/vidyard/reviews) | 4.5/5 (834) | Small-Business | — | Video personalization and analytics |
| [Vimeo](https://www.g2.com/products/vimeo/reviews) | 4.3/5 (722) | Small-Business | — | Professional video hosting |
| [Zight](https://www.g2.com/products/zight/reviews) | 4.6/5 (1234) | Small-Business | — | Screen recording and sharing |

### Which Video CMS features should I prioritize when comparing Panopto and Loom?

Buyers comparing Panopto and Loom should prioritize ease of use, integrations, screen recording, content management, and AI features.

- **Ease of Use:** Loom scores 9.3, Panopto 8.4; 329 all-time mentions for Loom, 19 for Panopto.
- **Integrations:** Panopto is frequently cited for LMS integrations (Moodle: 9 all-time mentions, Blackboard: 8), while Loom is noted for Slack (111 all-time mentions) and Jira (11).
- **Screen Recording:** Loom has 207 all-time mentions, Panopto 9.
- **Content Management:** Panopto has 7 all-time mentions, Loom is not cited for this area.
- **AI Features:** Loom has 127 all-time mentions, Panopto 8.

### What are the pros and cons of Panopto vs Loom?

Loom's headline strength is ease of use and rapid screen recording, while Panopto excels in educational integrations and content management.

- **Panopto strengths:** Ease of use (19 all-time mentions), strong LMS integrations (Moodle: 9, Blackboard: 8), content management (7), helpfulness (12), and AI integration (8).
- **Panopto trade-offs:** Reviewers note feature limitations (5 all-time mentions), complex admin setup, and higher cost for small institutions.
- **Loom strengths:** Ease of use (329), easy recording (259), screen recording (207), easy sharing (191), time-saving (154), and AI integration (127).
- **Loom trade-offs:** Recording issues (146), limited editing features, free plan restrictions, and recent price increases.

### Is Panopto or Loom better for small businesses?

Loom is the better fit for small businesses, with the largest reviewer segment and strong small-business sentiment.

- **Panopto:** Largest segment is Enterprise; reviewers from smaller organizations cite cost as a concern and note the platform is more tailored to educational institutions.
- **Loom:** Largest segment is Small-Business; reviewers consistently highlight Loom's affordability, ease of use, and suitability for small teams and freelancers.

### Which Video CMS platform has better integrations?

Loom is favored for integrations, especially with communication and productivity tools.

- **Panopto:** Reviewers cite integrations with Moodle (9 all-time mentions), Blackboard (8), and Microsoft Teams (recent reviews).
- **Loom:** 111 all-time G2 reviews mention its Slack integration, and 11 mention Jira; reviewers also note easy sharing with other apps.

### How do Panopto and Loom compare on customer support?

Loom and Panopto are rated at parity for Quality of Support, with Loom at 8.9 and Panopto at 8.8.

- **Panopto:** Reviewers describe support as knowledgeable and responsive, with several citing helpful account managers and training materials; some note slower response times in recent months.
- **Loom:** Reviewers highlight quick and helpful support, though a few mention difficulty contacting support after recent changes; overall, support is described as reliable and easy to access.

### Which is easier to implement, Panopto or Loom?

Loom is easier to implement, with a higher Ease of Setup score (9.4 vs. Panopto's 8.4).

- **Panopto:** Reviewers describe setup as straightforward for faculty and students, but note complexity for admins and during migrations; initial setup is often guided by support.
- **Loom:** Reviewers consistently describe Loom as "plug and play," with minimal learning curve and instant usability for recording and sharing videos.

### Which product has better Screen Recording?

Loom is the stronger product for Screen Recording, with higher reviewer scores and significantly more all-time mentions.

- **Panopto:** Screen recording is cited in 9 all-time reviews; Ease of Use score is 8.4.
- **Loom:** Screen recording is cited in 207 all-time reviews; Ease of Use score is 9.3; reviewers highlight instant recording and sharing as a core benefit.