# ATLAS.ti, MAXQDA vs Data Studio Comparison | | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 4.4 out of 5 | | **Total Reviews** | 60 | 38 | 475 | | **Largest Market Segment** | Small-Business (40.4% of reviews) | Small-Business (65.7% of reviews) | Small-Business (46.5% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | No pricing available | --- ## Top Pros & Cons ### ATLAS.ti Pros: - Ease of Use (3 reviews) - Categorization (2 reviews) Cons: - Data Inaccuracy (1 reviews) - Error Handling (1 reviews) ### MAXQDA Pros: - Reliability (1 reviews) - Setup Ease (1 reviews) Cons: - Learning Curve (1 reviews) - Licensing Issues (1 reviews) ### Data Studio Pros: - Ease of Use (23 reviews) - Visualization (13 reviews) Cons: - Limited Customization (9 reviews) - Slow Performance (9 reviews) --- ## Ratings Comparison | Rating | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Meets Requirements** | 9.3 (47 reviews) | 8.8 (25 reviews) | 8.5 (370 reviews) | | **Ease of Use** | 9.1 (48 reviews) | 8.4 (27 reviews) | 8.2 (376 reviews) | | **Ease of Setup** | 9.2 (16 reviews) | 7.3 (5 reviews) | 8.4 (203 reviews) | | **Ease of Admin** | 9.2 (11 reviews) | Not enough data | 8.2 (154 reviews) | | **Quality of Support** | 9.7 (43 reviews) | 8.5 (18 reviews) | 7.3 (290 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (10 reviews) | Not enough data | 8.3 (135 reviews) | | **Product Direction (% positive)** | 8.6 (42 reviews) | 8.0 (23 reviews) | 8.6 (349 reviews) | --- ## Pricing ### ATLAS.ti #### Entry-Level Pricing No pricing available #### Free Trial Yes ### MAXQDA #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Data Studio #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Business Intelligence | Product | Score | Reviews | |---|---|---| | **ATLAS.ti** | 8.4/10 | 7 | | **MAXQDA** | 8.5/10 | 23 | | **Data Studio** | 8.6/10 | 327 | #### Reports | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Reports Interface** | 8.6 (6 reviews) | 8.3 (16 reviews) | 8.8 (296 reviews) | | **Steps to Answer** | 8.9 (6 reviews) | 8.5 (10 reviews) | 7.9 (250 reviews) | | **Graphs and Charts** | 8.3 (6 reviews) | 8.7 (18 reviews) | 8.8 (298 reviews) | | **Score Cards** | Not enough data | 8.3 (9 reviews) | 8.5 (242 reviews) | | **Dashboards** | 8.6 (6 reviews) | 8.8 (13 reviews) | 8.9 (297 reviews) | #### Self Service | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Calculated Fields** | Not enough data | Not enough data | Not enough data | | **Data Column Filtering** | Not enough data | Not enough data | Not enough data | | **Data Discovery** | Not enough data | Not enough data | Not enough data | | **Search** | Not enough data | Not enough data | Not enough data | | **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | | **Automodeling** | Not enough data | Not enough data | Not enough data | #### Advanced Analytics | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Predictive Analytics** | Not enough data | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | Not enough data | | **Big Data Services** | Not enough data | Not enough data | Not enough data | #### Building Reports | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Data Transformation** | Not enough data | Not enough data | Not enough data | | **Data Modeling** | Not enough data | Not enough data | Not enough data | | **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Mobile User Support** | Not enough data | Not enough data | Not enough data | | **Customization ** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | Not enough data | | **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | ### Data Visualization | Product | Score | Reviews | |---|---|---| | **ATLAS.ti** | 8.4/10 | 7 | | **MAXQDA** | 8.5/10 | 23 | | **Data Studio** | 8.3/10 | 327 | #### Reports | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Reports Interface** | 8.6 (6 reviews) | 8.3 (16 reviews) | 8.8 (296 reviews) | | **Steps to Answer** | 8.9 (6 reviews) | 8.5 (10 reviews) | 7.9 (250 reviews) | | **Graphs and Charts** | 8.3 (6 reviews) | 8.7 (18 reviews) | 8.8 (298 reviews) | | **Score Cards** | Not enough data | 8.3 (9 reviews) | 8.5 (242 reviews) | | **Dashboards** | 8.6 (6 reviews) | 8.8 (13 reviews) | 8.9 (297 reviews) | #### Reports | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Reports Interface** | Not enough data | Not enough data | 8.9 (114 reviews) | | **Share Reports** | Not enough data | Not enough data | 9.1 (107 reviews) | | **Steps to Answer** | Not enough data | Not enough data | 8.1 (95 reviews) | #### Generative AI | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | 5.5 (36 reviews) | | **AI Text Summarization** | Not enough data | Not enough data | 5.6 (37 reviews) | #### Visualization | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Graphs and Charts** | Not enough data | Not enough data | 9.0 (114 reviews) | | **Score Cards** | Not enough data | Not enough data | 8.7 (101 reviews) | | **Dashboards** | Not enough data | Not enough data | 9.1 (118 reviews) | | **Formats** | Not enough data | Not enough data | 8.5 (103 reviews) | #### Data Updates | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Historical Snapshots** | Not enough data | Not enough data | 8.3 (97 reviews) | | **Real-Time Updating** | Not enough data | Not enough data | 8.7 (108 reviews) | #### Collaboration | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Sharing** | Not enough data | Not enough data | 8.9 (115 reviews) | | **Co-Editing** | Not enough data | Not enough data | 8.6 (101 reviews) | | **Devices** | Not enough data | Not enough data | 8.0 (93 reviews) | #### Data Updates | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Historical Snapshots** | Not enough data | 8.3 (8 reviews) | 8.2 (208 reviews) | | **Real-Time Updating** | Not enough data | 9.0 (8 reviews) | 8.3 (253 reviews) | | **Email Reports** | Not enough data | 8.0 (5 reviews) | 8.2 (213 reviews) | ### Text Analysis | Product | Score | Reviews | |---|---|---| | **ATLAS.ti** | 8.7/10 | 5 | | **MAXQDA** | N/A | N/A | | **Data Studio** | N/A | N/A | #### Setup | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Integration** | 8.7 (5 reviews) | Not enough data | Not enough data | | **Maintenance** | Not enough data | Not enough data | Not enough data | | **No-Code** | 8.7 (5 reviews) | Not enough data | Not enough data | #### Data | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Security** | Not enough data | Not enough data | Not enough data | | **Data Visualization** | Not enough data | Not enough data | Not enough data | #### Analysis | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Automation** | Not enough data | Not enough data | Not enough data | | **Named entity recognition** | Not enough data | Not enough data | Not enough data | | **Keyphrase Extraction** | Not enough data | Not enough data | Not enough data | | **Topic Analysis** | Not enough data | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | | **Language Identification** | Not enough data | Not enough data | Not enough data | | **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | #### Customization | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | | **Custom Extension** | Not enough data | Not enough data | Not enough data | | **Compositionality** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools) **Unique to ATLAS.ti (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis) --- ## Reviewer Demographics ### By Company Size | Segment | ATLAS.ti | MAXQDA | Data Studio | |---|---|---|---| | **Small-Business** | 40.4% | 65.7% | 46.5% | | **Mid-Market** | 33.3% | 20.0% | 36.5% | | **Enterprise** | 26.3% | 14.3% | 17.0% | ### By Industry #### ATLAS.ti - **Higher Education:** 42.1% - **Research:** 21.1% - **Education Management:** 15.8% - **E-Learning:** 3.5% - **Retail:** 1.8% - **Mental Health Care:** 1.8% - **Market Research:** 1.8% - **Individual & Family Services:** 1.8% - **Hospital & Health Care:** 1.8% - **Government Administration:** 1.8% - **Other:** 7.0% #### MAXQDA - **Research:** 37.1% - **Higher Education:** 25.7% - **Public Policy:** 5.7% - **Hospital & Health Care:** 5.7% - **Civic & Social Organization:** 5.7% - **Program Development:** 2.9% - **Libraries:** 2.9% - **Information Technology and Services:** 2.9% - **Government Administration:** 2.9% - **Computer & Network Security:** 2.9% - **Other:** 5.7% #### Data Studio - **Marketing and Advertising:** 23.4% - **Information Technology and Services:** 7.4% - **Computer Software:** 7.1% - **Internet:** 4.7% - **Financial Services:** 3.3% - **Higher Education:** 2.9% - **Non-Profit Organization Management:** 2.5% - **Automotive:** 2.5% - **Hospital & Health Care:** 2.5% - **Education Management:** 2.2% - **Other:** 41.5% --- ## Alternatives ### Alternatives to ATLAS.ti - [NVivo](https://www.g2.com/products/nvivo/reviews) — 4.0/5 stars (138 reviews) - [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (519 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7511 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (449 reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews) - [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (799 reviews) ### Alternatives to MAXQDA - [NVivo](https://www.g2.com/products/nvivo/reviews) — 4.0/5 stars (138 reviews) - [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7511 reviews) - [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews) - [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1063 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (449 reviews) - [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews) - [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (910 reviews) - [ConnectWise PSA](https://www.g2.com/products/connectwise-psa/reviews) — 4.0/5 stars (582 reviews) - [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews) ### Alternatives to Data Studio - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (449 reviews) - [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews) - [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews) - [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (106 reviews) - [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (85 reviews) - [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews) - [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews) - [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews) - [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews) --- ## Top Discussions ### ATLAS.ti - Title: [How do I make the process of coding easier?](https://www.g2.com/discussions/30122-how-do-i-make-the-process-of-coding-easier) — 2 comments, 1 upvote > **Top comment:** "Extremely easy to use, it has various shortcuts and possibilities. From quick shortcuts, right-clicking, or dragging the code to the selected area," ### MAXQDA - Title: [Is MAXQDA a free software?](https://www.g2.com/discussions/is-maxqda-a-free-software) — 2 comments > **Top comment:** "No, Maxqda is proprietary software for which a paid license is needed to use the full version. However, a free "Reader" version is available to read..." - Title: [Is MAXQDA better than NVivo?](https://www.g2.com/discussions/is-maxqda-better-than-nvivo) — 1 comment > **Top comment:** "If it is better, because it is easy to learn and manage, as well as not requiring many system resources (RAM, GPU), it makes it lighter." ### Data Studio - Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments > **Top comment:** "Yes, it is free to use" - Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool" - Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting" - Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. This post from HubSpot may help you as well:..." - Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/atlas-ti-vs-maxqda-vs-data-studio)