Compare ATLAS.ti and Looker 
At a Glance
Market Segments
Small-Business (39.3% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
ATLAS.ti
Star Rating
(59)4.7 out of 5
Market Segments
Small-Business (39.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ATLAS.tiLooker
Star Rating
(1,618)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user experience, particularly highlighting its intuitive user interface and the ability to quickly build interactive dashboards with real-time data. Users appreciate features like the engagement overview that clearly displays KPIs, making data analysis straightforward.
- Users say that ATLAS.ti offers a straightforward learning curve, with many finding it intuitive to navigate once they grasp the coding concepts. This ease of use is particularly beneficial for those new to qualitative data analysis, as noted by users who felt initially overwhelmed but quickly adapted.
- Reviewers mention that Looker has a strong market presence, reflected in its high G2 Score, which indicates overall user satisfaction. The platform's flexibility in customization and integration across various tools is frequently praised, making it a robust choice for analytics needs.
- According to verified reviews, ATLAS.ti shines in its built-in flexibility, which allows users to innovate in coding, whether manually or automatically. This feature is particularly useful for literature reviews and qualitative research, as highlighted by users who appreciate the software's adaptability.
- G2 reviewers report that while Looker has a higher overall satisfaction score, ATLAS.ti outperforms in terms of quality of support. Users have noted that ATLAS.ti's support team is responsive and helpful, which can be a crucial factor for teams needing assistance during their projects.
- Users say that Looker’s implementation process is generally quick and efficient, with many praising the intuitive onboarding wizard that helps new users get started without a steep learning curve. In contrast, some ATLAS.ti users have expressed a desire for more streamlined setup processes, indicating a potential area for improvement.
Pricing
Entry-Level Pricing
ATLAS.ti
No pricing availableLooker
No pricing availableFree Trial
ATLAS.ti
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
9.3
46
8.7
1,108
Ease of Use
9.0
47
8.3
1,113
Ease of Setup
9.1
15
8.2
591
Ease of Admin
9.2
11
8.3
432
Quality of Support
9.7
42
8.6
946
Has the product been a good partner in doing business?
9.0
10
8.9
410
Product Direction (% positive)
8.6
42
8.7
1,039
Features by Category
Reports
8.6
6
8.6
667
|
Verified
8.9
6
8.2
620
|
Verified
8.3
6
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
8.6
6
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
634
|
Verified
Not enough data
8.0
515
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
6
8.6
667
|
Verified
8.9
6
8.2
620
|
Verified
8.3
6
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
8.6
6
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
8.6
6
8.6
667
|
Verified
8.9
6
8.2
620
|
Verified
8.3
6
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
8.6
6
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
287
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
331
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.4
46
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
634
|
Verified
Not enough data
8.0
515
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.6
48
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Reports
8.6
6
8.6
667
|
Verified
8.9
6
8.2
620
|
Verified
8.3
6
8.2
663
|
Verified
Not enough data
8.3
530
|
Verified
8.6
6
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
640
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
330
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Setup
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
ATLAS.ti and Looker are categorized as Data Visualization
Unique Categories
ATLAS.ti is categorized as Text Analysis
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
ATLAS.ti
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
42.9%
Research
21.4%
Education Management
16.1%
E-Learning
3.6%
Mental Health Care
1.8%
Other
14.3%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.5%
Discussions
How do I make the process of coding easier?
2 Comments
AM
Extremely easy to use, it has various shortcuts and possibilities. From quick shortcuts, right-clicking, or dragging the code to the selected area,Read more
ATLAS.ti has no more discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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