Compare AT Internet's Analytics Suite, Google Tag Manager, and Heap

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial Unavailable
Free Trial Unavailable
Free Trial
AT Internet's Analytics Suite
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Heap
Free
$0per month
Enterprise
Custom
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.5
9.2
8.3
Ease of Use
Ease of Use
7.1
7.7
8.0
Ease of Setup
Ease of Setup
5.3
7.8
9.0
Ease of Admin
Ease of Admin
6.7
8.2
8.3
Quality of Support
Quality of Support
8.2
6.7
8.3
Ease of Doing Business With
Ease of Doing Business With
7.8
8.0
8.4
Product Direction (% positive)
Product Direction (% positive)
8.1
8.7
8.7
Meets Requirements
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.2
Heap
8.3
Ease of Use
AT Internet's Analytics Suite
7.1
Google Tag Manager
7.7
Heap
8.0
Ease of Setup
AT Internet's Analytics Suite
5.3
Google Tag Manager
7.8
Heap
9.0
Ease of Admin
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.2
Heap
8.3
Quality of Support
AT Internet's Analytics Suite
8.2
Google Tag Manager
6.7
Heap
8.3
Ease of Doing Business With
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.0
Heap
8.4
Product Direction (% positive)
AT Internet's Analytics Suite
8.1
Google Tag Manager
8.7
Heap
8.7

Features

Metrics
Sessions - Digital Analytics
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.8
Heap
8.6
Engagement
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.8
Heap
8.1
Entry and Exit Pages
AT Internet's Analytics Suite
8.7
Google Tag Manager
8.6
Heap
7.9
Standard Event Tracking
AT Internet's Analytics Suite
9.0
Google Tag Manager
9.0
Heap
9.1
Custom Event Tracking
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.9
Heap
8.6
Retention
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.3
Heap
7.7
Return
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.2
Heap
7.9
Conversions
AT Internet's Analytics Suite
8.3
Google Tag Manager
9.1
Heap
8.1
Funnels
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.5
Heap
8.5
Reporting
Real-Time Reporting
AT Internet's Analytics Suite
9.1
Google Tag Manager
9.5
Heap
8.5
Trending
AT Internet's Analytics Suite
7.9
Google Tag Manager
8.4
Heap
7.4
Retroactive Reporting
AT Internet's Analytics Suite
8.1
Google Tag Manager
7.8
Heap
8.7
Segmentation
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.8
Heap
7.9
Mobile Reporting
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.8
Heap
8.0
Unification Across Devices
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.6
Heap
8.3
Custom Reports and Dashboards
AT Internet's Analytics Suite
9.1
Google Tag Manager
8.3
Heap
7.8
Other
User Data
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.4
Heap
8.1
Site Search Reporting
AT Internet's Analytics Suite
8.6
Google Tag Manager
8.5
Heap
7.5
Load Time Monitoring
AT Internet's Analytics Suite
5.0
Google Tag Manager
8.2
Heap
7.5
Campaign Tracking
AT Internet's Analytics Suite
7.2
Google Tag Manager
9.0
Heap
8.0
E-Commerce
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.7
Heap
7.4
Promotional Messages
AT Internet's Analytics Suite
5.8
Google Tag Manager
8.0
Heap
Not enough data available
Administration Alerts
AT Internet's Analytics Suite
8.0
Google Tag Manager
8.1
Heap
Not enough data available
Administration
API / Integrations
AT Internet's Analytics Suite
8.5
Google Tag Manager
8.7
Heap
8.0
QA Testing
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.6
Heap
Not enough data available
Performance and Reliability
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.0
Heap
8.2
User, Role, and Access Management
AT Internet's Analytics Suite
8.1
Google Tag Manager
9.0
Heap
8.1

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.7%
51.9%
56.4%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
58.3%
34.8%
34.2%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
13.3%
9.4%
AT Internet's Analytics Suite
Small-Business
16.7%
Mid-Market
58.3%
Enterprise
25.0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.8%
Enterprise
13.3%
Heap
Small-Business
56.4%
Mid-Market
34.2%
Enterprise
9.4%

Reviewers' Industry

 
Marketing and Advertising
28.6%
Marketing and Advertising
38.0%
Internet
24.1%
 
Publishing
14.3%
Internet
9.7%
Computer Software
14.9%
 
Computer Software
14.3%
Information Technology and Services
7.3%
Information Technology and Services
13.5%
 
Media Production
7.1%
Computer Software
7.3%
Marketing and Advertising
12.8%
 
Leisure, Travel & Tourism
7.1%
Retail
2.4%
Insurance
2.1%
 
Other
28.6%
Other
35.3%
Other
32.6%
AT Internet's Analytics Suite
Marketing and Advertising
28.6%
Publishing
14.3%
Computer Software
14.3%
Media Production
7.1%
Leisure, Travel & Tourism
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.7%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.4%
Other
35.3%
Heap
Internet
24.1%
Computer Software
14.9%
Information Technology and Services
13.5%
Marketing and Advertising
12.8%
Insurance
2.1%
Other
32.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Patrick D.
Administrator

Simplicity, réactivity, Customer service is very efficient. The platform improves very often with new analysis ans possibilities

G2 User

No HTML coding needed. Thanks to the tag manager I can quickly and easily update tags and code snippets on my website.

G2 User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

 
AT Internet's Analytics Suite
Most Helpful Favorable Review
Patrick D.
Administrator

Simplicity, réactivity, Customer service is very efficient. The platform improves very often with new analysis ans possibilities

Most Helpful Critical Review
G2 User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Google Tag Manager
Most Helpful Favorable Review
G2 User

No HTML coding needed. Thanks to the tag manager I can quickly and easily update tags and code snippets on my website.

Most Helpful Critical Review
G2 User

Other companies boast similar tag managers that have a cost associated with them but, in my opinion, these programs are much more complicated and provide a little more in-depth data that Google tag manager lacks.

Heap
Most Helpful Favorable Review
G2 User in Internet

Heap takes a unique approach to web interaction tracking. Unlike many other web analytics tools, Heap collects every action a user takes on each of your site's pages by default. It's up to you to organize the data, but you can define individual actions on...

Most Helpful Critical Review
Chang C.
User in Computer Software

1. Our app iterates rapidly and we need to redefine some events in heap every time, because our component moved around. I almost feel like the time we saved on implementing the tracking code is the spending here redefining the events. 2. Became pricy when...

Screenshots

 
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AT Internet's Analytics Suite
Google Tag Manager

Downloads

AT Internet's Analytics Suite
No downloads provided
Google Tag Manager
No downloads provided
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