Compare AT Internet's Analytics Suite, Google Tag Manager, and Google Analytics

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Free Trial Unavailable
AT Internet's Analytics Suite
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable
Google Analytics
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.5
9.2
9.0
Ease of Use
Ease of Use
7.1
7.7
7.7
Ease of Setup
Ease of Setup
5.3
7.8
7.8
Ease of Admin
Ease of Admin
6.7
8.2
8.1
Quality of Support
Quality of Support
8.2
6.7
7.4
Ease of Doing Business With
Ease of Doing Business With
7.8
8.0
8.2
Product Direction (% positive)
Product Direction (% positive)
8.1
8.7
8.4
Meets Requirements
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.2
Google Analytics
9.0
Ease of Use
AT Internet's Analytics Suite
7.1
Google Tag Manager
7.7
Google Analytics
7.7
Ease of Setup
AT Internet's Analytics Suite
5.3
Google Tag Manager
7.8
Google Analytics
7.8
Ease of Admin
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.2
Google Analytics
8.1
Quality of Support
AT Internet's Analytics Suite
8.2
Google Tag Manager
6.7
Google Analytics
7.4
Ease of Doing Business With
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.0
Google Analytics
8.2
Product Direction (% positive)
AT Internet's Analytics Suite
8.1
Google Tag Manager
8.7
Google Analytics
8.4

Features

Metrics
Sessions - Digital Analytics
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.8
Google Analytics
9.0
Engagement
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.8
Google Analytics
8.7
Entry and Exit Pages
AT Internet's Analytics Suite
8.7
Google Tag Manager
8.6
Google Analytics
8.7
Standard Event Tracking
AT Internet's Analytics Suite
9.0
Google Tag Manager
9.0
Google Analytics
8.5
Custom Event Tracking
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.9
Google Analytics
8.3
Retention
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.3
Google Analytics
8.3
Return
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.1
Google Analytics
8.4
Conversions
AT Internet's Analytics Suite
8.3
Google Tag Manager
9.1
Google Analytics
8.5
Funnels
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.5
Google Analytics
8.1
Reporting
Real-Time Reporting
AT Internet's Analytics Suite
9.1
Google Tag Manager
9.5
Google Analytics
8.7
Trending
AT Internet's Analytics Suite
7.9
Google Tag Manager
8.3
Google Analytics
8.5
Retroactive Reporting
AT Internet's Analytics Suite
8.1
Google Tag Manager
7.8
Google Analytics
8.2
Segmentation
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.8
Google Analytics
8.4
Mobile Reporting
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.8
Google Analytics
8.5
Unification Across Devices
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.6
Google Analytics
8.2
Custom Reports and Dashboards
AT Internet's Analytics Suite
9.1
Google Tag Manager
8.3
Google Analytics
8.5
Other
User Data
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.4
Google Analytics
8.4
Site Search Reporting
AT Internet's Analytics Suite
8.6
Google Tag Manager
8.5
Google Analytics
8.5
Load Time Monitoring
AT Internet's Analytics Suite
5.0
Google Tag Manager
8.2
Google Analytics
8.3
Campaign Tracking
AT Internet's Analytics Suite
7.2
Google Tag Manager
8.9
Google Analytics
8.7
E-Commerce
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.7
Google Analytics
8.5
Promotional Messages
AT Internet's Analytics Suite
5.8
Google Tag Manager
8.0
Google Analytics
8.0
Administration Alerts
AT Internet's Analytics Suite
8.0
Google Tag Manager
8.1
Google Analytics
8.2
Administration
API / Integrations
AT Internet's Analytics Suite
8.5
Google Tag Manager
8.7
Google Analytics
8.4
QA Testing
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.6
Google Analytics
8.1
Performance and Reliability
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.0
Google Analytics
8.9
User, Role, and Access Management
AT Internet's Analytics Suite
8.1
Google Tag Manager
9.0
Google Analytics
8.9

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.7%
51.9%
60.6%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
58.3%
34.5%
27.6%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
13.6%
11.8%
AT Internet's Analytics Suite
Small-Business
16.7%
Mid-Market
58.3%
Enterprise
25.0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%
Google Analytics
Small-Business
60.6%
Mid-Market
27.6%
Enterprise
11.8%

Reviewers' Industry

 
Marketing and Advertising
28.6%
Marketing and Advertising
38.0%
Marketing and Advertising
21.9%
 
Publishing
14.3%
Internet
9.6%
Information Technology and Services
6.8%
 
Computer Software
14.3%
Information Technology and Services
7.3%
Computer Software
6.7%
 
Media Production
7.1%
Computer Software
7.3%
Internet
6.0%
 
Leisure, Travel & Tourism
7.1%
Retail
2.3%
Higher Education
2.9%
 
Other
28.6%
Other
35.4%
Other
55.6%
AT Internet's Analytics Suite
Marketing and Advertising
28.6%
Publishing
14.3%
Computer Software
14.3%
Media Production
7.1%
Leisure, Travel & Tourism
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%
Google Analytics
Marketing and Advertising
21.9%
Information Technology and Services
6.8%
Computer Software
6.7%
Internet
6.0%
Higher Education
2.9%
Other
55.6%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
G2 User in Internet

-Reliable data with clear processing & flow -API Rest easy to use & very useful for Data Analyst -Transparency of road map -High level of dedicated service with senior consultants

G2 User in Sports

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

 
AT Internet's Analytics Suite
Most Helpful Favorable Review
G2 User in Internet

-Reliable data with clear processing & flow -API Rest easy to use & very useful for Data Analyst -Transparency of road map -High level of dedicated service with senior consultants

Most Helpful Critical Review
G2 User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Sports

It is so easy to use. The user friendly UI makes it the best tag management system I've ever used in my career. Not to mention it's integration with DCM.

Most Helpful Critical Review
Colleen S.
Administrator in Real Estate

It's impossible to bulk admin multiple containers. When managing 90+ sites, it's incredibly frustrating to have to go in and add users to each one separately and assign roles.

Google Analytics
Most Helpful Favorable Review
Kristin H.
Administrator in Higher Education

Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.

Most Helpful Critical Review
Jill A.
Administrator in Internet

It doesn't play so well with other systems, and is not the most reliable when it comes to reporting accuracy. The info you can gather from google analytics is relatively simplistic and still requires a lot of manual processes to get the big picture.

Screenshots

 
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AT Internet's Analytics Suite
Google Tag Manager
Google Analytics
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