Compare AT Internet's Analytics Suite vs Google Tag Manager

See this
comparison of AT Internet's Analytics Suite vs. Google Tag Manager
based on data from user reviews. AT Internet's Analytics Suite rates 4.3/5 stars with 12 reviews. Google Tag Manager rates 4.5/5 stars with 235 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
AT Internet's Analytics Suite
Free Trial Unavailable
Google Tag Manager
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.5
9.2
Ease of Use
Ease of Use
7.1
7.7
Ease of Setup
Ease of Setup
5.3
7.8
Ease of Admin
Ease of Admin
6.7
8.2
Quality of Support
Quality of Support
8.2
6.7
Ease of Doing Business With
Ease of Doing Business With
7.8
8.0
Product Direction (% positive)
Product Direction (% positive)
8.1
8.7
Meets Requirements
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.2
Ease of Use
AT Internet's Analytics Suite
7.1
Google Tag Manager
7.7
Ease of Setup
AT Internet's Analytics Suite
5.3
Google Tag Manager
7.8
Ease of Admin
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.2
Quality of Support
AT Internet's Analytics Suite
8.2
Google Tag Manager
6.7
Ease of Doing Business With
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.0
Product Direction (% positive)
AT Internet's Analytics Suite
8.1
Google Tag Manager
8.7

Features

Metrics
Sessions - Digital Analytics
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.8
Engagement
AT Internet's Analytics Suite
7.8
Google Tag Manager
8.8
Entry and Exit Pages
AT Internet's Analytics Suite
8.7
Google Tag Manager
8.6
Standard Event Tracking
AT Internet's Analytics Suite
9.0
Google Tag Manager
9.0
Custom Event Tracking
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.9
Retention
AT Internet's Analytics Suite
9.2
Google Tag Manager
8.3
Return
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.1
Conversions
AT Internet's Analytics Suite
8.3
Google Tag Manager
9.1
Funnels
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.5
Reporting
Real-Time Reporting
AT Internet's Analytics Suite
9.1
Google Tag Manager
9.5
Trending
AT Internet's Analytics Suite
7.9
Google Tag Manager
8.3
Retroactive Reporting
AT Internet's Analytics Suite
8.1
Google Tag Manager
7.8
Segmentation
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.8
Mobile Reporting
AT Internet's Analytics Suite
8.3
Google Tag Manager
8.8
Unification Across Devices
AT Internet's Analytics Suite
6.7
Google Tag Manager
8.6
Custom Reports and Dashboards
AT Internet's Analytics Suite
9.1
Google Tag Manager
8.3
Other
User Data
AT Internet's Analytics Suite
7.7
Google Tag Manager
8.4
Site Search Reporting
AT Internet's Analytics Suite
8.6
Google Tag Manager
8.5
Load Time Monitoring
AT Internet's Analytics Suite
5.0
Google Tag Manager
8.2
Campaign Tracking
AT Internet's Analytics Suite
7.2
Google Tag Manager
8.9
E-Commerce
AT Internet's Analytics Suite
9.4
Google Tag Manager
8.7
Promotional Messages
AT Internet's Analytics Suite
5.8
Google Tag Manager
8.0
Administration Alerts
AT Internet's Analytics Suite
8.0
Google Tag Manager
8.1
Administration
API / Integrations
AT Internet's Analytics Suite
8.5
Google Tag Manager
8.7
QA Testing
AT Internet's Analytics Suite
8.9
Google Tag Manager
8.6
Performance and Reliability
AT Internet's Analytics Suite
8.5
Google Tag Manager
9.0
User, Role, and Access Management
AT Internet's Analytics Suite
8.1
Google Tag Manager
9.0

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
16.7%
51.9%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
58.3%
34.5%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
25.0%
13.6%
AT Internet's Analytics Suite
Small-Business
16.7%
Mid-Market
58.3%
Enterprise
25.0%
Google Tag Manager
Small-Business
51.9%
Mid-Market
34.5%
Enterprise
13.6%

Reviewers' Industry

 
Marketing and Advertising
28.6%
Marketing and Advertising
38.0%
 
Publishing
14.3%
Internet
9.6%
 
Computer Software
14.3%
Information Technology and Services
7.3%
 
Media Production
7.1%
Computer Software
7.3%
 
Leisure, Travel & Tourism
7.1%
Retail
2.3%
 
Other
28.6%
Other
35.4%
AT Internet's Analytics Suite
Marketing and Advertising
28.6%
Publishing
14.3%
Computer Software
14.3%
Media Production
7.1%
Leisure, Travel & Tourism
7.1%
Other
28.6%
Google Tag Manager
Marketing and Advertising
38.0%
Internet
9.6%
Information Technology and Services
7.3%
Computer Software
7.3%
Retail
2.3%
Other
35.4%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Dmitry K.
User in Media Production

Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way. Flexible system. The data is stored in a raw, non-aggregate way, web interface...

G2 User in Accounting

I like that you can implement google tag manager on your site and can easily add additional scripts and make sure that they’re working.

Most Helpful Critical Review
Most Helpful Critical Review
G2 User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

G2 User in Consumer Services

Not alot of people use this software.

 
AT Internet's Analytics Suite
Most Helpful Favorable Review
Dmitry K.
User in Media Production

Reliable data. AT Internet provides metrics adjusted with Digital Analytics Association, giving clear metrics meaning description and help you understand data in a right way. Flexible system. The data is stored in a raw, non-aggregate way, web interface...

Most Helpful Critical Review
G2 User in Marketing and Advertising

Bad interface and UX. Definitely not the easiest to use. I prefer the old version which was a lot easier to follow. Now I am confused.

Google Tag Manager
Most Helpful Favorable Review
G2 User in Accounting

I like that you can implement google tag manager on your site and can easily add additional scripts and make sure that they’re working.

Most Helpful Critical Review
G2 User in Consumer Services

Not alot of people use this software.

Screenshots

 
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AT Internet's Analytics Suite
Google Tag Manager
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