# Astrella vs Carta Comparison --- ## AI Generated Summary - **G2 reviewers report** that Carta excels in providing a comprehensive equity management solution, with users highlighting its ability to integrate seamlessly with HRIS platforms, making data access and compensation management much easier. - **Users say** that Astrella stands out for its user-friendly interface and quick setup process, with many finding it easy to start using the platform without extensive guidance, which is a significant advantage for small businesses. - **Reviewers mention** that while Carta has a solid overall user satisfaction score, some users feel it could improve in terms of support quality compared to Astrella, which has received high praise for its responsive and helpful customer service. - **According to verified reviews** , Carta's reporting and visualization features are appreciated for their clarity and effectiveness, allowing users to manage cap tables and equity grants efficiently, although some users noted that the interface could be more intuitive. - **Users highlight** that Astrella's implementation support is exceptional, with specific representatives receiving accolades for their dedication and effectiveness, which can be a crucial factor for businesses looking for reliable assistance during onboarding. - **G2 reviewers indicate** that while Carta has a broader market presence and a higher number of reviews, Astrella's focus on small businesses allows it to cater specifically to their needs, making it a strong contender for startups and smaller firms. | | Astrella | Carta | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | | **Total Reviews** | 51 | 228 | | **Largest Market Segment** | Small-Business (76.5% of reviews) | Mid-Market (48.2% of reviews) | | **Entry Level Price** | $1,200.00 Per Year | Free 25 Stakeholders Per Year | --- ## Top Pros & Cons ### Astrella Pros: - Customer Support (1 reviews) - Ease of Use (1 reviews) Cons: - Onboarding Issues (1 reviews) - Slow Performance (1 reviews) ### Carta Pros: - Ease of Use (26 reviews) - Equity Management (24 reviews) Cons: - Expensive (12 reviews) - Onboarding Issues (9 reviews) --- ## Ratings Comparison | Rating | Astrella | Carta | |---|---|---| | **Meets Requirements** | 9.1 (41 reviews) | 8.7 (167 reviews) | | **Ease of Use** | 8.6 (42 reviews) | 8.6 (180 reviews) | | **Ease of Setup** | 8.5 (28 reviews) | 7.9 (138 reviews) | | **Ease of Admin** | 8.5 (27 reviews) | 8.4 (106 reviews) | | **Quality of Support** | 9.5 (40 reviews) | 8.2 (147 reviews) | | **Has the product been a good partner in doing business?** | 9.0 (26 reviews) | 8.4 (100 reviews) | | **Product Direction (% positive)** | 9.1 (40 reviews) | 7.9 (159 reviews) | --- ## Pricing ### Astrella #### Entry-Level Pricing Plan: Early Stage Price: $1,200.00 Per Year Description: 0 - 25 stakeholders Key Features: - Cap Table Management - Employee Stock Administration - Robust Reporting Capabilities [Browse all 4 editions](https://www.g2.com/products/astrella/pricing) #### Free Trial Yes ### Carta #### Entry-Level Pricing Plan: Carta Launch Price: Free 25 Stakeholders Per Year Description: Free for new customers with up to 25 stakeholders and up to $1M raised: https://carta.com/equity-management/launch/ Key Features: - Cap table management - Securities issuance - Exercising and repurchasing [Browse all 4 editions](https://www.g2.com/products/carta-carta/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Equity Management | Product | Score | Reviews | |---|---|---| | **Astrella** | 8.1/10 | 31 | | **Carta** | 8.3/10 | 127 | #### Platform Basics | Feature | Astrella | Carta | |---|---|---| | **Reporting** | 8.1 (28 reviews) | 8.2 (108 reviews) | #### Platform Data | Feature | Astrella | Carta | |---|---|---| | **Visualization** | 8.2 (30 reviews) | 8.3 (115 reviews) | | **Platform Search** | 8.1 (27 reviews) | 8.0 (106 reviews) | | **Dashboard** | 8.2 (30 reviews) | 8.6 (117 reviews) | #### Platform Content | Feature | Astrella | Carta | |---|---|---| | **File Sharing** | 7.9 (23 reviews) | 8.1 (90 reviews) | #### Platform Additional Functionality | Feature | Astrella | Carta | |---|---|---| | **Cap Table** | 8.3 (29 reviews) | 8.9 (110 reviews) | | **409a** | 7.5 (16 reviews) | 8.7 (88 reviews) | | **Equity Governance** | 8.4 (25 reviews) | 8.7 (97 reviews) | #### Agentic AI - Equity Management | Feature | Astrella | Carta | |---|---|---| | **Autonomous Task Execution** | Not enough data | 7.6 (26 reviews) | ### Venture Capital Management | Product | Score | Reviews | |---|---|---| | **Astrella** | N/A | N/A | | **Carta** | N/A | N/A | #### Investment Management | Feature | Astrella | Carta | |---|---|---| | **Investment Portfolio Management** | Not enough data | Not enough data | | **Investment Analytics** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | | **Cap Table Management** | Not enough data | Not enough data | #### Fund Management | Feature | Astrella | Carta | |---|---|---| | **Deal Flow Management** | Not enough data | Not enough data | | **Limited Partner Management** | Not enough data | Not enough data | | **Fund Administration** | Not enough data | Not enough data | #### Agentic AI - Venture Capital Management | Feature | Astrella | Carta | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Compensation Planning | Product | Score | Reviews | |---|---|---| | **Astrella** | N/A | N/A | | **Carta** | N/A | N/A | #### Platform - Compensation Planning | Feature | Astrella | Carta | |---|---|---| | **Compensation Budgeting** | Not enough data | Not enough data | | **Merit Cycle Planning** | Not enough data | Not enough data | | **Pay Transparency** | Not enough data | Not enough data | | **Automated Compliance** | Not enough data | Not enough data | | **Reward Structuring** | Not enough data | Not enough data | | **Compensation History** | Not enough data | Not enough data | #### Additional Features - Compensation Planning | Feature | Astrella | Carta | |---|---|---| | **Reporting Capabilities** | Not enough data | Not enough data | | **Workflow Automation** | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | ### Stock Plan Administration | Product | Score | Reviews | |---|---|---| | **Astrella** | N/A | N/A | | **Carta** | N/A | N/A | #### Plan Management - Stock Plan Administration | Feature | Astrella | Carta | |---|---|---| | **Document Management** | Not enough data | Not enough data | | **Trading & Settlement** | Not enough data | Not enough data | | **Equity Compensation** | Not enough data | Not enough data | | **Cap Table** | Not enough data | Not enough data | | **Workflows** | Not enough data | Not enough data | #### Compliance - Stock Plan Administration | Feature | Astrella | Carta | |---|---|---| | **Security** | Not enough data | Not enough data | | **Tax** | Not enough data | Not enough data | #### Employee Self-Service - Stock Plan Administration | Feature | Astrella | Carta | |---|---|---| | **Documents** | Not enough data | Not enough data | | **Education** | Not enough data | Not enough data | #### Analytics & Data Management - Stock Plan Administration | Feature | Astrella | Carta | |---|---|---| | **Integration** | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Astrella** | N/A | N/A | | **Carta** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Astrella | Carta | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Equity Management Software](https://www.g2.com/categories/equity-management), [Venture Capital Management Software](https://www.g2.com/categories/venture-capital-management) **Unique to Astrella (1):** [Stock Plan Administration Software](https://www.g2.com/categories/stock-plan-administration) **Unique to Carta (1):** [Compensation Planning Software](https://www.g2.com/categories/compensation-planning) --- ## Reviewer Demographics ### By Company Size | Segment | Astrella | Carta | |---|---|---| | **Small-Business** | 76.5% | 46.0% | | **Mid-Market** | 15.7% | 48.2% | | **Enterprise** | 7.8% | 5.8% | ### By Industry #### Astrella - **Computer Software:** 23.5% - **Information Technology and Services:** 13.7% - **Financial Services:** 11.8% - **Venture Capital & Private Equity:** 3.9% - **Computer & Network Security:** 3.9% - **Retail:** 3.9% - **Hospital & Health Care:** 3.9% - **Investment Management:** 3.9% - **Banking:** 2.0% - **Cosmetics:** 2.0% - **Other:** 27.5% #### Carta - **Computer Software:** 30.8% - **Financial Services:** 12.5% - **Information Technology and Services:** 8.0% - **Internet:** 5.4% - **Accounting:** 4.9% - **Computer & Network Security:** 3.1% - **Biotechnology:** 2.7% - **Hospital & Health Care:** 2.2% - **Marketing and Advertising:** 1.8% - **Automotive:** 1.3% - **Other:** 27.2% --- ## Alternatives ### Alternatives to Astrella - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [Remote](https://www.g2.com/products/remote/reviews) — 4.5/5 stars (4018 reviews) - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Eqvista](https://www.g2.com/products/eqvista/reviews) — 5.0/5 stars (184 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) ### Alternatives to Carta - [Certent Equity Management](https://www.g2.com/products/certent-equity-management/reviews) — 4.4/5 stars (117 reviews) - [Qapita](https://www.g2.com/products/qapita/reviews) — 4.6/5 stars (311 reviews) - [J.P.Morgan Workplace Solutions](https://www.g2.com/products/j-p-morgan-workplace-solutions/reviews) — 4.8/5 stars (141 reviews) - [Pulley](https://www.g2.com/products/pulley-pulley/reviews) — 4.7/5 stars (134 reviews) - [Cake Equity](https://www.g2.com/products/cake-equity/reviews) — 4.8/5 stars (130 reviews) - [Ledgy](https://www.g2.com/products/ledgy/reviews) — 4.7/5 stars (65 reviews) - [Vestd](https://www.g2.com/products/vestd/reviews) — 4.8/5 stars (44 reviews) - [Fidelity Private Shares](https://www.g2.com/products/fidelity-private-shares/reviews) — 4.8/5 stars (33 reviews) - [Shareworks by Morgan Stanley](https://www.g2.com/products/shareworks-by-morgan-stanley/reviews) — 3.8/5 stars (32 reviews) - [Empower Stock Plan Services](https://www.g2.com/products/empower-stock-plan-services/reviews) — 4.7/5 stars (24 reviews) --- ## Top Discussions ### Astrella No discussions available for this product. ### Carta - Title: [How much does Carta cost?](https://www.g2.com/discussions/pricing-341d6925-e7fb-45cb-b809-15b4448e29f0) — 2 comments, 1 upvote *(includes official response)* > **Top comment:** "Pricing depends on which plan you choose. For company products, it will also depend on the number of stakeholders on the cap table. For investor products, it..." - Title: [What does Carta company do?](https://www.g2.com/discussions/what-does-carta-company-do) — 1 comment > **Top comment:** "The platform helps to allocate the stock option execution timeline, schedule, and amount, as well as execute options on the end of the recipient, by paying..." - Title: [What was your experience during the public listing event (IPO)? Any issues with the platform?](https://www.g2.com/discussions/what-was-your-experience-during-the-public-listing-event-ipo-any-issues-with-the-platform) — 1 comment, 1 upvote > **Top comment:** "No issues whatsoever." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/astrella-vs-carta-carta)