Link copied to clipboard # Asset Bank vs Brandfolder Comparison - What are their main differences? Share [ Export ](/compare/asset-bank/brandfolder/export.csv) Asset BankBrandfolder[+ Add Product](#) Pricing **Asset Bank** Free Trial **$8,949.00** Per Year · Essential **$14,799.00** Flat Rate Per Year · Professional **$29,249** Per Year · Enterprise **Brandfolder** Free Trial **Contact vendor for details** · Premium **Contact vendor for details** · Enterprise **Pricing Insights** from reviews Perceived Cost **Asset Bank** $$$$$ **Brandfolder** $$$$$ Average Discount **Asset Bank** 9% **Brandfolder** 10%1% more Uncover valuable pricing insights from real user feedback to improve your shopping experience. See it for free Time to Implement **Asset Bank** 6 months Based on 100 responses **Brandfolder** 6 months Based on 100 responses Return on Investment **Asset Bank** 6 months Based on 100 responses **Brandfolder** 6 months Based on 100 responses ![Asset Bank](https://images.g2crowd.com/uploads/product/hd_favicon/1555402633/asset-bank.svg "Asset Bank") ![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Asset Bank** Customer Support (7) Asset Management (6) Learning Curve (3) Folder Management (2) **Brandfolder** Ease of Use (95) Asset Management (70) Expensive (27) Search Difficulties (24) Integrations **Asset Bank** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8eea525746279035b2a227975d6ad509/adobe-express.jpg "Product Avatar Image") Adobe Express ](https://www.g2.com/products/adobe-express/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image") Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bdee4fd4514b39a56543449c5ab81124/adobe-incopy.png "Product Avatar Image") Adobe InCopy ](https://www.g2.com/products/adobe-incopy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image") Adobe InDesign ](https://www.g2.com/products/adobe-indesign/reviews)[ View all ](https://www.g2.com/products/asset-bank/integrations) **Brandfolder** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7fe3ac866a6ee2c8e79ddc61b45ae7d2/adobe-illustrator.png "Product Avatar Image") Illustrator ](https://www.g2.com/products/adobe-illustrator/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b63a01034ac032eb534b8ffbbe659987/adobe-indesign.png "Product Avatar Image") Adobe InDesign ](https://www.g2.com/products/adobe-indesign/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage ](https://www.g2.com/products/adobe-marketo-engage/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d6021e1f6253f85ed0eb22a67eb101b/adobe-photoshop.png "Product Avatar Image") Photoshop ](https://www.g2.com/products/adobe-photoshop/reviews)[ View all ](https://www.g2.com/products/brandfolder/integrations) Screenshots **Asset Bank** ![Asset Bank screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/68416/1-home.png) **Brandfolder** ![Brandfolder screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/86458/new-belgium-screenshot-8f9d0b508a94cf29bead3c9bed42532447c730fdbada3d2885a0805e98d50d4a.png) **Ratings** from reviews Meets Requirements **Asset Bank** **8.9** /10 Based on 67 responses **Brandfolder** **8.9** /10 Based on 1,187 responses Ease of Use **Asset Bank** **8.8** /10 Based on 81 responses **Brandfolder** **8.9** /10 Based on 1,198 responses Ease of Setup **Asset Bank** **7.9** /10 Based on 55 responses **Brandfolder** **8.2** /10 Based on 536 responses Ease of Admin **Asset Bank** **8.4** /10 Based on 59 responses **Brandfolder** **8.5** /10 Based on 498 responses Quality of Support **Asset Bank** **9.3** /10 Based on 63 responses **Brandfolder** **8.8** /10 Based on 857 responses Has the product been a good partner in doing business? **Asset Bank** **9.3** /10 Based on 60 responses **Brandfolder** **8.7** /10 Based on 489 responses Product Direction (% positive) **Asset Bank** **9.5** /10 Based on 67 responses **Brandfolder** **8.3** /10 Based on 1,161 responses **Features** ratings from reviews Digital Asset Management **8.5** /10 Based on 63 responses **8.4** /10 Based on 1,070 responses Brand Asset Management Not enough data **6.5** /10 Based on 143 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 23.5% Mid-Market(51-1000 emp.) 42.4% Enterprise(\> 1000 emp.) 34.1% Small-Business(50 or fewer emp.) 23.5% Mid-Market(51-1000 emp.) 42.4% Enterprise(\> 1000 emp.) 34.1% Small-Business(50 or fewer emp.) 28.7% Mid-Market(51-1000 emp.) 48.4% Enterprise(\> 1000 emp.) 23.0% Small-Business(50 or fewer emp.) 28.7% Mid-Market(51-1000 emp.) 48.4% Enterprise(\> 1000 emp.) 23.0% **Reviewers' Industry** [![Asset Bank](https://images.g2crowd.com/uploads/product/hd_favicon/1555402633/asset-bank.svg "Asset Bank")](https://www.g2.com/products/asset-bank/reviews) Asset Bank Non-Profit Organization Management 13.5% Higher Education 11.2% Marketing and Advertising 4.5% Leisure, Travel & Tourism 3.4% Design 3.4% Other 64.0% [![Brandfolder](https://images.g2crowd.com/uploads/product/hd_favicon/1534461380/brandfolder.svg "Brandfolder")](https://www.g2.com/products/brandfolder/reviews) Brandfolder Marketing and Advertising 8.1% Food & Beverages 6.1% Non-Profit Organization Management 6.0% Consumer Goods 5.7% Computer Software 5.5% Other 68.6% Alternatives **Asset Bank Alternatives** ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![Bynder Webdam](https://images.g2crowd.com/uploads/product/hd_favicon/3eae6e57e4f7721d2c32fa5ac8612e52/bynder-webdam.svg "Bynder Webdam") [ Bynder Webdam ](/products/bynder-webdam/reviews) ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) **Brandfolder Alternatives** ![Canto](https://images.g2crowd.com/uploads/product/hd_favicon/1528213504/canto.svg "Canto") [ Canto ](/products/canto/reviews) ![Bynder](https://images.g2crowd.com/uploads/product/hd_favicon/61dcf45c7ad4a7bac2bbaf385d025c3a/bynder.svg "Bynder") [ Bynder ](/products/bynder/reviews) ![Acquia DAM (Widen)](https://images.g2crowd.com/uploads/product/hd_favicon/dcee008d770c6694a0e0f788b4e4f8d2/acquia-dam-widen.svg "Acquia DAM (Widen)") [ Acquia DAM (Widen) ](/products/acquia-dam-widen/reviews) ![MediaValet](https://images.g2crowd.com/uploads/product/hd_favicon/28fe72f6cb9087afad5d2eea5f85ae65/mediavalet.svg "MediaValet") [ MediaValet ](/products/mediavalet/reviews) ## Asset Bank vs Brandfolder FAQs Generated using AI Last updated: August 15, 2026 ### What is the difference between Brandfolder vs Asset Bank? Asset Bank stands out for its higher Quality of Support score and reviewer-cited customer service, while Brandfolder is noted for its ease of use and asset management capabilities. | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | [Asset Bank](https://www.g2.com/products/asset-bank/reviews) | | --- | --- | | 4.4/5 (1,428 reviews) | 4.5/5 (80 reviews) | | Mid-Market | Mid-Market | | 8.1 | 7.9 | | 8.8 | 9.3 | | Ease of Use (56 all-time mentions) | Customer Support (4 all-time mentions) | ### How do the pricing models of Brandfolder and Asset Bank compare? Brandfolder and Asset Bank are rated closely on value, but reviewers express more satisfaction with Asset Bank's pricing experience. - **Brandfolder:** In recent reviews, several reviewers describe Brandfolder as expensive, with some citing price increases and limited flexibility in plan options. - **Asset Bank:** Reviewers highlight Asset Bank's cost-effectiveness and responsive support in tailoring plans to organizational needs. - **Switching reasons:** Recent Brandfolder reviewers mention exploring competitors due to high costs and dissatisfaction with renewal processes. ### What are the best alternatives to Brandfolder and Asset Bank? The top three alternatives to Brandfolder and Asset Bank are Bynder, Canto, and Acquia DAM (Widen). | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Brandfolder](https://www.g2.com/products/brandfolder/reviews) | 4.4/5 (1,428 reviews) | Mid-Market | Expensive in recent reviews | Ease of Use (56 all-time mentions) | | [Asset Bank](https://www.g2.com/products/asset-bank/reviews) | 4.5/5 (80 reviews) | Mid-Market | Cost-effective and responsive support in recent reviews | Customer Support (4 all-time mentions) | | [Bynder](https://www.g2.com/products/bynder/reviews) | 4.5/5 (1,168 reviews) | Mid-Market | — | — | | [Canto](https://www.g2.com/products/canto/reviews) | 4.4/5 (1,774 reviews) | Mid-Market | — | — | | [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) | 4.4/5 (631 reviews) | Enterprise | — | — | ### Which Digital Asset Management features should I prioritize when comparing Brandfolder and Asset Bank? Buyers comparing Brandfolder and Asset Bank should prioritize Search, Customer Support, Ease of Use, Asset Organization, and Integration capabilities. - **Search:** Brandfolder has 18 all-time mentions for Easy Search and 16 for Search Issues; Asset Bank has 2 all-time mentions for Search Functionality and 1 for Keyword Search. - **Customer Support:** Brandfolder has a Quality of Support score of 8.8 and 7 all-time mentions for support; Asset Bank leads with a 9.3 score and 4 all-time mentions for Customer Support. - **Ease of Use:** Brandfolder is cited for Ease of Use in 56 all-time mentions and scores 8.9; Asset Bank scores 8.7 with 1 all-time mention. - **Asset Organization:** Brandfolder has 26 all-time mentions for Asset Organization; Asset Bank is cited for Easy Organization in recent reviews. - **Integrations:** Brandfolder is mentioned for integrations with Smartsheet (20 all-time mentions) and Canva (10 all-time mentions); Asset Bank has limited recent integration mentions. ### What are the pros and cons of Brandfolder vs Asset Bank? Brandfolder's headline strength is ease of use and asset management, while Asset Bank is most recognized for its customer support. - **Brandfolder strengths:** Ease of Use (56 all-time mentions), Asset Management (44), Sharing Ease (32), Content Management (31), Asset Organization (26), Easy Search (18), Tagging System (19), Integration with marketing software. - **Brandfolder trade-offs:** Expensive (17 all-time mentions), Search Issues (16), Tagging Issues (16), Search Difficulties (15), Pricing and renewal frustrations in recent reviews, occasional support dissatisfaction. - **Asset Bank strengths:** Customer Support (4 all-time mentions), Asset Management (3), Content Sharing (2), Customizability and customization options, Easy Organization and Setup in recent reviews. - **Asset Bank trade-offs:** Learning Curve (3 all-time mentions), Search Functionality (2), Filtering Issues, Folder Management, Integration Issues, and some feature limitations cited in recent reviews. ### Is Brandfolder or Asset Bank better for small businesses? Asset Bank is the better fit for small businesses, with reviewers highlighting its cost-effectiveness and responsive support for smaller teams. - **Brandfolder:** Largest segment is Mid-Market; reviewers note high costs and pricing structure as barriers for smaller organizations. - **Asset Bank:** Largest segment is Mid-Market; recent reviews from small teams cite easy onboarding, helpful support, and affordable pricing as advantages for small businesses. ### Which Digital Asset Management platform has better integrations? Brandfolder is favored for integrations, with reviewers citing more integration options and higher mention counts. - **Brandfolder:** Integrates with Smartsheet (20 all-time mentions), Canva (10), and PrintUI (4); reviewers highlight the value of these integrations for marketing and creative workflows. - **Asset Bank:** Reviewers mention integration issues and limited recent integration highlights. ### How do Brandfolder and Asset Bank compare on customer support? Asset Bank leads Brandfolder in Quality of Support by a material margin, with a 0.5-point advantage in reviewer scores. - **Brandfolder:** Quality of Support score is 8.8; reviewers describe mixed experiences, with some citing slow or unresponsive support and others noting helpful assistance during onboarding and bug fixes. - **Asset Bank:** Quality of Support score is 9.3; reviewers consistently praise responsive, knowledgeable, and proactive customer service, with multiple mentions of dedicated support contacts and fast resolution of issues. ### Which is easier to implement, Brandfolder or Asset Bank? Brandfolder and Asset Bank score within 0.2 points on Ease of Setup, indicating near parity in implementation experience. - **Brandfolder:** Ease of Setup score is 8.1; reviewers describe straightforward onboarding, clear organization, and easy implementation, though some note a learning curve for new users. - **Asset Bank:** Ease of Setup score is 7.9; reviewers mention helpful onboarding support, training resources, and a smooth setup process, with some citing initial complexity for admins. ### Which product has better Search? Brandfolder and Asset Bank both offer strong Search capabilities, but Brandfolder is cited more frequently for search strengths and issues. - **Brandfolder:** 18 all-time mentions for Easy Search, 16 for Search Issues, and 13 for Searchability; reviewers highlight both the power and occasional challenges of its search functionality. - **Asset Bank:** 2 all-time mentions for Search Functionality and 1 for Keyword Search; reviewers note effective search when keyword systems are well structured, but also mention a learning curve and occasional filter limitations.