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At a Glance
Market Segments
Small-Business (96.3% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
$39.00 Per Month
$97.00 Per Month
Assembly
Star Rating
(278)4.8 out of 5
Market Segments
Small-Business (96.3% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Free Trial is available
Browse all 3 pricing plansHighLevel
Star Rating
(566)4.6 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$97.00 Per Month
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HighLevel excels in its AI Text Generation feature, scoring 7.9, which is significantly higher than Copilot's 3.1. Reviewers mention that HighLevel's AI capabilities help in creating engaging content, making it a preferred choice for small businesses focused on marketing.
- Reviewers mention that Copilot shines in Ease of Use with a score of 9.4 compared to HighLevel's 7.8. Users on G2 appreciate Copilot's intuitive interface, which simplifies the onboarding process for new users.
- Users say that HighLevel's Email Integrations are robust, scoring 9.1, which is slightly lower than Copilot's 9.4. Reviewers highlight that HighLevel seamlessly integrates with various email platforms, enhancing their marketing efforts.
- Reviewers mention that Copilot offers superior Quality of Support, scoring 9.5 against HighLevel's 8.1. Users report that Copilot's support team is responsive and helpful, which is crucial for small businesses needing quick resolutions.
- Users on G2 report that HighLevel's Regulatory Compliance features are impressive, scoring 9.5, while Copilot scores 7.7. Reviewers appreciate HighLevel's focus on compliance, which is vital for businesses in regulated industries.
- Reviewers mention that Copilot's Customer Support is exceptional, with a score of 9.7 compared to HighLevel's 8.3. Users report that the support team is knowledgeable and provides timely assistance, making it easier for businesses to navigate challenges.
Pricing
Entry-Level Pricing
Assembly
Starter
$39.00
Per Month
For new businesses
- CRM
- Client portal
- Messaging and team inbox
HighLevel
Starter
$97.00
Per Month
All the tools you need to grow your businesses online with unlimited Users, unlimited Contacts, and a suite of AI tools!
- CRM
- Email & SMS Marketing
- Funnel & Website Builders
Free Trial
Assembly
Free Trial is available
HighLevel
Free Trial is available
Ratings
Meets Requirements
8.9
216
8.8
178
Ease of Use
9.4
224
7.8
514
Ease of Setup
9.4
203
7.4
306
Ease of Admin
9.3
193
8.1
129
Quality of Support
9.5
195
8.2
174
Has the product been a good partner in doing business?
9.5
185
8.7
124
Product Direction (% positive)
9.7
206
8.9
175
Features by Category
Signature Process
9.2
60
Not enough data
8.6
56
Not enough data
9.5
61
Not enough data
8.9
57
Not enough data
8.7
59
Not enough data
7.4
53
Not enough data
8.2
55
Not enough data
8.8
56
Not enough data
Agentic AI - E-Signature
6.5
11
Not enough data
7.6
11
Not enough data
7.0
11
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
Security and Scalability
8.6
54
Not enough data
9.0
53
Not enough data
8.9
52
Not enough data
Platform
9.1
71
Not enough data
9.0
66
Not enough data
8.7
66
Not enough data
9.3
66
Not enough data
8.5
65
Not enough data
Sales Force Automation
Not enough data
8.7
105
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
8.3
104
Not enough data
7.5
83
Not enough data
8.8
94
Not enough data
8.3
82
Not enough data
7.9
80
Not enough data
8.1
85
Marketing Automation
Not enough data
8.9
102
Not enough data
9.0
100
Not enough data
9.0
104
Not enough data
8.3
94
Customer Support
Not enough data
8.0
90
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
93
Not enough data
8.2
89
Reporting & Analytics
Not enough data
8.3
94
Not enough data
8.3
100
Not enough data
Feature Not Available
Mobile & Social
Not enough data
8.0
87
Not enough data
8.3
99
Not enough data
7.7
88
Platform
Not enough data
8.5
102
Not enough data
8.9
101
Not enough data
8.6
95
Not enough data
8.0
84
Not enough data
Feature Not Available
Not enough data
8.2
79
Not enough data
8.5
97
Not enough data
7.8
81
Integration
Not enough data
8.5
85
Not enough data
8.2
90
Not enough data
8.1
78
Generative AI
Not enough data
8.3
59
Agentic AI - CRM
Not enough data
7.7
21
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.3
20
Not enough data
8.5
21
Not enough data
8.4
21
Not enough data
8.3
20
Email Marketing
Not enough data
8.9
89
Not enough data
8.6
85
Not enough data
8.4
82
Not enough data
8.7
87
Online Marketing
Not enough data
8.8
89
Not enough data
8.7
78
Not enough data
8.5
77
Not enough data
8.2
85
Not enough data
Feature Not Available
Lead Management
Not enough data
8.8
76
Not enough data
8.5
68
Not enough data
8.7
75
Not enough data
8.3
73
Not enough data
8.7
81
Not enough data
8.1
73
Not enough data
8.8
76
Not enough data
9.0
80
Campaign Management
Not enough data
Feature Not Available
Not enough data
8.4
75
Not enough data
8.7
86
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
75
Not enough data
Feature Not Available
Not enough data
8.5
77
Reporting & Analytics
Not enough data
8.7
85
Not enough data
8.5
78
Not enough data
8.4
77
Not enough data
8.3
75
Not enough data
Feature Not Available
Platform
Not enough data
8.5
81
Not enough data
8.8
82
Not enough data
8.7
82
Not enough data
8.0
63
Not enough data
Feature Not Available
Not enough data
8.4
73
Not enough data
Feature Not Available
Agentic AI - Marketing Automation
Not enough data
7.9
12
Not enough data
8.1
12
Not enough data
8.1
12
Not enough data
7.4
11
Not enough data
7.9
12
Not enough data
7.9
11
Integration
Not enough data
8.4
74
Not enough data
8.2
76
Not enough data
8.4
72
File Management
9.4
31
Not enough data
9.5
33
Not enough data
9.6
33
Not enough data
9.1
33
Not enough data
7.9
26
Not enough data
Agentic AI - Cloud Content Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration
9.4
31
Not enough data
9.6
33
Not enough data
9.0
27
Not enough data
8.7
26
Not enough data
Administration
9.5
34
Not enough data
9.2
31
Not enough data
9.6
31
Not enough data
9.2
28
Not enough data
9.3
27
Not enough data
9.4
33
Not enough data
Platform
9.1
41
Not enough data
8.9
34
Not enough data
8.9
33
Not enough data
8.8
34
Not enough data
Document Creation
7.7
10
Not enough data
6.8
10
Not enough data
7.2
9
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
8.3
10
Not enough data
Workflow
7.8
10
Not enough data
7.8
10
Not enough data
8.7
9
Not enough data
Analytics
7.0
10
Not enough data
7.5
10
Not enough data
7.8
10
Not enough data
Administration and Platform
8.6
11
Not enough data
9.1
11
Not enough data
8.0
10
Not enough data
8.5
10
Not enough data
7.3
8
Not enough data
8.8
8
Not enough data
Generative AI
6.0
7
Not enough data
Contract Management Platform Features
8.3
27
Not enough data
7.8
26
Not enough data
8.3
25
Not enough data
8.3
25
Not enough data
8.1
25
Not enough data
8.9
24
Not enough data
8.8
24
Not enough data
8.5
24
Not enough data
8.2
24
Not enough data
8.3
24
Not enough data
Generative AI
6.1
20
Not enough data
6.2
20
Not enough data
Agentic AI - Contract Management
6.3
9
Not enough data
Messenger
Not enough data
9.2
6
Not enough data
7.7
5
Not enough data
8.6
6
Not enough data
8.3
5
Channels
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
7.5
6
Not enough data
6.7
5
Customers
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Agentic AI - Conversational Marketing
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
6.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Billing
8.8
13
Not enough data
7.7
13
Not enough data
7.7
13
Not enough data
6.4
13
Not enough data
Dunning
7.6
13
Not enough data
7.3
13
Not enough data
6.9
13
Not enough data
Performance
7.3
13
Not enough data
7.1
13
Not enough data
6.9
13
Not enough data
Reporting
5.9
11
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
Agentic AI - Subscription Billing
7.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
7.7
5
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
58
Not enough data
9.4
59
Not enough data
9.1
56
Not enough data
9.1
59
Not enough data
Feature Not Available
Not enough data
8.6
52
Not enough data
8.8
56
Not enough data
8.7
57
SMS Platform
Not enough data
8.8
56
Not enough data
9.2
61
Not enough data
9.1
61
Not enough data
7.0
46
Not enough data
8.1
46
Not enough data
8.6
54
Agentic AI - SMS Marketing
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.7
8
Not enough data
7.4
7
Not enough data
8.1
7
Channels
7.3
13
8.2
10
7.1
13
7.4
9
4.1
13
7.4
9
Design
8.5
14
8.3
9
6.8
14
7.5
10
7.8
15
9.0
10
7.4
13
8.0
9
8.5
13
9.3
9
Generative AI
4.3
12
8.2
10
5.1
13
8.1
9
Payment Processing
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
Administration
9.5
10
Not enough data
9.5
10
Not enough data
7.8
10
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
Payment Options
8.3
9
Not enough data
9.3
10
Not enough data
Security
8.0
9
Not enough data
Platform
8.0
9
Not enough data
8.1
9
Not enough data
Content
8.0
151
Not enough data
7.8
137
Not enough data
8.6
151
Not enough data
8.9
148
Not enough data
8.8
141
Not enough data
Collaboration
8.5
148
Not enough data
9.0
153
Not enough data
8.2
146
Not enough data
7.8
135
Not enough data
6.6
129
Not enough data
6.4
127
Not enough data
Responses
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
7.1
7
Automation - AI Agents
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
9.0
7
Platform
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
9.0
7
Autonomy - AI Agents
Not enough data
7.9
7
Not enough data
8.6
7
Not enough data
8.1
7
Not enough data
8.1
7
Generative AI
Not enough data
8.3
7
Not enough data
8.3
7
Bill Generation
8.7
56
Not enough data
9.2
61
Not enough data
9.2
60
Not enough data
Bill Processing
8.2
56
Not enough data
7.8
50
Not enough data
8.7
57
Not enough data
Integration
8.3
52
Not enough data
8.6
58
Not enough data
7.8
45
Not enough data
Agentic AI - Billing
6.7
7
Not enough data
Responses
Not enough data
9.5
7
Not enough data
7.3
5
Not enough data
9.5
7
Not enough data
9.5
7
Not enough data
9.5
7
Platform
Not enough data
8.6
7
Not enough data
9.3
7
Not enough data
8.6
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
9.5
7
Generative AI
Not enough data
8.6
7
Not enough data
8.3
6
Conversational Platform
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Support Automation
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
9.7
6
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Onboarding Setup
9.1
26
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Project Tracking
6.5
26
Not enough data
6.5
26
Not enough data
8.6
27
Not enough data
8.3
26
Not enough data
7.5
26
Not enough data
Customer Engagement
9.4
29
Not enough data
9.4
28
Not enough data
9.0
29
Not enough data
9.2
28
Not enough data
7.7
27
Not enough data
Functionality
8.8
49
Not enough data
8.3
47
Not enough data
9.1
51
Not enough data
8.7
52
Not enough data
Cloud Support
8.9
48
Not enough data
8.6
45
Not enough data
8.5
45
Not enough data
Automation
8.3
44
Not enough data
8.5
48
Not enough data
Customization
8.7
31
Not enough data
7.0
30
Not enough data
7.5
31
Not enough data
7.6
32
Not enough data
Additional Functionality
7.9
32
Not enough data
6.3
29
Not enough data
9.4
32
Not enough data
8.3
30
Not enough data
8.3
30
Not enough data
Generative AI
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
8.3
5
Communication
Not enough data
9.4
6
Not enough data
8.0
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
7.0
5
Internal Use
Not enough data
8.3
9
Not enough data
6.7
5
Not enough data
7.3
5
Not enough data
9.0
5
Not enough data
7.3
5
Not enough data
9.4
6
Platform Basics - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Basic Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - VoIP Providers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Access
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Accounting & Finance
Not enough data
Not enough data
User Interface Design
8.5
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.4
12
Not enough data
Data Control
9.7
11
Not enough data
9.2
11
Not enough data
8.6
11
Not enough data
Publishing
9.3
12
Not enough data
8.9
12
Not enough data
9.1
11
Not enough data
Agentic AI - No-Code Development Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.6
37
Not enough data
7.7
36
Not enough data
8.6
42
Media Monitoring
Not enough data
Feature Not Available
Not enough data
8.5
45
Not enough data
Feature Not Available
In-House Management
Not enough data
8.2
38
Not enough data
8.5
39
Generative AI
Not enough data
9.1
30
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
9.4
8
8.8
50
9.6
8
9.3
52
9.4
8
8.8
43
9.5
7
9.2
46
Growth
8.9
6
Feature Not Available
9.5
7
8.5
48
9.0
5
9.5
46
9.2
6
7.9
48
9.2
6
8.3
45
Content
9.5
7
9.1
50
9.3
7
8.8
47
9.3
7
8.9
45
9.2
6
8.5
39
Support
9.7
6
8.4
45
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Assembly and HighLevel are categorized as Customer Communications Management and Website Builder
Unique Categories
HighLevel is categorized as Marketing Automation, CRM, SMS Marketing, AI Agents For Business Operations, Conversational Marketing, Shared Inbox, Online Reputation Management, VoIP Providers, Chatbots, Live Chat, and Conversational Support
Reviews
Reviewers' Company Size
Assembly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HighLevel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
24.7%
Accounting
14.2%
Consulting
7.9%
Financial Services
7.1%
Information Technology and Services
5.2%
Other
40.8%
Marketing and Advertising
44.2%
Consulting
9.6%
Real Estate
5.2%
Professional Training & Coaching
4.4%
Health, Wellness and Fitness
4.4%
Other
32.2%
Discussions
i want a software to save my document files
3 Comments
MH
Works wondersRead more
Assembly has no more discussions with answers
What is high level app?
2 Comments
MB
HighLevel as several mobile app options. You can contract with HighLevel to have them build your own branded app or you can use their Grey Labeled app called...Read more
Why less options for funnel and website section?
1 Comment
ST
Hey there!
Thank you for the question.
I am Head of Product Management at highLevel.
We would love to hear about more options that you want on...Read more
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