# Aspire vs Meltwater Comparison --- ## AI Generated Summary - **G2 reviewers report** that Meltwater excels in providing comprehensive media monitoring capabilities, with users highlighting features like the new AI tool that enhances self-sufficiency and the ability to track Canadian media coverage effectively. This makes it a strong choice for organizations needing to stay updated on their mentions and competitor news. - **Users say** Aspire stands out for its exceptional customer support, with many praising their account representatives for being proactive and helpful. Reviewers appreciate the frequent scheduled meetings that help them achieve their goals, indicating a strong partnership in navigating the platform. - **According to verified reviews** , Meltwater has a higher overall G2 Score, reflecting greater user satisfaction across various metrics. However, users also mention that while it offers robust features, it may not always align perfectly with specific workflow needs, leading to some configuration challenges. - **Reviewers mention** that Aspire's user-friendly interface and ease of transition from previous platforms make it appealing for new users. The platform's ability to generate usable data for internal sales is also a significant advantage, showcasing its value in data-driven decision-making. - **G2 reviewers highlight** that while Meltwater provides solid campaign analytics and reporting features, some users feel that its user-generated content management could be improved. In contrast, Aspire receives praise for its UGC management capabilities, which users find intuitive and effective. - **Users report** that Meltwater's ease of setup is commendable, but Aspire slightly edges it out with a more streamlined onboarding process. This is particularly beneficial for teams looking to get up and running quickly without extensive training or support. | | Aspire | Meltwater | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.1 out of 5 | | **Total Reviews** | 145 | 2,657 | | **Largest Market Segment** | Small-Business (44.9% of reviews) | Small-Business (41.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Aspire Pros: - Ease of Use (13 reviews) - Influencer Management (13 reviews) Cons: - Technical Issues (6 reviews) - Complexity (3 reviews) ### Meltwater Pros: - Ease of Use (168 reviews) - Features (137 reviews) Cons: - Improvement Needed (90 reviews) - Learning Curve (63 reviews) --- ## Ratings Comparison | Rating | Aspire | Meltwater | |---|---|---| | **Meets Requirements** | 8.9 (114 reviews) | 7.9 (2174 reviews) | | **Ease of Use** | 8.7 (113 reviews) | 7.9 (2278 reviews) | | **Ease of Setup** | 8.6 (60 reviews) | 7.9 (1244 reviews) | | **Ease of Admin** | 8.7 (40 reviews) | 8.1 (932 reviews) | | **Quality of Support** | 9.2 (114 reviews) | 8.6 (2097 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (41 reviews) | 8.4 (938 reviews) | | **Product Direction (% positive)** | 9.6 (110 reviews) | 8.0 (2148 reviews) | --- ## Pricing ### Aspire #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Meltwater #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 7.6/10 | 659 | #### Social Analytics | Feature | Aspire | Meltwater | |---|---|---| | **Competitor Analysis** | Not enough data | 7.8 (531 reviews) | | **Follower Analysis** | Not enough data | 7.7 (514 reviews) | | **Post Performance** | Not enough data | 8.0 (521 reviews) | | **Paid Campaign Tracking** | Not enough data | 6.8 (377 reviews) | | **Attribution** | Not enough data | Feature Not Available | | **Hashtag Analytics** | Not enough data | 7.5 (394 reviews) | | **Sentiment Analysis** | Not enough data | 7.1 (429 reviews) | #### Reports & Dashboards | Feature | Aspire | Meltwater | |---|---|---| | **Report Customizability** | Not enough data | 7.7 (551 reviews) | | **Report Exporting** | Not enough data | 8.0 (569 reviews) | | **Scalability** | Not enough data | 7.9 (483 reviews) | | **White Label** | Not enough data | Feature Not Available | #### Agentic AI - Social Media Analytics | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | ### Social Media Management | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 7.3/10 | 311 | #### Content & Collaboration | Feature | Aspire | Meltwater | |---|---|---| | **Content Calendar** | Not enough data | 8.1 (239 reviews) | | **Content Library** | Not enough data | 7.4 (212 reviews) | | **Shared Inbox** | Not enough data | 7.3 (202 reviews) | | **Approval Workflows** | Not enough data | 7.5 (204 reviews) | | **Users and Permissions** | Not enough data | 8.0 (229 reviews) | | **Content Creation** | Not enough data | 7.6 (212 reviews) | #### Social Management | Feature | Aspire | Meltwater | |---|---|---| | **Social Analytics** | Not enough data | 8.3 (286 reviews) | | **Social Publishing** | Not enough data | 7.9 (273 reviews) | | **Campaign Optimization** | Not enough data | 7.4 (238 reviews) | | **Social Engagement** | Not enough data | 7.9 (277 reviews) | | **Social Ads** | Not enough data | 6.5 (209 reviews) | | **Campaign Planning** | Not enough data | 7.1 (209 reviews) | | **Hashtag Capabilites** | Not enough data | 7.3 (100 reviews) | #### Agentic AI - Social Media Management | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (24 reviews) | | **Multi-step Planning** | Not enough data | 6.0 (24 reviews) | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Natural Language Interaction** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | 6.2 (23 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 7.3/10 | 818 | #### Media Channels | Feature | Aspire | Meltwater | |---|---|---| | **Broadcast Media** | Not enough data | 7.3 (642 reviews) | | **Print Media** | Not enough data | 7.3 (664 reviews) | | **Online Media** | Not enough data | 8.5 (744 reviews) | #### Geographic Coverage | Feature | Aspire | Meltwater | |---|---|---| | **Local Media** | Not enough data | 7.8 (708 reviews) | | **National Media** | Not enough data | 8.3 (717 reviews) | | **International Media** | Not enough data | 7.6 (642 reviews) | #### Reporting | Feature | Aspire | Meltwater | |---|---|---| | **Keyword Targeting** | Not enough data | 8.2 (721 reviews) | | **Custom Feeds and Alerts** | Not enough data | 8.1 (703 reviews) | | **Custom Reports** | Not enough data | 7.9 (710 reviews) | | **Dashboards** | Not enough data | 8.0 (738 reviews) | #### Agentic AI - Media Monitoring | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (82 reviews) | | **Cross-system Integration** | Not enough data | 6.3 (81 reviews) | | **Adaptive Learning** | Not enough data | 6.2 (79 reviews) | | **Natural Language Interaction** | Not enough data | 6.3 (80 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | #### Generative AI | Feature | Aspire | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | 6.6 (290 reviews) | | **AI Text Summarization** | Not enough data | 6.6 (283 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 7.7/10 | 53 | #### Audiences | Feature | Aspire | Meltwater | |---|---|---| | **Audience Insights** | Not enough data | 8.0 (46 reviews) | | **Influencer Identification** | Not enough data | 7.3 (44 reviews) | | **Buyer Personas** | Not enough data | 7.0 (42 reviews) | | **Segmentation** | Not enough data | 7.4 (42 reviews) | #### Data Analysis | Feature | Aspire | Meltwater | |---|---|---| | **Network Analysis** | Not enough data | 7.5 (42 reviews) | | **Dashboards** | Not enough data | 8.2 (47 reviews) | | **Visualizations** | Not enough data | 8.1 (43 reviews) | | **Advanced Filtering** | Not enough data | 8.0 (45 reviews) | #### Administration | Feature | Aspire | Meltwater | |---|---|---| | **Marketing Integrations** | Not enough data | Feature Not Available | | **Ad Integrations** | Not enough data | Feature Not Available | | **Data Exporting** | Not enough data | 7.9 (44 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | Feature Not Available | | **Cross-system Integration** | Not enough data | Feature Not Available | | **Adaptive Learning** | Not enough data | Feature Not Available | | **Proactive Assistance** | Not enough data | Feature Not Available | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 7.5/10 | 977 | #### Monitoring & Listening | Feature | Aspire | Meltwater | |---|---|---| | **Social Measurement** | Not enough data | 8.1 (819 reviews) | | **Influencer Identification** | Not enough data | 7.3 (706 reviews) | | **Brand Monitoring** | Not enough data | 8.2 (543 reviews) | | **Keyword Tracking** | Not enough data | 8.3 (531 reviews) | | **Trend Analysis** | Not enough data | 7.8 (497 reviews) | | **Competitor Analysis** | Not enough data | 7.9 (484 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.5 (84 reviews) | | **Cross-system Integration** | Not enough data | 6.5 (87 reviews) | | **Adaptive Learning** | Not enough data | 6.3 (82 reviews) | | **Proactive Assistance** | Not enough data | Feature Not Available | | **Decision Making** | Not enough data | Feature Not Available | #### Data Management & Analysis | Feature | Aspire | Meltwater | |---|---|---| | **Sentiment Analysis** | Not enough data | 6.9 (787 reviews) | | **Social Reporting** | Not enough data | 8.0 (814 reviews) | | **Alerts and Notifications** | Not enough data | 8.1 (489 reviews) | | **Advanced Data Filtering** | Not enough data | 7.9 (482 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Aspire** | 7.9/10 | 106 | | **Meltwater** | 7.2/10 | 222 | #### Influencer Marketing | Feature | Aspire | Meltwater | |---|---|---| | **Influencer Recruitment** | 8.8 (97 reviews) ✓ Verified | 7.8 (206 reviews) | | **Influencer Scoring** | 8.2 (90 reviews) ✓ Verified | 7.8 (206 reviews) | | **Audience Analysis** | 8.3 (93 reviews) ✓ Verified | 8.0 (211 reviews) | | **Influencer Segmentation** | 8.4 (83 reviews) ✓ Verified | 7.7 (199 reviews) | | **Influencer Collaboration** | 9.1 (95 reviews) ✓ Verified | 7.4 (197 reviews) | | **User-Generated Content (UGC) Management** | 8.9 (87 reviews) ✓ Verified | 6.9 (162 reviews) | | **Content Approval** | 8.6 (95 reviews) ✓ Verified | 7.4 (170 reviews) | | **Campaign Analytics** | 8.5 (93 reviews) ✓ Verified | 8.0 (199 reviews) | | **Reporting and Dashboards** | 8.3 (91 reviews) ✓ Verified | 7.9 (200 reviews) | | **Data Importing and Exporting Tools** | 8.1 (82 reviews) ✓ Verified | 7.7 (185 reviews) | | **Influencer Whitelisting** | 7.9 (48 reviews) ✓ Verified | Feature Not Available | | **Influencer Compensation** | 8.6 (53 reviews) | 6.7 (148 reviews) | | **Social Commerce** | 7.6 (36 reviews) | 6.7 (135 reviews) | | **E-Commerce Integration** | 8.2 (38 reviews) | 6.3 (115 reviews) | #### Agentic AI - Influencer Marketing Platforms | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | 5.8 (6 reviews) | Feature Not Available | | **Multi-step Planning** | 6.4 (6 reviews) | Feature Not Available | | **Cross-system Integration** | 7.6 (7 reviews) | 5.5 (7 reviews) | | **Adaptive Learning** | 7.1 (8 reviews) | Feature Not Available | | **Proactive Assistance** | 6.4 (6 reviews) | 6.0 (7 reviews) | | **Decision Making** | 6.4 (6 reviews) | Feature Not Available | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 6.7/10 | 159 | #### Generative AI | Feature | Aspire | Meltwater | |---|---|---| | **AI Text Generation** | Not enough data | 6.6 (154 reviews) | | **AI Text Summarization** | Not enough data | 6.7 (153 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | N/A | N/A | #### AI Visibility & Tracking | Feature | Aspire | Meltwater | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Aspire | Meltwater | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Aspire | Meltwater | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Aspire | Meltwater | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Feature Not Available | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Aspire | Meltwater | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Feature Not Available | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Aspire** | N/A | N/A | | **Meltwater** | 7.4/10 | 529 | #### Database | Feature | Aspire | Meltwater | |---|---|---| | **Media Database** | Not enough data | 7.9 (490 reviews) | | **Contact/Campaign Management** | Not enough data | 7.9 (416 reviews) | | **Newsroom** | Not enough data | 8.0 (389 reviews) | #### Outreach | Feature | Aspire | Meltwater | |---|---|---| | **Media Distribution** | Not enough data | 8.1 (433 reviews) | | **PR Planner** | Not enough data | 7.5 (146 reviews) | | **Social Media Services** | Not enough data | 7.7 (349 reviews) | #### Reporting | Feature | Aspire | Meltwater | |---|---|---| | **Monitoring** | Not enough data | 8.5 (485 reviews) | | **Response Desk** | Not enough data | 8.3 (362 reviews) | | **Impact Measurement** | Not enough data | 8.1 (413 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Aspire | Meltwater | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.8 (20 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (19 reviews) | | **Adaptive Learning** | Not enough data | 6.0 (19 reviews) | | **Natural Language Interaction** | Not enough data | 6.0 (19 reviews) | | **Proactive Assistance** | Not enough data | 6.0 (19 reviews) | #### User Rights/Roles | Feature | Aspire | Meltwater | |---|---|---| | **Version Control** | Not enough data | 7.7 (305 reviews) | | **Team Collaboration** | Not enough data | 8.0 (327 reviews) | --- ## Categories **Shared Categories (1):** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Unique to Meltwater (9):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics) --- ## Reviewer Demographics ### By Company Size | Segment | Aspire | Meltwater | |---|---|---| | **Small-Business** | 44.9% | 41.3% | | **Mid-Market** | 44.2% | 38.0% | | **Enterprise** | 10.9% | 20.7% | ### By Industry #### Aspire - **Consumer Goods:** 22.5% - **Retail:** 13.0% - **Food & Beverages:** 10.9% - **Marketing and Advertising:** 10.1% - **Apparel & Fashion:** 9.4% - **Health, Wellness and Fitness:** 9.4% - **Cosmetics:** 3.6% - **Furniture:** 2.2% - **Consumer Services:** 1.4% - **Information Technology and Services:** 1.4% - **Other:** 15.9% #### Meltwater - **Marketing and Advertising:** 15.2% - **Public Relations and Communications:** 14.7% - **Non-Profit Organization Management:** 6.9% - **Higher Education:** 5.4% - **Information Technology and Services:** 3.1% - **Financial Services:** 2.5% - **Hospital & Health Care:** 2.3% - **Consumer Goods:** 2.1% - **Computer Software:** 2.0% - **Education Management:** 1.7% - **Other:** 44.2% --- ## Alternatives ### Alternatives to Aspire - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (572 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews) - [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews) - [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews) - [Upfluence](https://www.g2.com/products/upfluence/reviews) — 4.5/5 stars (141 reviews) - [Traackr](https://www.g2.com/products/traackr/reviews) — 4.3/5 stars (377 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) — 4.7/5 stars (429 reviews) - [Dovetale](https://www.g2.com/products/dovetale/reviews) — 4.6/5 stars (197 reviews) - [Sprout Social Influencer Marketing](https://www.g2.com/products/sprout-social-influencer-marketing/reviews) — 4.3/5 stars (413 reviews) - [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2378 reviews) ### Alternatives to Meltwater - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1341 reviews) - [Muck Rack](https://www.g2.com/products/muck-rack/reviews) — 4.5/5 stars (472 reviews) - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7336 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6574 reviews) - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1214 reviews) - [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews) --- ## Top Discussions ### Aspire - Title: [What is AspireIQ?](https://www.g2.com/discussions/platform-62b398fb-41f4-4263-ba84-6fb2aae54c66) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "AspireIQ(formerly Revfluence) is the leading influencer marketing platform for producing branded creative at scale. Our software platform makes it fast and..." - Title: [How many influencers are on your platform?](https://www.g2.com/discussions/influencers-3941a624-2b95-4519-9ac6-954bac44ac18) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We have hundreds of thousands of influencers around the world and across social networks available to work with on our platform. In addition, you can easily..." - Title: [How many influencers can I work with?](https://www.g2.com/discussions/influencers) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "All of our plans give you access to an unlimited number of influencers. Unlike most platforms, your cost is the same no matter how many influencers you work..." - Title: [Do you charge a fee based on what the influencers are paid?](https://www.g2.com/discussions/cost-8a0745d8-bca6-4f30-bc17-2bd3ca6a6738) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "No. Unlike other platforms, we charge only for the software that helps you scale your influencer program." ### Meltwater - Title: [How do I make Meltwater work for our organization?](https://www.g2.com/discussions/how-do-i-make-meltwater-work-for-our-organization) — 3 comments, 1 upvote > **Top comment:** "I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach." - Title: [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) — 2 comments > **Top comment:** "Depends on the exact tools within the platform you want to use and size of organization. We are a very small marketing team of a public library, so our cost..." - Title: [How soon will sysomos and meltwater fully be integrated?](https://www.g2.com/discussions/how-soon-will-sysomos-and-meltwater-fully-be-integrated) — 2 comments, 1 upvote > **Top comment:** "Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater..." - Title: [Meltwater vs CisionOne for a PR team that needs solid media monitoring and reporting without a complex setup or a per-outlet pricing model that makes costs unpredictable?](https://www.g2.com/discussions/meltwater-vs-cisionone-for-a-pr-team-that-needs-solid-media-monitoring-and-reporting-without-a-complex-setup-or-a-per-outlet-pricing-model-that-makes-costs-unpredictable) — 1 comment, 1 upvote > **Top comment:** "<p>My split would be Meltwater for stronger all-around monitoring and analytics, CisionOne for teams that will genuinely use the wider Cision media-relations..." - Title: [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) — 1 comment, 1 upvote > **Top comment:** "Comment deleted by user." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aspireiq-aspire-vs-meltwater)