# AskNicely vs CustomerGauge Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AskNicely excels in user-friendliness, with many users appreciating its **AI-generated questions** feature. This allows teams to easily input focus areas and receive tailored questions without the hassle of brainstorming, making feedback collection seamless.
- **Users say** CustomerGauge stands out for its **revenue-linked customer experience** and strong B2B account management capabilities. Reviewers highlight the platform's intuitive interface and smooth integration with other tools, which simplifies the process of gathering and analyzing customer feedback.
- **According to verified reviews** , AskNicely is praised for its affordability, making it a budget-friendly option that does not compromise on quality. Users have noted that the platform's **excellent customer service** provides peace of mind, ensuring help is readily available when needed.
- **Reviewers mention** that CustomerGauge has a strong focus on analytics, providing insightful data that helps businesses understand customer feedback better. This capability is particularly valued by users who appreciate the depth of analysis available to them.
- **G2 reviewers highlight** that AskNicely's ease of management is a significant advantage, with users reporting that it has helped them gather over **250 positive reviews** in just a year. This ease of use is a key factor for teams looking to streamline their feedback processes.
- **Users express mixed feelings** about CustomerGauge's market presence, noting that while it has a strong reputation, it currently has fewer recent reviews compared to AskNicely. This could indicate a need for more user engagement or updates to keep pace with evolving customer needs.



| | AskNicely | CustomerGauge | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,050 | 50 | 
| **Largest Market Segment** | Mid-Market (47.9% of reviews) | Enterprise (41.3% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### AskNicely

Pros:
- Ease of Use (28 reviews)
- Customer Support (18 reviews)

Cons:
- Difficult Reporting (6 reviews)
- Survey Limitations (6 reviews)

### CustomerGauge

**Not enough data**

---
## Ratings Comparison
| Rating | AskNicely | CustomerGauge | 
|---|---|---|
  | **Meets Requirements** | 9.3 (884 reviews) | 8.7 (40 reviews) | 
  | **Ease of Use** | 9.4 (899 reviews) | 8.6 (41 reviews) | 
  | **Ease of Setup** | 9.2 (582 reviews) | 8.6 (34 reviews) | 
  | **Ease of Admin** | 9.3 (569 reviews) | 8.6 (34 reviews) | 
  | **Quality of Support** | 9.4 (794 reviews) | 9.6 (41 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.5 (560 reviews) | 9.5 (33 reviews) | 
  | **Product Direction (% positive)** | 9.1 (885 reviews) | 9.7 (39 reviews) | 

---
## Pricing

### AskNicely

#### Entry-Level Pricing

Plan: Learn

Price: Contact Us

Description: Capture what matters most to customers with engaging CSAT and NPS surveys.


Key Features:
- Unlimited users
- From 500 responses; price scales with response volume
- AI powered surveys

[Browse all 3 editions](https://www.g2.com/products/asknicely/pricing)

#### Free Trial

No

### CustomerGauge

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Customer Revenue Optimization

| Product | Score | Reviews |
|---|---|---|
| **AskNicely** | N/A | N/A |
| **CustomerGauge** | N/A | N/A |

#### Sales Team

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Flexible Sales Process** | Not enough data | Not enough data | 
| **Training Mode** | Not enough data | Not enough data | 
| **Playbooks** | Not enough data | Not enough data | 

#### Intelligence

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Opportunity Identification** | Not enough data | Not enough data | 
| **Zero-touch Renewals** | Not enough data | Not enough data | 
| **Smart Content** | Not enough data | Not enough data | 

#### Mapping

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Multiple Org Charts** | Not enough data | Not enough data | 
| **Stakeholder Roles** | Not enough data | Not enough data | 

#### Agentic AI - Customer Revenue Optimization

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **AskNicely** | N/A | N/A |
| **CustomerGauge** | N/A | N/A |

#### Platform Basics

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **AskNicely** | 8.5/10 | 232 |
| **CustomerGauge** | N/A | N/A |

#### Analytics

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.7 (217 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 9.5 (192 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 9.0 (173 reviews) | Not enough data | 
| **Gamification** | 8.3 (161 reviews) | Feature Not Available | 

#### Customization

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Stakeholder Management** | 8.7 (170 reviews) | Not enough data | 
| **Multilanguage Support** | 8.2 (147 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.4 (150 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.6 (148 reviews) | Not enough data | 

#### Generative AI

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **AI Text Generation** | 8.5 (116 reviews) | Not enough data | 
| **AI Text Summarization** | 8.6 (118 reviews) | Not enough data | 

#### Agentic AI - Experience Management

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (12 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (12 reviews) | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **AskNicely** | N/A | N/A |
| **CustomerGauge** | 8.0/10 | 6 |

#### Feedback Management

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Tagging** | Not enough data | 7.8 (6 reviews) | 
| **Segmentation** | Not enough data | 7.5 (6 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.9 (6 reviews) | 

#### Feedback Analysis

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.3 (5 reviews) | 
| **Sentiment Analysis** | Not enough data | 6.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.6 (6 reviews) | 

#### Feedback Sources

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Online Reviews** | Not enough data | 7.7 (5 reviews) | 
| **Surveys** | Not enough data | 9.2 (6 reviews) | 
| **Social Media** | Not enough data | 8.3 (6 reviews) | 
| **Customer Service Channels** | Not enough data | 9.4 (6 reviews) | 

#### Generative AI

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (5 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **AskNicely** | N/A | N/A |
| **CustomerGauge** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **AskNicely** | N/A | N/A |
| **CustomerGauge** | N/A | N/A |

#### Discovery

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | AskNicely | CustomerGauge | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)


**Unique to CustomerGauge (4):** [Customer Revenue Optimization (CRO) Software](https://www.g2.com/categories/customer-revenue-optimization), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AskNicely | CustomerGauge | 
|---|---|---|
| **Small-Business** | 43.4% | 19.6% | 
| **Mid-Market** | 47.9% | 39.1% | 
| **Enterprise** | 8.7% | 41.3% | 

### By Industry

#### AskNicely

- **Computer Software:** 12.4%
- **Information Technology and Services:** 8.7%
- **Internet:** 5.3%
- **Health, Wellness and Fitness:** 5.1%
- **Marketing and Advertising:** 4.2%
- **Hospital & Health Care:** 4.2%
- **Financial Services:** 3.4%
- **Consumer Services:** 2.9%
- **Telecommunications:** 2.5%
- **Real Estate:** 2.5%
- **Other:** 48.9%

#### CustomerGauge

- **Information Technology and Services:** 13.0%
- **Computer Software:** 10.9%
- **Food & Beverages:** 10.9%
- **Telecommunications:** 8.7%
- **Consulting:** 4.3%
- **Information Services:** 4.3%
- **Consumer Goods:** 4.3%
- **Consumer Services:** 4.3%
- **Financial Services:** 4.3%
- **Accounting:** 2.2%
- **Other:** 32.6%

---
## Alternatives

### Alternatives to AskNicely

- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) — 4.5/5 stars (206 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1736 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Survicate](https://www.g2.com/products/survicate/reviews) — 4.6/5 stars (208 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1593 reviews)

### Alternatives to CustomerGauge

- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [ChurnZero](https://www.g2.com/products/churnzero/reviews) — 4.7/5 stars (1593 reviews)
- [Gainsight Customer Success](https://www.g2.com/products/gainsight-customer-success/reviews) — 4.5/5 stars (1736 reviews)
- [Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews) — 4.5/5 stars (206 reviews)
- [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews)
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3016 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23548 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (925 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1140 reviews)
- [ClientSuccess](https://www.g2.com/products/clientsuccess/reviews) — 4.4/5 stars (423 reviews)

---
## Top Discussions

### AskNicely

- Title: [When will AskNicely have integration with Zoho CRM?](https://www.g2.com/discussions/when-will-asknicely-have-integration-with-zoho-crm) — 1 comment, 1 upvote
  > **Top comment:** "Hi Lou,

You can integrate AskNicely with your Zoho Desk account to automatically send surveys when tickets are closed. Each survey request is checked..."
- Title: [How do I see who is leaving the review?](https://www.g2.com/discussions/how-do-i-see-who-is-leaving-the-review) — 1 comment, 1 upvote
  > **Top comment:** "Hi Katelyn, this is an option that can be toggled on and off. I recommend contacting our support team directly at support@asknice.ly to walk you through..."
- Title: [How do I have the case owner in Salesforce connected with the owner of the AskNicely survey response](https://www.g2.com/discussions/how-do-i-have-the-case-owner-in-salesforce-connected-with-the-owner-of-the-asknicely-survey-response) — 1 comment, 1 upvote
  > **Top comment:** "Hello Alex - It’s a matter of what fields or objects associated with the case you would want to send over. We can attach a response to a Case in Salesforce..."
- Title: [Does AskNicely integrate with JIRA?](https://www.g2.com/discussions/15155-does-asknicely-integrate-with-jira) — 1 comment, 1 upvote
  > **Top comment:** "Hi Drew! My name is Stephanie and I'm a G2 research analyst in marketing & advertising. Great question — it sounds like that integration would be super..."
- Title: [Can I customise the survey?](https://www.g2.com/discussions/customisation) — 1 comment, 1 upvote
  > **Top comment:** "You set up your survey with whatever question you want, and then they can have responses that dig further depending on their answer. So yes, you can..."

### CustomerGauge

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asknicely-vs-customergauge)