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Compare Asana and Zoho CRM 
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At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (61.9% of reviews)
Entry-Level Pricing
Free 2 Users
Free
Asana
Star Rating
(12,823)4.4 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free 2 Users
Free Trial is available
Browse all 5 pricing plansZoho CRM
Star Rating
(2,846)4.1 out of 5
Market Segments
Small-Business (61.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansAsana vs Zoho CRM
When assessing the two solutions, reviewers found Asana easier to use, set up, and administer. Reviewers also preferred doing business with Asana overall.
- Reviewers felt that Asana meets the needs of their business better than Zoho CRM.
- When comparing quality of ongoing product support, reviewers felt that Asana is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Asana over Zoho CRM.
Pricing
Entry-Level Pricing
Asana
Personal
Free
2 Users
For one to two people managing personal projects.
- Unlimited tasks
- Unlimited projects
- Unlimited messages
Zoho CRM
Free Edition
Free
With three free users and essentials like leads, documents and mobile apps, it’s a perfect fit
for your home business.
- Leads, Contacts, Accounts
- Tasks, Events, Call log, and Notes
- Opportunities
Free Trial
Asana
Free Trial is available
Zoho CRM
Free Trial is available
Ratings
Meets Requirements
8.7
10,925
8.4
2,424
Ease of Use
8.6
11,029
8.3
2,437
Ease of Setup
8.6
4,644
8.0
1,206
Ease of Admin
8.7
3,381
8.0
1,009
Quality of Support
8.5
7,518
7.6
2,218
Has the product been a good partner in doing business?
8.7
2,969
8.0
985
Product Direction (% positive)
8.6
10,652
8.0
2,359
Features by Category
Sales Force Automation
Not enough data
8.5
1624
|
Verified
Not enough data
8.3
872
|
Verified
Not enough data
8.2
1546
|
Verified
Not enough data
8.2
1622
|
Verified
Not enough data
7.8
1185
|
Verified
Not enough data
8.4
666
|
Verified
Not enough data
7.9
1215
|
Verified
Not enough data
8.0
1205
|
Verified
Not enough data
8.2
1317
|
Verified
Marketing Automation
Not enough data
8.0
1334
|
Verified
Not enough data
7.9
1298
|
Verified
Not enough data
8.4
1520
|
Verified
Not enough data
7.9
1123
|
Verified
Customer Support
Not enough data
8.0
1198
|
Verified
Not enough data
7.9
1199
|
Verified
Not enough data
7.9
1233
|
Verified
Not enough data
7.8
1066
|
Verified
Not enough data
8.0
1109
|
Verified
Reporting & Analytics
Not enough data
8.2
1496
|
Verified
Not enough data
8.2
1551
|
Verified
Not enough data
8.1
1051
|
Verified
Mobile & Social
Not enough data
8.1
1079
|
Verified
Not enough data
8.0
1090
|
Verified
Not enough data
8.0
1195
|
Verified
Platform
Not enough data
8.1
855
|
Verified
Not enough data
8.1
828
|
Verified
Not enough data
8.4
858
|
Verified
Not enough data
8.1
648
|
Verified
Not enough data
7.8
548
|
Verified
Not enough data
8.1
718
|
Verified
Not enough data
8.4
839
|
Verified
Not enough data
8.1
662
|
Verified
Integration
Not enough data
8.3
649
|
Verified
Not enough data
8.1
633
|
Verified
Not enough data
8.0
598
|
Verified
Generative AI
Not enough data
8.2
178
Agentic AI - CRM
Not enough data
8.1
64
Not enough data
8.3
62
Not enough data
8.0
63
Not enough data
8.0
63
Not enough data
8.2
63
Not enough data
8.2
63
Not enough data
8.2
63
Configuration - cpq
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
60
Not enough data
8.3
56
Not enough data
8.4
61
Pricing
Not enough data
8.1
63
Not enough data
7.5
58
Not enough data
8.1
57
Not enough data
8.4
59
Not enough data
8.6
59
Not enough data
8.5
57
Quoting
Not enough data
8.4
59
Not enough data
8.3
53
Not enough data
8.4
54
Not enough data
8.4
56
Not enough data
8.6
53
Admin
Not enough data
8.2
90
Not enough data
7.7
84
Not enough data
8.3
87
Not enough data
8.3
84
Channels
Not enough data
8.1
58
Not enough data
7.7
53
Not enough data
8.0
50
Platform
Not enough data
8.4
90
Not enough data
8.2
86
Not enough data
8.0
78
Not enough data
8.5
89
Not enough data
8.4
91
Not enough data
8.6
20
Generative AI - cpq
Not enough data
7.4
15
Not enough data
7.5
16
Not enough data
7.7
16
Competition
Not enough data
8.7
58
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.7
57
|
Verified
Not enough data
8.5
53
|
Verified
Not enough data
8.5
55
|
Verified
Not enough data
7.9
18
Agentic AI - Sales Gamification
Not enough data
Not enough data
Integrations
Not enough data
8.9
61
|
Verified
Not enough data
8.8
59
Not enough data
8.7
45
Platform
Not enough data
8.8
65
|
Verified
Not enough data
8.9
64
|
Verified
Not enough data
8.8
58
|
Verified
Not enough data
8.8
63
|
Verified
Not enough data
8.8
63
|
Verified
Employee Features
Not enough data
8.9
66
|
Verified
Not enough data
8.8
68
|
Verified
Not enough data
8.8
68
|
Verified
Tasks
9.3
3183
|
Verified
Not enough data
9.1
3155
|
Verified
Not enough data
8.8
3130
|
Verified
Not enough data
9.0
3113
|
Verified
Not enough data
8.3
2991
|
Verified
Not enough data
7.9
2854
|
Verified
Not enough data
8.6
3060
|
Verified
Not enough data
8.5
2970
|
Verified
Not enough data
Projects
8.8
2966
|
Verified
Not enough data
8.4
2841
|
Verified
Not enough data
7.9
2632
|
Verified
Not enough data
8.5
2900
|
Verified
Not enough data
8.5
2857
|
Verified
Not enough data
7.2
1184
Not enough data
8.0
2706
|
Verified
Not enough data
8.3
2854
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
1177
Not enough data
8.0
2586
|
Verified
Not enough data
Resource Management
7.9
2570
|
Verified
Not enough data
8.0
2652
|
Verified
Not enough data
8.3
2695
|
Verified
Not enough data
Project Monitoring
8.1
2550
|
Verified
Not enough data
8.0
2565
|
Verified
Not enough data
8.4
2741
|
Verified
Not enough data
Generative AI
6.7
946
Not enough data
6.8
937
Not enough data
Agentic AI - Project Management
6.4
270
Not enough data
6.7
264
Not enough data
6.4
263
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.4
72
Not enough data
8.8
73
Not enough data
8.8
73
Not enough data
8.8
73
Organization
Not enough data
8.6
74
Not enough data
8.4
73
Not enough data
8.6
73
Performance Analysis
Not enough data
Feature Not Available
Not enough data
8.6
75
Sales Analysis
Not enough data
8.4
69
Not enough data
8.4
73
Generative AI
Not enough data
8.1
27
Not enough data
8.0
27
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
8.7
160
Not enough data
8.8
156
Not enough data
8.3
146
Not enough data
8.2
141
Not enough data
8.9
154
Not enough data
8.8
153
Not enough data
8.5
148
Repeatability and Reportability
Not enough data
8.4
145
Not enough data
8.6
150
Not enough data
8.5
143
Not enough data
8.2
138
Not enough data
7.9
121
AI and Automation
Not enough data
8.2
147
Not enough data
8.4
146
Not enough data
8.3
140
Not enough data
8.1
134
Not enough data
7.8
126
Generative AI
Not enough data
7.4
69
Agentic AI - Sales Engagement
Not enough data
7.8
27
Not enough data
7.7
25
Not enough data
7.9
26
Not enough data
7.8
25
Not enough data
7.6
26
Not enough data
7.9
26
Not enough data
8.0
25
Setup
8.6
1821
Not enough data
8.6
1828
Not enough data
8.4
1788
Not enough data
8.6
1863
Not enough data
Management
8.5
1783
Not enough data
8.2
1678
Not enough data
7.9
1630
Not enough data
Generative AI
6.8
688
Not enough data
Agentic AI - Workflow Management
6.2
184
Not enough data
6.4
184
Not enough data
6.3
183
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customer Requirements
Not enough data
8.5
52
Not enough data
8.5
51
Not enough data
8.5
53
Contracts
Not enough data
8.5
51
Not enough data
8.2
48
Not enough data
8.4
51
Revenue
Not enough data
8.5
53
Not enough data
8.5
51
Not enough data
8.4
48
Communication
8.7
567
Not enough data
8.5
551
Not enough data
8.2
565
Not enough data
8.5
551
Not enough data
Goal Creation
8.6
548
Not enough data
8.6
547
Not enough data
7.7
519
Not enough data
8.8
549
Not enough data
Agentic AI - Objectives and Key Results (OKR)
6.9
48
Not enough data
Feature Not Available
Not enough data
Platform Basics
Not enough data
8.4
97
Not enough data
8.6
92
Not enough data
8.5
96
Not enough data
8.3
88
Not enough data
8.8
55
Agentic AI - Customer Journey Mapping
Not enough data
6.7
10
Content
Not enough data
8.9
78
Not enough data
8.6
75
Not enough data
8.5
75
Not enough data
8.7
76
Not enough data
8.6
74
Collaboration
Not enough data
8.7
75
Not enough data
8.5
77
Not enough data
8.9
79
Not enough data
8.9
82
Not enough data
8.7
76
Not enough data
8.6
74
Platform Basics
8.7
1016
Not enough data
9.1
1060
Not enough data
8.7
1030
Not enough data
7.7
881
Not enough data
8.7
1002
Not enough data
8.6
1046
Not enough data
Content Planning
8.8
1044
Not enough data
9.3
1072
Not enough data
8.8
1014
Not enough data
Marketing Campaign Performance
7.8
724
Not enough data
8.5
797
Not enough data
Agentic AI - Marketing Calendar
6.0
52
Not enough data
6.2
50
Not enough data
6.2
50
Not enough data
Feature Not Available
Not enough data
Other Features
8.3
966
Not enough data
8.0
803
Not enough data
Task Creation
9.2
2625
Not enough data
9.2
2618
Not enough data
8.8
2498
Not enough data
8.0
2314
Not enough data
Task Management
8.8
2524
Not enough data
9.1
2567
Not enough data
8.4
2373
Not enough data
8.6
2403
Not enough data
Generative AI
6.8
977
Not enough data
6.9
974
Not enough data
Automation
8.6
1714
Not enough data
8.5
1701
Not enough data
8.1
1572
Not enough data
Administration
8.4
1676
Not enough data
8.3
1598
Not enough data
9.1
1705
Not enough data
Project management
9.0
1796
Not enough data
8.6
1700
Not enough data
8.9
1743
Not enough data
8.7
1682
Not enough data
8.7
1670
Not enough data
8.2
1531
Not enough data
8.5
1679
Not enough data
Workload
8.3
1582
Not enough data
8.6
1638
Not enough data
8.5
1588
Not enough data
8.3
1547
Not enough data
Communication & Collaboration
8.5
1626
Not enough data
8.4
1657
Not enough data
8.9
1718
Not enough data
Cost Management
7.9
1450
Not enough data
7.9
1488
Not enough data
7.7
1422
Not enough data
Integration
7.8
1411
Not enough data
7.8
1415
Not enough data
7.7
1399
Not enough data
Generative AI
6.8
630
Not enough data
6.8
625
Not enough data
Agentic AI - Work Management
6.3
176
Not enough data
6.5
175
Not enough data
6.4
174
Not enough data
6.5
173
Not enough data
Communication
7.7
2103
Not enough data
8.2
2248
Not enough data
7.7
2035
Not enough data
8.0
2107
Not enough data
7.8
2052
Not enough data
Content & Documents
8.6
2342
Not enough data
8.7
2347
Not enough data
8.4
2338
Not enough data
7.9
2062
Not enough data
Controls
8.4
2200
Not enough data
8.2
2113
Not enough data
8.5
2233
Not enough data
8.4
2220
Not enough data
7.9
2041
Not enough data
Project Management
9.2
2422
Not enough data
9.0
2366
Not enough data
8.9
2373
Not enough data
8.4
2153
Not enough data
Remote Collaboration
8.7
2257
Not enough data
8.9
2316
Not enough data
8.8
2241
Not enough data
7.8
1912
Not enough data
Generative AI
6.9
862
Not enough data
7.0
866
Not enough data
Agentic AI - Project Collaboration
6.6
288
Not enough data
6.6
287
Not enough data
Responses
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Automation - AI Agents
9.0
14
Not enough data
9.2
14
Not enough data
8.6
14
Not enough data
9.0
14
Not enough data
8.8
14
Not enough data
Platform
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
9.3
15
Not enough data
9.3
14
Not enough data
Lead Monitoring
Not enough data
9.0
41
Not enough data
8.9
41
Not enough data
8.7
41
Agentic AI - Lead Capture
Not enough data
7.1
26
Not enough data
7.1
26
Data Capture
Not enough data
8.3
41
Not enough data
8.5
41
Not enough data
8.1
41
Not enough data
8.3
41
Analytics
Not enough data
9.1
41
Not enough data
8.8
41
Customization
Not enough data
8.7
40
Not enough data
8.5
40
Not enough data
8.8
41
Not enough data
8.7
41
Customization - AI Agent Builders
8.6
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
Functionality - AI Agent Builders
8.8
7
Not enough data
8.8
7
Not enough data
8.9
6
Not enough data
Feature Not Available
Not enough data
Data and Analytics - AI Agent Builders
Feature Not Available
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
Integration - AI Agent Builders
9.0
7
Not enough data
9.3
7
Not enough data
8.3
7
Not enough data
8.6
7
Not enough data
Agentic AI - Lead Scoring
Not enough data
6.1
11
Not enough data
6.4
12
Not enough data
6.4
11
Not enough data
6.5
11
Attribution
Not enough data
8.4
20
Not enough data
8.5
21
Not enough data
7.9
20
Discovery
Not enough data
8.6
21
Not enough data
8.3
20
Not enough data
8.2
21
Management
Not enough data
8.3
21
Not enough data
8.3
21
Platform
Not enough data
8.3
21
Not enough data
8.3
20
Agentic AI - Sales Performance Management
Not enough data
7.9
20
Not enough data
8.2
19
Not enough data
7.8
20
Incentives
Not enough data
8.2
152
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.0
151
|
Verified
Not enough data
8.4
160
|
Verified
Personalization
Not enough data
8.5
176
|
Verified
Not enough data
8.6
177
|
Verified
Not enough data
8.6
183
|
Verified
Not enough data
8.4
170
|
Verified
Administrative
Not enough data
8.5
168
|
Verified
Not enough data
8.5
172
|
Verified
Not enough data
8.3
160
Agentic AI - Email Tracking
Not enough data
7.6
29
Not enough data
7.4
28
Not enough data
7.5
29
Not enough data
6.9
28
Not enough data
6.9
29
Not enough data
7.4
29
Not enough data
7.5
28
Analytics
Not enough data
8.3
138
Not enough data
8.3
144
Not enough data
8.4
145
Customizations
Not enough data
8.7
149
Not enough data
8.8
146
Not enough data
8.7
147
Not enough data
8.7
143
Not enough data
8.6
148
Generative AI
Not enough data
7.6
59
Agentic AI - Sales Analytics
Not enough data
7.4
28
Not enough data
7.5
28
Not enough data
7.0
28
Not enough data
7.3
28
Not enough data
7.4
28
Data Sourcing
Not enough data
8.3
143
Not enough data
8.4
147
Not enough data
8.3
140
Not enough data
8.6
152
Not enough data
8.5
144
Predictive Analytics
Not enough data
8.5
144
Not enough data
8.3
136
Not enough data
8.0
122
Not enough data
8.2
128
Sales Management
Not enough data
8.5
151
Not enough data
8.3
129
Not enough data
8.5
142
Not enough data
8.8
149
Agentic AI - Sales Enablement
Not enough data
6.1
6
Not enough data
6.1
6
Not enough data
6.1
6
Content Management
Not enough data
8.2
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.2
10
Analytics
Not enough data
9.0
10
Not enough data
8.3
10
Not enough data
8.3
10
Not enough data
8.3
10
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
6.7
35
Not enough data
6.8
35
Not enough data
6.8
35
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Communication
8.0
1093
Not enough data
Feature Not Available
Not enough data
8.2
1111
Not enough data
Planning
8.6
1189
Not enough data
8.8
1213
Not enough data
8.5
1122
Not enough data
8.7
1158
Not enough data
8.2
1074
Not enough data
Workflow Management
8.4
1141
Not enough data
8.8
1201
Not enough data
8.0
1062
Not enough data
Feature Not Available
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Asana and Zoho CRM share no categories
Unique Categories
Zoho CRM is categorized as Client Portal, Customer Journey Mapping, Quote-to-Cash, Sales Engagement, AI Sales Assistant, Sales Analytics, Quote Management, Email Tracking, Sales Gamification, Sales Performance Management, CRM, CPQ, Lead Capture, Lead Scoring, Sales Enablement, and Insurance CRM
Reviews
Reviewers' Company Size
Asana
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
13.4%
Information Technology and Services
9.3%
Computer Software
9.2%
Non-Profit Organization Management
5.9%
Internet
3.1%
Other
59.1%
Information Technology and Services
16.0%
Computer Software
9.8%
Marketing and Advertising
8.9%
Real Estate
3.5%
Financial Services
3.5%
Other
58.2%
Alternatives
Discussions
Can you use asana for free?
9 Comments
EU
Yes. But with limited feature for only 3 projects.Read more
What software did you find useful outside of work?
7 Comments
FB
<p>I've found password managers to be really helpful in personal and work life. For example: 1password</p>Read more
What have you found better than ZOHO
5 Comments
PC
Zoho One, with over 45 business applications, all centrally managed and synchronized, is the leader in breadth of application and breadth of security versus...Read more
Is Zoho CRM really free?
4 Comments
AP
Zoho CRM offers a free version, but it also provides various paid plans with additional features and capabilities. The free version typically has...Read more
can we create segmentation in this
3 Comments
Official Response from Zoho CRM
Yes Lavanya,
Zoho CRM supports segmentation. Segment your prospects/customers into buckets based on a pre-defined criteria, to identify cross-sell/up-sell...Read more
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