# Asana vs Pipefy Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Asana excels in providing a comprehensive view of projects, with features like portfolio options and workload views that help teams align on priorities during meetings. Users appreciate the ability to see all projects in one place, which enhances organizational oversight.
- **Users say** Pipefy stands out for its customization capabilities, allowing teams to tailor the tool to their specific processes. Reviewers highlight the impressive support they received during implementation, which helped them leverage the tool's automation features effectively to reduce workload.
- **According to verified reviews** , Asana's user interface is well-designed, but some users find it can be overwhelming due to the number of features available. In contrast, Pipefy is praised for its clean and intuitive interface, making it easier for users to navigate and utilize the tool without extensive training.
- **Reviewers mention** that while Asana has a higher overall satisfaction score, Pipefy's users appreciate its strong support and responsiveness, particularly when it comes to addressing specific workflow needs. This level of support can be crucial for teams looking to implement new processes smoothly.
- **G2 reviewers highlight** that Asana offers a free entry-level option, making it accessible for small businesses. However, Pipefy's starting price of $26 may deter some users, despite its robust features and automation capabilities that can lead to long-term efficiency gains.
- **Users report** that both tools have strong capabilities in meeting business requirements, but Pipefy's focus on no-code automation tools allows users with varying technical skills to easily automate workflows. This flexibility is particularly beneficial for teams looking to streamline processes without needing extensive coding knowledge.



| | Asana | Pipefy | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 13,714 | 231 | 
| **Largest Market Segment** | Small-Business (56.9% of reviews) | Small-Business (50.5% of reviews) | 
| **Entry Level Price** | Free 2 Users | Starting at $26.00 1 User Per Month | 

---
## Top Pros & Cons

### Asana

Pros:
- Ease of Use (1525 reviews)
- Task Management (1464 reviews)

Cons:
- Learning Curve (605 reviews)
- Missing Features (597 reviews)

### Pipefy

Pros:
- Ease of Use (9 reviews)
- Automation (5 reviews)

Cons:
- Expensive (2 reviews)
- Learning Curve (2 reviews)

---
## Ratings Comparison
| Rating | Asana | Pipefy | 
|---|---|---|
  | **Meets Requirements** | 8.7 (11454 reviews) | 8.7 (166 reviews) | 
  | **Ease of Use** | 8.6 (11584 reviews) | 9.2 (168 reviews) | 
  | **Ease of Setup** | 8.6 (5155 reviews) | 8.9 (96 reviews) | 
  | **Ease of Admin** | 8.7 (3718 reviews) | 8.7 (93 reviews) | 
  | **Quality of Support** | 8.5 (7920 reviews) | 8.8 (162 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3292 reviews) | 8.9 (87 reviews) | 
  | **Product Direction (% positive)** | 8.6 (11144 reviews) | 9.3 (161 reviews) | 

---
## Pricing

### Asana

#### Entry-Level Pricing

Plan: Personal

Price: Free 2 Users

Description: For one to two people managing personal projects. 

Key Features:
- Unlimited tasks
- Unlimited projects
- Unlimited messages 

[Browse all 5 editions](https://www.g2.com/products/asana/pricing)

#### Free Trial

Yes

### Pipefy

#### Entry-Level Pricing

Plan: Business

Price: Starting at $26.00 1 User Per Month

Description: For mid-market and enterprise teams needing faster results with process automation powered by AI and no-code.

Key Features:
- Process Templates
- Public shareable forms
- Email templates

[Learn more about Pipefy](https://www.g2.com/products/pipefy/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Signature

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Pipefy** | N/A | N/A |

#### Signature Process

| Feature | Asana | Pipefy | 
|---|---|---|
| **Document Signing** | Not enough data | Not enough data | 
| **Reminders and Expirations** | Not enough data | Not enough data | 
| **Sign-In Process** | Not enough data | Not enough data | 
| **Mobile Signatures** | Not enough data | Not enough data | 
| **Signature Workflow** | Not enough data | Not enough data | 
| **Bulk Digital Signatures ** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **Signature Document Creation** | Not enough data | Not enough data | 

#### Agentic AI - E-Signature

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Security and Scalability

| Feature | Asana | Pipefy | 
|---|---|---|
| **Regulatory Compliance** | Not enough data | Not enough data | 
| **Signature History and Audit** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 

#### Platform

| Feature | Asana | Pipefy | 
|---|---|---|
| **Custom Branding** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

### Project Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3672 |
| **Pipefy** | N/A | N/A |

#### Tasks

| Feature | Asana | Pipefy | 
|---|---|---|
| **Creation & Assignment** | 9.3 (3321 reviews) ✓ Verified | Not enough data | 
| **Due Dates** | 9.2 (3283 reviews) ✓ Verified | Not enough data | 
| **Task Prioritization** | 8.9 (3225 reviews) ✓ Verified | Not enough data | 
| **To-Do Lists** | 9.0 (3211 reviews) ✓ Verified | Not enough data | 
| **Dependencies** | 8.3 (3052 reviews) ✓ Verified | Not enough data | 
| **Mass Updates** | 7.9 (2890 reviews) ✓ Verified | Not enough data | 
| **Drag & Drop** | 8.6 (3120 reviews) ✓ Verified | Not enough data | 
| **Recurring Tasks** | 8.5 (3047 reviews) ✓ Verified | Not enough data | 

#### Projects

| Feature | Asana | Pipefy | 
|---|---|---|
| **Planning** | 8.8 (3035 reviews) ✓ Verified | Not enough data | 
| **Project Map** | 8.4 (2885 reviews) ✓ Verified | Not enough data | 
| **GANTT** | 8.0 (2668 reviews) ✓ Verified | Not enough data | 
| **Calendar View** | 8.5 (2961 reviews) ✓ Verified | Not enough data | 
| **Views** | 8.5 (2906 reviews) ✓ Verified | Not enough data | 
| **Project Budgeting** | 7.3 (1209 reviews) | Not enough data | 
| **Issue Tracking** | 8.1 (2737 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.3 (2897 reviews) ✓ Verified | Not enough data | 
| **Critical Path** | Feature Not Available | Not enough data | 
| **Time & Expense** | 7.5 (1208 reviews) | Not enough data | 
| **Methodologies** | 8.0 (2598 reviews) ✓ Verified | Not enough data | 

#### Resource Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Resource Definiton** | 7.9 (2584 reviews) ✓ Verified | Not enough data | 
| **Capacity** | 8.1 (2670 reviews) ✓ Verified | Not enough data | 
| **Scheduling** | 8.3 (2722 reviews) ✓ Verified | Not enough data | 

#### Project Monitoring

| Feature | Asana | Pipefy | 
|---|---|---|
| **Baselining / KPIs** | 8.1 (2567 reviews) ✓ Verified | Not enough data | 
| **Resource Allocation** | 8.0 (2580 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.4 (2781 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | 6.8 (956 reviews) | Not enough data | 
| **AI Text Summarization** | 6.8 (948 reviews) | Not enough data | 

#### Agentic AI - Project Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (280 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (275 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (277 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### HR Service Delivery

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Pipefy** | N/A | N/A |

#### Customization

| Feature | Asana | Pipefy | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **HR Integrations** | Not enough data | Not enough data | 

#### HR Content

| Feature | Asana | Pipefy | 
|---|---|---|
| **Knowledge Management** | Not enough data | Not enough data | 
| **Content Delivery** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 

#### Logistics

| Feature | Asana | Pipefy | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **Employee Portal** | Not enough data | Not enough data | 
| **AI ** | Not enough data | Not enough data | 

#### Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Ticketing Platform** | Not enough data | Not enough data | 
| **Single Sign-On** | Not enough data | Not enough data | 
| **Business Process Management** | Not enough data | Not enough data | 
| **Self-Service** | Not enough data | Not enough data | 
| **Dashboard & Reporting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.8/10 | 2267 |
| **Pipefy** | 8.8/10 | 109 |

#### Setup

| Feature | Asana | Pipefy | 
|---|---|---|
| **Activities** | 8.7 (1882 reviews) | 9.0 (95 reviews) | 
| **Flows** | 8.6 (1855 reviews) | 9.2 (97 reviews) | 
| **Dependencies** | 8.4 (1813 reviews) | 8.7 (93 reviews) | 
| **Notifications** | 8.6 (1917 reviews) | 8.7 (92 reviews) | 

#### Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Updates** | 8.5 (1805 reviews) | 8.6 (88 reviews) | 
| **Audit Trail** | 8.2 (1697 reviews) | 8.9 (83 reviews) | 
| **Integration** | 8.0 (1678 reviews) | 8.5 (78 reviews) | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | 6.8 (706 reviews) | 8.8 (10 reviews) | 

#### Agentic AI - Workflow Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (199 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (206 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (202 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Procure to Pay

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Pipefy** | N/A | N/A |

#### Planning

| Feature | Asana | Pipefy | 
|---|---|---|
| **Processes** | Not enough data | Not enough data | 
| **Contracts** | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | 
| **Requisition** | Not enough data | Not enough data | 

#### Execution

| Feature | Asana | Pipefy | 
|---|---|---|
| **Sourcing** | Not enough data | Not enough data | 
| **Purchasing** | Not enough data | Not enough data | 
| **Invoicing** | Not enough data | Not enough data | 

#### Analytics

| Feature | Asana | Pipefy | 
|---|---|---|
| **Visibility** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Spend** | Not enough data | Not enough data | 

#### Agentic AI -  Procure to Pay

| Feature | Asana | Pipefy | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 

### Objectives and Key Results (OKR)

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.3/10 | 653 |
| **Pipefy** | N/A | N/A |

#### Communication

| Feature | Asana | Pipefy | 
|---|---|---|
| **Feedback** | 8.7 (576 reviews) | Not enough data | 
| **Confidence Levels** | 8.5 (561 reviews) | Not enough data | 
| **Messaging Integrations** | 8.2 (576 reviews) | Not enough data | 
| **Onboarding** | 8.5 (568 reviews) | Not enough data | 

#### Goal Creation

| Feature | Asana | Pipefy | 
|---|---|---|
| **Team OKR** | 8.6 (559 reviews) | Not enough data | 
| **Individual OKR** | 8.6 (558 reviews) | Not enough data | 
| **Mind Mapping** | 7.7 (528 reviews) | Not enough data | 
| **Action Item Creation** | 8.8 (559 reviews) | Not enough data | 

#### Agentic AI - Objectives and Key Results (OKR)

| Feature | Asana | Pipefy | 
|---|---|---|
| **Natural Language Interaction** | 7.4 (56 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 1232 |
| **Pipefy** | N/A | N/A |

#### Platform Basics

| Feature | Asana | Pipefy | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.7 (1019 reviews) | Not enough data | 
| **Project and Task Lists Organization** | 9.1 (1064 reviews) | Not enough data | 
| **Project Templates** | 8.7 (1031 reviews) | Not enough data | 
| **Budgeting and Cost Estimation** | 7.7 (883 reviews) | Not enough data | 
| **Team Member Roles** | 8.7 (1009 reviews) | Not enough data | 
| **Automated Alerts and Notficiations** | 8.7 (1052 reviews) | Not enough data | 

#### Content Planning

| Feature | Asana | Pipefy | 
|---|---|---|
| **Content Organization** | 8.8 (1048 reviews) | Not enough data | 
| **Task Assignment** | 9.3 (1083 reviews) | Not enough data | 
| **Content Scheduling** | 8.8 (1015 reviews) | Not enough data | 

#### Marketing Campaign Performance

| Feature | Asana | Pipefy | 
|---|---|---|
| **Performance and ROI Tracking** | 7.8 (721 reviews) | Not enough data | 
| **Activity Tracking** | 8.5 (796 reviews) | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (54 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (53 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Other Features

| Feature | Asana | Pipefy | 
|---|---|---|
| **Integrations** | 8.3 (972 reviews) | Not enough data | 
| **Reporting** | 8.0 (804 reviews) | Not enough data | 

### Task Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 2971 |
| **Pipefy** | N/A | N/A |

#### Task Creation

| Feature | Asana | Pipefy | 
|---|---|---|
| **Creation & Assignment** | 9.2 (2661 reviews) | Not enough data | 
| **Due Dates** | 9.2 (2664 reviews) | Not enough data | 
| **Drag & Drop** | 8.8 (2520 reviews) | Not enough data | 
| **Mass Updates** | 8.0 (2324 reviews) | Not enough data | 

#### Task Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Task Prioritization** | 8.9 (2551 reviews) | Not enough data | 
| **To-Do Lists** | 9.1 (2601 reviews) | Not enough data | 
| **Dependencies** | 8.4 (2388 reviews) | Not enough data | 
| **Recurring Tasks** | 8.6 (2418 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | 6.8 (986 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (984 reviews) | Not enough data | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 2128 |
| **Pipefy** | N/A | N/A |

#### Automation

| Feature | Asana | Pipefy | 
|---|---|---|
| **Workflows** | 8.6 (1734 reviews) | Not enough data | 
| **Customization** | 8.5 (1717 reviews) | Not enough data | 
| **Data repository** | 8.1 (1584 reviews) | Not enough data | 

#### Administration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Permissions** | 8.4 (1691 reviews) | Not enough data | 
| **Procedures** | 8.3 (1604 reviews) | Not enough data | 
| **Remote Work** | 9.1 (1727 reviews) | Not enough data | 

#### Project management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Task Prioritization** | 9.0 (1814 reviews) | Not enough data | 
| **Dependencies** | 8.6 (1710 reviews) | Not enough data | 
| **Planning** | 8.9 (1754 reviews) | Not enough data | 
| **Views** | 8.7 (1698 reviews) | Not enough data | 
| **Scheduling** | 8.7 (1679 reviews) | Not enough data | 
| **Critical Path** | 8.2 (1536 reviews) | Not enough data | 
| **Dashboards** | 8.5 (1694 reviews) | Not enough data | 

#### Workload

| Feature | Asana | Pipefy | 
|---|---|---|
| **Resource Allocation** | 8.3 (1590 reviews) | Not enough data | 
| **Workspace** | 8.6 (1643 reviews) | Not enough data | 
| **Configuration** | 8.5 (1593 reviews) | Not enough data | 
| **Insights** | 8.3 (1552 reviews) | Not enough data | 

#### Communication & Collaboration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Communication Channels** | 8.5 (1637 reviews) | Not enough data | 
| **Document Management** | 8.4 (1664 reviews) | Not enough data | 
| **Collaboration** | 9.0 (1754 reviews) | Not enough data | 

#### Cost Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Project Budgeting** | 7.9 (1454 reviews) | Not enough data | 
| **Time & Expense** | 7.9 (1495 reviews) | Not enough data | 
| **Profitability** | 7.8 (1428 reviews) | Not enough data | 

#### Integration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Front Office** | 7.8 (1418 reviews) | Not enough data | 
| **Back Office** | 7.8 (1420 reviews) | Not enough data | 
| **External data** | 7.7 (1407 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | 6.9 (638 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (635 reviews) | Not enough data | 

#### Agentic AI - Work Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (186 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (185 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (185 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (182 reviews) | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3218 |
| **Pipefy** | N/A | N/A |

#### Communication

| Feature | Asana | Pipefy | 
|---|---|---|
| **Chat** | 7.7 (2116 reviews) | Not enough data | 
| **Discussions** | 8.2 (2307 reviews) | Not enough data | 
| **External** | 7.7 (2045 reviews) | Not enough data | 
| **Feedback** | 8.0 (2113 reviews) | Not enough data | 
| **Announcements** | 7.8 (2066 reviews) | Not enough data | 

#### Content & Documents

| Feature | Asana | Pipefy | 
|---|---|---|
| **File Sharing** | 8.6 (2380 reviews) | Not enough data | 
| **Notes** | 8.7 (2357 reviews) | Not enough data | 
| **Search** | 8.4 (2361 reviews) | Not enough data | 
| **Versioning** | 7.9 (2068 reviews) | Not enough data | 

#### Controls

| Feature | Asana | Pipefy | 
|---|---|---|
| **Custom Views** | 8.4 (2279 reviews) | Not enough data | 
| **Followers** | 8.2 (2120 reviews) | Not enough data | 
| **User Management** | 8.5 (2260 reviews) | Not enough data | 
| **Calendars** | 8.4 (2253 reviews) | Not enough data | 
| **Public Sharing** | 7.9 (2053 reviews) | Not enough data | 

#### Project Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Task Management** | 9.3 (2705 reviews) | Not enough data | 
| **Planning** | 9.0 (2450 reviews) | Not enough data | 
| **Visibility** | 9.0 (2544 reviews) | Not enough data | 
| **Integration** | 8.4 (2227 reviews) | Not enough data | 

#### Remote Collaboration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Alignment** | 8.7 (2292 reviews) | Not enough data | 
| **Accountability** | 8.9 (2427 reviews) | Not enough data | 
| **Connectivity** | 8.8 (2273 reviews) | Not enough data | 
| **Offline Mode** | 7.8 (1923 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | 7.0 (886 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (888 reviews) | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Multi-step Planning** | 6.8 (313 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (312 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 9.5/10 | 36 |
| **Pipefy** | N/A | N/A |

#### Responses

| Feature | Asana | Pipefy | 
|---|---|---|
| **Personalization** | Feature Not Available | Not enough data | 
| **Route To Human** | Feature Not Available | Not enough data | 
| **Natural Language Understanding (NLU)** | Feature Not Available | Not enough data | 

#### Automation - AI Agents

| Feature | Asana | Pipefy | 
|---|---|---|
| **Sales Follow-Up** | 9.3 (19 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.4 (19 reviews) | Not enough data | 
| **Lead Generation** | 8.8 (20 reviews) | Not enough data | 
| **Document Processing** | 9.3 (19 reviews) | Not enough data | 
| **Feedback Collection** | 9.1 (20 reviews) | Not enough data | 

#### Platform

| Feature | Asana | Pipefy | 
|---|---|---|
| **Conversation Editor** | Feature Not Available | Not enough data | 
| **Integration** | Feature Not Available | Not enough data | 
| **Human-In-The-Loop** | Feature Not Available | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Asana | Pipefy | 
|---|---|---|
| **Independent Decision Making** | Feature Not Available | Not enough data | 
| **Adaptive Responses** | Feature Not Available | Not enough data | 
| **Task Execution** | Feature Not Available | Not enough data | 
| **Problem Solving** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI Text Generation** | 9.3 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 9.4 (23 reviews) | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.8/10 | 19 |
| **Pipefy** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Asana | Pipefy | 
|---|---|---|
| **Natural Language Configuration** | 8.3 (11 reviews) | Not enough data | 
| **Tone Customization** | 8.0 (10 reviews) | Not enough data | 
| **Security Guardrails** | 8.5 (10 reviews) | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Asana | Pipefy | 
|---|---|---|
| **Omni-channel Support** | 8.8 (10 reviews) | Not enough data | 
| **Agent Branding** | 9.0 (10 reviews) | Not enough data | 
| **Proactive Response Capabilities** | 9.1 (9 reviews) | Not enough data | 
| **Seamless Human Escalation** | Feature Not Available | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Asana | Pipefy | 
|---|---|---|
| **Analytics & Reporting** | Feature Not Available | Not enough data | 
| **Contextual Awareness** | 9.3 (10 reviews) | Not enough data | 
| **Data Privacy Compliance** | 9.0 (10 reviews) | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Asana | Pipefy | 
|---|---|---|
| **Workflow Automation** | 9.0 (12 reviews) | Not enough data | 
| **API Usage** | 9.2 (10 reviews) | Not enough data | 
| **Platform Interoperability** | 8.7 (10 reviews) | Not enough data | 
| **CRM Data Integration** | 8.8 (10 reviews) | Not enough data | 

### Procurement Orchestration

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Pipefy** | N/A | N/A |

#### Purchase Requisition and Approval Workflow - Procurement Orchestration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Notifcations** | Not enough data | Not enough data | 
| **Workflows** | Not enough data | Not enough data | 
| **Purchase Orders** | Not enough data | Not enough data | 

#### Supplier Management - Procurement Orchestration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Tracking** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Database** | Not enough data | Not enough data | 

#### Spend Management - Procurement Orchestration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Analysis** | Not enough data | Not enough data | 
| **Visibility** | Not enough data | Not enough data | 

#### Compliance and Risk Management - Procurement Orchestration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Risk Assessment** | Not enough data | Not enough data | 
| **Compliance** | Not enough data | Not enough data | 
| **Audits** | Not enough data | Not enough data | 

#### Workflow Automation - Procurement Orchestration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Routing** | Not enough data | Not enough data | 
| **Configuration** | Not enough data | Not enough data | 
| **Approvals** | Not enough data | Not enough data | 

#### Agentic AI - Procurement Orchestration

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.0/10 | 38 |
| **Pipefy** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (37 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (36 reviews) | Not enough data | 

### AI Agents for HR

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Pipefy** | N/A | N/A |

#### Conversational Automation - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **Conversational Assistants** | Not enough data | Not enough data | 
| **Multi‑Language Support & Localization** | Not enough data | Not enough data | 

#### Task Automation - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

#### Predictive Analytics - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **Attrition and Engagement Prediction** | Not enough data | Not enough data | 

#### Compliance & Policy - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **Policy Enforcement & Compliance** | Not enough data | Not enough data | 

#### Multi‑System Integration - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **System Integration & Data Access** | Not enough data | Not enough data | 

#### Proactive Intervention - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **Proactive Nudges & Conversation Support** | Not enough data | Not enough data | 

#### Agent Governance - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **Human‑in‑the‑Loop Governance** | Not enough data | Not enough data | 

#### Talent Acquisition & Recruitment - AI Agents for HR

| Feature | Asana | Pipefy | 
|---|---|---|
| **AI‑Powered Candidate Screening** | Not enough data | Not enough data | 
| **Interview & Scheduling Agent** | Not enough data | Not enough data | 

### Product Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 1437 |
| **Pipefy** | N/A | N/A |

#### Communication

| Feature | Asana | Pipefy | 
|---|---|---|
| **Wiki Documentation** | 8.0 (1101 reviews) | Not enough data | 
| **Community Forum** | Feature Not Available | Not enough data | 
| **Customer Ideation** | 8.2 (1121 reviews) | Not enough data | 

#### Planning

| Feature | Asana | Pipefy | 
|---|---|---|
| **Work Capacity** | 8.6 (1199 reviews) | Not enough data | 
| **Task Ranking** | 8.9 (1226 reviews) | Not enough data | 
| **Kanban Board** | 8.5 (1138 reviews) | Not enough data | 
| **Custom Workflows** | 8.7 (1171 reviews) | Not enough data | 
| **Release Forecasting** | 8.2 (1083 reviews) | Not enough data | 

#### Workflow Management

| Feature | Asana | Pipefy | 
|---|---|---|
| **Time Tracking** | 8.4 (1152 reviews) | Not enough data | 
| **Progress Monitoring** | 8.8 (1211 reviews) | Not enough data | 
| **Budgeting** | 8.0 (1072 reviews) | Not enough data | 
| **Team Scorecard** | Feature Not Available | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Pipefy** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Asana | Pipefy | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Workflow Management Software](https://www.g2.com/categories/workflow-management)

**Unique to Asana (10):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Work Management Software](https://www.g2.com/categories/work-management), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Task Management Software](https://www.g2.com/categories/task-management-software), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Project Management Software](https://www.g2.com/categories/project-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Objectives and Key Results (OKR) Software](https://www.g2.com/categories/objectives-and-key-results-okr), [Product Management Software](https://www.g2.com/categories/product-management-software)

**Unique to Pipefy (5):** [AI Agents for HR Software](https://www.g2.com/categories/ai-agents-for-hr), [Procure to Pay Software](https://www.g2.com/categories/procure-to-pay), [Procurement Orchestration Software](https://www.g2.com/categories/procurement-orchestration), [E-Signature Software](https://www.g2.com/categories/e-signature), [HR Service Delivery Software](https://www.g2.com/categories/hr-service-delivery)


---
## Reviewer Demographics

### By Company Size

| Segment | Asana | Pipefy | 
|---|---|---|
| **Small-Business** | 56.9% | 50.5% | 
| **Mid-Market** | 31.6% | 27.8% | 
| **Enterprise** | 11.5% | 21.7% | 

### By Industry

#### Asana

- **Marketing and Advertising:** 13.5%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.2%
- **Non-Profit Organization Management:** 6.0%
- **Internet:** 3.0%
- **Education Management:** 2.9%
- **Higher Education:** 2.8%
- **Financial Services:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Retail:** 1.9%
- **Other:** 47.1%

#### Pipefy

- **Information Technology and Services:** 9.4%
- **Computer Software:** 7.5%
- **Marketing and Advertising:** 7.1%
- **Telecommunications:** 4.2%
- **Management Consulting:** 4.2%
- **Chemicals:** 3.8%
- **Financial Services:** 2.8%
- **Consumer Services:** 2.8%
- **Logistics and Supply Chain:** 2.8%
- **Accounting:** 2.4%
- **Other:** 52.8%

---
## Alternatives

### Alternatives to Asana

- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12723 reviews)
- [Teamwork.com](https://www.g2.com/products/teamwork-com/reviews) — 4.4/5 stars (1213 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15506 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4533 reviews)
- [Hive](https://www.g2.com/products/hive-hive-hive/reviews) — 4.6/5 stars (666 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22382 reviews)
- [Basecamp](https://www.g2.com/products/basecamp/reviews) — 4.1/5 stars (5486 reviews)
- [Microsoft Project & Portfolio Management](https://www.g2.com/products/microsoft-microsoft-project-portfolio-management/reviews) — 4.0/5 stars (1627 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1228 reviews)
- [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) — 4.3/5 stars (555 reviews)

### Alternatives to Pipefy

- [Nintex](https://www.g2.com/products/nintex-nintex/reviews) — 4.3/5 stars (1322 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15506 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12723 reviews)
- [Kissflow](https://www.g2.com/products/kissflow/reviews) — 4.3/5 stars (591 reviews)
- [Process Street](https://www.g2.com/products/process-street/reviews) — 4.6/5 stars (463 reviews)
- [ProcessMaker](https://www.g2.com/products/processmaker/reviews) — 4.3/5 stars (305 reviews)
- [Creatio](https://www.g2.com/products/creatio/reviews) — 4.6/5 stars (358 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4533 reviews)
- [Runrun.it](https://www.g2.com/products/runrun-it/reviews) — 4.8/5 stars (1334 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22382 reviews)

---
## Top Discussions

### Asana

- Title: [Is Asana worth it?](https://www.g2.com/discussions/is-asana-worth-it) — 12 comments, 18 upvotes
  > **Top comment:** "<p>It's definitely worth it. I use it every day</p>"
- Title: [Can you use asana for free?](https://www.g2.com/discussions/can-you-use-asana-for-free) — 9 comments, 2 upvotes
  > **Top comment:** "Here is Asana's answer on their website:
Asana is free to use for up to 15 people. If you want Premium features in a Workspace or team, or you want to gain..."
- Title: [What software did you find useful outside of work?](https://www.g2.com/discussions/what-software-did-you-find-useful-outside-of-work) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I'll start first. For me it was Asana. I started using it l think 7 years ago at a company I was working for back then. Since then, I'm using it daily -..."
- Title: [Is Asana good for project management?](https://www.g2.com/discussions/is-asana-good-for-project-management) — 6 comments, 11 upvotes
  > **Top comment:** "Yes. It is a really helpful tool for project management. Asana has helpful tools for smooth workflow and effective collaboration within your team and with..."
- Title: [What is asana used for?](https://www.g2.com/discussions/what-is-asana-used-for) — 5 comments, 2 upvotes
  > **Top comment:** "It's used for project management. And if you use plugin harvest tracking, then also for time tracking "

### Pipefy

- Title: [How can I resize cards?](https://www.g2.com/discussions/how-can-i-resize-cards) — 1 comment, 1 upvote
  > **Top comment:** "Investing online has been a main source of income,that's why knowledge plays a very important role in humanity,you don't need to over work yourself for..."
- Title: [How could I link one Pipe to the other?](https://www.g2.com/discussions/how-could-i-link-one-pipe-to-the-other) — 1 comment
  > **Top comment:** "Yes, it is possible using native automation or internal links"
- Title: [What's the best way to learn about integrations/APIs on Pipefy? Any article recomended?](https://www.g2.com/discussions/what-s-the-best-way-to-learn-about-integrations-apis-on-pipefy-any-article-recomended) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Does it support zapier intergrations](https://www.g2.com/discussions/37886-does-it-support-zapier-intergrations) — 1 comment, 1 upvote
  > **Top comment:** "Yes. Pipefy supports Zapier, Workato and has its own public APIs."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asana-vs-pipefy)