# Asana vs ftrack Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Asana excels in providing a user-friendly interface, with many users appreciating the **clear visuals for tasks** and the ability to manage schedules through a global project calendar. This clarity helps teams understand responsibilities and enhances overall productivity.
- **Users say** that ftrack stands out for its ability to facilitate collaboration among cross-functional teams. Reviewers highlight how the platform integrates **task views, comments, versions, and timelines** in one place, reducing confusion about project statuses and responsibilities.
- **According to verified reviews** , Asana's automation features are a significant advantage, allowing users to streamline their workflow. One user noted that follow-up tasks are automatically lined up, making the process intuitive and efficient, which is a major plus for daily task management.
- **Reviewers mention** that ftrack is particularly effective for creative teams, as it simplifies the process of **uploading and reviewing files**. This functionality is crucial for teams that need to provide feedback on creative assets, enhancing collaboration and project turnaround times.
- **G2 reviewers highlight** that while Asana has a strong overall satisfaction score, it faces challenges in specific areas like project budgeting and resource allocation, where users feel it could improve. In contrast, ftrack receives higher marks in these areas, indicating a more robust offering for project management in creative environments.
- **Users report** that Asana's extensive integration options and ease of task updates are beneficial for teams looking to enhance communication and tracking. However, ftrack's focus on creative project management tools, such as **issue tracking and version control** , makes it a compelling choice for users in the media and entertainment sectors.



| | Asana | ftrack | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 13,652 | 12 | 
| **Largest Market Segment** | Small-Business (56.8% of reviews) | Mid-Market (60.0% of reviews) | 
| **Entry Level Price** | Free 2 Users | Starting at $10.00 1 User Per Month | 

---
## Top Pros & Cons

### Asana

Pros:
- Ease of Use (1382 reviews)
- Task Management (1379 reviews)

Cons:
- Missing Features (562 reviews)
- Learning Curve (555 reviews)

### ftrack

Pros:
- Collaboration Focus (1 reviews)
- Ease of Use (1 reviews)

Cons:
- Task Management (1 reviews)

---
## Ratings Comparison
| Rating | Asana | ftrack | 
|---|---|---|
  | **Meets Requirements** | 8.7 (11414 reviews) | 9.3 (9 reviews) | 
  | **Ease of Use** | 8.6 (11543 reviews) | 8.9 (9 reviews) | 
  | **Ease of Setup** | 8.6 (5119 reviews) | Not enough data | 
  | **Ease of Admin** | 8.7 (3693 reviews) | Not enough data | 
  | **Quality of Support** | 8.5 (7895 reviews) | 9.3 (9 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3269 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.6 (11108 reviews) | 8.7 (9 reviews) | 

---
## Pricing

### Asana

#### Entry-Level Pricing

Plan: Personal

Price: Free 2 Users

Description: For one to two people managing personal projects. 

Key Features:
- Unlimited tasks
- Unlimited projects
- Unlimited messages 

[Browse all 5 editions](https://www.g2.com/products/asana/pricing)

#### Free Trial

Yes

### ftrack

#### Entry-Level Pricing

Plan: Review

Price: Starting at $10.00 1 User Per Month

Description: Standalone, browser-based media review and approval.
For those who only need media review and review management, and nothing more.

Key Features:
- Interactive media review
- Review management
- Unlimited projects

[Browse all 3 editions](https://www.g2.com/products/ftrack/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Project Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3647 |
| **ftrack** | 9.4/10 | 9 |

#### Tasks

| Feature | Asana | ftrack | 
|---|---|---|
| **Creation & Assignment** | 9.3 (3307 reviews) ✓ Verified | 9.4 (8 reviews) | 
| **Due Dates** | 9.2 (3267 reviews) ✓ Verified | 9.4 (8 reviews) | 
| **Task Prioritization** | 8.9 (3214 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **To-Do Lists** | 9.0 (3199 reviews) ✓ Verified | 8.8 (7 reviews) | 
| **Dependencies** | 8.3 (3045 reviews) ✓ Verified | 9.8 (7 reviews) | 
| **Mass Updates** | 7.9 (2887 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Drag & Drop** | 8.6 (3112 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **Recurring Tasks** | 8.5 (3033 reviews) ✓ Verified | 9.5 (7 reviews) | 

#### Projects

| Feature | Asana | ftrack | 
|---|---|---|
| **Planning** | 8.8 (3024 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **Project Map** | 8.4 (2880 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **GANTT** | 8.0 (2665 reviews) ✓ Verified | 9.2 (6 reviews) | 
| **Calendar View** | 8.5 (2952 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Views** | 8.5 (2898 reviews) ✓ Verified | 9.3 (7 reviews) | 
| **Project Budgeting** | 7.3 (1207 reviews) | 9.4 (6 reviews) | 
| **Issue Tracking** | 8.1 (2735 reviews) ✓ Verified | 9.5 (7 reviews) | 
| **Templates** | 8.3 (2889 reviews) ✓ Verified | 9.5 (7 reviews) | 
| **Critical Path** | Feature Not Available | 9.4 (6 reviews) | 
| **Time & Expense** | 7.5 (1206 reviews) | 9.3 (7 reviews) | 
| **Methodologies** | 8.0 (2598 reviews) ✓ Verified | 9.4 (6 reviews) | 

#### Resource Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Resource Definiton** | 7.9 (2583 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Capacity** | 8.1 (2668 reviews) ✓ Verified | 9.0 (7 reviews) | 
| **Scheduling** | 8.3 (2718 reviews) ✓ Verified | 9.4 (6 reviews) | 

#### Project Monitoring

| Feature | Asana | ftrack | 
|---|---|---|
| **Baselining / KPIs** | 8.1 (2567 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Resource Allocation** | 8.0 (2579 reviews) ✓ Verified | 9.4 (6 reviews) | 
| **Dashboards** | 8.4 (2777 reviews) ✓ Verified | 9.5 (7 reviews) | 

#### Generative AI

| Feature | Asana | ftrack | 
|---|---|---|
| **AI Text Generation** | 6.8 (955 reviews) | Not enough data | 
| **AI Text Summarization** | 6.8 (947 reviews) | Not enough data | 

#### Agentic AI - Project Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (279 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (274 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (276 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.8/10 | 2239 |
| **ftrack** | N/A | N/A |

#### Setup

| Feature | Asana | ftrack | 
|---|---|---|
| **Activities** | 8.6 (1867 reviews) | Not enough data | 
| **Flows** | 8.6 (1853 reviews) | Not enough data | 
| **Dependencies** | 8.4 (1811 reviews) | Not enough data | 
| **Notifications** | 8.6 (1910 reviews) | Not enough data | 

#### Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Updates** | 8.5 (1803 reviews) | Not enough data | 
| **Audit Trail** | 8.2 (1697 reviews) | Not enough data | 
| **Integration** | 8.0 (1672 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | ftrack | 
|---|---|---|
| **AI Text Generation** | 6.8 (704 reviews) | Not enough data | 

#### Agentic AI - Workflow Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (198 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (205 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (200 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Objectives and Key Results (OKR)

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.3/10 | 652 |
| **ftrack** | N/A | N/A |

#### Communication

| Feature | Asana | ftrack | 
|---|---|---|
| **Feedback** | 8.7 (576 reviews) | Not enough data | 
| **Confidence Levels** | 8.5 (561 reviews) | Not enough data | 
| **Messaging Integrations** | 8.2 (576 reviews) | Not enough data | 
| **Onboarding** | 8.5 (567 reviews) | Not enough data | 

#### Goal Creation

| Feature | Asana | ftrack | 
|---|---|---|
| **Team OKR** | 8.6 (559 reviews) | Not enough data | 
| **Individual OKR** | 8.6 (558 reviews) | Not enough data | 
| **Mind Mapping** | 7.7 (528 reviews) | Not enough data | 
| **Action Item Creation** | 8.8 (559 reviews) | Not enough data | 

#### Agentic AI - Objectives and Key Results (OKR)

| Feature | Asana | ftrack | 
|---|---|---|
| **Natural Language Interaction** | 7.4 (56 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 1232 |
| **ftrack** | N/A | N/A |

#### Platform Basics

| Feature | Asana | ftrack | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.7 (1019 reviews) | Not enough data | 
| **Project and Task Lists Organization** | 9.1 (1064 reviews) | Not enough data | 
| **Project Templates** | 8.7 (1031 reviews) | Not enough data | 
| **Budgeting and Cost Estimation** | 7.7 (883 reviews) | Not enough data | 
| **Team Member Roles** | 8.7 (1009 reviews) | Not enough data | 
| **Automated Alerts and Notficiations** | 8.7 (1052 reviews) | Not enough data | 

#### Content Planning

| Feature | Asana | ftrack | 
|---|---|---|
| **Content Organization** | 8.8 (1049 reviews) | Not enough data | 
| **Task Assignment** | 9.3 (1083 reviews) | Not enough data | 
| **Content Scheduling** | 8.8 (1016 reviews) | Not enough data | 

#### Marketing Campaign Performance

| Feature | Asana | ftrack | 
|---|---|---|
| **Performance and ROI Tracking** | 7.8 (722 reviews) | Not enough data | 
| **Activity Tracking** | 8.5 (797 reviews) | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Asana | ftrack | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (54 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (53 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Other Features

| Feature | Asana | ftrack | 
|---|---|---|
| **Integrations** | 8.3 (972 reviews) | Not enough data | 
| **Reporting** | 8.0 (804 reviews) | Not enough data | 

### Task Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 2964 |
| **ftrack** | N/A | N/A |

#### Task Creation

| Feature | Asana | ftrack | 
|---|---|---|
| **Creation & Assignment** | 9.2 (2659 reviews) | Not enough data | 
| **Due Dates** | 9.2 (2660 reviews) | Not enough data | 
| **Drag & Drop** | 8.8 (2517 reviews) | Not enough data | 
| **Mass Updates** | 8.0 (2323 reviews) | Not enough data | 

#### Task Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Task Prioritization** | 8.9 (2549 reviews) | Not enough data | 
| **To-Do Lists** | 9.1 (2599 reviews) | Not enough data | 
| **Dependencies** | 8.4 (2387 reviews) | Not enough data | 
| **Recurring Tasks** | 8.6 (2416 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | ftrack | 
|---|---|---|
| **AI Text Generation** | 6.8 (985 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (983 reviews) | Not enough data | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 2124 |
| **ftrack** | N/A | N/A |

#### Automation

| Feature | Asana | ftrack | 
|---|---|---|
| **Workflows** | 8.6 (1734 reviews) | Not enough data | 
| **Customization** | 8.5 (1717 reviews) | Not enough data | 
| **Data repository** | 8.1 (1585 reviews) | Not enough data | 

#### Administration

| Feature | Asana | ftrack | 
|---|---|---|
| **Permissions** | 8.4 (1690 reviews) | Not enough data | 
| **Procedures** | 8.3 (1605 reviews) | Not enough data | 
| **Remote Work** | 9.1 (1725 reviews) | Not enough data | 

#### Project management

| Feature | Asana | ftrack | 
|---|---|---|
| **Task Prioritization** | 9.0 (1814 reviews) | Not enough data | 
| **Dependencies** | 8.6 (1710 reviews) | Not enough data | 
| **Planning** | 8.9 (1754 reviews) | Not enough data | 
| **Views** | 8.7 (1697 reviews) | Not enough data | 
| **Scheduling** | 8.8 (1680 reviews) | Not enough data | 
| **Critical Path** | 8.2 (1537 reviews) | Not enough data | 
| **Dashboards** | 8.5 (1694 reviews) | Not enough data | 

#### Workload

| Feature | Asana | ftrack | 
|---|---|---|
| **Resource Allocation** | 8.3 (1591 reviews) | Not enough data | 
| **Workspace** | 8.6 (1643 reviews) | Not enough data | 
| **Configuration** | 8.5 (1594 reviews) | Not enough data | 
| **Insights** | 8.3 (1553 reviews) | Not enough data | 

#### Communication & Collaboration

| Feature | Asana | ftrack | 
|---|---|---|
| **Communication Channels** | 8.5 (1638 reviews) | Not enough data | 
| **Document Management** | 8.4 (1665 reviews) | Not enough data | 
| **Collaboration** | 9.0 (1754 reviews) | Not enough data | 

#### Cost Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Project Budgeting** | 7.9 (1455 reviews) | Not enough data | 
| **Time & Expense** | 7.9 (1496 reviews) | Not enough data | 
| **Profitability** | 7.8 (1428 reviews) | Not enough data | 

#### Integration

| Feature | Asana | ftrack | 
|---|---|---|
| **Front Office** | 7.8 (1418 reviews) | Not enough data | 
| **Back Office** | 7.8 (1420 reviews) | Not enough data | 
| **External data** | 7.7 (1407 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | ftrack | 
|---|---|---|
| **AI Text Generation** | 6.9 (638 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (635 reviews) | Not enough data | 

#### Agentic AI - Work Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (186 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (185 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (185 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (182 reviews) | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 3208 |
| **ftrack** | N/A | N/A |

#### Communication

| Feature | Asana | ftrack | 
|---|---|---|
| **Chat** | 7.7 (2115 reviews) | Not enough data | 
| **Discussions** | 8.2 (2306 reviews) | Not enough data | 
| **External** | 7.7 (2044 reviews) | Not enough data | 
| **Feedback** | 8.0 (2112 reviews) | Not enough data | 
| **Announcements** | 7.8 (2065 reviews) | Not enough data | 

#### Content & Documents

| Feature | Asana | ftrack | 
|---|---|---|
| **File Sharing** | 8.6 (2378 reviews) | Not enough data | 
| **Notes** | 8.7 (2356 reviews) | Not enough data | 
| **Search** | 8.4 (2360 reviews) | Not enough data | 
| **Versioning** | 7.9 (2067 reviews) | Not enough data | 

#### Controls

| Feature | Asana | ftrack | 
|---|---|---|
| **Custom Views** | 8.4 (2276 reviews) | Not enough data | 
| **Followers** | 8.2 (2119 reviews) | Not enough data | 
| **User Management** | 8.5 (2259 reviews) | Not enough data | 
| **Calendars** | 8.4 (2252 reviews) | Not enough data | 
| **Public Sharing** | 7.9 (2052 reviews) | Not enough data | 

#### Project Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Task Management** | 9.3 (2701 reviews) | Not enough data | 
| **Planning** | 9.0 (2447 reviews) | Not enough data | 
| **Visibility** | 9.0 (2542 reviews) | Not enough data | 
| **Integration** | 8.4 (2225 reviews) | Not enough data | 

#### Remote Collaboration

| Feature | Asana | ftrack | 
|---|---|---|
| **Alignment** | 8.7 (2290 reviews) | Not enough data | 
| **Accountability** | 8.9 (2425 reviews) | Not enough data | 
| **Connectivity** | 8.8 (2271 reviews) | Not enough data | 
| **Offline Mode** | 7.8 (1921 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | ftrack | 
|---|---|---|
| **AI Text Generation** | 7.0 (885 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (886 reviews) | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Asana | ftrack | 
|---|---|---|
| **Multi-step Planning** | 6.8 (311 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (310 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 9.5/10 | 33 |
| **ftrack** | N/A | N/A |

#### Responses

| Feature | Asana | ftrack | 
|---|---|---|
| **Personalization** | Feature Not Available | Not enough data | 
| **Route To Human** | Feature Not Available | Not enough data | 
| **Natural Language Understanding (NLU)** | Feature Not Available | Not enough data | 

#### Automation - AI Agents

| Feature | Asana | ftrack | 
|---|---|---|
| **Sales Follow-Up** | 9.3 (19 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.4 (19 reviews) | Not enough data | 
| **Lead Generation** | 8.8 (20 reviews) | Not enough data | 
| **Document Processing** | 9.3 (19 reviews) | Not enough data | 
| **Feedback Collection** | 9.1 (20 reviews) | Not enough data | 

#### Platform

| Feature | Asana | ftrack | 
|---|---|---|
| **Conversation Editor** | Feature Not Available | Not enough data | 
| **Integration** | Feature Not Available | Not enough data | 
| **Human-In-The-Loop** | Feature Not Available | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Asana | ftrack | 
|---|---|---|
| **Independent Decision Making** | Feature Not Available | Not enough data | 
| **Adaptive Responses** | Feature Not Available | Not enough data | 
| **Task Execution** | Feature Not Available | Not enough data | 
| **Problem Solving** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Asana | ftrack | 
|---|---|---|
| **AI Text Generation** | 9.3 (23 reviews) | Not enough data | 
| **AI Text Summarization** | 9.4 (23 reviews) | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.9/10 | 17 |
| **ftrack** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Asana | ftrack | 
|---|---|---|
| **Natural Language Configuration** | 8.2 (10 reviews) | Not enough data | 
| **Tone Customization** | 8.0 (9 reviews) | Not enough data | 
| **Security Guardrails** | 8.5 (9 reviews) | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Asana | ftrack | 
|---|---|---|
| **Omni-channel Support** | 9.1 (9 reviews) | Not enough data | 
| **Agent Branding** | 9.1 (9 reviews) | Not enough data | 
| **Proactive Response Capabilities** | 9.2 (8 reviews) | Not enough data | 
| **Seamless Human Escalation** | Feature Not Available | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Asana | ftrack | 
|---|---|---|
| **Analytics & Reporting** | Feature Not Available | Not enough data | 
| **Contextual Awareness** | 9.4 (9 reviews) | Not enough data | 
| **Data Privacy Compliance** | 9.1 (9 reviews) | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Asana | ftrack | 
|---|---|---|
| **Workflow Automation** | 9.1 (11 reviews) | Not enough data | 
| **API Usage** | 9.4 (9 reviews) | Not enough data | 
| **Platform Interoperability** | 8.7 (9 reviews) | Not enough data | 
| **CRM Data Integration** | 8.7 (9 reviews) | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.0/10 | 38 |
| **ftrack** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (37 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (36 reviews) | Not enough data | 

### Product Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 1434 |
| **ftrack** | N/A | N/A |

#### Communication

| Feature | Asana | ftrack | 
|---|---|---|
| **Wiki Documentation** | 8.0 (1102 reviews) | Not enough data | 
| **Community Forum** | Feature Not Available | Not enough data | 
| **Customer Ideation** | 8.2 (1121 reviews) | Not enough data | 

#### Planning

| Feature | Asana | ftrack | 
|---|---|---|
| **Work Capacity** | 8.6 (1198 reviews) | Not enough data | 
| **Task Ranking** | 8.9 (1226 reviews) | Not enough data | 
| **Kanban Board** | 8.5 (1136 reviews) | Not enough data | 
| **Custom Workflows** | 8.7 (1171 reviews) | Not enough data | 
| **Release Forecasting** | 8.2 (1083 reviews) | Not enough data | 

#### Workflow Management

| Feature | Asana | ftrack | 
|---|---|---|
| **Time Tracking** | 8.4 (1152 reviews) | Not enough data | 
| **Progress Monitoring** | 8.8 (1211 reviews) | Not enough data | 
| **Budgeting** | 8.0 (1072 reviews) | Not enough data | 
| **Team Scorecard** | Feature Not Available | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **ftrack** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Asana | ftrack | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Work Management Software](https://www.g2.com/categories/work-management), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Task Management Software](https://www.g2.com/categories/task-management-software), [Project Management Software](https://www.g2.com/categories/project-management)

**Unique to Asana (7):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Workflow Management Software](https://www.g2.com/categories/workflow-management), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Objectives and Key Results (OKR) Software](https://www.g2.com/categories/objectives-and-key-results-okr), [Product Management Software](https://www.g2.com/categories/product-management-software)



---
## Reviewer Demographics

### By Company Size

| Segment | Asana | ftrack | 
|---|---|---|
| **Small-Business** | 56.8% | 30.0% | 
| **Mid-Market** | 31.7% | 60.0% | 
| **Enterprise** | 11.5% | 10.0% | 

### By Industry

#### Asana

- **Marketing and Advertising:** 13.5%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.2%
- **Non-Profit Organization Management:** 6.0%
- **Internet:** 3.0%
- **Education Management:** 2.9%
- **Higher Education:** 2.8%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.0%
- **Retail:** 1.9%
- **Other:** 47.0%

#### ftrack

- **Animation:** 60.0%
- **Media Production:** 30.0%
- **Computer Networking:** 10.0%

---
## Alternatives

### Alternatives to Asana

- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12471 reviews)
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- [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) — 4.3/5 stars (551 reviews)

### Alternatives to ftrack

- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15401 reviews)
- [Trello](https://www.g2.com/products/trello/reviews) — 4.4/5 stars (14035 reviews)
- [Notion](https://www.g2.com/products/notion/reviews) — 4.6/5 stars (11911 reviews)
- [Microsoft Project & Portfolio Management](https://www.g2.com/products/microsoft-microsoft-project-portfolio-management/reviews) — 4.0/5 stars (1627 reviews)
- [Teamwork.com](https://www.g2.com/products/teamwork-com/reviews) — 4.4/5 stars (1215 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4530 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1221 reviews)
- [TeamGantt](https://www.g2.com/products/teamgantt/reviews) — 4.8/5 stars (895 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22175 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12471 reviews)

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## Top Discussions

### Asana

- Title: [Is Asana worth it?](https://www.g2.com/discussions/is-asana-worth-it) — 11 comments, 17 upvotes
  > **Top comment:** "<p>It's definitely worth it. I use it every day</p>"
- Title: [Can you use asana for free?](https://www.g2.com/discussions/can-you-use-asana-for-free) — 9 comments, 2 upvotes
  > **Top comment:** "Here is Asana's answer on their website:
Asana is free to use for up to 15 people. If you want Premium features in a Workspace or team, or you want to gain..."
- Title: [What software did you find useful outside of work?](https://www.g2.com/discussions/what-software-did-you-find-useful-outside-of-work) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I'll start first. For me it was Asana. I started using it l think 7 years ago at a company I was working for back then. Since then, I'm using it daily -..."
- Title: [Is Asana good for project management?](https://www.g2.com/discussions/is-asana-good-for-project-management) — 6 comments, 10 upvotes
  > **Top comment:** "Yes. It is a really helpful tool for project management. Asana has helpful tools for smooth workflow and effective collaboration within your team and with..."
- Title: [What is asana used for?](https://www.g2.com/discussions/what-is-asana-used-for) — 5 comments, 2 upvotes
  > **Top comment:** "It's used for project management. And if you use plugin harvest tracking, then also for time tracking "

### ftrack

- Title: [What is ftrack used for?](https://www.g2.com/discussions/what-is-ftrack-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "ftrack is a project management and collaboration platform designed for media and entertainment teams. It is used by studios in film, animation, VFX,..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asana-vs-ftrack)