# Asana vs Craft.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Asana excels in user satisfaction, with many praising its **intuitive interface** and features like task assignments and dependencies. Users appreciate the clear visuals for every task and the ability to schedule with a global project calendar, which helps teams understand responsibilities better.
- **Users say** Craft.io stands out for its ability to serve as a **single source of truth** for product roadmaps and dependency mapping. Reviewers highlight its flexibility and ease of learning, making collaboration across teams much clearer and more efficient.
- **According to verified reviews** , Asana's implementation process is notably quick, with users mentioning the **automations** that streamline task management. This feature allows follow-up tasks to be automatically lined up, enhancing productivity without requiring much thought from users.
- **Reviewers mention** that Craft.io effectively connects strategy to execution, providing visibility across various teams. Users appreciate that it consolidates multiple tools into one platform, making it easier to manage roadmaps, backlogs, and stakeholder updates without juggling different systems.
- **G2 reviewers highlight** that while Craft.io has a slightly higher star rating, Asana's overall user satisfaction is significantly higher, as reflected in its G2 Score. Users often note that Asana's integration options and functionality for tracking tasks are robust, making it a preferred choice for many small businesses.
- **Users report** that Craft.io's roadmapping feature is very visual and easy to understand, which helps in working more strategically. However, some users feel that Asana's comprehensive task management capabilities, including time tracking and progress monitoring, provide a more rounded experience for day-to-day project management.



| | Asana | Craft.io | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 13,631 | 79 | 
| **Largest Market Segment** | Small-Business (56.8% of reviews) | Mid-Market (37.7% of reviews) | 
| **Entry Level Price** | Free 2 Users | $19.00 1 Editor/Month paid annually | 

---
## Top Pros & Cons

### Asana

Pros:
- Ease of Use (1524 reviews)
- Task Management (1463 reviews)

Cons:
- Learning Curve (604 reviews)
- Missing Features (597 reviews)

### Craft.io

Pros:
- Ease of Use (9 reviews)
- Roadmap Creation (6 reviews)

Cons:
- Lack of Features (3 reviews)
- Difficult Learning (2 reviews)

---
## Ratings Comparison
| Rating | Asana | Craft.io | 
|---|---|---|
  | **Meets Requirements** | 8.7 (11403 reviews) | 8.6 (69 reviews) | 
  | **Ease of Use** | 8.6 (11532 reviews) | 8.8 (69 reviews) | 
  | **Ease of Setup** | 8.6 (5108 reviews) | 9.0 (46 reviews) | 
  | **Ease of Admin** | 8.7 (3684 reviews) | 9.0 (34 reviews) | 
  | **Quality of Support** | 8.5 (7888 reviews) | 9.2 (62 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (3258 reviews) | 9.4 (33 reviews) | 
  | **Product Direction (% positive)** | 8.6 (11101 reviews) | 9.1 (64 reviews) | 

---
## Pricing

### Asana

#### Entry-Level Pricing

Plan: Personal

Price: Free 2 Users

Description: For one to two people managing personal projects. 

Key Features:
- Unlimited tasks
- Unlimited projects
- Unlimited messages 

[Browse all 5 editions](https://www.g2.com/products/asana/pricing)

#### Free Trial

Yes

### Craft.io

#### Entry-Level Pricing

Plan: Starter

Price: $19.00 1 Editor/Month paid annually

Description: Start building great products
with confidence.

Key Features:
- Unlimited Contributors For Free
- Craft roadmaps
- Backlog management & prioritization

[Browse all 3 editions](https://www.g2.com/products/craft-io-craft-io/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Project Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3645 |
| **Craft.io** | N/A | N/A |

#### Tasks

| Feature | Asana | Craft.io | 
|---|---|---|
| **Creation & Assignment** | 9.3 (3306 reviews) ✓ Verified | Not enough data | 
| **Due Dates** | 9.2 (3266 reviews) ✓ Verified | Not enough data | 
| **Task Prioritization** | 8.9 (3212 reviews) ✓ Verified | Not enough data | 
| **To-Do Lists** | 9.0 (3198 reviews) ✓ Verified | Not enough data | 
| **Dependencies** | 8.3 (3045 reviews) ✓ Verified | Not enough data | 
| **Mass Updates** | 7.9 (2888 reviews) ✓ Verified | Not enough data | 
| **Drag & Drop** | 8.6 (3112 reviews) ✓ Verified | Not enough data | 
| **Recurring Tasks** | 8.5 (3031 reviews) ✓ Verified | Not enough data | 

#### Projects

| Feature | Asana | Craft.io | 
|---|---|---|
| **Planning** | 8.8 (3023 reviews) ✓ Verified | Not enough data | 
| **Project Map** | 8.4 (2880 reviews) ✓ Verified | Not enough data | 
| **GANTT** | 8.0 (2665 reviews) ✓ Verified | Not enough data | 
| **Calendar View** | 8.5 (2950 reviews) ✓ Verified | Not enough data | 
| **Views** | 8.5 (2898 reviews) ✓ Verified | Not enough data | 
| **Project Budgeting** | 7.3 (1207 reviews) | Not enough data | 
| **Issue Tracking** | 8.1 (2736 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.3 (2890 reviews) ✓ Verified | Not enough data | 
| **Critical Path** | Feature Not Available | Not enough data | 
| **Time & Expense** | 7.5 (1207 reviews) | Not enough data | 
| **Methodologies** | 8.0 (2599 reviews) ✓ Verified | Not enough data | 

#### Resource Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Resource Definiton** | 7.9 (2584 reviews) ✓ Verified | Not enough data | 
| **Capacity** | 8.1 (2669 reviews) ✓ Verified | Not enough data | 
| **Scheduling** | 8.3 (2719 reviews) ✓ Verified | Not enough data | 

#### Project Monitoring

| Feature | Asana | Craft.io | 
|---|---|---|
| **Baselining / KPIs** | 8.1 (2568 reviews) ✓ Verified | Not enough data | 
| **Resource Allocation** | 8.0 (2580 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.4 (2778 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Asana | Craft.io | 
|---|---|---|
| **AI Text Generation** | 6.8 (956 reviews) | Not enough data | 
| **AI Text Summarization** | 6.8 (948 reviews) | Not enough data | 

#### Agentic AI - Project Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (279 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (274 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (276 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Strategy and Innovation Roadmapping Tools

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Craft.io** | 8.4/10 | 21 |

#### Analytics

| Feature | Asana | Craft.io | 
|---|---|---|
| **Analytics** | Not enough data | 6.9 (14 reviews) | 

#### Execution

| Feature | Asana | Craft.io | 
|---|---|---|
| **Team Collaboration** | Not enough data | 8.7 (19 reviews) | 
| **Project Management** | Not enough data | 8.7 (19 reviews) | 
| **Task Management** | Not enough data | 8.0 (18 reviews) | 

#### Roadmapping

| Feature | Asana | Craft.io | 
|---|---|---|
| **Roadmaps** | Not enough data | 9.3 (20 reviews) | 
| **Timelines** | Not enough data | 8.9 (18 reviews) | 

### Workflow Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.8/10 | 2230 |
| **Craft.io** | N/A | N/A |

#### Setup

| Feature | Asana | Craft.io | 
|---|---|---|
| **Activities** | 8.6 (1864 reviews) | Not enough data | 
| **Flows** | 8.6 (1854 reviews) | Not enough data | 
| **Dependencies** | 8.4 (1811 reviews) | Not enough data | 
| **Notifications** | 8.6 (1909 reviews) | Not enough data | 

#### Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Updates** | 8.5 (1803 reviews) | Not enough data | 
| **Audit Trail** | 8.2 (1698 reviews) | Not enough data | 
| **Integration** | 8.0 (1672 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Craft.io | 
|---|---|---|
| **AI Text Generation** | 6.8 (705 reviews) | Not enough data | 

#### Agentic AI - Workflow Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.4 (198 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (205 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (200 reviews) | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

### Objectives and Key Results (OKR)

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.3/10 | 652 |
| **Craft.io** | N/A | N/A |

#### Communication

| Feature | Asana | Craft.io | 
|---|---|---|
| **Feedback** | 8.7 (576 reviews) | Not enough data | 
| **Confidence Levels** | 8.5 (561 reviews) | Not enough data | 
| **Messaging Integrations** | 8.2 (576 reviews) | Not enough data | 
| **Onboarding** | 8.5 (567 reviews) | Not enough data | 

#### Goal Creation

| Feature | Asana | Craft.io | 
|---|---|---|
| **Team OKR** | 8.6 (559 reviews) | Not enough data | 
| **Individual OKR** | 8.6 (558 reviews) | Not enough data | 
| **Mind Mapping** | 7.7 (528 reviews) | Not enough data | 
| **Action Item Creation** | 8.8 (559 reviews) | Not enough data | 

#### Agentic AI - Objectives and Key Results (OKR)

| Feature | Asana | Craft.io | 
|---|---|---|
| **Natural Language Interaction** | 7.4 (56 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

### Marketing Calendar

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 1231 |
| **Craft.io** | N/A | N/A |

#### Platform Basics

| Feature | Asana | Craft.io | 
|---|---|---|
| **Drag & Drop Scheduling** | 8.7 (1020 reviews) | Not enough data | 
| **Project and Task Lists Organization** | 9.1 (1064 reviews) | Not enough data | 
| **Project Templates** | 8.7 (1032 reviews) | Not enough data | 
| **Budgeting and Cost Estimation** | 7.7 (884 reviews) | Not enough data | 
| **Team Member Roles** | 8.7 (1009 reviews) | Not enough data | 
| **Automated Alerts and Notficiations** | 8.7 (1052 reviews) | Not enough data | 

#### Content Planning

| Feature | Asana | Craft.io | 
|---|---|---|
| **Content Organization** | 8.8 (1049 reviews) | Not enough data | 
| **Task Assignment** | 9.3 (1082 reviews) | Not enough data | 
| **Content Scheduling** | 8.8 (1017 reviews) | Not enough data | 

#### Marketing Campaign Performance

| Feature | Asana | Craft.io | 
|---|---|---|
| **Performance and ROI Tracking** | 7.8 (723 reviews) | Not enough data | 
| **Activity Tracking** | 8.5 (798 reviews) | Not enough data | 

#### Agentic AI - Marketing Calendar

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (54 reviews) | Not enough data | 
| **Multi-step Planning** | 6.4 (53 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (53 reviews) | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 

#### Other Features

| Feature | Asana | Craft.io | 
|---|---|---|
| **Integrations** | 8.3 (973 reviews) | Not enough data | 
| **Reporting** | 8.0 (805 reviews) | Not enough data | 

### Task Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 2962 |
| **Craft.io** | N/A | N/A |

#### Task Creation

| Feature | Asana | Craft.io | 
|---|---|---|
| **Creation & Assignment** | 9.2 (2659 reviews) | Not enough data | 
| **Due Dates** | 9.2 (2659 reviews) | Not enough data | 
| **Drag & Drop** | 8.8 (2518 reviews) | Not enough data | 
| **Mass Updates** | 8.0 (2324 reviews) | Not enough data | 

#### Task Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Task Prioritization** | 8.9 (2548 reviews) | Not enough data | 
| **To-Do Lists** | 9.1 (2598 reviews) | Not enough data | 
| **Dependencies** | 8.4 (2388 reviews) | Not enough data | 
| **Recurring Tasks** | 8.6 (2417 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Craft.io | 
|---|---|---|
| **AI Text Generation** | 6.8 (986 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (984 reviews) | Not enough data | 

### Work Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.1/10 | 2123 |
| **Craft.io** | N/A | N/A |

#### Automation

| Feature | Asana | Craft.io | 
|---|---|---|
| **Workflows** | 8.6 (1734 reviews) | Not enough data | 
| **Customization** | 8.5 (1718 reviews) | Not enough data | 
| **Data repository** | 8.1 (1586 reviews) | Not enough data | 

#### Administration

| Feature | Asana | Craft.io | 
|---|---|---|
| **Permissions** | 8.4 (1691 reviews) | Not enough data | 
| **Procedures** | 8.3 (1606 reviews) | Not enough data | 
| **Remote Work** | 9.1 (1725 reviews) | Not enough data | 

#### Project management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Task Prioritization** | 9.0 (1815 reviews) | Not enough data | 
| **Dependencies** | 8.6 (1711 reviews) | Not enough data | 
| **Planning** | 8.9 (1755 reviews) | Not enough data | 
| **Views** | 8.7 (1698 reviews) | Not enough data | 
| **Scheduling** | 8.8 (1681 reviews) | Not enough data | 
| **Critical Path** | 8.2 (1538 reviews) | Not enough data | 
| **Dashboards** | 8.5 (1695 reviews) | Not enough data | 

#### Workload

| Feature | Asana | Craft.io | 
|---|---|---|
| **Resource Allocation** | 8.3 (1592 reviews) | Not enough data | 
| **Workspace** | 8.6 (1644 reviews) | Not enough data | 
| **Configuration** | 8.5 (1595 reviews) | Not enough data | 
| **Insights** | 8.3 (1554 reviews) | Not enough data | 

#### Communication & Collaboration

| Feature | Asana | Craft.io | 
|---|---|---|
| **Communication Channels** | 8.5 (1639 reviews) | Not enough data | 
| **Document Management** | 8.4 (1666 reviews) | Not enough data | 
| **Collaboration** | 9.0 (1755 reviews) | Not enough data | 

#### Cost Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Project Budgeting** | 7.9 (1456 reviews) | Not enough data | 
| **Time & Expense** | 7.9 (1497 reviews) | Not enough data | 
| **Profitability** | 7.8 (1429 reviews) | Not enough data | 

#### Integration

| Feature | Asana | Craft.io | 
|---|---|---|
| **Front Office** | 7.8 (1419 reviews) | Not enough data | 
| **Back Office** | 7.8 (1421 reviews) | Not enough data | 
| **External data** | 7.7 (1408 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Craft.io | 
|---|---|---|
| **AI Text Generation** | 6.9 (639 reviews) | Not enough data | 
| **AI Text Summarization** | 6.9 (636 reviews) | Not enough data | 

#### Agentic AI - Work Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.5 (186 reviews) | Not enough data | 
| **Multi-step Planning** | 6.7 (185 reviews) | Not enough data | 
| **Cross-system Integration** | 6.6 (185 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.7 (182 reviews) | Not enough data | 

### Project Collaboration

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.2/10 | 3204 |
| **Craft.io** | N/A | N/A |

#### Communication

| Feature | Asana | Craft.io | 
|---|---|---|
| **Chat** | 7.7 (2115 reviews) | Not enough data | 
| **Discussions** | 8.2 (2306 reviews) | Not enough data | 
| **External** | 7.7 (2045 reviews) | Not enough data | 
| **Feedback** | 8.0 (2112 reviews) | Not enough data | 
| **Announcements** | 7.8 (2066 reviews) | Not enough data | 

#### Content & Documents

| Feature | Asana | Craft.io | 
|---|---|---|
| **File Sharing** | 8.6 (2378 reviews) | Not enough data | 
| **Notes** | 8.7 (2357 reviews) | Not enough data | 
| **Search** | 8.4 (2361 reviews) | Not enough data | 
| **Versioning** | 7.9 (2068 reviews) | Not enough data | 

#### Controls

| Feature | Asana | Craft.io | 
|---|---|---|
| **Custom Views** | 8.4 (2277 reviews) | Not enough data | 
| **Followers** | 8.2 (2120 reviews) | Not enough data | 
| **User Management** | 8.5 (2260 reviews) | Not enough data | 
| **Calendars** | 8.4 (2252 reviews) | Not enough data | 
| **Public Sharing** | 7.9 (2053 reviews) | Not enough data | 

#### Project Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Task Management** | 9.3 (2701 reviews) | Not enough data | 
| **Planning** | 9.0 (2448 reviews) | Not enough data | 
| **Visibility** | 9.0 (2542 reviews) | Not enough data | 
| **Integration** | 8.4 (2226 reviews) | Not enough data | 

#### Remote Collaboration

| Feature | Asana | Craft.io | 
|---|---|---|
| **Alignment** | 8.7 (2291 reviews) | Not enough data | 
| **Accountability** | 8.9 (2426 reviews) | Not enough data | 
| **Connectivity** | 8.8 (2272 reviews) | Not enough data | 
| **Offline Mode** | 7.8 (1922 reviews) | Not enough data | 

#### Generative AI

| Feature | Asana | Craft.io | 
|---|---|---|
| **AI Text Generation** | 7.0 (886 reviews) | Not enough data | 
| **AI Text Summarization** | 7.1 (887 reviews) | Not enough data | 

#### Agentic AI - Project Collaboration

| Feature | Asana | Craft.io | 
|---|---|---|
| **Multi-step Planning** | 6.8 (311 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (310 reviews) | Not enough data | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 9.5/10 | 32 |
| **Craft.io** | N/A | N/A |

#### Responses

| Feature | Asana | Craft.io | 
|---|---|---|
| **Personalization** | Feature Not Available | Not enough data | 
| **Route To Human** | Feature Not Available | Not enough data | 
| **Natural Language Understanding (NLU)** | Feature Not Available | Not enough data | 

#### Automation - AI Agents

| Feature | Asana | Craft.io | 
|---|---|---|
| **Sales Follow-Up** | 9.3 (19 reviews) | Not enough data | 
| **Customer Interaction Automation** | 9.4 (19 reviews) | Not enough data | 
| **Lead Generation** | 8.8 (20 reviews) | Not enough data | 
| **Document Processing** | 9.3 (19 reviews) | Not enough data | 
| **Feedback Collection** | 9.1 (20 reviews) | Not enough data | 

#### Platform

| Feature | Asana | Craft.io | 
|---|---|---|
| **Conversation Editor** | Feature Not Available | Not enough data | 
| **Integration** | Feature Not Available | Not enough data | 
| **Human-In-The-Loop** | Feature Not Available | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Asana | Craft.io | 
|---|---|---|
| **Independent Decision Making** | Feature Not Available | Not enough data | 
| **Adaptive Responses** | Feature Not Available | Not enough data | 
| **Task Execution** | Feature Not Available | Not enough data | 
| **Problem Solving** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Asana | Craft.io | 
|---|---|---|
| **AI Text Generation** | 9.5 (22 reviews) | Not enough data | 
| **AI Text Summarization** | 9.4 (23 reviews) | Not enough data | 

### Idea Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Craft.io** | 7.3/10 | 13 |

#### Feedback

| Feature | Asana | Craft.io | 
|---|---|---|
| **Ranking** | Not enough data | 7.6 (12 reviews) | 
| **Commenting** | Not enough data | 7.9 (12 reviews) | 

#### Idea Sources

| Feature | Asana | Craft.io | 
|---|---|---|
| **External Idea Generation** | Not enough data | 7.4 (12 reviews) | 
| **Internal Idea Generation** | Not enough data | 7.8 (13 reviews) | 

#### Idea Collection

| Feature | Asana | Craft.io | 
|---|---|---|
| **Idea Campaigns** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 5.5 (10 reviews) | 
| **Forums** | Not enough data | Feature Not Available | 
| **Suggestion Box** | Not enough data | 7.0 (10 reviews) | 
| **Mind Mapping** | Not enough data | Feature Not Available | 

#### Integrations

| Feature | Asana | Craft.io | 
|---|---|---|
| **Gamification** | Not enough data | Feature Not Available | 
| **Project Planning** | Not enough data | 8.2 (11 reviews) | 

#### Agentic AI - Idea Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

### AI Agent Builders

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.9/10 | 17 |
| **Craft.io** | N/A | N/A |

#### Customization - AI Agent Builders

| Feature | Asana | Craft.io | 
|---|---|---|
| **Natural Language Configuration** | 8.2 (10 reviews) | Not enough data | 
| **Tone Customization** | 8.0 (9 reviews) | Not enough data | 
| **Security Guardrails** | 8.5 (9 reviews) | Not enough data | 

#### Functionality - AI Agent Builders

| Feature | Asana | Craft.io | 
|---|---|---|
| **Omni-channel Support** | 9.1 (9 reviews) | Not enough data | 
| **Agent Branding** | 9.1 (9 reviews) | Not enough data | 
| **Proactive Response Capabilities** | 9.2 (8 reviews) | Not enough data | 
| **Seamless Human Escalation** | Feature Not Available | Not enough data | 

#### Data and Analytics - AI Agent Builders

| Feature | Asana | Craft.io | 
|---|---|---|
| **Analytics & Reporting** | Feature Not Available | Not enough data | 
| **Contextual Awareness** | 9.4 (9 reviews) | Not enough data | 
| **Data Privacy Compliance** | 9.1 (9 reviews) | Not enough data | 

#### Integration - AI Agent Builders

| Feature | Asana | Craft.io | 
|---|---|---|
| **Workflow Automation** | 9.1 (11 reviews) | Not enough data | 
| **API Usage** | 9.4 (9 reviews) | Not enough data | 
| **Platform Interoperability** | 8.7 (9 reviews) | Not enough data | 
| **CRM Data Integration** | 8.7 (9 reviews) | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 7.0/10 | 38 |
| **Craft.io** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.8 (37 reviews) | Not enough data | 
| **Multi-step Planning** | 6.9 (37 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (36 reviews) | Not enough data | 

### Decision-Making

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Craft.io** | N/A | N/A |

#### Agentic AI - Decision-Making

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Product Management

| Product | Score | Reviews |
|---|---|---|
| **Asana** | 8.4/10 | 1433 |
| **Craft.io** | 7.9/10 | 48 |

#### Communication

| Feature | Asana | Craft.io | 
|---|---|---|
| **Wiki Documentation** | 8.0 (1102 reviews) | 8.4 (33 reviews) | 
| **Community Forum** | Feature Not Available | 7.8 (27 reviews) | 
| **Customer Ideation** | 8.2 (1121 reviews) | 8.4 (37 reviews) | 

#### Planning

| Feature | Asana | Craft.io | 
|---|---|---|
| **Work Capacity** | 8.6 (1198 reviews) | 8.2 (36 reviews) | 
| **Task Ranking** | 8.9 (1226 reviews) | 8.9 (39 reviews) | 
| **Kanban Board** | 8.5 (1136 reviews) | 8.9 (40 reviews) | 
| **Custom Workflows** | 8.7 (1171 reviews) | 8.2 (37 reviews) | 
| **Release Forecasting** | 8.2 (1083 reviews) | 7.2 (32 reviews) | 

#### Workflow Management

| Feature | Asana | Craft.io | 
|---|---|---|
| **Time Tracking** | 8.4 (1152 reviews) | 6.7 (27 reviews) | 
| **Progress Monitoring** | 8.8 (1211 reviews) | 8.2 (41 reviews) | 
| **Budgeting** | 8.0 (1072 reviews) | 6.4 (26 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Asana** | N/A | N/A |
| **Craft.io** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Asana | Craft.io | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Product Management Software](https://www.g2.com/categories/product-management-software)

**Unique to Asana (10):** [ AI Agent Builders Software](https://www.g2.com/categories/ai-agent-builders), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [Work Management Software](https://www.g2.com/categories/work-management), [Workflow Management Software](https://www.g2.com/categories/workflow-management), [Project Collaboration Software](https://www.g2.com/categories/project-collaboration), [Task Management Software](https://www.g2.com/categories/task-management-software), [Marketing Calendar  Software](https://www.g2.com/categories/marketing-calendar), [Project Management Software](https://www.g2.com/categories/project-management), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Objectives and Key Results (OKR) Software](https://www.g2.com/categories/objectives-and-key-results-okr)

**Unique to Craft.io (3):** [Strategy And Innovation Roadmapping Tools](https://www.g2.com/categories/strategy-and-innovation-roadmapping-tools), [Decision-Making Software](https://www.g2.com/categories/decision-making), [Idea Management Software](https://www.g2.com/categories/idea-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Asana | Craft.io | 
|---|---|---|
| **Small-Business** | 56.8% | 33.8% | 
| **Mid-Market** | 31.7% | 37.7% | 
| **Enterprise** | 11.5% | 28.6% | 

### By Industry

#### Asana

- **Marketing and Advertising:** 13.5%
- **Information Technology and Services:** 9.3%
- **Computer Software:** 9.2%
- **Non-Profit Organization Management:** 6.0%
- **Internet:** 3.0%
- **Education Management:** 2.9%
- **Higher Education:** 2.8%
- **Financial Services:** 2.4%
- **Hospital & Health Care:** 2.0%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 47.0%

#### Craft.io

- **Computer Software:** 29.9%
- **Information Technology and Services:** 11.7%
- **Consumer Goods:** 10.4%
- **Marketing and Advertising:** 6.5%
- **Financial Services:** 3.9%
- **Logistics and Supply Chain:** 3.9%
- **Entertainment:** 2.6%
- **Health, Wellness and Fitness:** 2.6%
- **Consulting:** 2.6%
- **Automotive:** 1.3%
- **Other:** 24.7%

---
## Alternatives

### Alternatives to Asana

- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12376 reviews)
- [Teamwork.com](https://www.g2.com/products/teamwork-com/reviews) — 4.4/5 stars (1214 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15364 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4529 reviews)
- [Hive](https://www.g2.com/products/hive-hive-hive/reviews) — 4.6/5 stars (666 reviews)
- [Smartsheet](https://www.g2.com/products/smartsheet/reviews) — 4.4/5 stars (22054 reviews)
- [Basecamp](https://www.g2.com/products/basecamp/reviews) — 4.1/5 stars (5485 reviews)
- [Microsoft Project & Portfolio Management](https://www.g2.com/products/microsoft-microsoft-project-portfolio-management/reviews) — 4.0/5 stars (1626 reviews)
- [Workfront](https://www.g2.com/products/workfront/reviews) — 4.1/5 stars (1221 reviews)
- [Zoho Projects](https://www.g2.com/products/zoho-projects/reviews) — 4.3/5 stars (550 reviews)

### Alternatives to Craft.io

- [Aha!](https://www.g2.com/products/aha/reviews) — 4.4/5 stars (363 reviews)
- [Productboard](https://www.g2.com/products/productboard/reviews) — 4.3/5 stars (253 reviews)
- [airfocus by Lucid](https://www.g2.com/products/airfocus-by-lucid/reviews) — 4.4/5 stars (142 reviews)
- [Coda](https://www.g2.com/products/superhuman-coda/reviews) — 4.6/5 stars (492 reviews)
- [ProductPlan](https://www.g2.com/products/productplan/reviews) — 4.3/5 stars (220 reviews)
- [ClickUp](https://www.g2.com/products/clickup/reviews) — 4.6/5 stars (12376 reviews)
- [Jira](https://www.g2.com/products/jira/reviews) — 4.3/5 stars (7802 reviews)
- [Airtable](https://www.g2.com/products/airtable/reviews) — 4.6/5 stars (3268 reviews)
- [Miro](https://www.g2.com/products/miro/reviews) — 4.6/5 stars (13063 reviews)
- [monday dev](https://www.g2.com/products/monday-dev/reviews) — 4.7/5 stars (1453 reviews)

---
## Top Discussions

### Asana

- Title: [Is Asana worth it?](https://www.g2.com/discussions/is-asana-worth-it) — 10 comments, 17 upvotes
  > **Top comment:** "<p>It's definitely worth it. I use it every day</p>"
- Title: [Can you use asana for free?](https://www.g2.com/discussions/can-you-use-asana-for-free) — 9 comments, 2 upvotes
  > **Top comment:** "Here is Asana's answer on their website:
Asana is free to use for up to 15 people. If you want Premium features in a Workspace or team, or you want to gain..."
- Title: [What software did you find useful outside of work?](https://www.g2.com/discussions/what-software-did-you-find-useful-outside-of-work) — 7 comments, 3 upvotes
  > **Top comment:** "<p>I'll start first. For me it was Asana. I started using it l think 7 years ago at a company I was working for back then. Since then, I'm using it daily -..."
- Title: [Is Asana good for project management?](https://www.g2.com/discussions/is-asana-good-for-project-management) — 6 comments, 10 upvotes
  > **Top comment:** "Yes. It is a really helpful tool for project management. Asana has helpful tools for smooth workflow and effective collaboration within your team and with..."
- Title: [What is asana used for?](https://www.g2.com/discussions/what-is-asana-used-for) — 5 comments, 2 upvotes
  > **Top comment:** "It's used for project management. And if you use plugin harvest tracking, then also for time tracking "

### Craft.io

- Title: [What is Craft.io used for?](https://www.g2.com/discussions/what-is-craft-io-used-for) — 1 comment
  > **Top comment:** "Craft.io is used for product management  planning features, organizing backlogs, prioritizing work, building roadmaps, and keeping the whole product workflow..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/asana-vs-craft-io-craft-io)