# Articulate 360, Genially vs Adobe Captivate Comparison | | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 3.9 out of 5 | | **Total Reviews** | 733 | 64 | 204 | | **Largest Market Segment** | Enterprise (53.0% of reviews) | Mid-Market (42.9% of reviews) | Enterprise (42.9% of reviews) | | **Entry Level Price** | $1,449.00 1 User Per Year | Free 1 User | $399 | --- ## Top Pros & Cons ### Articulate 360 Pros: - Ease of Use (220 reviews) - Courses (111 reviews) Cons: - Bug Issues (31 reviews) - Learning Curve (26 reviews) ### Genially Pros: - Ease of Use (7 reviews) - Easy Creation (5 reviews) Cons: - Expensive (2 reviews) - Limited Content (2 reviews) ### Adobe Captivate Pros: - Interactive Content (2 reviews) - Tool Quality (2 reviews) Cons: - Learning Curve (1 reviews) - Limited Features (1 reviews) --- ## Ratings Comparison | Rating | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Meets Requirements** | 9.0 (577 reviews) | 8.9 (50 reviews) | 8.3 (174 reviews) | | **Ease of Use** | 8.9 (608 reviews) | 9.0 (51 reviews) | 6.8 (175 reviews) | | **Ease of Setup** | 9.2 (490 reviews) | 9.0 (17 reviews) | 7.8 (66 reviews) | | **Ease of Admin** | 8.8 (147 reviews) | 9.0 (12 reviews) | 7.8 (57 reviews) | | **Quality of Support** | 8.9 (532 reviews) | 8.7 (47 reviews) | 6.9 (142 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (148 reviews) | 8.5 (11 reviews) | 7.3 (51 reviews) | | **Product Direction (% positive)** | 9.3 (583 reviews) | 9.0 (45 reviews) | 7.1 (178 reviews) | --- ## Pricing ### Articulate 360 #### Entry-Level Pricing Plan: Articulate 360 AI Personal Plan Price: $1,449.00 1 User Per Year Description: For individuals creating and delivering training independently Key Features: - Build courses faster with agentic AI - Generate images, narration, and quizzes - Create interactive, responsive courses [Browse all 2 editions](https://www.g2.com/products/articulate-360/pricing) #### Free Trial Yes ### Genially #### Entry-Level Pricing Plan: Free Price: Free 1 User Description: Yes! Free foreStart creating interactive content in Genially Key Features: - All interactions, animations, and effects - 1,000+ free templates and resources - Import PDF, PowerPoint, and Google Slides files [Browse all 5 editions](https://www.g2.com/products/genially/pricing) #### Free Trial No ### Adobe Captivate #### Entry-Level Pricing Plan: Edu Discount Price: $399 [Browse all 3 editions](https://www.g2.com/products/adobe-captivate/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | N/A | N/A | | **Adobe Captivate** | N/A | N/A | #### Content Creation | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | Not enough data | #### Optimization | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **SEO** | Not enough data | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | Not enough data | #### Logistics | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | ### Presentation | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | 9.7/10 | 6 | | **Adobe Captivate** | N/A | N/A | #### Platform Basics | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Slide Design** | Not enough data | 9.7 (6 reviews) | Not enough data | | **Presenter Tools** | Not enough data | Not enough data | Not enough data | | **Auto Save** | Not enough data | Not enough data | Not enough data | #### Platform Content | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Charts** | Not enough data | Not enough data | Not enough data | | **Template Library** | Not enough data | 9.7 (6 reviews) | Not enough data | | **Template Creator** | Not enough data | Not enough data | Not enough data | | **File Sharing** | Not enough data | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Messaging** | Not enough data | Not enough data | Not enough data | | **Mobility** | Not enough data | Not enough data | Not enough data | | **Cloud** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Image-to-Text** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Video** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Music** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Speech** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | ### Course Authoring | Product | Score | Reviews | |---|---|---| | **Articulate 360** | 8.1/10 | 542 | | **Genially** | N/A | N/A | | **Adobe Captivate** | 8.0/10 | 139 | #### Training & eLearning | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Content Creation** | 9.3 (531 reviews) | Not enough data | 8.5 (131 reviews) | | **Content Libraries** | 8.0 (469 reviews) | Not enough data | 7.5 (92 reviews) | #### Agentic AI - Course Authoring | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Adaptive Learning** | 7.5 (273 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | 7.6 (261 reviews) | Not enough data | Not enough data | ### eLearning Content | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | N/A | N/A | | **Adobe Captivate** | N/A | N/A | #### Training & eLearning | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Manager Portals** | Not enough data | Not enough data | Not enough data | | **Content Libraries** | 8.0 (469 reviews) | Not enough data | 7.5 (92 reviews) | ### Sales Training and Onboarding | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | N/A | N/A | | **Adobe Captivate** | N/A | N/A | #### Course Authoring | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Course Builder** | Not enough data | Not enough data | Not enough data | | **Questions** | Not enough data | Not enough data | Not enough data | | **Instructor-Led Training** | Not enough data | Not enough data | Not enough data | | **Customized Learning Paths** | Not enough data | Not enough data | Not enough data | | **Video simulations** | Not enough data | Not enough data | Not enough data | #### Course Management | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Gamification** | Not enough data | Not enough data | Not enough data | | **Assessments** | Not enough data | Not enough data | Not enough data | | **Certifications** | Not enough data | Not enough data | Not enough data | | **Manager Portals** | Not enough data | Not enough data | Not enough data | | **Feedback** | Not enough data | Not enough data | Not enough data | #### Platform | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **File support** | Not enough data | Not enough data | Not enough data | | **Mobile support** | Not enough data | Not enough data | Not enough data | | **Integration** | Not enough data | Not enough data | Not enough data | #### Onboarding | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Documentation** | Not enough data | Not enough data | Not enough data | | **Coaching** | Not enough data | Not enough data | Not enough data | | **Programs** | Not enough data | Not enough data | Not enough data | #### Generative AI | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **AI Text-to-Speech** | Not enough data | Not enough data | Not enough data | ### Audience Response | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | N/A | N/A | | **Adobe Captivate** | N/A | N/A | #### Audience Engagement | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Polls and Surveys** | Not enough data | Not enough data | Not enough data | | **Quizzes** | Not enough data | Not enough data | Not enough data | | **Audience Q&A** | Not enough data | Not enough data | Not enough data | | **Live Slides** | Not enough data | Not enough data | Not enough data | #### Event Support | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Hybrid/Virtual Events** | Not enough data | Not enough data | Not enough data | | **SMS Voting** | Not enough data | Not enough data | Not enough data | | **Event Security** | Not enough data | Not enough data | Not enough data | | **Integrations** | Not enough data | Not enough data | Not enough data | #### Engagement Analytics | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Live Results** | Not enough data | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | | **Data Exporting** | Not enough data | Not enough data | Not enough data | #### Agentic AI - Audience Response | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | 9.6/10 | 30 | | **Adobe Captivate** | N/A | N/A | #### Planning | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Scheduling Integration** | Not enough data | 9.0 (5 reviews) | Not enough data | #### Publishing | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Execute Content Publication** | Not enough data | 10.0 (5 reviews) | Not enough data | #### Social Media | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Social Media Integration** | Not enough data | 10.0 (5 reviews) | Not enough data | #### Planning | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | 9.2 (20 reviews) | Not enough data | #### Generative AI | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Image** | Not enough data | Not enough data | Not enough data | | **AI Text-to-Video** | Not enough data | Feature Not Available | Not enough data | #### Agentic AI - Content Creation | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | N/A | N/A | | **Adobe Captivate** | N/A | N/A | #### Generative AI | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **AI Text Generation** | Not enough data | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | Not enough data | ### Training eLearning | Product | Score | Reviews | |---|---|---| | **Articulate 360** | N/A | N/A | | **Genially** | N/A | N/A | | **Adobe Captivate** | N/A | N/A | #### Platform | Feature | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Customization ** | Not enough data | Not enough data | Not enough data | | **Integration APIs** | Not enough data | Not enough data | Not enough data | | **Internationalization** | Not enough data | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | | **Performance** | Not enough data | Not enough data | Not enough data | | **Mobility** | Not enough data | Not enough data | Not enough data | | **Reporting** | Not enough data | Not enough data | Not enough data | | **Dashboards** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Course Authoring Software](https://www.g2.com/categories/course-authoring) **Unique to Genially (5):** [eLearning Content Software](https://www.g2.com/categories/elearning-content), [Content Creation Software](https://www.g2.com/categories/content-creation), [Presentation Software](https://www.g2.com/categories/presentation-software), [Audience Response Software](https://www.g2.com/categories/audience-response), [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) --- ## Reviewer Demographics ### By Company Size | Segment | Articulate 360 | Genially | Adobe Captivate | |---|---|---|---| | **Small-Business** | 20.4% | 34.9% | 27.0% | | **Mid-Market** | 26.6% | 42.9% | 30.2% | | **Enterprise** | 53.0% | 22.2% | 42.9% | ### By Industry #### Articulate 360 - **E-Learning:** 10.5% - **Hospital & Health Care:** 9.9% - **Financial Services:** 6.6% - **Higher Education:** 4.9% - **Information Technology and Services:** 4.6% - **Professional Training & Coaching:** 3.9% - **Retail:** 3.8% - **Computer Software:** 3.5% - **Health, Wellness and Fitness:** 3.0% - **Airlines/Aviation:** 2.7% - **Other:** 46.8% #### Genially - **Higher Education:** 19.0% - **Primary/Secondary Education:** 15.9% - **E-Learning:** 15.9% - **Education Management:** 9.5% - **Marketing and Advertising:** 7.9% - **Design:** 4.8% - **Venture Capital & Private Equity:** 3.2% - **Automotive:** 3.2% - **Computer Software:** 3.2% - **Animation:** 1.6% - **Other:** 15.9% #### Adobe Captivate - **E-Learning:** 11.4% - **Computer Software:** 9.3% - **Higher Education:** 8.8% - **Information Technology and Services:** 8.8% - **Education Management:** 4.7% - **Hospital & Health Care:** 3.6% - **Retail:** 3.1% - **Internet:** 2.6% - **Government Administration:** 2.1% - **Human Resources:** 2.1% - **Other:** 43.5% --- ## Alternatives ### Alternatives to Articulate 360 - [iSpring Suite](https://www.g2.com/products/ispring-suite/reviews) — 4.6/5 stars (817 reviews) - [Bigtincan Readiness (formerly Brainshark)](https://www.g2.com/products/bigtincan-readiness-formerly-brainshark/reviews) — 4.4/5 stars (617 reviews) - [360Learning](https://www.g2.com/products/360learning/reviews) — 4.6/5 stars (590 reviews) - [Elucidat](https://www.g2.com/products/elucidat/reviews) — 4.4/5 stars (184 reviews) - [Easygenerator](https://www.g2.com/products/easygenerator/reviews) — 4.8/5 stars (114 reviews) - [Lectora](https://www.g2.com/products/lectora/reviews) — 4.1/5 stars (55 reviews) - [SC Training (Formerly EdApp)](https://www.g2.com/products/sc-training-formerly-edapp/reviews) — 4.7/5 stars (220 reviews) - [Adobe Presenter](https://www.g2.com/products/adobe-presenter/reviews) — 3.9/5 stars (23 reviews) - [Absorb LMS](https://www.g2.com/products/absorb-software-absorb-lms/reviews) — 4.6/5 stars (908 reviews) - [Litmos](https://www.g2.com/products/litmos/reviews) — 4.3/5 stars (698 reviews) ### Alternatives to Genially - [Powtoon](https://www.g2.com/products/powtoon/reviews) — 4.4/5 stars (286 reviews) - [Prezi](https://www.g2.com/products/prezi/reviews) — 4.2/5 stars (5609 reviews) - [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews) - [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7506 reviews) - [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) — 4.6/5 stars (4367 reviews) - [Keynote](https://www.g2.com/products/keynote/reviews) — 4.4/5 stars (530 reviews) - [iSpring Suite](https://www.g2.com/products/ispring-suite/reviews) — 4.6/5 stars (817 reviews) - [Thinkific](https://www.g2.com/products/thinkific/reviews) — 4.5/5 stars (400 reviews) - [Vyond](https://www.g2.com/products/vyond/reviews) — 4.8/5 stars (499 reviews) - [Renderforest](https://www.g2.com/products/renderforest/reviews) — 4.7/5 stars (446 reviews) ### Alternatives to Adobe Captivate - [iSpring Suite](https://www.g2.com/products/ispring-suite/reviews) — 4.6/5 stars (817 reviews) - [Bigtincan Readiness (formerly Brainshark)](https://www.g2.com/products/bigtincan-readiness-formerly-brainshark/reviews) — 4.4/5 stars (617 reviews) - [Easygenerator](https://www.g2.com/products/easygenerator/reviews) — 4.8/5 stars (114 reviews) - [Lectora](https://www.g2.com/products/lectora/reviews) — 4.1/5 stars (55 reviews) - [SoftChalk](https://www.g2.com/products/softchalk/reviews) — 4.3/5 stars (18 reviews) - [Elucidat](https://www.g2.com/products/elucidat/reviews) — 4.4/5 stars (184 reviews) - [360Learning](https://www.g2.com/products/360learning/reviews) — 4.6/5 stars (590 reviews) - [Litmos](https://www.g2.com/products/litmos/reviews) — 4.3/5 stars (698 reviews) - [Powtoon](https://www.g2.com/products/powtoon/reviews) — 4.4/5 stars (286 reviews) - [Absorb LMS](https://www.g2.com/products/absorb-software-absorb-lms/reviews) — 4.6/5 stars (908 reviews) --- ## Top Discussions ### Articulate 360 - Title: [What is Articulate 360 used for?](https://www.g2.com/discussions/what-is-articulate-360-used-for) — 2 comments > **Top comment:** "The go-to tool for eLearning content. It has everything one needs to create sophisticated training experiences. " ### Genially - Title: [Is genially responsive?](https://www.g2.com/discussions/is-genially-responsive) — 2 comments > **Top comment:** "EXTREMELY! Jump in and test it for yourself!! 🌞" - Title: [Is genially free to use?](https://www.g2.com/discussions/is-genially-free-to-use) — 1 comment > **Top comment:** "Yes!! You can use Genially for free, just create a free account within this url https://auth.genial.ly/signup and start using it for free." - Title: [What is genially used for?](https://www.g2.com/discussions/what-is-genially-used-for) — 1 comment, 1 upvote > **Top comment:** "Genially is an all in one platform for content creation, you can start from a blank creation or with any of the thousands templates we offer. You will be..." ### Adobe Captivate - Title: [Between Captivate and Storyline, which elearning tool is better?](https://www.g2.com/discussions/21246-between-captivate-and-storyline-which-elearning-tool-is-better) — 3 comments, 1 upvote > **Top comment:** "This s a matter of opinion, but the short answer is probably Storyline. Captivate is still the king of screen captures. Though you can capture screens and..." - Title: [What is Adobe Captivate used for?](https://www.g2.com/discussions/what-is-adobe-captivate-used-for) — 2 comments > **Top comment:** "Adobe Captivate is an authoring tool that is used for creating eLearning content such as software demonstrations, software simulations, branched scenarios,..." - Title: [Adobe Captivate](https://www.g2.com/discussions/adobe-captivate) — 2 comments, 2 upvotes > **Top comment:** "I would slao be very curious for this question to be answered! " - Title: [What is a software simulation in Adobe Captivate?](https://www.g2.com/discussions/what-is-a-software-simulation-in-adobe-captivate) — 1 comment > **Top comment:** "Software simulation is recording steps of any process. It will capture screenshots and mouse clicks and convert them to slide slow that can be used to guide..." - Title: [Which Course Authoring Tool is currently the best?](https://www.g2.com/discussions/which-course-authoring-tool-is-currently-the-best) — 1 comment, 1 upvote > **Top comment:** "It depends on what your overall mission is... I find Captivate to be better at screen captures. But for storyboarding, scenarios, etc., Storyline is way..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/articulate-360-vs-genially-vs-adobe-captivate)