# ArcGIS Business Analyst vs CARTO Comparison

| | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 21 | 78 | 
| **Largest Market Segment** | Small-Business (52.6% of reviews) | Small-Business (48.4% of reviews) | 
| **Entry Level Price** | $1,100 Per User / Per Year | Free Trial | 

---
## Top Pros & Cons

### ArcGIS Business Analyst

**Not enough data**

### CARTO

Pros:
- Ease of Use (3 reviews)
- Map Creation (3 reviews)

Cons:
- Big Data Issues (1 reviews)
- Customization Difficulty (1 reviews)

---
## Ratings Comparison
| Rating | ArcGIS Business Analyst | CARTO | 
|---|---|---|
  | **Meets Requirements** | 8.7 (18 reviews) | 8.6 (49 reviews) | 
  | **Ease of Use** | 8.1 (18 reviews) | 8.7 (50 reviews) | 
  | **Ease of Setup** | Not enough data | 9.2 (22 reviews) | 
  | **Ease of Admin** | Not enough data | 8.3 (18 reviews) | 
  | **Quality of Support** | 9.2 (16 reviews) | 9.1 (47 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.8 (20 reviews) | 
  | **Product Direction (% positive)** | 6.4 (16 reviews) | 8.8 (50 reviews) | 

---
## Pricing

### ArcGIS Business Analyst

#### Entry-Level Pricing

Plan: ArcGIS Business Analyst Web App

Price: $1,100 Per User / Per Year

Description: The New ArcGIS Business Analyst Web App user - Online Bundle includes the following:

Key Features:
- One (1) Creator User Type License – The foundational license to use ArcGIS Business Analyst Web App to analyze data, understand trends, and share your findings.
-  One (1) ArcGIS Business Analyst Web App license – Create beautiful maps and professional reports on your desktop, tablet, or mobile phone. 
- Six thousand (6,000) service credits – These credits allow you to create stunning reports, beautiful infographics, and run demographic analysis.

[Browse all 3 editions](https://www.g2.com/products/arcgis-business-analyst/pricing)

#### Free Trial

Yes

### CARTO

#### Entry-Level Pricing

Plan: ENTERPRISE - SMALL

Price: Free Trial

Description: For smaller teams looking for advanced spatial analytics with basic enterprise capabilities.

Key Features:
- Starts from 3 Editors 
- Starts from 15 Viewers
- 180.000 usage units per year 

[Browse all 3 editions](https://www.g2.com/products/carto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ArcGIS Business Analyst** | N/A | N/A |
| **CARTO** | N/A | N/A |

#### Reports

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **ArcGIS Business Analyst** | N/A | N/A |
| **CARTO** | N/A | N/A |

#### Data Management

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Data Capture** | Not enough data | Not enough data | 
| **Data Storage** | Not enough data | Not enough data | 
| **Data Manipulation** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Map Creation

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Geocoding** | Not enough data | Not enough data | 
| **Buffer Zone Query** | Not enough data | Not enough data | 
| **Overlaying** | Not enough data | Not enough data | 
| **Publishing** | Not enough data | Not enough data | 

#### Analysis

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Spatial Analysis** | Not enough data | Not enough data | 
| **Reporting ** | Not enough data | Not enough data | 
| **Real-Time Streaming ** | Not enough data | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **ArcGIS Business Analyst** | 8.2/10 | 11 |
| **CARTO** | 8.0/10 | 40 |

#### Cartography

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Map Design** | 8.6 (7 reviews) | 8.5 (27 reviews) | 
| **Vector Mapping ** | 9.5 (7 reviews) | 8.1 (27 reviews) | 
| **Data Visualization** | 8.1 (7 reviews) | 8.1 (26 reviews) | 
| **Overlaying** | 7.6 (7 reviews) | 8.6 (27 reviews) | 

#### Analysis

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Predictive Analysis** | 8.3 (8 reviews) | 6.9 (18 reviews) | 
| **Distance Analysis ** | 8.3 (8 reviews) | 7.8 (22 reviews) | 
| **Spatial Analysis** | 8.1 (8 reviews) | 7.3 (22 reviews) | 
| **Data Stream** | 8.7 (9 reviews) | 8.2 (19 reviews) | 

#### Reporting

| Feature | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Data Transformation** | 8.1 (7 reviews) | 7.8 (30 reviews) | 
| **WYSIWYG Design** | 7.5 (6 reviews) | 8.5 (23 reviews) | 
| **API Integrations** | 7.5 (6 reviews) | 8.0 (23 reviews) | 

---
## Categories
**Shared Categories (1):** [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)


**Unique to CARTO (1):** [GIS Software](https://www.g2.com/categories/gis)


---
## Reviewer Demographics

### By Company Size

| Segment | ArcGIS Business Analyst | CARTO | 
|---|---|---|
| **Small-Business** | 52.6% | 48.4% | 
| **Mid-Market** | 26.3% | 18.8% | 
| **Enterprise** | 21.1% | 32.8% | 

### By Industry

#### ArcGIS Business Analyst

- **Retail:** 10.5%
- **Real Estate:** 10.5%
- **Information Technology and Services:** 10.5%
- **Government Administration:** 10.5%
- **Education Management:** 10.5%
- **Research:** 5.3%
- **Non-Profit Organization Management:** 5.3%
- **Internet:** 5.3%
- **Hospital & Health Care:** 5.3%
- **Food & Beverages:** 5.3%
- **Other:** 21.1%

#### CARTO

- **Telecommunications:** 12.5%
- **Higher Education:** 6.3%
- **Information Technology and Services:** 4.7%
- **Management Consulting:** 4.7%
- **Marketing and Advertising:** 4.7%
- **Non-Profit Organization Management:** 4.7%
- **Computer Software:** 4.7%
- **Real Estate:** 4.7%
- **Commercial Real Estate:** 3.1%
- **Civil Engineering:** 3.1%
- **Other:** 46.9%

---
## Alternatives

### Alternatives to ArcGIS Business Analyst

- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (876 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3757 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (620 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (433 reviews)
- [Badger Maps](https://www.g2.com/products/badger-maps/reviews) — 4.7/5 stars (332 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [Scribble Maps](https://www.g2.com/products/scribble-maps/reviews) — 4.6/5 stars (199 reviews)
- [IPinfo](https://www.g2.com/products/ip-info-ipinfo/reviews) — 4.7/5 stars (151 reviews)

### Alternatives to CARTO

- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (540 reviews)
- [ArcGIS Online](https://www.g2.com/products/arcgis-online/reviews) — 4.5/5 stars (190 reviews)
- [Mapbox](https://www.g2.com/products/mapbox/reviews) — 4.3/5 stars (41 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3757 reviews)
- [Maptitude](https://www.g2.com/products/maptitude/reviews) — 4.7/5 stars (148 reviews)
- [QGIS](https://www.g2.com/products/qgis/reviews) — 4.5/5 stars (154 reviews)
- [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) — 4.7/5 stars (59 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (930 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (876 reviews)
- [Google Earth Pro](https://www.g2.com/products/google-earth-pro/reviews) — 4.6/5 stars (385 reviews)

---
## Top Discussions

### ArcGIS Business Analyst

- Title: [What are credits and why do I need them?](https://www.g2.com/discussions/what-are-credits-and-why-do-i-need-them) — 2 comments, 2 upvotes
  > **Top comment:** "Service credits are the currency used across ArcGIS and are used for specific transactions and types of storage such as storing features, performing..."
- Title: [Is it possible to combine data from different countries?](https://www.g2.com/discussions/is-it-possible-to-combine-data-from-different-countries) — 1 comment, 1 upvote
  > **Top comment:** "No, only the data from the currently selected country will be included in your reports or analysis. For example, if the United States is the currently..."
- Title: [Where can I find more information about the data included in the Business Analyst web app?](https://www.g2.com/discussions/where-can-i-find-more-information-about-the-data-included-in-the-business-analyst-web-app) — 1 comment, 1 upvote
  > **Top comment:** "To learn about the data available in ArcGIS Business Analyst, please visit go.esri.com/BA/Data."
- Title: [Can I get my data into the Business Analyst Web App?](https://www.g2.com/discussions/can-i-get-my-data-into-the-business-analyst-web-app) — 1 comment, 1 upvote
  > **Top comment:** "Yes, you can add your data into the ArcGIS Business Analyst Web App in three different ways: the first option is you can import an Excel spreadsheet of..."
- Title: [How can I create reports for the entire United States?](https://www.g2.com/discussions/how-can-i-create-reports-for-the-entire-united-states) — 1 comment, 1 upvote
  > **Top comment:** "You can select the entire United States as geography under Maps > Define Areas for Reports > Select Geographies. Click Select from Full List and then click..."

### CARTO

- Title: [What is CARTO used for?](https://www.g2.com/discussions/what-is-carto-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [how do i auto refresh my data?](https://www.g2.com/discussions/34112-how-do-i-auto-refresh-my-data) — 1 comment
  > **Top comment:** "Hi,

CARTO enables sync tables to make sure that data stored in your CARTO account is up to date...."
- Title: [I missed the tableau beta test announcement -- Do you know when this integration will be available!?](https://www.g2.com/discussions/i-missed-the-tableau-beta-test-announcement-do-you-know-when-this-integration-will-be-available) — 1 comment, 1 upvote
  > **Top comment:** "Hi Cynthia, 

We've closed that beta for now and the team is exploring feature options. If you're interested in getting an update on this once we have news..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/arcgis-business-analyst-vs-carto)