# Aprimo, MediaValet vs Canto Comparison

| | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 290 | 376 | 1,767 | 
| **Largest Market Segment** | Enterprise (35.7% of reviews) | Mid-Market (47.0% of reviews) | Mid-Market (50.1% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | Contact Us | 

---
## Top Pros & Cons

### Aprimo

Pros:
- Ease of Use (119 reviews)
- Asset Management (72 reviews)

Cons:
- Learning Curve (75 reviews)
- Not Intuitive (60 reviews)

### MediaValet

Pros:
- Ease of Use (58 reviews)
- Easy Search (29 reviews)

Cons:
- Search Issues (12 reviews)
- Tagging Issues (11 reviews)

### Canto

Pros:
- Ease of Use (154 reviews)
- Asset Management (123 reviews)

Cons:
- Search Difficulties (29 reviews)
- Search Functionality (28 reviews)

---
## Ratings Comparison
| Rating | Aprimo | MediaValet | Canto | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (201 reviews) | 8.9 (282 reviews) | 8.9 (1525 reviews) | 
  | **Ease of Use** | 8.2 (223 reviews) | 8.7 (289 reviews) | 8.7 (1537 reviews) | 
  | **Ease of Setup** | 7.9 (161 reviews) | 8.4 (189 reviews) | 8.3 (955 reviews) | 
  | **Ease of Admin** | 8.0 (96 reviews) | 8.8 (126 reviews) | 8.7 (871 reviews) | 
  | **Quality of Support** | 8.8 (192 reviews) | 9.1 (213 reviews) | 9.1 (1318 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (102 reviews) | 9.1 (127 reviews) | 9.2 (854 reviews) | 
  | **Product Direction (% positive)** | 8.9 (198 reviews) | 8.9 (279 reviews) | 9.0 (1480 reviews) | 

---
## Pricing

### Aprimo

#### Entry-Level Pricing

Plan: Content Intelligence

Price: Contact Us

Description: AI-powered insights designed to optimize content strategy, identify gaps, and improve decision-making. Automated analysis evaluates performance, audience engagement, and content effectiveness across channels. Predictive modeling helps teams prioritize content creation, align messaging with demand, and maximize reach. Integrated reporting provides real-time visibility into trends, enabling data-driven content planning and continuous optimization.

Key Features:
- AI-Driven Content Performance Insights
- AI-Based Metadata Enrichment & Auto-Tagging
- Predictive Content Performance Modeling

[Browse all 6 editions](https://www.g2.com/products/aprimo/pricing)

#### Free Trial

Yes

### MediaValet

#### Entry-Level Pricing

Plan: Packages & Pricing

Price: Contact Us

Key Features:
- Hit the 'Contact MediaValet' button to request pricing from a DAM expert tailored to your specific needs.

[Learn more about MediaValet](https://www.g2.com/products/mediavalet/reviews)

#### Free Trial

Yes

### Canto

#### Entry-Level Pricing

Plan: Canto Digital Asset Management

Price: Contact Us

Description: Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.

Key Features:
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration

[Learn more about Canto](https://www.g2.com/products/canto/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### Digital Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | 8.6/10 | 166 |
| **MediaValet** | 8.5/10 | 262 |
| **Canto** | 8.5/10 | 1402 |

#### Interface and Performance

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Import/Export** | 8.7 (132 reviews) | 8.8 (220 reviews) ✓ Verified | 8.6 (1256 reviews) ✓ Verified | 
| **Organizational Interface** | 8.5 (146 reviews) | 8.6 (236 reviews) ✓ Verified | 8.5 (1286 reviews) ✓ Verified | 
| **Search** | 8.8 (140 reviews) | 8.7 (231 reviews) ✓ Verified | 8.6 (1300 reviews) ✓ Verified | 
| **File Preview** | 8.8 (131 reviews) | 8.9 (215 reviews) ✓ Verified | 8.5 (1254 reviews) ✓ Verified | 
| **Analytics** | 8.0 (124 reviews) | 7.9 (128 reviews) | 7.7 (511 reviews) | 

#### Asset Management

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **File Types** | 9.2 (130 reviews) | 9.1 (205 reviews) ✓ Verified | 9.0 (1219 reviews) ✓ Verified | 
| **Metadata** | 8.7 (130 reviews) | 8.8 (201 reviews) ✓ Verified | 8.8 (1100 reviews) ✓ Verified | 
| **File Transformation** | 8.7 (121 reviews) | 8.5 (178 reviews) ✓ Verified | 8.4 (955 reviews) ✓ Verified | 
| **Versioning** | 8.9 (134 reviews) | 8.6 (177 reviews) ✓ Verified | 8.4 (901 reviews) ✓ Verified | 
| **Expiration** | 8.9 (123 reviews) | 8.4 (169 reviews) ✓ Verified | 8.7 (889 reviews) ✓ Verified | 
| **Watermark** | 8.4 (116 reviews) | 7.9 (152 reviews) ✓ Verified | 8.2 (720 reviews) ✓ Verified | 
| **Digital Rights Management** | 8.7 (116 reviews) | 8.3 (158 reviews) ✓ Verified | 8.6 (803 reviews) ✓ Verified | 
| **Brand Guidelines** | 8.5 (123 reviews) | 8.7 (138 reviews) | 8.5 (566 reviews) | 

#### Media Types

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Video** | 8.6 (122 reviews) | 8.8 (193 reviews) ✓ Verified | 8.6 (1055 reviews) ✓ Verified | 
| **Audio** | 8.3 (118 reviews) | 8.6 (168 reviews) ✓ Verified | 8.6 (796 reviews) ✓ Verified | 
| **Images** | 9.2 (125 reviews) | 9.4 (216 reviews) ✓ Verified | 9.4 (1264 reviews) ✓ Verified | 

#### Administration

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Workflow Management** | 8.7 (135 reviews) | 8.3 (171 reviews) ✓ Verified | 8.2 (707 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.7 (130 reviews) | 8.8 (201 reviews) ✓ Verified | 8.7 (1136 reviews) ✓ Verified | 
| **Brand Portal** | 8.4 (112 reviews) | 8.9 (198 reviews) ✓ Verified | 8.7 (1095 reviews) ✓ Verified | 
| **Integration with Creative Software** | 8.0 (109 reviews) | 7.8 (155 reviews) ✓ Verified | 7.9 (759 reviews) ✓ Verified | 
| **Integration with Marketing Software** | 8.3 (105 reviews) | 7.9 (141 reviews) ✓ Verified | 7.9 (661 reviews) ✓ Verified | 

#### Agentic AI - Digital Asset Management

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Cross-system Integration** | 8.1 (48 reviews) | 6.2 (23 reviews) | 7.1 (69 reviews) | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | N/A | N/A |
| **MediaValet** | N/A | N/A |
| **Canto** | N/A | N/A |

#### Visitor Behavior

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Monitoring** | 9.7 (5 reviews) | Not enough data | Not enough data | 
| **Targeting** | 9.7 (5 reviews) | Not enough data | Not enough data | 
| **Guided Selling** | 9.3 (5 reviews) | Not enough data | Not enough data | 

#### Templates

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Library** | Not enough data | Not enough data | Not enough data | 
| **Customization** | 9.4 (6 reviews) | Not enough data | Not enough data | 
| **Optimization** | 9.3 (5 reviews) | Not enough data | Not enough data | 

#### Personalization

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Recommendation** | 9.3 (5 reviews) | Not enough data | Not enough data | 
| **Content** | Not enough data | Not enough data | Not enough data | 
| **Cart Abandonment** | 7.0 (5 reviews) | Not enough data | Not enough data | 
| **Search** | 8.0 (5 reviews) | Not enough data | Not enough data | 
| **Personalization Engine** | Not enough data | Not enough data | Not enough data | 
| **Product Recommendations** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging** | Not enough data | Not enough data | Not enough data | 

#### Multichannel

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Web** | 8.3 (5 reviews) | Not enough data | Not enough data | 
| **Email** | 8.7 (5 reviews) | Not enough data | Not enough data | 
| **Mobile** | 7.7 (5 reviews) | Not enough data | Not enough data | 

#### Administration 

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Marketing Campaigns** | Not enough data | Not enough data | Not enough data | 
| **Reports & Analytics** | Not enough data | Not enough data | Not enough data | 
| **User Data** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Personalization

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | N/A | N/A |
| **MediaValet** | N/A | N/A |
| **Canto** | N/A | N/A |

#### Authoring Tools

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Testing Tools

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | Not enough data | 

### Product Information Management (PIM)

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | N/A | N/A |
| **MediaValet** | N/A | N/A |
| **Canto** | 8.6/10 | 48 |

#### Data Management

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Collection** | Not enough data | Not enough data | 8.7 (38 reviews) | 
| **Cleansing** | Not enough data | Not enough data | 8.2 (28 reviews) | 
| **Classification** | Not enough data | Not enough data | 8.7 (33 reviews) | 
| **Access Rights** | Not enough data | Not enough data | 9.1 (35 reviews) | 
| **Versioning** | Not enough data | Not enough data | 8.8 (30 reviews) | 
| **Publication** | Not enough data | Not enough data | 8.6 (28 reviews) | 
| **Digital Assets** | Not enough data | Not enough data | 9.4 (40 reviews) | 

#### Optimization

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Data Quality** | Not enough data | Not enough data | 8.8 (36 reviews) | 
| **Workflows** | Not enough data | Not enough data | 8.3 (35 reviews) | 
| **Localization** | Not enough data | Not enough data | 8.4 (26 reviews) | 

#### Analytics

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Compliance** | Not enough data | Not enough data | 8.3 (31 reviews) | 
| **KPIs** | Not enough data | Not enough data | 7.5 (22 reviews) | 
| **Performance** | Not enough data | Not enough data | 8.7 (35 reviews) | 

### Brand Asset Management

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | 7.8/10 | 36 |
| **MediaValet** | N/A | N/A |
| **Canto** | 7.2/10 | 142 |

#### Editing

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Photo editing** | 7.1 (29 reviews) | Not enough data | 6.5 (118 reviews) | 
| **Resizing** | 7.8 (29 reviews) | Not enough data | 8.0 (125 reviews) | 
| **Video editing** | 6.7 (29 reviews) | Not enough data | 5.7 (113 reviews) | 
| **Integration with editing tools** | 6.9 (27 reviews) | 7.3 (5 reviews) | 6.8 (112 reviews) | 

#### Search

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Filtering** | 8.6 (31 reviews) | 9.5 (7 reviews) | 8.2 (127 reviews) | 
| **Pinned search** | 8.4 (29 reviews) | 8.7 (5 reviews) | 7.9 (120 reviews) | 
| **Auto tagging** | 8.2 (31 reviews) | Not enough data | 7.0 (129 reviews) | 
| **Suggested search** | 8.5 (29 reviews) | Not enough data | 7.1 (119 reviews) | 

#### Permissions

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Content expiration** | 8.7 (30 reviews) | Not enough data | 8.3 (125 reviews) | 
| **Asset permissions** | 8.6 (30 reviews) | Not enough data | 8.6 (126 reviews) | 
| **Access requests** | 8.5 (29 reviews) | Not enough data | 8.4 (122 reviews) | 

#### Platform

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Customizable brand guidelines** | 8.2 (29 reviews) | Not enough data | 8.1 (120 reviews) | 
| **Collaboration** | 7.6 (29 reviews) | Not enough data | 8.4 (123 reviews) | 
| **Templates** | 7.4 (29 reviews) | 7.7 (5 reviews) | 7.4 (119 reviews) | 

#### Agentic AI - Brand Asset Management

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.9 (11 reviews) | Not enough data | 5.9 (25 reviews) | 
| **Multi-step Planning** | 7.3 (10 reviews) | Not enough data | 6.1 (25 reviews) | 
| **Cross-system Integration** | 7.3 (10 reviews) | Not enough data | 6.1 (25 reviews) | 
| **Adaptive Learning** | 7.7 (11 reviews) | Not enough data | 6.3 (25 reviews) | 
| **Proactive Assistance** | 7.6 (11 reviews) | Not enough data | 6.2 (25 reviews) | 
| **Decision Making** | 7.0 (11 reviews) | Not enough data | 6.2 (25 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | N/A | N/A |
| **MediaValet** | N/A | N/A |
| **Canto** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Aprimo** | 7.4/10 | 18 |
| **MediaValet** | N/A | N/A |
| **Canto** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (16 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.1 (15 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.8 (16 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Brand Asset Management Software](https://www.g2.com/categories/brand-asset-management), [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)

**Unique to Aprimo (3):** [Personalization Software](https://www.g2.com/categories/personalization), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management)

**Unique to MediaValet (1):** [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms)

**Unique to Canto (1):** [Product Information Management (PIM) Systems](https://www.g2.com/categories/product-information-management-pim)


---
## Reviewer Demographics

### By Company Size

| Segment | Aprimo | MediaValet | Canto | 
|---|---|---|---|
| **Small-Business** | 31.1% | 33.1% | 32.1% | 
| **Mid-Market** | 33.2% | 47.0% | 50.1% | 
| **Enterprise** | 35.7% | 19.9% | 17.8% | 

### By Industry

#### Aprimo

- **Marketing and Advertising:** 13.1%
- **Information Technology and Services:** 5.3%
- **Retail:** 5.3%
- **Banking:** 4.5%
- **Medical Devices:** 4.1%
- **Insurance:** 3.7%
- **Consumer Goods:** 3.7%
- **Manufacturing:** 3.7%
- **Telecommunications:** 3.3%
- **Financial Services:** 3.3%
- **Other:** 50.2%

#### MediaValet

- **Higher Education:** 9.3%
- **Marketing and Advertising:** 9.0%
- **Non-Profit Organization Management:** 6.5%
- **Hospitality:** 5.3%
- **Leisure, Travel & Tourism:** 5.3%
- **Education Management:** 4.4%
- **Retail:** 3.7%
- **Manufacturing:** 2.8%
- **Consumer Electronics:** 2.5%
- **Events Services:** 2.5%
- **Other:** 48.6%

#### Canto

- **Marketing and Advertising:** 9.3%
- **Non-Profit Organization Management:** 7.9%
- **Higher Education:** 7.5%
- **Consumer Goods:** 6.5%
- **Retail:** 4.8%
- **Food & Beverages:** 3.2%
- **Apparel & Fashion:** 2.8%
- **Hospital & Health Care:** 2.5%
- **Hospitality:** 2.4%
- **Education Management:** 2.4%
- **Other:** 50.9%

---
## Alternatives

### Alternatives to Aprimo

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)
- [Wrike](https://www.g2.com/products/wrike/reviews) — 4.2/5 stars (4530 reviews)
- [monday Work Management](https://www.g2.com/products/monday-com/reviews) — 4.7/5 stars (15381 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)

### Alternatives to MediaValet

- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)

### Alternatives to Canto

- [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) — 4.4/5 stars (628 reviews)
- [Brandfolder](https://www.g2.com/products/brandfolder/reviews) — 4.4/5 stars (1427 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)
- [IntelligenceBank](https://www.g2.com/products/intelligencebank/reviews) — 4.4/5 stars (325 reviews)
- [Frontify](https://www.g2.com/products/frontify/reviews) — 4.5/5 stars (214 reviews)
- [Bynder Webdam](https://www.g2.com/products/bynder-webdam/reviews) — 3.9/5 stars (119 reviews)
- [Dash](https://www.g2.com/products/dash-for-brands-ltd-dash/reviews) — 4.6/5 stars (348 reviews)
- [PhotoShelter for Brands](https://www.g2.com/products/photoshelter-for-brands/reviews) — 4.3/5 stars (1093 reviews)
- [Adobe Experience Manager](https://www.g2.com/products/adobe-experience-manager/reviews) — 4.2/5 stars (673 reviews)
- [Air](https://www.g2.com/products/air-labs-inc-air/reviews) — 4.6/5 stars (820 reviews)

---
## Top Discussions

### Aprimo

- Title: [What is digital asset and media management?](https://www.g2.com/discussions/aprimo-what-is-digital-asset-and-media-management) — 2 comments
  > **Top comment:** "DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.

MM - Media..."
- Title: [Is Aprimo cloud based?](https://www.g2.com/discussions/is-aprimo-cloud-based) — 2 comments
  > **Top comment:** "Yes - Aprimo Digital Asset Management is a cloud-based platform"
- Title: [What is aprimo used for?](https://www.g2.com/discussions/what-is-aprimo-used-for) — 2 comments
  > **Top comment:** "Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the..."
- Title: [What is Personify XP used for?](https://www.g2.com/discussions/what-is-personify-xp-used-for) — 1 comment
  > **Top comment:** "provides real-time personalization and analytics for websites"

### MediaValet

- Title: [What cloud system do you use to store my assets?](https://www.g2.com/discussions/cloud-storage) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "We use Microsoft Azure to store all of our customers' assets. With its global, scalable and secure infrastructure, Microsoft Azure provides the ideal..."
- Title: [What files can be edited from within MediaValet?](https://www.g2.com/discussions/editing-files) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "You can edit any Office 365 Word, PowerPoint or Excel documents without having to leave the MediaValet platform.

You can also easily and quickly sync..."
- Title: [What file types does MediaValet support?](https://www.g2.com/discussions/file-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "We offer over 300 different file types, including 3D files, fonts and documents!

For more information on what file types we support, contact us at..."
- Title: [What location is the hosting ?](https://www.g2.com/discussions/what-location-is-the-hosting) — 1 comment, 1 upvote
  > **Top comment:** "Your data center location is specific to your organization. Please send an email to support@mediavalet.com, so we can help you out."
- Title: [Can MediaValet preview and support my 3D files?](https://www.g2.com/discussions/3d-files) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes! At this time, MediaValet is the only DAM on the market that offers full previews of 3D files.

Visit our website to learn more about our 3D..."

### Canto

- Title: [What is Canto used for?](https://www.g2.com/discussions/what-is-canto-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Canto is a DAM (Digital Asset Manager) It can be used for many things like marketing, team libraries, easy assets storage or embedding. 

Our team uses for..."
- Title: [How much does a digital asset management system cost?](https://www.g2.com/discussions/how-much-does-a-digital-asset-management-system-cost) — 1 comment
  > **Top comment:** "Depends on users and size."
- Title: [What is Canto DAM?](https://www.g2.com/discussions/what-is-canto-dam) — 1 comment
  > **Top comment:** "CANTO Dam is a digital asset management software that allows the user to organize photos, videos and other files. Canto has the ability to tag assets to make..."
- Title: [What is Canto Software?](https://www.g2.com/discussions/what-is-canto-software) — 1 comment
  > **Top comment:** "It is a cloud-based digital asset management software."
- Title: [Can you add a feature to compose a presentation in deck format or even a reel?](https://www.g2.com/discussions/33708-can-you-add-a-feature-to-compose-a-presentation-in-deck-format-or-even-a-reel) — 1 comment, 1 upvote
  > **Top comment:** "Thanks for the suggestion, Camilo. I'll take this to the team!"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/aprimo-vs-mediavalet-vs-canto)