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Compare Aprimo and MediaValet 
Featured Products
At a Glance
Market Segments
Enterprise (41.0% of reviews)
Mid-Market (46.8% of reviews)
Entry-Level Pricing
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Aprimo
Star Rating
(243)4.3 out of 5
Market Segments
Enterprise (41.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansMediaValet
Star Rating
(308)4.5 out of 5
Market Segments
Mid-Market (46.8% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about MediaValetSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MediaValet excels in user experience, with many praising its intuitive interface and effective search functionality. Users appreciate how easy it is to navigate and find marketing assets, making it a strong choice for teams looking for simplicity.
- According to verified reviews, Aprimo stands out for its ability to streamline workflows and enhance collaboration. Users highlight its comprehensive tools for managing digital assets and workflows, which can significantly improve team efficiency in marketing operations.
- Reviewers mention that MediaValet offers superior quality of support, with a high satisfaction score reflecting its responsiveness and helpfulness. Users feel well-supported, which is crucial for teams that rely on timely assistance for their digital asset management needs.
- Users say that while Aprimo provides a robust set of features, some find it less user-friendly compared to MediaValet. Despite its capabilities, a few reviewers noted that the learning curve can be steeper, especially for those not well-versed in digital asset management.
- G2 reviewers highlight MediaValet's strong performance in ease of setup, with many users reporting a smooth onboarding experience. This is particularly beneficial for teams that need to get up and running quickly without extensive training.
- According to recent feedback, Aprimo is recognized for its branding consistency features, which help ensure that all content aligns with brand guidelines. This is a significant advantage for organizations focused on maintaining a cohesive brand image across various marketing channels.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
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SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
MediaValet
Packages & Pricing
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- Hit the 'Contact MediaValet' button to request pricing from a DAM expert tailored to your specific needs.
Free Trial
Aprimo
Free Trial is available
MediaValet
Free Trial is available
Ratings
Meets Requirements
8.6
181
9.0
241
Ease of Use
8.2
203
8.8
247
Ease of Setup
7.8
141
8.4
155
Ease of Admin
8.0
91
8.8
125
Quality of Support
8.9
173
9.3
187
Has the product been a good partner in doing business?
9.0
97
9.2
126
Product Direction (% positive)
9.0
181
9.2
244
Features by Category
Interface and Performance
8.6
131
8.8
206
|
Verified
8.6
136
8.6
205
|
Verified
8.8
136
8.7
207
|
Verified
8.8
130
8.9
209
|
Verified
8.0
123
8.0
126
Asset Management
9.2
129
9.1
202
|
Verified
8.8
130
8.9
195
|
Verified
8.7
122
8.5
174
|
Verified
8.8
128
8.6
175
|
Verified
8.9
124
8.4
169
|
Verified
8.4
117
7.9
151
|
Verified
8.6
117
8.4
156
|
Verified
8.5
123
8.7
136
Media Types
8.6
124
8.8
192
|
Verified
8.4
119
8.5
167
|
Verified
9.2
126
9.4
210
|
Verified
Administration
8.6
125
8.4
169
|
Verified
8.7
128
8.8
191
|
Verified
8.4
110
8.9
186
|
Verified
8.0
112
7.8
153
|
Verified
8.3
107
7.9
141
|
Verified
Agentic AI - Digital Asset Management
8.1
49
6.1
19
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
Templates
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Personalization
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Editing
7.2
30
Not enough data
7.9
29
Not enough data
6.7
30
Not enough data
7.0
28
Not enough data
Search
8.7
30
Not enough data
8.4
29
Not enough data
8.3
31
Not enough data
8.5
30
Not enough data
Permissions
8.7
30
Not enough data
8.7
30
Not enough data
8.4
29
Not enough data
Platform
8.2
29
Not enough data
7.6
29
Not enough data
7.4
30
Not enough data
Agentic AI - Brand Asset Management
7.8
12
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Not enough data
Categories
Categories
Shared Categories
Aprimo and MediaValet are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Aprimo is categorized as Personalization, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
MediaValet has no unique categories
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MediaValet
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.0%
Retail
6.2%
Information Technology and Services
5.8%
Banking
4.9%
Manufacturing
4.0%
Other
67.1%
Marketing and Advertising
8.2%
Higher Education
8.2%
Non-Profit Organization Management
5.4%
Leisure, Travel & Tourism
5.4%
Hospitality
5.4%
Other
67.5%
Discussions
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
What file types does MediaValet support?
2 Comments
AL
I have video, music, pdf, eps, png, jpg on the DAM. I have not had a file that I could NOT upload yet. Read more
What files can be edited from within MediaValet?
2 Comments
AL
You can crop and even set crop sizes so the DAM becomes a resource for what sizing your website and social sites needs. A huge time saver. Read more
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