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Compare Aprimo and Frontify 
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At a Glance
Market Segments
Enterprise (40.8% of reviews)
Enterprise (39.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Aprimo
Star Rating
(240)4.3 out of 5
Market Segments
Enterprise (40.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansFrontify
Star Rating
(207)4.5 out of 5
Market Segments
Enterprise (39.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FrontifySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Aprimo excels in photo editing capabilities, scoring 8.3 compared to Frontify's 5.8, making it a preferred choice for teams that prioritize image manipulation.
- Reviewers mention that Aprimo's file types support is robust, achieving a score of 9.3, while Frontify scores 8.7, indicating a wider range of compatible file formats in Aprimo.
- G2 users highlight Aprimo's superior versioning feature, with a score of 8.9 versus Frontify's 8.0, which is crucial for teams needing to track changes and maintain asset history effectively.
- Users on G2 appreciate Frontify's strong performance in brand guidelines, scoring 9.3 compared to Aprimo's 8.6, suggesting that Frontify is better suited for organizations focused on maintaining consistent branding.
- Reviewers say that Aprimo's content expiration feature is more effective, scoring 8.3 against Frontify's 7.7, which is important for managing asset lifecycle and compliance.
- Users report that Aprimo's workflow management capabilities are slightly better, with a score of 8.7 compared to Frontify's 8.1, indicating a more streamlined process for managing tasks and approvals.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Frontify
No pricing availableFree Trial
Aprimo
Free Trial is available
Frontify
No trial information availableRatings
Meets Requirements
8.6
177
8.6
171
Ease of Use
8.2
199
8.8
172
Ease of Setup
7.8
137
8.6
134
Ease of Admin
8.0
90
8.5
133
Quality of Support
8.9
169
9.3
161
Has the product been a good partner in doing business?
9.0
96
9.3
125
Product Direction (% positive)
9.0
177
8.8
160
Features by Category
Interface and Performance
8.6
130
8.3
93
|
Verified
8.6
132
8.5
93
|
Verified
8.8
134
8.0
97
|
Verified
8.8
129
8.4
100
|
Verified
8.0
121
7.9
68
Asset Management
9.2
128
8.8
108
|
Verified
8.8
129
8.4
91
|
Verified
8.7
121
8.0
81
|
Verified
8.8
127
8.0
77
|
Verified
8.9
123
8.3
72
|
Verified
8.4
116
7.7
50
8.6
116
8.5
67
|
Verified
8.5
122
9.3
93
Media Types
8.6
123
8.0
77
|
Verified
8.4
118
8.1
56
|
Verified
9.2
125
9.0
101
|
Verified
Administration
8.5
121
8.1
78
|
Verified
8.7
127
8.5
102
|
Verified
8.4
109
9.1
101
|
Verified
8.0
111
7.4
69
|
Verified
8.3
106
7.4
51
Agentic AI - Digital Asset Management
8.1
48
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
Templates
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Personalization
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
Not enough data
8.2
25
Not enough data
Feature Not Available
Not enough data
7.4
15
Not enough data
7.1
16
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.5
16
Not enough data
6.9
12
Publishing Tools
Not enough data
6.5
11
Not enough data
6.3
12
Not enough data
6.1
11
Performance Tracking
Not enough data
8.1
54
Not enough data
7.8
45
Not enough data
7.7
44
Functionality
Not enough data
7.8
44
Not enough data
7.7
40
Not enough data
8.3
44
Not enough data
8.1
48
Editing
7.2
30
5.8
33
7.9
29
6.6
35
6.7
30
5.0
33
7.0
28
6.0
33
Search
8.7
30
7.2
35
8.4
29
7.1
33
8.3
31
7.0
35
8.5
30
7.1
35
Permissions
8.7
30
7.6
32
8.7
30
8.0
37
8.4
29
8.5
37
Platform
8.2
29
8.7
38
7.6
29
7.9
37
7.4
30
6.9
37
Agentic AI - Brand Asset Management
7.8
12
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Not enough data
Categories
Categories
Shared Categories
Aprimo and Frontify are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Aprimo is categorized as Personalization, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
Frontify is categorized as Design Systems and Creative Management Platforms
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Frontify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Retail
5.9%
Information Technology and Services
5.9%
Banking
5.0%
Manufacturing
4.1%
Other
67.9%
Marketing and Advertising
9.9%
Information Technology and Services
7.4%
Financial Services
7.4%
Computer Software
7.4%
Graphic Design
5.4%
Other
62.6%
Discussions
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
Can I invite other stakeholders to my projects?
1 Comment
Official Response from Frontify
You can invite different stakeholders, both internal and external, to work on, review, and approve your projects.Read more
Is there any SSO?
1 Comment
Official Response from Frontify
SSO is available for Business and Enterprise Accounts and can be activated for a one-time setup fee. Make sure that your system supports the SAML 2.0...Read more
Is it only possible to use photos, or can we use different formats?
1 Comment
Official Response from Frontify
In Frontify, you can upload all kinds of media. We also support a wide range of file formats like TIFF, PDF, PSD, AI and color formats like CMYK, RAL or...Read more
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