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Compare Aprimo and Canto 
Featured Products
At a Glance
Market Segments
Enterprise (41.0% of reviews)
Mid-Market (49.9% of reviews)
Entry-Level Pricing
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Aprimo
Star Rating
(243)4.3 out of 5
Market Segments
Enterprise (41.0% of reviews)
Pros & Cons
Entry-Level Pricing
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Free Trial is available
Browse all 6 pricing plansCanto
Star Rating
(1,672)4.5 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
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Learn more about CantoAprimo vs Canto
When assessing the two solutions, reviewers found Canto easier to use, set up, and administer. Reviewers also preferred doing business with Canto overall.
- Reviewers felt that Canto meets the needs of their business better than Aprimo.
- When comparing quality of ongoing product support, reviewers felt that Canto is the preferred option.
- When assessing product direction, Aprimo and Canto received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
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SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
Canto
Canto Digital Asset Management
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Canto's platform, supported by a flexible and transparent pricing structure, caters to a diverse array of industries. It empowers companies ranging from teams of 50 employees to global enterprises to fuel their content delivery, maximizing their ROI.
- Increase content ROI
- Go to market faster
- Improve efficiency and streamline collaboration
Free Trial
Aprimo
Free Trial is available
Canto
No trial information availableRatings
Meets Requirements
8.6
181
8.9
1,462
Ease of Use
8.2
203
8.7
1,474
Ease of Setup
7.8
141
8.3
898
Ease of Admin
8.0
91
8.7
855
Quality of Support
8.9
173
9.1
1,259
Has the product been a good partner in doing business?
9.0
97
9.2
839
Product Direction (% positive)
9.0
181
9.0
1,425
Features by Category
Interface and Performance
8.6
131
8.6
1233
|
Verified
8.6
136
8.5
1246
|
Verified
8.8
136
8.6
1261
|
Verified
8.8
130
8.5
1243
|
Verified
8.0
123
7.7
506
Asset Management
9.2
129
9.0
1210
|
Verified
8.8
130
8.8
1082
|
Verified
8.7
122
8.4
952
|
Verified
8.8
128
8.4
894
|
Verified
8.9
124
8.7
887
|
Verified
8.4
117
8.2
717
|
Verified
8.6
117
8.6
798
|
Verified
8.5
123
8.5
560
Media Types
8.6
124
8.6
1048
|
Verified
8.4
119
8.6
794
|
Verified
9.2
126
9.4
1254
|
Verified
Administration
8.6
125
8.2
704
|
Verified
8.7
128
8.7
1114
|
Verified
8.4
110
8.7
1062
|
Verified
8.0
112
7.9
749
|
Verified
8.3
107
7.9
660
|
Verified
Agentic AI - Digital Asset Management
8.1
49
7.0
66
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
Templates
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Personalization
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.7
38
Not enough data
8.2
28
Not enough data
8.7
33
Not enough data
9.1
35
Not enough data
8.8
30
Not enough data
8.6
28
Not enough data
9.4
39
Optimization
Not enough data
8.8
36
Not enough data
8.3
35
Not enough data
8.4
26
Analytics
Not enough data
8.3
31
Not enough data
7.5
22
Not enough data
8.7
35
Editing
7.2
30
6.5
115
7.9
29
7.9
120
6.7
30
5.7
112
7.0
28
6.8
110
Search
8.7
30
8.2
125
8.4
29
7.9
118
8.3
31
6.9
124
8.5
30
7.1
117
Permissions
8.7
30
8.3
122
8.7
30
8.5
122
8.4
29
8.4
119
Platform
8.2
29
8.0
117
7.6
29
8.4
119
7.4
30
7.4
117
Agentic AI - Brand Asset Management
7.8
12
5.8
24
7.6
11
5.9
24
7.3
11
6.1
25
7.6
12
6.1
24
7.5
12
6.0
24
7.1
12
6.0
24
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Not enough data
Categories
Categories
Shared Categories
Aprimo and Canto are categorized as Brand Asset Management and Digital Asset Management
Unique Categories
Aprimo is categorized as Personalization, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
Canto is categorized as Product Information Management (PIM)
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Canto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.0%
Retail
6.2%
Information Technology and Services
5.8%
Banking
4.9%
Manufacturing
4.0%
Other
67.1%
Marketing and Advertising
9.4%
Non-Profit Organization Management
7.9%
Higher Education
7.2%
Consumer Goods
6.7%
Retail
4.9%
Other
64.0%
Alternatives
Discussions
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
Will canto provide an option to connect social media
1 Comment
CO
You are currently able to share to an array of social media outlets directly from Canto (Twitter, Facebook, etc.).Read more
What is the best file structure and tagging structure?
1 Comment
CK
You can use whatever structure you’d like. You can even import your current file structure directly (from server, for example). However, with DAM systems,...Read more
Can you add a feature to compose a presentation in deck format or even a reel?
1 Comment
KM
Thanks for the suggestion, Camilo. I'll take this to the team!Read more
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