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Compare Aprimo and assetSERV 
Featured Products
At a Glance
Market Segments
Enterprise (41.0% of reviews)
Enterprise (94.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Aprimo
Star Rating
(243)4.3 out of 5
Market Segments
Enterprise (41.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansassetSERV
Star Rating
(19)3.8 out of 5
Market Segments
Enterprise (94.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about assetSERVSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Aprimo excels in overall user satisfaction, boasting a significantly higher G2 Score compared to assetSERV. Users appreciate its ability to organize digital assets and streamline workflows, making it a preferred choice for marketing teams.
- According to verified reviews, assetSERV has a user-friendly interface that simplifies the search for digital assets. Users highlight features like the ability to download selected images quickly and the intuitive design that caters to non-technical users, which enhances their day-to-day usability.
- Users say that Aprimo's setup process is smooth and efficient, allowing teams to get started quickly. This contrasts with assetSERV, where some users have noted challenges in configuration, indicating that Aprimo may be a better fit for those prioritizing a seamless onboarding experience.
- Reviewers mention that both products offer strong support, but Aprimo stands out with its comprehensive tools for campaign management and branding consistency, which are crucial for marketing operations. This feature set is particularly beneficial for teams looking to maintain brand guidelines effectively.
- G2 reviewers highlight that while assetSERV has strengths in file accessibility and format versatility, Aprimo offers superior capabilities in workflow management and collaboration, making it a more robust solution for teams that require extensive project coordination.
- Users report that Aprimo's recent updates and positive feedback reflect a strong commitment to product direction, with many praising its ability to adapt to evolving marketing needs. In contrast, assetSERV has received fewer recent reviews, which may suggest less active user engagement and feedback.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
assetSERV
No pricing availableFree Trial
Aprimo
Free Trial is available
assetSERV
No trial information availableRatings
Meets Requirements
8.6
181
7.7
16
Ease of Use
8.2
203
7.3
16
Ease of Setup
7.8
141
6.9
12
Ease of Admin
8.0
91
7.8
12
Quality of Support
8.9
173
8.9
16
Has the product been a good partner in doing business?
9.0
97
8.7
13
Product Direction (% positive)
9.0
181
5.2
17
Features by Category
Interface and Performance
8.6
131
6.3
12
|
Verified
8.6
136
6.2
11
|
Verified
8.8
136
6.7
12
|
Verified
8.8
130
6.5
12
|
Verified
8.0
123
Not enough data
Asset Management
9.2
129
8.3
11
|
Verified
8.8
130
8.2
11
|
Verified
8.7
122
7.6
9
|
Verified
8.8
128
6.0
10
|
Verified
8.9
124
5.6
9
|
Verified
8.4
117
Not enough data
8.6
117
7.4
7
|
Verified
8.5
123
Not enough data
Media Types
8.6
124
8.1
9
|
Verified
8.4
119
7.7
5
|
Verified
9.2
126
8.8
11
|
Verified
Administration
8.6
125
6.3
10
|
Verified
8.7
128
7.0
11
|
Verified
8.4
110
7.1
8
8.0
112
5.7
5
|
Verified
8.3
107
Not enough data
Agentic AI - Digital Asset Management
8.1
49
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
Templates
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Personalization
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Editing
7.2
30
Not enough data
7.9
29
Not enough data
6.7
30
Not enough data
7.0
28
Not enough data
Search
8.7
30
Not enough data
8.4
29
Not enough data
8.3
31
Not enough data
8.5
30
Not enough data
Permissions
8.7
30
Not enough data
8.7
30
Not enough data
8.4
29
Not enough data
Platform
8.2
29
Not enough data
7.6
29
Not enough data
7.4
30
Not enough data
Agentic AI - Brand Asset Management
7.8
12
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Not enough data
Categories
Categories
Shared Categories
Aprimo and assetSERV are categorized as Digital Asset Management
Unique Categories
Aprimo is categorized as Personalization, Brand Asset Management, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
assetSERV has no unique categories
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
assetSERV
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.0%
Retail
6.2%
Information Technology and Services
5.8%
Banking
4.9%
Manufacturing
4.0%
Other
67.1%
Food & Beverages
41.2%
Publishing
11.8%
Marketing and Advertising
11.8%
Financial Services
11.8%
Automotive
11.8%
Other
11.8%
Alternatives
Discussions
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
assetSERV has no discussions with answers
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