Compare AppTweak and Pathmatics by Sensor Tower 
At a Glance
Market Segments
Small-Business (41.1% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
Free 25000 Ad Spend Per Month
No pricing available
AppTweak
Star Rating
(206)4.6 out of 5
Market Segments
Small-Business (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25000 Ad Spend Per Month
Free Trial is available
Browse all 5 pricing plansPathmatics by Sensor Tower
Star Rating
(346)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Pathmatics by Sensor TowerAppTweak vs Pathmatics by Sensor Tower
When assessing the two solutions, reviewers found Pathmatics by Sensor Tower easier to use and set up. However, AppTweak is easier to administer. Reviewers also preferred doing business with AppTweak overall.
- Reviewers felt that AppTweak meets the needs of their business better than Pathmatics by Sensor Tower.
- When comparing quality of ongoing product support, reviewers felt that AppTweak is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppTweak over Pathmatics by Sensor Tower.
Pricing
Entry-Level Pricing
AppTweak
Apple Ads
Free
25000 Ad Spend Per Month
Scale and automate your Apple Ads campaigns for free.
- Ad Agent
- Campaign & Bid Automation Rules
- Smart Bidding
Pathmatics by Sensor Tower
No pricing availableFree Trial
AppTweak
Free Trial is available
Pathmatics by Sensor Tower
Free Trial is available
Ratings
Meets Requirements
8.8
163
8.2
272
Ease of Use
8.7
166
9.2
270
Ease of Setup
8.7
115
9.1
122
Ease of Admin
9.1
62
8.7
114
Quality of Support
9.3
160
8.7
224
Has the product been a good partner in doing business?
9.2
59
9.0
110
Product Direction (% positive)
9.5
159
8.4
255
Features by Category
Campaign Management & Optimization
8.6
14
Not enough data
6.7
12
Not enough data
6.1
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
12
Not enough data
6.3
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.9
11
Not enough data
Analytics & Administration
8.0
9
Not enough data
8.3
10
Not enough data
8.6
12
Not enough data
Platform
6.5
10
Not enough data
6.1
11
Not enough data
6.3
10
Not enough data
8.3
10
Not enough data
7.8
10
Not enough data
7.0
11
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
User Identification
6.7
31
Not enough data
6.8
31
Not enough data
7.5
31
Not enough data
Tracking & Reporting
6.8
31
Not enough data
8.0
31
Not enough data
7.0
31
Not enough data
8.6
37
Not enough data
6.5
31
Not enough data
6.3
31
Not enough data
Metrics
7.4
35
Not enough data
6.3
33
Not enough data
6.4
34
Not enough data
6.4
34
Not enough data
7.6
37
Not enough data
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
116
Not enough data
9.2
134
Not enough data
8.3
104
Not enough data
8.5
107
Not enough data
7.8
104
Not enough data
Reporting & Alerts
8.3
131
Not enough data
7.6
99
Not enough data
7.5
96
Not enough data
7.6
93
Not enough data
Competition Monitoring
8.9
100
Not enough data
8.9
106
Not enough data
6.5
84
Not enough data
9.0
100
Not enough data
Platform Additional Functionality
7.8
85
Not enough data
8.1
87
Not enough data
8.1
90
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
33
8.3
39
Feature Not Available
8.0
32
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.9
26
7.1
33
8.1
27
Feature Not Available
Feature Not Available
7.2
28
Platform Content
Feature Not Available
8.3
18
Platform Reporting
7.8
29
8.5
33
7.7
29
7.7
25
Data collection
5.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segment Trending
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
11
Not enough data
Feature Not Available
Not enough data
Analysis
7.9
11
Not enough data
7.4
11
Not enough data
6.8
12
Not enough data
Platform
8.5
12
Not enough data
8.6
12
Not enough data
Feature Not Available
Not enough data
6.5
11
Not enough data
7.6
12
Not enough data
7.3
11
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.2
13
9.4
32
7.6
12
8.9
29
7.5
12
8.6
27
7.5
12
8.9
32
6.8
12
8.8
31
7.6
13
8.8
30
8.2
12
9.0
28
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.5
12
8.4
22
7.9
11
8.5
21
Platform Basics
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Operational Risk Management
Feature Not Available
Not enough data
Consumer Intelligence
8.6
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
Reporting
Feature Not Available
Not enough data
7.2
6
Not enough data
8.6
7
Not enough data
Media Monitoring
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
6.2
7
Not enough data
6.7
7
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Marketing Operations
5.3
12
7.3
76
|
Verified
7.3
15
8.4
147
|
Verified
7.2
13
7.5
95
|
Verified
8.6
14
8.1
89
|
Verified
5.5
13
Feature Not Available
5.8
11
6.9
8
Campaign Activity
7.2
12
8.2
164
|
Verified
7.9
14
8.6
167
|
Verified
6.7
11
7.8
105
|
Verified
6.7
11
8.2
141
|
Verified
7.6
11
8.0
120
|
Verified
7.6
11
7.4
12
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.4
35
Not enough data
6.3
33
Not enough data
6.4
34
Not enough data
6.4
34
Not enough data
7.6
37
Not enough data
Categories
Categories
Shared Categories
AppTweak and Pathmatics by Sensor Tower are categorized as Competitive Intelligence, Digital Advertising Intelligence, and Marketing Analytics
Unique Categories
AppTweak is categorized as App Store Optimization, Paid Search Advertising, Paid Search Intelligence, Mobile App Analytics, Market Intelligence, and Online Reputation Management
Pathmatics by Sensor Tower has no unique categories
Reviews
Reviewers' Company Size
AppTweak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Pathmatics by Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
14.8%
Marketing and Advertising
13.3%
Financial Services
10.2%
Health, Wellness and Fitness
6.1%
Gambling & Casinos
5.6%
Other
50.0%
Marketing and Advertising
61.9%
Online Media
4.7%
Consumer Goods
3.4%
Market Research
3.1%
Internet
2.8%
Other
24.1%
Alternatives
Discussions
What does AppTweak do?
1 Comment
Official Response from AppTweak
AppTweak enables ASO and growth managers to unlock powerful insights to increase their app visibility and downloads.
AppTweak's all-in-one platform...Read more
AppTweak has no more discussions with answers
Am I able to see news for brands I'm following using Pathmatics?
1 Comment
WM
Great question Allie. What we've seen work best for most of our clients regarding news is to setup Google alerts for those brands or leverage a tool like...Read more
Pathmatics by Sensor Tower has no more discussions with answers
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