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Compare AppTweak and Kochava 
Featured Products
At a Glance
Market Segments
Small-Business (42.9% of reviews)
Mid-Market (39.5% of reviews)
Entry-Level Pricing
Free 25000 Ad Spend Per Month
Free Trial Per Month
AppTweak
Star Rating
(196)4.6 out of 5
Market Segments
Small-Business (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 25000 Ad Spend Per Month
Free Trial is available
Browse all 5 pricing plansKochava
Star Rating
(129)4.1 out of 5
Market Segments
Mid-Market (39.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 3 pricing plansAppTweak vs Kochava
When assessing the two solutions, reviewers found AppTweak easier to use, set up, and administer. Reviewers also preferred doing business with AppTweak overall.
- Reviewers felt that AppTweak meets the needs of their business better than Kochava.
- When comparing quality of ongoing product support, reviewers felt that AppTweak is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppTweak over Kochava.
Pricing
Entry-Level Pricing
AppTweak
Apple Ads
Free
25000 Ad Spend Per Month
Scale and automate your Apple Ads campaigns for free.
- Ad Agent
- Campaign & Bid Automation Rules
- Smart Bidding
Kochava
MMP Services
Free Trial
Per Month
Measure and optimize your omnichannel advertising across all platforms and connected devices with our privacy-first measurement platform and mobile measurement partner (MMP) services.
- Multi-Platform App Analytics for Mobile, CTV, Web & Beyond
- Omnichannel Attribution for Paid & Owned Media
- AI-Powered Ad Fraud Detection & Prevention
Free Trial
AppTweak
Free Trial is available
Kochava
Free Trial is available
Ratings
Meets Requirements
8.8
156
8.2
105
Ease of Use
8.7
159
7.3
104
Ease of Setup
8.7
109
7.2
56
Ease of Admin
9.1
62
7.7
45
Quality of Support
9.3
153
8.6
99
Has the product been a good partner in doing business?
9.2
59
8.4
46
Product Direction (% positive)
9.5
153
7.6
100
Features by Category
Campaign Management & Optimization
8.6
14
Not enough data
6.7
12
Not enough data
6.1
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.5
12
Not enough data
6.3
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.9
11
Not enough data
Analytics & Administration
8.0
9
Not enough data
8.3
10
Not enough data
8.8
11
Not enough data
Platform
6.5
10
Not enough data
6.1
11
Not enough data
6.3
10
Not enough data
8.3
10
Not enough data
7.8
10
Not enough data
7.0
11
Not enough data
5.5
10
Not enough data
5.5
10
Not enough data
User Identification
6.7
31
7.3
46
6.8
31
7.9
51
7.5
31
8.0
48
Tracking & Reporting
6.8
31
8.4
53
8.0
31
7.9
52
7.0
31
8.2
58
8.6
36
7.7
58
6.5
31
7.4
49
6.3
31
7.6
43
Metrics
7.4
35
8.0
33
6.3
33
7.3
30
6.4
34
7.6
32
6.4
34
7.8
32
7.6
37
8.4
34
Optimization
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
115
Not enough data
9.2
131
Not enough data
8.3
103
Not enough data
8.5
106
Not enough data
7.8
103
Not enough data
Reporting & Alerts
8.4
127
Not enough data
7.6
99
Not enough data
7.6
96
Not enough data
7.6
93
Not enough data
Competition Monitoring
8.9
99
Not enough data
8.9
101
Not enough data
6.5
84
Not enough data
9.0
98
Not enough data
Platform Additional Functionality
7.8
85
Not enough data
8.1
86
Not enough data
8.0
89
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.1
53
Not enough data
8.0
42
Not enough data
7.6
46
Not enough data
7.7
51
Not enough data
7.4
45
Not enough data
7.2
45
Platform Data
Not enough data
7.7
44
Not enough data
8.0
48
Not enough data
7.9
52
Not enough data
7.4
43
Not enough data
7.4
46
Not enough data
7.6
44
Agentic AI - Value Selling Tools
Not enough data
6.0
5
Not enough data
5.3
5
Not enough data
6.0
5
Not enough data
3.7
5
Not enough data
4.0
5
Not enough data
4.0
5
Platform Basics
8.5
31
Not enough data
Feature Not Available
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
7.9
26
Not enough data
8.1
27
Not enough data
Feature Not Available
Not enough data
Platform Content
Feature Not Available
Not enough data
Platform Reporting
7.7
28
Not enough data
7.7
28
Not enough data
Data collection
5.6
13
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Segment Trending
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.3
11
Not enough data
Feature Not Available
Not enough data
Analysis
7.9
11
Not enough data
7.4
11
Not enough data
6.8
12
Not enough data
Platform
8.5
12
Not enough data
8.6
12
Not enough data
Feature Not Available
Not enough data
6.5
11
Not enough data
7.6
12
Not enough data
7.3
11
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
8.2
13
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.6
13
Not enough data
8.2
12
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.5
12
Not enough data
7.9
11
Not enough data
Platform Basics
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Operational Risk Management
Feature Not Available
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
8.6
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
Reporting
Feature Not Available
Not enough data
7.2
6
Not enough data
8.6
7
Not enough data
Media Monitoring
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
6.2
7
Not enough data
6.7
7
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.3
53
Not enough data
8.1
53
|
Verified
Not enough data
6.8
46
Not enough data
7.0
47
Campaigns
Not enough data
7.2
38
|
Verified
Not enough data
5.9
35
|
Verified
Not enough data
5.7
34
Not enough data
Feature Not Available
Not enough data
5.8
24
Not enough data
7.2
39
Engagement
Not enough data
5.2
33
Platform
Not enough data
7.4
47
Not enough data
7.6
42
|
Verified
Not enough data
6.2
34
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
5.3
12
Not enough data
7.1
14
Not enough data
7.2
13
Not enough data
8.5
13
Not enough data
5.5
13
Not enough data
5.8
11
Not enough data
Campaign Activity
7.2
12
Not enough data
7.9
12
Not enough data
6.7
11
Not enough data
6.7
11
Not enough data
7.6
11
Not enough data
7.6
11
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
7.4
35
8.0
33
6.3
33
7.3
30
6.4
34
7.6
32
6.4
34
7.8
32
7.6
37
8.4
34
Variation Testing
Not enough data
6.2
24
Not enough data
Feature Not Available
Not enough data
7.0
31
Not enough data
7.6
27
Not enough data
7.9
29
Not enough data
7.2
23
Reporting
Not enough data
7.4
31
Not enough data
7.0
36
Personalization
Not enough data
7.4
29
Not enough data
7.2
29
Not enough data
7.7
29
Administration
Not enough data
7.6
32
Not enough data
6.9
27
Not enough data
7.9
38
Not enough data
7.7
36
Categories
Categories
Shared Categories
AppTweak and Kochava are categorized as App Store Optimization, Marketing Analytics, and Mobile App Analytics
Unique Categories
AppTweak is categorized as Competitive Intelligence, Digital Advertising Intelligence, Paid Search Advertising, Paid Search Intelligence, Market Intelligence, and Online Reputation Management
Kochava is categorized as Mobile Attribution, Mobile App Optimization, Mobile Marketing, Connected TV (CTV) Advertising Platforms, Cross-Channel Advertising, Click Fraud, and Smart Link
Reviews
Reviewers' Company Size
AppTweak
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kochava
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
15.3%
Marketing and Advertising
13.8%
Financial Services
9.0%
Health, Wellness and Fitness
6.3%
Gambling & Casinos
5.3%
Other
50.3%
Marketing and Advertising
29.8%
Entertainment
12.9%
Financial Services
8.1%
Food & Beverages
6.5%
Information Technology and Services
4.0%
Other
38.7%
Discussions
What does AppTweak do?
1 Comment
Official Response from AppTweak
AppTweak enables ASO and growth managers to unlock powerful insights to increase their app visibility and downloads.
AppTweak's all-in-one platform...Read more
AppTweak has no more discussions with answers
What does kochava mean?
1 Comment
Official Response from Kochava
Kochava means “star” in Hebrew. There are billions of stars in the solar system and most are invisible to the naked eye. However, as we learn more about...Read more
What is kochava tracker?
1 Comment
Official Response from Kochava
A Kochava tracker is a piece of code that is integrated into an app to measure attribution, events, and analytics sent between the app and Kochava. Kochava...Read more
How do you use kochava?
1 Comment
Official Response from Kochava
As a mobile measurement partner (MMP), marketers use Kochava by integrating our software development kit (SDK) into their mobile app to send information on...Read more
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