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Digital Advertising Intelligence Software
Apptopia
GA 360
Apptopia-vs-GA 360
Compare Apptopia and Google Analytics 360
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Mobile App Analytics
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Small-Business Reviewers
Mid-Market Reviewers
Large Enterprise Reviewers
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Trackingplan
4.9/5
(7)
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At a Glance
Pricing
Ratings
Features
Reviews
Alternatives
Discussions
Add Product
Apptopia
(18)
3.7
out of
5
Apptopia
By
Apptopia
Google Analytics 360
(597)
4.4
out of
5
Google Analytics 360
By
Google
At a Glance
Star Rating
(18)
3.7
out of
5
(597)
4.4
out of
5
Market Segments
Small-Business (47.1% of reviews)
Information
Small-Business (50.3% of reviews)
Information
Pros & Cons
Comprehensive Data
(1)
Data Inaccuracy
(1)
Filtering Issues
(1)
Insights
(9)
Easy Integrations
(6)
Learning Curve
(5)
Complex Features
(4)
Entry-Level Pricing
No pricing available
No pricing available
Apptopia
Star Rating
(18)
3.7
out of
5
Market Segments
Small-Business (47.1% of reviews)
Information
Pros & Cons
Comprehensive Data
(1)
Data Inaccuracy
(1)
Filtering Issues
(1)
Entry-Level Pricing
No pricing available
Learn more about Apptopia
Google Analytics 360
Star Rating
(597)
4.4
out of
5
Market Segments
Small-Business (50.3% of reviews)
Information
Pros & Cons
Insights
(9)
Easy Integrations
(6)
Learning Curve
(5)
Complex Features
(4)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360
Apptopia vs Google Analytics 360
Reviewers felt that Google Analytics 360 meets the needs of their business better than Apptopia.
When comparing quality of ongoing product support, reviewers felt that Google Analytics 360 is the preferred option.
For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Apptopia.
Pricing
Entry-Level Pricing
Apptopia
No pricing available
Google Analytics 360
No pricing available
Free Trial
Apptopia
No trial information available
Google Analytics 360
No trial information available
Ratings
Meets Requirements
6.4
11
8.8
450
Ease of Use
8.3
11
8.1
453
Ease of Setup
Not enough data
8.0
199
Ease of Admin
Not enough data
8.4
189
Quality of Support
7.3
10
8.0
409
Has the product been a good partner in doing business?
Not enough data
8.5
185
Product Direction (% positive)
7.1
8
8.4
434
Features by Category
Digital Analytics
Hide 31 Features
Show 31 Features
Not enough data
8.4
378
Metrics
Sessions - Digital Analytics
Not enough data
8.7
(won by default)
325
Engagement
Not enough data
8.5
(won by default)
333
Entry and Exit Pages
Not enough data
8.5
(won by default)
323
Standard Event Tracking
Not enough data
8.6
(won by default)
305
Custom Event Tracking
Not enough data
8.4
(won by default)
299
Retention
Not enough data
8.4
(won by default)
304
Return
Not enough data
8.2
(won by default)
303
Conversions
Not enough data
8.4
(won by default)
311
Funnels
Not enough data
8.2
(won by default)
287
Reporting
Real-Time Reporting
Not enough data
Feature Not Available
Trending
Not enough data
8.6
(won by default)
310
Retroactive Reporting
Not enough data
8.4
(won by default)
279
Segmentation
Not enough data
8.5
(won by default)
297
Mobile Reporting
Not enough data
8.4
(won by default)
291
Unification Across Devices
Not enough data
8.2
(won by default)
268
Custom Reports and Dashboards
Not enough data
8.6
(won by default)
314
Other
User Data
Not enough data
8.5
(won by default)
301
Site Search Reporting
Not enough data
8.4
(won by default)
306
Load Time Monitoring
Not enough data
8.3
(won by default)
291
Campaign Tracking
Not enough data
8.6
(won by default)
304
E-Commerce
Not enough data
8.5
(won by default)
267
Promotional Messages
Not enough data
8.2
(won by default)
248
Administration Alerts
Not enough data
8.3
(won by default)
266
Agentic AI - Digital Analytics
Autonomous Task Execution
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Administration
API / Integrations
Not enough data
8.5
(won by default)
246
QA Testing
Not enough data
8.2
(won by default)
243
Performance and Reliability
Not enough data
8.6
(won by default)
294
User, Role, and Access Management
Not enough data
8.6
(won by default)
293
Mobile App Analytics
Hide 14 Features
Show 14 Features
7.2
6
8.8
131
User Identification
Demographics
7.7
5
9.1
(won by 1.4)
112
User Segmentation
6.7
5
9.0
(won by 2.3)
109
Geolocation
Not enough data
9.0
(won by default)
104
Tracking & Reporting
Custom Event Tracking
Not enough data
8.9
(won by default)
99
Real-Time Insights
Not enough data
8.8
(won by default)
110
Attribution
Not enough data
8.9
(won by default)
103
Dashboard
Not enough data
9.0
(won by default)
109
User Path Tracking
Not enough data
8.8
(won by default)
104
User Activity History
Not enough data
8.8
(won by default)
101
Metrics
Engagement
Not enough data
9.0
(won by default)
33
Exit Tracking
Not enough data
8.6
(won by default)
33
Retention
Not enough data
8.6
(won by default)
34
Return
Not enough data
8.5
(won by default)
33
Conversions
Not enough data
8.6
(won by default)
33
App Store Optimization
Hide 23 Features
Show 23 Features
Not enough data
Not enough data
Optimization
Icon Testing
Not enough data
Not enough data
Screenshot Testing
Not enough data
Not enough data
App Store Page Design & Preview
Not enough data
Not enough data
Keyword Tools
Not enough data
Not enough data
Reviews & Ratings
Not enough data
Not enough data
Keyword Localization
Not enough data
Not enough data
Conversion Rate Benchmarks
Not enough data
Not enough data
Reporting & Alerts
Reports and Dashboards
Not enough data
Not enough data
Traffic Source Reporting
Not enough data
Not enough data
Featured App Alerts
Not enough data
Not enough data
Alert Delivery
Not enough data
Not enough data
Competition Monitoring
Timeline
Not enough data
Not enough data
Store Performance
Not enough data
Not enough data
Financial Analysis
Not enough data
Not enough data
Category Ranking
Not enough data
Not enough data
Platform Additional Functionality
Integrations
Not enough data
Not enough data
Organic Keyword Protection
Not enough data
Not enough data
App Suggestions
Not enough data
Not enough data
Agentic AI - App Store Optimization
Autonomous Task Execution
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Competitive Intelligence
Hide 9 Features
Show 9 Features
Not enough data
Not enough data
Platform Basics
Centralized Platform
Not enough data
Not enough data
Web Tracking
Not enough data
Not enough data
Agentic AI - Competitive Intelligence
Autonomous Task Execution
Not enough data
Not enough data
Platform Data
Product Details
Not enough data
Not enough data
Customer Feedback & Reviews
Not enough data
Not enough data
Channel Acquisition
Not enough data
Not enough data
Platform Content
Battlecards
Not enough data
Not enough data
Platform Reporting
Customizable Dashboard
Not enough data
Not enough data
Benchmark Reporting
Not enough data
Not enough data
Digital Advertising Intelligence
Hide 15 Features
Show 15 Features
Not enough data
Not enough data
Platform Insights
Ad Creatives
Not enough data
Not enough data
Buying Strategies
Not enough data
Not enough data
Publisher Data
Not enough data
Not enough data
Advertising Spend
Not enough data
Not enough data
Websites and Social Channels
Not enough data
Not enough data
Device Insights
Not enough data
Not enough data
Ad Intelligence Reporting
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Autonomous Task Execution
Not enough data
Not enough data
Multi-step Planning
Not enough data
Not enough data
Cross-system Integration
Not enough data
Not enough data
Adaptive Learning
Not enough data
Not enough data
Proactive Assistance
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Platform Additional Functionality
Ad Competitive Benchmarking
Not enough data
Not enough data
Alerts
Not enough data
Not enough data
Mobile Analytics
Hide 5 Features
Show 5 Features
Not enough data
8.7
36
Metrics
Engagement
Not enough data
9.0
(won by default)
33
Exit Tracking
Not enough data
8.6
(won by default)
33
Retention
Not enough data
8.6
(won by default)
34
Return
Not enough data
8.5
(won by default)
33
Conversions
Not enough data
8.6
(won by default)
33
Categories
Categories
Shared Categories
Apptopia
Google Analytics 360
Apptopia and Google Analytics 360 are categorized as
Mobile App Analytics
Unique Categories
Apptopia is categorized as
Digital Advertising Intelligence
,
Competitive Intelligence
, and
App Store Optimization
Google Analytics 360 is categorized as
Digital Analytics
Reviews
Reviewers' Company Size
Apptopia
Small-Business
(50 or fewer emp.)
47.1%
Mid-Market
(51-1000 emp.)
47.1%
Enterprise
(> 1000 emp.)
5.9%
Google Analytics 360
Small-Business
(50 or fewer emp.)
50.3%
Mid-Market
(51-1000 emp.)
31.0%
Enterprise
(> 1000 emp.)
18.7%
Small-Business
(50 or fewer emp.)
47.1%
50.3%
Mid-Market
(51-1000 emp.)
47.1%
31.0%
Enterprise
(> 1000 emp.)
5.9%
18.7%
Reviewers' Industry
Apptopia
Marketing and Advertising
23.5%
Internet
17.6%
Computer Software
17.6%
Market Research
11.8%
Information Technology and Services
11.8%
Other
17.6%
Google Analytics 360
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Alternatives
Apptopia Alternatives
Sensor Tower
Add Sensor Tower
Similarweb
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Branch
Add Branch
Heap
Add Heap
See all alternatives
Google Analytics 360 Alternatives
Amplitude
Add Amplitude Analytics
Mixpanel
Add Mixpanel
Adobe Analytics
Add Adobe Analytics
Heap
Add Heap
See all alternatives
Discussions
Apptopia Discussions
Apptopia has no discussions with answers
See all discussions
Google Analytics 360 Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertising
Read more
Iron
2 Comments
SS
The best ...
Read more
Very good
2 Comments
RY
yes indeed cheers
Read more
See all discussions
Ask Apptopia a Question
Contact Apptopia
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