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Compare Apptopia and Branch 
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At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (42.0% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Apptopia
Star Rating
(18)3.7 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about ApptopiaBranch
Star Rating
(448)4.4 out of 5
Market Segments
Small-Business (42.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Branch excels in cross-platform attribution with a score of 8.3, allowing for seamless tracking across different devices, while Apptopia's score of 7.1 in fraud detection indicates some limitations in ensuring data integrity.
- Reviewers mention that Branch's custom event tracking feature, rated at 8.3, provides detailed insights into user interactions, whereas Apptopia's lower score of 6.9 in uninstall metrics suggests it may not capture user disengagement as effectively.
- G2 users highlight Branch's superior attribution capabilities with a score of 8.8, which is crucial for understanding marketing effectiveness, compared to Apptopia's score of 7.6 in retention metrics, indicating a potential gap in user retention analysis.
- Users on G2 appreciate Branch's real-time insights feature, rated at 8.1, which allows for immediate data-driven decisions, while Apptopia's score of 7.4 in user activity history suggests a less comprehensive view of user engagement over time.
- Reviewers say that Branch's campaign analysis feature, with a score of 8.4, provides robust tools for evaluating marketing strategies, whereas Apptopia's lower score of 7.5 in data segmentation may limit targeted marketing efforts.
- Users report that Branch's dashboard functionality, rated at 8.1, is user-friendly and customizable, enhancing the overall user experience, while Apptopia's score of 7.5 in custom dashboards indicates it may not offer the same level of personalization.
Pricing
Entry-Level Pricing
Apptopia
No pricing availableBranch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
Apptopia
No trial information availableBranch
Free Trial is available
Ratings
Meets Requirements
6.4
11
8.5
350
Ease of Use
8.3
11
8.4
354
Ease of Setup
Not enough data
7.9
185
Ease of Admin
Not enough data
8.5
171
Quality of Support
7.3
10
8.1
334
Has the product been a good partner in doing business?
Not enough data
8.5
170
Product Direction (% positive)
7.1
8
8.5
332
Features by Category
User Identification
7.7
5
7.4
117
6.7
5
7.8
149
Not enough data
7.8
115
Tracking & Reporting
Not enough data
8.2
163
Not enough data
8.1
157
Not enough data
8.7
165
Not enough data
8.1
165
Not enough data
7.8
150
Not enough data
7.4
149
Metrics
Not enough data
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Competition Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
173
Not enough data
8.0
166
Not enough data
7.8
142
Not enough data
8.3
164
Not enough data
7.0
143
Not enough data
6.8
137
Platform Data
Not enough data
Feature Not Available
Not enough data
7.6
154
Not enough data
7.8
177
Not enough data
7.8
159
Not enough data
7.5
158
Not enough data
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.4
183
Not enough data
8.4
186
|
Verified
Not enough data
Feature Not Available
Not enough data
7.6
148
Campaigns
Not enough data
7.6
135
|
Verified
Not enough data
7.0
121
Not enough data
6.6
105
Not enough data
6.2
98
Not enough data
7.2
116
Not enough data
7.4
130
Engagement
Not enough data
6.8
110
Platform
Not enough data
8.2
157
Not enough data
8.4
164
|
Verified
Not enough data
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.2
139
Not enough data
7.6
127
Not enough data
8.1
132
Not enough data
8.1
130
Not enough data
8.6
147
Categories
Categories
Shared Categories
Apptopia and Branch are categorized as Mobile App Analytics
Unique Categories
Apptopia is categorized as Digital Advertising Intelligence, Competitive Intelligence, and App Store Optimization
Branch is categorized as Mobile Marketing and Mobile Attribution
Reviews
Reviewers' Company Size
Apptopia
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.5%
Internet
17.6%
Computer Software
17.6%
Market Research
11.8%
Information Technology and Services
11.8%
Other
17.6%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.6%
Discussions
Apptopia has no discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
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