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Compare AppsFlyer and PostHog 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (81.1% of reviews)
Entry-Level Pricing
No pricing available
Starting at $0.00 Per Month
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerPostHog
Star Rating
(1,018)4.5 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $0.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing comprehensive analytics and a user-friendly interface, making it a preferred choice for those seeking detailed insights into their mobile app marketing efforts. Users appreciate its accurate and transparent attribution, which builds trust in campaign data.
- Users say that PostHog stands out for its all-in-one capabilities, particularly in managing user data and debugging sessions. Reviewers highlight the auto instrumentation feature, which simplifies the process of tracking baseline events for both web and mobile applications.
- According to verified reviews, AppsFlyer has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. Users commend its seamless integrations across multiple ad platforms, which provide unified insights for better decision-making.
- Reviewers mention that PostHog is easy to set up and understand, making it an attractive option for small businesses. Its straightforward pricing model is also appreciated, allowing users to quickly grasp the product offerings without confusion.
- G2 reviewers highlight that while both products have similar star ratings, AppsFlyer benefits from a larger volume of reviews, indicating a more established user base and consistent performance over time. This reliability is crucial for businesses looking for proven solutions.
- Users report that AppsFlyer’s strong privacy-first approach is a significant advantage, as it respects user data and compliance standards, which is increasingly important in today’s digital landscape. In contrast, some PostHog users feel that while it offers great features, it may not match the same level of trust in data handling.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availablePostHog
Product Analytics & Data Stack
Starting at $0.00
Per Month
Trends, funnels, path analysis + more, with event autocapture, pipelines, data warehouse, APIs all as standard.
- First 1 million events/mo free
- Funnel Analysis
- Graph Analysis
Free Trial
AppsFlyer
Free Trial is available
PostHog
Free Trial is available
Ratings
Meets Requirements
8.7
441
8.9
891
Ease of Use
8.4
585
8.3
905
Ease of Setup
8.0
346
8.9
674
Ease of Admin
8.4
189
8.5
456
Quality of Support
8.6
418
8.5
462
Has the product been a good partner in doing business?
8.6
187
8.9
345
Product Direction (% positive)
9.3
434
9.0
870
Features by Category
Metrics
Not enough data
8.9
378
Not enough data
8.6
367
Not enough data
8.5
364
Not enough data
8.9
372
Not enough data
8.7
360
Not enough data
8.3
349
Not enough data
8.3
334
Not enough data
8.3
337
Not enough data
8.3
345
Reporting
Not enough data
8.5
369
Not enough data
8.3
341
Not enough data
8.2
333
Not enough data
8.1
337
Not enough data
7.8
303
Not enough data
8.0
299
Not enough data
8.4
341
Other
Not enough data
8.6
340
Not enough data
7.9
291
Not enough data
7.9
289
Not enough data
7.8
276
Not enough data
7.3
252
Not enough data
7.2
244
Not enough data
7.6
250
Agentic AI - Digital Analytics
Not enough data
7.0
30
Not enough data
7.3
30
Not enough data
7.1
30
Not enough data
7.2
31
Administration
Not enough data
8.5
298
Not enough data
7.9
264
Not enough data
8.6
319
Not enough data
8.4
308
User Identification
Feature Not Available
7.7
108
8.2
266
7.7
106
8.2
255
8.1
104
Tracking & Reporting
8.7
289
8.8
110
8.4
279
8.4
105
8.9
293
7.9
94
8.4
296
8.3
112
8.3
269
8.4
103
8.2
268
8.4
105
Metrics
8.6
231
8.5
107
8.4
220
7.9
100
8.5
227
8.1
107
8.4
218
7.8
100
8.8
241
8.1
102
User Behavior
Not enough data
9.0
395
Not enough data
8.7
379
Not enough data
7.9
332
A/B Testing
Not enough data
Feature Not Available
Not enough data
7.2
287
Not enough data
8.0
335
Not enough data
Feature Not Available
Visitor Information
Not enough data
8.4
381
Not enough data
7.8
342
Agentic AI - Session Replay
Not enough data
6.5
65
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
8.4
429
Not enough data
8.5
474
Not enough data
8.0
424
Not enough data
8.2
443
Not enough data
7.6
382
Not enough data
7.8
366
Not enough data
7.6
365
Not enough data
7.9
400
Agentic AI - Product Analytics
Not enough data
6.6
94
Not enough data
6.8
94
Not enough data
6.6
93
Not enough data
6.6
94
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Management
Not enough data
8.6
181
Not enough data
8.0
156
Not enough data
8.5
162
Functionality
Not enough data
7.7
148
Not enough data
8.8
174
Not enough data
8.3
166
Computing
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.7
114
Experimental Design
Not enough data
8.2
101
Not enough data
8.0
98
Not enough data
7.5
95
Analytics
Not enough data
8.6
116
Not enough data
8.0
111
Agentic AI - A/B Testing
Not enough data
7.5
10
Not enough data
7.4
11
Not enough data
7.1
11
Not enough data
7.2
10
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
8.5
107
8.4
220
7.9
100
8.5
227
8.1
107
8.4
218
7.8
100
8.8
241
8.1
102
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and PostHog are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
PostHog is categorized as Session Replay, Digital Analytics, Feature Management, Product Analytics, and A/B Testing
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PostHog
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Computer Software
33.2%
Information Technology and Services
14.9%
Financial Services
5.4%
Health, Wellness and Fitness
2.9%
Marketing and Advertising
2.6%
Other
41.0%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What is PostHog used for?
1 Comment
SC
Posthog is an analytics tool to track your product metrics like DAU, MAU, and custom events you can send from your system, and then you can analyze them on...Read more
PostHog has no more discussions with answers
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