# AppsFlyer vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppsFlyer excels in providing accurate attribution, acting as a single source of truth for marketing data. Users appreciate its ability to prevent fraud and cross attribution, making it a reliable choice for businesses focused on campaign performance.
- **Users say** OneSignal stands out for its user-friendly interface and intuitive setup process. Many find it easy to get started with minimal effort, which is particularly beneficial for small businesses looking for quick implementation.
- **Reviewers mention** that while AppsFlyer has a strong focus on attribution and campaign analysis, it may not be as accessible for smaller businesses due to its pricing structure. In contrast, OneSignal offers a robust free plan that users find impressive, making it an attractive option for those with budget constraints.
- **According to verified reviews** , OneSignal shines in its push notification capabilities, receiving high praise for its effectiveness. Users highlight the platform's ability to engage audiences through targeted messaging, which is crucial for businesses looking to enhance customer interaction.
- **G2 reviewers note** that while AppsFlyer has a solid reputation for its integrations with major ad platforms, some users feel that the learning curve can be steeper compared to OneSignal. This can be a consideration for teams that prioritize ease of use and quick onboarding.
- **Users report** that both platforms have strong support, but OneSignal edges out with higher ratings in quality of support and ease of administration. This is particularly important for businesses that may require ongoing assistance as they scale their marketing efforts.



| | AppsFlyer | OneSignal | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 734 | 1,185 | 
| **Largest Market Segment** | Mid-Market (43.1% of reviews) | Small-Business (64.9% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (24 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.7 (474 reviews) | 9.0 (645 reviews) | 
  | **Ease of Use** | 8.5 (619 reviews) | 9.3 (1007 reviews) | 
  | **Ease of Setup** | 8.0 (379 reviews) | 8.9 (550 reviews) | 
  | **Ease of Admin** | 8.4 (191 reviews) | 9.0 (377 reviews) | 
  | **Quality of Support** | 8.6 (448 reviews) | 9.0 (596 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 9.1 (353 reviews) | 
  | **Product Direction (% positive)** | 9.3 (462 reviews) | 9.0 (625 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.8 (95 reviews) | 
| **Automated Email Responses** | Not enough data | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Feature Not Available | 
| **Dynamic Content** | Not enough data | 8.7 (95 reviews) | 
| **A/B Testing** | Not enough data | 8.6 (98 reviews) | 
| **Mobile Optimized** | Not enough data | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | Not enough data | Feature Not Available | 

#### Lead Management

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Feature Not Available | 
| **Data Quality Management** | Not enough data | 8.5 (90 reviews) | 
| **Segmentation** | Not enough data | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | Not enough data | Feature Not Available | 
| **Lead Nurturing** | Not enough data | 8.7 (91 reviews) | 
| **Online Behavior Tracking** | Not enough data | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 8.7 (95 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.4 (85 reviews) | 

#### Campaign Management

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Program Management** | Not enough data | Feature Not Available | 
| **Event / Webinar Marketing** | Not enough data | Feature Not Available | 
| **Calendaring** | Not enough data | Feature Not Available | 
| **Budgeting** | Not enough data | Feature Not Available | 

#### Social

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 8.3 (88 reviews) | 
| **Social Campaigns** | Not enough data | Feature Not Available | 
| **Social Media Engagement** | Not enough data | Feature Not Available | 
| **Social Media Advertising** | Not enough data | Feature Not Available | 

#### Reporting & Analytics

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Basic Reporting** | Not enough data | 8.6 (101 reviews) | 
| **Web Analytics** | Not enough data | 8.5 (88 reviews) | 
| **ROI Analytics** | Not enough data | 8.1 (87 reviews) | 
| **Revenue Analytics** | Not enough data | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | Feature Not Available | 

#### Platform

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Customization ** | Not enough data | 8.6 (97 reviews) | 
| **Workflow Capability** | Not enough data | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.3 (100 reviews) | 
| **Internationalization** | Not enough data | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 8.2 (63 reviews) | 
| **Performance and Reliability** | Not enough data | 8.9 (100 reviews) | 
| **Output Document Generation** | Not enough data | 8.0 (85 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.2 (91 reviews) | 
| **Integration APIs** | Not enough data | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 8.1 (89 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 354 |
| **OneSignal** | N/A | N/A |

#### User Identification

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Demographics** | Feature Not Available | Not enough data | 
| **User Segmentation** | 8.2 (270 reviews) | Not enough data | 
| **Geolocation** | 8.2 (256 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (298 reviews) | Not enough data | 
| **Real-Time Insights** | 8.4 (285 reviews) | Not enough data | 
| **Attribution** | 9.0 (316 reviews) | Not enough data | 
| **Dashboard** | 8.4 (317 reviews) | Not enough data | 
| **User Path Tracking** | 8.3 (272 reviews) | Not enough data | 
| **User Activity History** | 8.2 (268 reviews) | Not enough data | 

#### Metrics

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | Not enough data | 
| **Exit Tracking** | 8.4 (222 reviews) | Not enough data | 
| **Retention** | 8.5 (230 reviews) | Not enough data | 
| **Return** | 8.4 (220 reviews) | Not enough data | 
| **Conversions** | 8.8 (249 reviews) | Not enough data | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Authoring Tools

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **OneSignal** | 8.3/10 | 553 |

#### Campaigns

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Customize** | Not enough data | 8.9 (464 reviews) | 
| **Scheduling** | Not enough data | 9.1 (455 reviews) | 
| **Retarget** | Not enough data | 8.6 (410 reviews) | 
| **Segmentation** | Not enough data | 8.8 (460 reviews) | 
| **Triggered Notifications** | Not enough data | 8.8 (448 reviews) | 

#### Analytics

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (444 reviews) | 
| **Audience Insights** | Not enough data | 8.3 (438 reviews) | 

#### Optimization

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.4 (386 reviews) | 
| **Personalization** | Not enough data | 8.6 (424 reviews) | 
| **Rich Notifications** | Not enough data | 8.8 (432 reviews) | 
| **Integrations** | Not enough data | 8.7 (424 reviews) | 

#### Agentic AI - Push Notification

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (13 reviews) | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 94 |
| **OneSignal** | N/A | N/A |

#### Trading

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Keyword Tracking** | 8.3 (60 reviews) | Not enough data | 
| **Refund Management** | 7.9 (58 reviews) | Not enough data | 
| **Integrations** | 9.0 (74 reviews) | Not enough data | 

#### Threat Detection

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | Not enough data | 
| **Threat Detection** | 8.4 (67 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.2 (61 reviews) | Not enough data | 
| **Rules** | 8.4 (66 reviews) | Not enough data | 

#### Blocking

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (58 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.3 (62 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 8.1 (60 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (35 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (35 reviews) | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | 8.2 (33 reviews) | 
| **MMS Marketing** | Not enough data | 8.5 (34 reviews) | 
| **Personalization** | Not enough data | 8.9 (36 reviews) | 
| **Transactional SMS** | Not enough data | 9.1 (32 reviews) | 

#### SMS Platform

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Reporting** | Not enough data | 8.9 (34 reviews) | 
| **Automation** | Not enough data | 8.8 (34 reviews) | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.5 (31 reviews) | 
| **API Integration** | Not enough data | 9.1 (35 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 243 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Attribution Windows** | 9.0 (210 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (195 reviews) | Not enough data | 
| **Validation Rules** | 8.5 (174 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.6 (179 reviews) | Not enough data | 
| **Fraud Detection** | 8.5 (169 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.4 (166 reviews) | Not enough data | 

#### Platform Data

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (180 reviews) | Not enough data | 
| **Retention Metrics** | 8.5 (194 reviews) | Not enough data | 
| **Analytics Dashboard** | 8.5 (216 reviews) | Not enough data | 
| **Cross-channel insights** | 8.3 (180 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (193 reviews) | Not enough data | 
| **Data Segmentation** | 8.5 (184 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **OneSignal** | 8.6/10 | 147 |

#### Messaging Channels

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **OneSignal** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 249 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Application Attribution** | 9.0 (212 reviews) | 8.7 (97 reviews) | 
| **Campaign Analysis** | 8.8 (219 reviews) ✓ Verified | 8.7 (170 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.1 (164 reviews) | 8.2 (142 reviews) | 
| **Custom Dashboards** | 8.4 (181 reviews) | 8.3 (151 reviews) | 

#### Campaigns

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | 8.7 (147 reviews) ✓ Verified | 
| **Push Notifications** | 7.7 (118 reviews) | 9.5 (194 reviews) ✓ Verified | 
| **Bulk SMS** | 7.0 (101 reviews) | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Feature Not Available | 
| **Email Campaigns** | 7.7 (109 reviews) | 8.4 (138 reviews) | 
| **Audience Segmentation** | 8.6 (142 reviews) | 8.8 (181 reviews) | 

#### Engagement

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | 8.2 (135 reviews) | 

#### Platform

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Optimization** | 8.6 (174 reviews) | 8.9 (148 reviews) | 
| **Integrations - Mobile Marketing** | 8.7 (185 reviews) ✓ Verified | 9.0 (156 reviews) ✓ Verified | 
| **Internationalization** | 8.3 (125 reviews) | 8.7 (141 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 12 |
| **OneSignal** | N/A | N/A |

#### Audience Targeting

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Device/OS Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Retargeting** | 9.1 (11 reviews) | Not enough data | 

#### Analytics

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Digital Analytics** | 9.5 (10 reviews) | Not enough data | 
| **Attribution** | 9.5 (10 reviews) | Not enough data | 
| **Data Sharing and Exporting** | 9.3 (10 reviews) | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Multi-step Planning** | 8.1 (7 reviews) | Not enough data | 
| **Adaptive Learning** | 8.1 (7 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 267 |
| **OneSignal** | N/A | N/A |

#### Metrics

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | Not enough data | 
| **Exit Tracking** | 8.4 (222 reviews) | Not enough data | 
| **Retention** | 8.5 (230 reviews) | Not enough data | 
| **Return** | 8.4 (220 reviews) | Not enough data | 
| **Conversions** | 8.8 (249 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 215 |
| **OneSignal** | N/A | N/A |

#### Variation Testing

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | 8.4 (136 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 7.9 (115 reviews) | Not enough data | 

#### Reporting

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Segmentation** | 8.3 (165 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (192 reviews) | Not enough data | 

#### Personalization

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **Standard Targeting** | 8.3 (141 reviews) | Not enough data | 
| **Custom Targeting** | 8.5 (143 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (140 reviews) | Not enough data | 

#### Administration

| Feature | AppsFlyer | OneSignal | 
|---|---|---|
| **API / Integrations** | 8.4 (164 reviews) | Not enough data | 
| **QA Testing** | 7.9 (133 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (176 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (173 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to OneSignal (5):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | OneSignal | 
|---|---|---|
| **Small-Business** | 27.8% | 64.9% | 
| **Mid-Market** | 43.1% | 28.2% | 
| **Enterprise** | 29.1% | 6.9% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 16.2%
- **Financial Services:** 16.0%
- **Retail:** 6.7%
- **Information Technology and Services:** 4.9%
- **Computer Games:** 4.1%
- **Entertainment:** 3.7%
- **Food & Beverages:** 3.6%
- **Computer Software:** 3.1%
- **Banking:** 3.0%
- **Health, Wellness and Fitness:** 2.7%
- **Other:** 35.9%

#### OneSignal

- **Computer Software:** 12.9%
- **Information Technology and Services:** 10.1%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Computer Games:** 3.9%
- **Online Media:** 3.9%
- **Entertainment:** 3.8%
- **Marketing and Advertising:** 3.2%
- **Consumer Services:** 2.9%
- **Education Management:** 2.7%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (712 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2894 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (828 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.3/5 stars (48 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1353 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (712 reviews)

---
## Top Discussions

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 3 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-onesignal)