Compare AppsFlyer and OneSignal 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(690)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerOneSignal
Star Rating
(1,172)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing accurate attribution, acting as a single source of truth for marketing data. Users appreciate its ability to prevent fraud and cross attribution, making it a reliable choice for businesses focused on campaign performance.
- Users say OneSignal stands out for its user-friendly interface and intuitive setup process. Many find it easy to get started with minimal effort, which is particularly beneficial for small businesses looking for quick implementation.
- Reviewers mention that while AppsFlyer has a strong focus on attribution and campaign analysis, it may not be as accessible for smaller businesses due to its pricing structure. In contrast, OneSignal offers a robust free plan that users find impressive, making it an attractive option for those with budget constraints.
- According to verified reviews, OneSignal shines in its push notification capabilities, receiving high praise for its effectiveness. Users highlight the platform's ability to engage audiences through targeted messaging, which is crucial for businesses looking to enhance customer interaction.
- G2 reviewers note that while AppsFlyer has a solid reputation for its integrations with major ad platforms, some users feel that the learning curve can be steeper compared to OneSignal. This can be a consideration for teams that prioritize ease of use and quick onboarding.
- Users report that both platforms have strong support, but OneSignal edges out with higher ratings in quality of support and ease of administration. This is particularly important for businesses that may require ongoing assistance as they scale their marketing efforts.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableOneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
Free Trial
AppsFlyer
Free Trial is available
OneSignal
Free Trial is available
Ratings
Meets Requirements
8.7
445
9.0
646
Ease of Use
8.4
589
9.3
993
Ease of Setup
8.0
350
8.9
551
Ease of Admin
8.4
190
9.0
377
Quality of Support
8.6
422
9.0
597
Has the product been a good partner in doing business?
8.7
188
9.1
353
Product Direction (% positive)
9.3
438
9.0
626
Features by Category
Email Marketing
Not enough data
8.6
99
Not enough data
8.9
97
Not enough data
8.9
96
Not enough data
8.6
91
Online Marketing
Not enough data
Feature Not Available
Not enough data
8.7
96
Not enough data
8.6
99
Not enough data
9.1
96
Not enough data
Feature Not Available
Lead Management
Not enough data
Feature Not Available
Not enough data
8.5
91
Not enough data
9.2
97
Not enough data
Feature Not Available
Not enough data
8.7
92
Not enough data
8.5
93
Not enough data
8.7
96
Not enough data
8.4
86
Campaign Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Social
Not enough data
Feature Not Available
Not enough data
8.4
89
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting & Analytics
Not enough data
8.7
102
Not enough data
8.6
89
Not enough data
8.1
88
Not enough data
8.1
86
Not enough data
Feature Not Available
Platform
Not enough data
8.6
98
Not enough data
8.5
92
Not enough data
8.3
101
Not enough data
8.2
62
Not enough data
8.2
64
Not enough data
8.9
101
Not enough data
8.0
86
Agentic AI - Marketing Automation
Not enough data
7.3
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.3
5
Not enough data
8.0
5
Integration
Not enough data
8.2
92
Not enough data
8.6
100
Not enough data
8.1
90
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
291
Not enough data
8.4
281
Not enough data
8.9
297
Not enough data
8.4
298
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
243
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
8.9
465
Not enough data
9.1
456
Not enough data
8.6
411
Not enough data
8.8
461
Not enough data
8.8
449
Analytics
Not enough data
8.5
445
Not enough data
8.4
439
Optimization
Not enough data
8.4
387
Not enough data
8.6
425
Not enough data
8.8
433
Not enough data
8.7
425
Agentic AI - Push Notification
Not enough data
7.0
14
Not enough data
7.1
14
Not enough data
6.9
14
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
9.1
35
Not enough data
Feature Not Available
Not enough data
8.2
33
Not enough data
8.5
34
Not enough data
8.9
36
Not enough data
9.1
32
SMS Platform
Not enough data
8.9
34
Not enough data
8.8
34
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
31
Not enough data
9.1
35
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Messaging Channels
Not enough data
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Administration
Not enough data
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
9.0
211
8.7
97
8.8
215
|
Verified
8.7
170
|
Verified
8.1
164
8.2
142
8.4
179
8.3
151
Campaigns
Feature Not Available
8.7
147
|
Verified
7.7
117
9.5
194
|
Verified
7.0
101
8.1
80
7.1
97
Feature Not Available
7.7
108
8.4
138
8.6
141
8.8
181
Engagement
7.8
112
8.2
135
Platform
8.5
172
8.9
148
8.8
183
|
Verified
9.0
156
|
Verified
8.3
125
8.7
141
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
Not enough data
8.4
221
Not enough data
8.5
228
Not enough data
8.4
219
Not enough data
8.8
243
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and OneSignal are categorized as Mobile Marketing
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, and Smart Link
OneSignal is categorized as Push Notification, Proactive Notification, Marketing Automation, SMS Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Computer Software
13.0%
Information Technology and Services
10.3%
Financial Services
6.1%
Health, Wellness and Fitness
4.5%
Computer Games
4.0%
Other
62.1%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
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