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Compare AppsFlyer and Mixpanel 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
Free Per Year
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerMixpanel
Star Rating
(1,260)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansAppsFlyer vs Mixpanel
When assessing the two solutions, reviewers found Mixpanel easier to use, set up, and administer. Reviewers also preferred doing business with Mixpanel overall.
- Reviewers felt that Mixpanel meets the needs of their business better than AppsFlyer.
- When comparing quality of ongoing product support, reviewers felt that AppsFlyer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppsFlyer over Mixpanel.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableMixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
AppsFlyer
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
441
8.8
960
Ease of Use
8.4
585
8.5
969
Ease of Setup
8.0
346
8.1
431
Ease of Admin
8.4
189
8.5
366
Quality of Support
8.6
418
8.4
742
Has the product been a good partner in doing business?
8.6
187
8.8
334
Product Direction (% positive)
9.3
434
8.6
879
Features by Category
Metrics
Not enough data
8.8
266
Not enough data
8.8
337
Not enough data
8.2
293
Not enough data
8.9
350
Not enough data
8.9
347
Not enough data
8.5
313
Not enough data
8.4
287
Not enough data
8.8
316
Not enough data
8.9
338
Reporting
Not enough data
8.7
308
Not enough data
8.6
291
Not enough data
8.4
212
Not enough data
8.7
329
Not enough data
8.3
239
Not enough data
8.2
245
Not enough data
8.6
332
Other
Not enough data
8.7
328
Not enough data
8.2
182
Not enough data
8.0
174
Not enough data
8.3
232
Not enough data
8.1
180
Not enough data
7.9
175
Not enough data
8.0
186
Agentic AI - Digital Analytics
Not enough data
7.3
19
Not enough data
7.4
19
Not enough data
7.5
18
Not enough data
7.7
19
Administration
Not enough data
8.5
277
Not enough data
8.3
245
Not enough data
8.7
340
Not enough data
8.8
285
User Identification
Feature Not Available
8.3
255
8.2
266
8.8
275
8.2
255
8.4
264
Tracking & Reporting
8.7
289
9.1
299
8.4
279
8.8
288
8.9
293
8.2
243
8.4
296
8.9
303
8.3
269
8.5
248
8.2
268
8.9
291
Metrics
8.6
231
9.0
254
8.4
220
8.3
211
8.5
227
8.7
244
8.4
218
8.7
215
8.8
241
9.0
235
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
Not enough data
8.6
413
Not enough data
8.9
502
Not enough data
8.6
451
Not enough data
8.8
486
Not enough data
7.5
334
Not enough data
8.3
370
Not enough data
7.6
306
Not enough data
7.8
359
Agentic AI - Product Analytics
Not enough data
5.4
76
Not enough data
6.4
77
Not enough data
5.9
74
Not enough data
5.9
74
Analytics
Not enough data
9.2
109
Not enough data
8.9
111
Not enough data
9.0
100
Not enough data
8.8
90
Not enough data
8.7
95
Not enough data
Feature Not Available
Administration
Not enough data
8.7
84
Not enough data
8.3
85
Not enough data
8.6
88
Generative AI
Not enough data
6.9
13
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
9.0
254
8.4
220
8.3
211
8.5
227
8.7
244
8.4
218
8.7
215
8.8
241
9.0
235
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Mixpanel are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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