# AppsFlyer vs Mixpanel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Mixpanel excels in providing a comprehensive overview of user behavior, with users appreciating its ability to track events across both app and web platforms. This feature allows teams to understand user funnels and cohort behaviors effectively, making it a strong choice for those focused on detailed analytics.
- **Users say** that AppsFlyer stands out for its robust attribution capabilities, acting as a single source of truth for marketing performance. Reviewers highlight its seamless integration with major ad platforms, which helps in tracking campaign performance and optimizing marketing strategies, making it ideal for businesses heavily invested in advertising.
- **Reviewers mention** that Mixpanel's user-friendly interface and out-of-the-box features simplify the analytics setup process. Many users find it easy to implement, which is a significant advantage for small businesses looking for quick insights without extensive technical resources.
- **According to verified reviews** , AppsFlyer is praised for its accurate cross-channel attribution, which provides valuable insights for decision-making. Users appreciate how this feature helps prevent fraud and ensures that marketing efforts are effectively tracked, which is crucial for mid-market companies aiming to maximize their ROI.
- **G2 reviewers report** that while Mixpanel has a slightly higher satisfaction score, AppsFlyer offers a more comprehensive support experience, with users noting that its customer service is responsive and helpful. This can be a deciding factor for businesses that prioritize ongoing support and guidance.
- **Users say** that both platforms have their strengths, but Mixpanel's focus on user engagement and custom event tracking is particularly noteworthy. Reviewers highlight its ability to provide real-time insights and detailed user activity history, which can significantly enhance product development and user experience strategies.



| | AppsFlyer | Mixpanel | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 717 | 1,324 | 
| **Largest Market Segment** | Mid-Market (43.9% of reviews) | Small-Business (52.7% of reviews) | 
| **Entry Level Price** | No pricing available | Free Per Year | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (26 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

### Mixpanel

Pros:
- Ease of Use (96 reviews)
- Insights (81 reviews)

Cons:
- Learning Curve (37 reviews)
- Steep Learning Curve (37 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | Mixpanel | 
|---|---|---|
  | **Meets Requirements** | 8.7 (458 reviews) | 8.8 (980 reviews) | 
  | **Ease of Use** | 8.4 (603 reviews) | 8.5 (991 reviews) | 
  | **Ease of Setup** | 8.0 (363 reviews) | 8.1 (454 reviews) | 
  | **Ease of Admin** | 8.4 (191 reviews) | 8.6 (369 reviews) | 
  | **Quality of Support** | 8.6 (435 reviews) | 8.4 (756 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 8.8 (337 reviews) | 
  | **Product Direction (% positive)** | 9.3 (451 reviews) | 8.6 (899 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Mixpanel

#### Entry-Level Pricing

Plan: Free

Price: Free Per Year

Description: Essentials to find product-market fit

Key Features:
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly

[Browse all 3 editions](https://www.g2.com/products/mixpanel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Mixpanel** | 8.4/10 | 467 |

#### Metrics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (272 reviews) | 
| **Engagement** | Not enough data | 8.8 (341 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.2 (294 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.9 (354 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.9 (351 reviews) | 
| **Retention** | Not enough data | 8.5 (317 reviews) | 
| **Return** | Not enough data | 8.4 (290 reviews) | 
| **Conversions** | Not enough data | 8.8 (319 reviews) | 
| **Funnels** | Not enough data | 8.9 (342 reviews) | 

#### Reporting

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.7 (311 reviews) | 
| **Trending** | Not enough data | 8.6 (291 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (213 reviews) | 
| **Segmentation** | Not enough data | 8.7 (333 reviews) | 
| **Mobile Reporting** | Not enough data | 8.3 (239 reviews) | 
| **Unification Across Devices** | Not enough data | 8.2 (243 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (334 reviews) | 

#### Other

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **User Data** | Not enough data | 8.7 (330 reviews) | 
| **Site Search Reporting** | Not enough data | 8.2 (183 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.0 (175 reviews) | 
| **Campaign Tracking** | Not enough data | 8.3 (233 reviews) | 
| **E-Commerce** | Not enough data | 8.1 (180 reviews) | 
| **Promotional Messages** | Not enough data | 7.9 (175 reviews) | 
| **Administration Alerts** | Not enough data | 8.0 (185 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.1 (18 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (20 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (17 reviews) | 
| **Decision Making** | Not enough data | 7.7 (20 reviews) | 

#### Administration

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (278 reviews) | 
| **QA Testing** | Not enough data | 8.3 (245 reviews) | 
| **Performance and Reliability** | Not enough data | 8.7 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.8 (286 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 341 |
| **Mixpanel** | 8.7/10 | 341 |

#### User Identification

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Demographics** | Feature Not Available | 8.3 (256 reviews) | 
| **User Segmentation** | 8.2 (267 reviews) | 8.8 (276 reviews) | 
| **Geolocation** | 8.2 (255 reviews) | 8.4 (265 reviews) | 

#### Tracking & Reporting

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (295 reviews) | 9.2 (300 reviews) | 
| **Real-Time Insights** | 8.4 (282 reviews) | 8.8 (289 reviews) | 
| **Attribution** | 8.9 (307 reviews) | 8.3 (243 reviews) | 
| **Dashboard** | 8.4 (307 reviews) | 8.9 (304 reviews) | 
| **User Path Tracking** | 8.3 (270 reviews) | 8.5 (250 reviews) | 
| **User Activity History** | 8.2 (268 reviews) | 8.9 (292 reviews) | 

#### Metrics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | 9.0 (256 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.3 (213 reviews) | 
| **Retention** | 8.5 (229 reviews) | 8.7 (245 reviews) | 
| **Return** | 8.4 (220 reviews) | 8.7 (217 reviews) | 
| **Conversions** | 8.8 (245 reviews) | 9.0 (237 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Mixpanel** | N/A | N/A |

#### Authoring Tools

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Mixpanel** | 7.8/10 | 564 |

#### Product Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.6 (412 reviews) | 
| **User-Level Analytics** | Not enough data | 8.9 (511 reviews) | 
| **Segmentation** | Not enough data | 8.6 (456 reviews) | 
| **Funnels** | Not enough data | 8.8 (499 reviews) | 
| **Alerts** | Not enough data | 7.4 (333 reviews) | 
| **Multi-Product Analytics** | Not enough data | 8.3 (369 reviews) | 
| **User Scoring** | Not enough data | 7.5 (304 reviews) | 
| **Integrations** | Not enough data | 7.8 (363 reviews) | 

#### Agentic AI - Product Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.2 (75 reviews) | 
| **Cross-system Integration** | Not enough data | 6.3 (76 reviews) | 
| **Adaptive Learning** | Not enough data | 5.8 (74 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (74 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | 10.0 (6 reviews) | 
| **Funnels** | Not enough data | 9.5 (10 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | 8.1 (6 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Mixpanel** | 8.5/10 | 120 |

#### Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Reports** | Not enough data | 9.3 (110 reviews) | 
| **Dashboard** | Not enough data | 8.9 (112 reviews) | 
| **Web Analytics** | Not enough data | 9.0 (99 reviews) | 
| **Campaign Tracking** | Not enough data | 8.8 (89 reviews) | 
| **Customer Demographics** | Not enough data | 8.7 (94 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Data Storage** | Not enough data | 8.7 (83 reviews) | 
| **A/B Testing** | Not enough data | 8.3 (84 reviews) | 
| **Integrations** | Not enough data | 8.7 (88 reviews) | 

#### Generative AI

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (13 reviews) | 

#### Agentic AI - E-Commerce Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 93 |
| **Mixpanel** | N/A | N/A |

#### Trading

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Keyword Tracking** | 8.2 (59 reviews) | Not enough data | 
| **Refund Management** | 7.9 (58 reviews) | Not enough data | 
| **Integrations** | 9.0 (74 reviews) | Not enough data | 

#### Threat Detection

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | Not enough data | 
| **Threat Detection** | 8.4 (67 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.2 (61 reviews) | Not enough data | 
| **Rules** | 8.4 (66 reviews) | Not enough data | 

#### Blocking

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (58 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.3 (62 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 241 |
| **Mixpanel** | N/A | N/A |

#### Platform Basics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Attribution Windows** | 9.0 (209 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (195 reviews) | Not enough data | 
| **Validation Rules** | 8.5 (173 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.6 (179 reviews) | Not enough data | 
| **Fraud Detection** | 8.5 (168 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.4 (166 reviews) | Not enough data | 

#### Platform Data

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (180 reviews) | Not enough data | 
| **Retention Metrics** | 8.4 (193 reviews) | Not enough data | 
| **Analytics Dashboard** | 8.5 (216 reviews) | Not enough data | 
| **Cross-channel insights** | 8.3 (180 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (193 reviews) | Not enough data | 
| **Data Segmentation** | 8.5 (184 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (8 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **Mixpanel** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 245 |
| **Mixpanel** | N/A | N/A |

#### Analysis

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Application Attribution** | 9.0 (212 reviews) | Not enough data | 
| **Campaign Analysis** | 8.8 (218 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.1 (164 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (179 reviews) | Not enough data | 

#### Campaigns

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | Not enough data | 
| **Push Notifications** | 7.7 (117 reviews) | Not enough data | 
| **Bulk SMS** | 7.0 (101 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Not enough data | 
| **Email Campaigns** | 7.7 (108 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (141 reviews) | Not enough data | 

#### Engagement

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | Not enough data | 

#### Platform

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Optimization** | 8.6 (174 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (185 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (125 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.7/10 | 10 |
| **Mixpanel** | N/A | N/A |

#### Audience Targeting

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Device/OS Targeting** | 8.5 (9 reviews) | Not enough data | 
| **Retargeting** | 8.9 (9 reviews) | Not enough data | 

#### Analytics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Digital Analytics** | 9.4 (9 reviews) | Not enough data | 
| **Attribution** | 9.4 (9 reviews) | Not enough data | 
| **Data Sharing and Exporting** | 9.3 (9 reviews) | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Multi-step Planning** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 263 |
| **Mixpanel** | 8.7/10 | 277 |

#### Metrics

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | 9.0 (256 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.3 (213 reviews) | 
| **Retention** | 8.5 (229 reviews) | 8.7 (245 reviews) | 
| **Return** | 8.4 (220 reviews) | 8.7 (217 reviews) | 
| **Conversions** | 8.8 (245 reviews) | 9.0 (237 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 214 |
| **Mixpanel** | N/A | N/A |

#### Variation Testing

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | 8.4 (136 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 7.9 (115 reviews) | Not enough data | 

#### Reporting

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Segmentation** | 8.3 (165 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (191 reviews) | Not enough data | 

#### Personalization

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **Standard Targeting** | 8.3 (141 reviews) | Not enough data | 
| **Custom Targeting** | 8.5 (143 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (140 reviews) | Not enough data | 

#### Administration

| Feature | AppsFlyer | Mixpanel | 
|---|---|---|
| **API / Integrations** | 8.4 (164 reviews) | Not enough data | 
| **QA Testing** | 7.9 (133 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (176 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (173 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to Mixpanel (3):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | Mixpanel | 
|---|---|---|
| **Small-Business** | 26.7% | 52.7% | 
| **Mid-Market** | 43.9% | 37.5% | 
| **Enterprise** | 29.4% | 9.8% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 16.0%
- **Financial Services:** 16.0%
- **Retail:** 6.9%
- **Information Technology and Services:** 4.5%
- **Computer Games:** 4.2%
- **Entertainment:** 3.8%
- **Food & Beverages:** 3.5%
- **Computer Software:** 3.2%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 36.3%

#### Mixpanel

- **Computer Software:** 25.4%
- **Information Technology and Services:** 11.5%
- **Financial Services:** 9.5%
- **Internet:** 6.5%
- **Health, Wellness and Fitness:** 5.1%
- **Marketing and Advertising:** 4.4%
- **Retail:** 2.8%
- **Consumer Goods:** 2.1%
- **Education Management:** 2.0%
- **Hospital & Health Care:** 1.8%
- **Other:** 28.9%

---
## Alternatives

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (709 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6823 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2875 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)

### Alternatives to Mixpanel

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2875 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Countly](https://www.g2.com/products/countly/reviews) — 4.1/5 stars (20 reviews)

---
## Top Discussions

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 1 comment
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### Mixpanel

- Title: [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) — 4 comments
  > **Top comment:** "No"
- Title: [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) — 2 comments
  > **Top comment:** "Mixpanel is a tool that helps businesses track and understand how people use their websites, apps, or software. It collects data on user actions, like..."
- Title: [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) — 1 comment
  > **Top comment:** "MixPanel is an event logging platform that you can use to understand how your users are engaging with your application."
- Title: [C](https://www.g2.com/discussions/mixpanel-c) — 1 comment, 1 upvote
  > **Top comment:** "C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential."
- Title: [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) — 1 comment, 1 upvote
  > **Top comment:** "Yes you can"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-mixpanel)