Compare AppsFlyer and Google Analytics 360 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(690)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerGoogle Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AppsFlyer excels in providing a user-friendly interface and comprehensive analytics, making it easier for users to navigate and derive insights from their data. This is highlighted by feedback praising its seamless integrations across multiple ad platforms for unified insights.
- Users say that Google Analytics 360 offers robust capabilities for handling large datasets, with one reviewer noting its ability to manage over a billion records smoothly. This feature is particularly beneficial for businesses that require extensive data analysis.
- Reviewers mention that AppsFlyer stands out for its accurate and transparent attribution, which builds trust in campaign data. Users appreciate its strong privacy-first approach, ensuring compliance with data protection standards while delivering reliable insights.
- According to verified reviews, Google Analytics 360 is praised for its integration within the Google ecosystem, providing a holistic view of the consumer journey. Users find it helpful for understanding various touchpoints and attribution models, which simplifies their marketing efforts.
- G2 reviewers highlight that while both products have similar ease of setup scores, AppsFlyer has a slight edge in overall user experience, with users noting its intuitive design that facilitates quicker onboarding and daily usability.
- Users report that Google Analytics 360 meets their requirements effectively, but some find it challenging to configure for specific workflows. In contrast, AppsFlyer’s comprehensive analytics and integrated ecosystem are seen as a smart choice for mobile app marketing, enhancing user satisfaction.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.7
445
8.8
450
Ease of Use
8.4
589
8.1
453
Ease of Setup
8.0
350
8.0
199
Ease of Admin
8.4
190
8.4
189
Quality of Support
8.6
422
8.0
409
Has the product been a good partner in doing business?
8.7
188
8.5
185
Product Direction (% positive)
9.3
438
8.4
434
Features by Category
Metrics
Not enough data
8.7
325
Not enough data
8.5
333
Not enough data
8.5
323
Not enough data
8.6
305
Not enough data
8.4
299
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
311
Not enough data
8.2
287
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
297
Not enough data
8.4
291
Not enough data
8.2
268
Not enough data
8.6
314
Other
Not enough data
8.5
301
Not enough data
8.4
306
Not enough data
8.3
291
Not enough data
8.6
304
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
246
Not enough data
8.2
243
Not enough data
8.6
294
Not enough data
8.6
293
User Identification
Feature Not Available
9.1
112
8.2
266
9.0
109
8.2
255
9.0
104
Tracking & Reporting
8.7
291
8.9
99
8.4
281
8.8
110
8.9
297
8.9
103
8.4
298
9.0
109
8.3
269
8.8
104
8.2
268
8.8
101
Metrics
8.6
232
9.0
33
8.4
221
8.6
33
8.5
228
8.6
34
8.4
219
8.5
33
8.8
243
8.6
33
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
179
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
9.0
33
8.4
221
8.6
33
8.5
228
8.6
34
8.4
219
8.5
33
8.8
243
8.6
33
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.4
136
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
165
Not enough data
8.5
190
Not enough data
Personalization
8.3
141
Not enough data
8.5
143
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
176
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Google Analytics 360 are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Google Analytics 360 is categorized as Digital Analytics
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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