# AppsFlyer vs Google Analytics 360 Comparison
---
## AI Generated Summary
- **G2 reviewers report** that AppsFlyer excels in providing a **user-friendly interface** and comprehensive analytics, making it easier for users to navigate and derive insights from their data. This is highlighted by feedback praising its seamless integrations across multiple ad platforms for unified insights.
- **Users say** that Google Analytics 360 offers robust capabilities for handling large datasets, with one reviewer noting its ability to manage over a billion records smoothly. This feature is particularly beneficial for businesses that require extensive data analysis.
- **Reviewers mention** that AppsFlyer stands out for its **accurate and transparent attribution** , which builds trust in campaign data. Users appreciate its strong privacy-first approach, ensuring compliance with data protection standards while delivering reliable insights.
- **According to verified reviews** , Google Analytics 360 is praised for its integration within the Google ecosystem, providing a holistic view of the consumer journey. Users find it helpful for understanding various touchpoints and attribution models, which simplifies their marketing efforts.
- **G2 reviewers highlight** that while both products have similar ease of setup scores, AppsFlyer has a slight edge in overall user experience, with users noting its intuitive design that facilitates quicker onboarding and daily usability.
- **Users report** that Google Analytics 360 meets their requirements effectively, but some find it challenging to configure for specific workflows. In contrast, AppsFlyer’s comprehensive analytics and integrated ecosystem are seen as a smart choice for mobile app marketing, enhancing user satisfaction.



| | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 719 | 597 | 
| **Largest Market Segment** | Mid-Market (43.8% of reviews) | Small-Business (50.3% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### AppsFlyer

Pros:
- Analytics (26 reviews)
- Features (26 reviews)

Cons:
- Expensive (16 reviews)
- Data Inaccuracy (14 reviews)

### Google Analytics 360

Pros:
- Insights (9 reviews)
- Easy Integrations (6 reviews)

Cons:
- Learning Curve (5 reviews)
- Complex Features (4 reviews)

---
## Ratings Comparison
| Rating | AppsFlyer | Google Analytics 360 | 
|---|---|---|
  | **Meets Requirements** | 8.7 (463 reviews) | 8.8 (450 reviews) | 
  | **Ease of Use** | 8.5 (608 reviews) | 8.1 (453 reviews) | 
  | **Ease of Setup** | 8.0 (368 reviews) | 8.0 (199 reviews) | 
  | **Ease of Admin** | 8.4 (191 reviews) | 8.4 (189 reviews) | 
  | **Quality of Support** | 8.6 (439 reviews) | 8.0 (409 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (189 reviews) | 8.5 (185 reviews) | 
  | **Product Direction (% positive)** | 9.3 (456 reviews) | 8.4 (434 reviews) | 

---
## Pricing

### AppsFlyer

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics 360** | 8.4/10 | 378 |

#### Metrics

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.7 (325 reviews) | 
| **Engagement** | Not enough data | 8.5 (333 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.5 (323 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.6 (305 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.4 (299 reviews) | 
| **Retention** | Not enough data | 8.4 (304 reviews) | 
| **Return** | Not enough data | 8.2 (303 reviews) | 
| **Conversions** | Not enough data | 8.4 (311 reviews) | 
| **Funnels** | Not enough data | 8.2 (287 reviews) | 

#### Reporting

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | 8.6 (310 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.4 (279 reviews) | 
| **Segmentation** | Not enough data | 8.5 (297 reviews) | 
| **Mobile Reporting** | Not enough data | 8.4 (291 reviews) | 
| **Unification Across Devices** | Not enough data | 8.2 (268 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (314 reviews) | 

#### Other

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **User Data** | Not enough data | 8.5 (301 reviews) | 
| **Site Search Reporting** | Not enough data | 8.4 (306 reviews) | 
| **Load Time Monitoring** | Not enough data | 8.3 (291 reviews) | 
| **Campaign Tracking** | Not enough data | 8.6 (304 reviews) | 
| **E-Commerce** | Not enough data | 8.5 (267 reviews) | 
| **Promotional Messages** | Not enough data | 8.2 (248 reviews) | 
| **Administration Alerts** | Not enough data | 8.3 (266 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.5 (246 reviews) | 
| **QA Testing** | Not enough data | 8.2 (243 reviews) | 
| **Performance and Reliability** | Not enough data | 8.6 (294 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.6 (293 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 345 |
| **Google Analytics 360** | 8.8/10 | 131 |

#### User Identification

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Demographics** | Feature Not Available | 9.1 (112 reviews) | 
| **User Segmentation** | 8.2 (268 reviews) | 9.0 (109 reviews) | 
| **Geolocation** | 8.2 (256 reviews) | 9.0 (104 reviews) | 

#### Tracking & Reporting

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Custom Event Tracking** | 8.7 (296 reviews) | 8.9 (99 reviews) | 
| **Real-Time Insights** | 8.4 (284 reviews) | 8.8 (110 reviews) | 
| **Attribution** | 8.9 (310 reviews) | 8.9 (103 reviews) | 
| **Dashboard** | 8.4 (311 reviews) | 9.0 (109 reviews) | 
| **User Path Tracking** | 8.3 (271 reviews) | 8.8 (104 reviews) | 
| **User Activity History** | 8.2 (268 reviews) | 8.8 (101 reviews) | 

#### Metrics

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.6 (33 reviews) | 
| **Retention** | 8.5 (229 reviews) | 8.6 (34 reviews) | 
| **Return** | 8.4 (220 reviews) | 8.5 (33 reviews) | 
| **Conversions** | 8.8 (247 reviews) | 8.6 (33 reviews) | 

### Creative Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Authoring Tools

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Ad Templates** | Not enough data | Not enough data | 
| **HTML5 Authoring** | Not enough data | Not enough data | 
| **Automated Ad Creation** | Not enough data | Not enough data | 
| **Lanugage Translation** | Not enough data | Not enough data | 

#### Agentic AI - Creative Management Platforms

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Testing Tools

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Dynamic Versioning** | Not enough data | Not enough data | 
| **A/B Testing ** | Not enough data | Not enough data | 

#### Publishing Tools

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Demand Side Platform Built-in** | Not enough data | Not enough data | 
| **Demand Side Platform Integration** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 

### Click Fraud

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 93 |
| **Google Analytics 360** | N/A | N/A |

#### Trading

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Keyword Tracking** | 8.2 (59 reviews) | Not enough data | 
| **Refund Management** | 7.9 (58 reviews) | Not enough data | 
| **Integrations** | 9.0 (74 reviews) | Not enough data | 

#### Threat Detection

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Account Alerts** | 8.6 (68 reviews) | Not enough data | 
| **Threat Detection** | 8.4 (67 reviews) | Not enough data | 
| **IP Address Monitoring** | 8.2 (61 reviews) | Not enough data | 
| **Rules** | 8.4 (66 reviews) | Not enough data | 

#### Blocking

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Manual IP Blocking** | 8.0 (58 reviews) | Not enough data | 
| **Automated IP Blocking** | 8.3 (62 reviews) | Not enough data | 
| **Cross-Campaign Blocking** | 8.1 (59 reviews) | Not enough data | 

#### Agentic AI - Click Fraud

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Attribution

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 242 |
| **Google Analytics 360** | N/A | N/A |

#### Platform Basics

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Attribution Windows** | 9.0 (209 reviews) | Not enough data | 
| **Retargeting Attribution** | 8.7 (195 reviews) | Not enough data | 
| **Validation Rules** | 8.5 (174 reviews) | Not enough data | 
| **Cross-platform attribution** | 8.6 (179 reviews) | Not enough data | 
| **Fraud Detection** | 8.5 (169 reviews) | Not enough data | 
| **Post-Fraud Attribution** | 8.4 (166 reviews) | Not enough data | 

#### Platform Data

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Uninstall Metrics** | 8.0 (180 reviews) | Not enough data | 
| **Retention Metrics** | 8.5 (194 reviews) | Not enough data | 
| **Analytics Dashboard** | 8.5 (216 reviews) | Not enough data | 
| **Cross-channel insights** | 8.3 (180 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (193 reviews) | Not enough data | 
| **Data Segmentation** | 8.5 (184 reviews) | Not enough data | 

#### Agentic AI - Value Selling Tools

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 7.7 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 7.5 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (8 reviews) | Not enough data | 
| **Decision Making** | 8.1 (9 reviews) | Not enough data | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.9/10 | 19 |
| **Google Analytics 360** | N/A | N/A |

#### Centralized computation

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Centralized Computation** | 8.8 (18 reviews) | Not enough data | 

#### Localized computation

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Localized computation** | 9.0 (18 reviews) | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.1/10 | 247 |
| **Google Analytics 360** | N/A | N/A |

#### Analysis

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Application Attribution** | 9.0 (212 reviews) | Not enough data | 
| **Campaign Analysis** | 8.8 (218 reviews) ✓ Verified | Not enough data | 
| **Uninstall Tracking** | 8.1 (164 reviews) | Not enough data | 
| **Custom Dashboards** | 8.4 (180 reviews) | Not enough data | 

#### Campaigns

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Proximity Marketing** | Feature Not Available | Not enough data | 
| **Push Notifications** | 7.7 (118 reviews) | Not enough data | 
| **Bulk SMS** | 7.0 (101 reviews) | Not enough data | 
| **Two-Way Text Messaging** | 7.1 (97 reviews) | Not enough data | 
| **Email Campaigns** | 7.7 (109 reviews) | Not enough data | 
| **Audience Segmentation** | 8.6 (141 reviews) | Not enough data | 

#### Engagement

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Coupons and Promotions** | 7.8 (112 reviews) | Not enough data | 

#### Platform

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Optimization** | 8.6 (174 reviews) | Not enough data | 
| **Integrations - Mobile Marketing** | 8.8 (185 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (125 reviews) | Not enough data | 

#### Agentic AI - Mobile Marketing

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (10 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 8.2 (11 reviews) | Not enough data | 
| **Decision Making** | 8.3 (11 reviews) | Not enough data | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.7/10 | 10 |
| **Google Analytics 360** | N/A | N/A |

#### Audience Targeting

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Geographic Targeting** | 8.7 (10 reviews) | Not enough data | 
| **Device/OS Targeting** | 8.5 (9 reviews) | Not enough data | 
| **Retargeting** | 8.9 (9 reviews) | Not enough data | 

#### Analytics

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Digital Analytics** | 9.4 (9 reviews) | Not enough data | 
| **Attribution** | 9.4 (9 reviews) | Not enough data | 
| **Data Sharing and Exporting** | 9.3 (9 reviews) | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Multi-step Planning** | 7.8 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.5/10 | 265 |
| **Google Analytics 360** | 8.7/10 | 36 |

#### Metrics

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Engagement** | 8.6 (233 reviews) | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.4 (222 reviews) | 8.6 (33 reviews) | 
| **Retention** | 8.5 (229 reviews) | 8.6 (34 reviews) | 
| **Return** | 8.4 (220 reviews) | 8.5 (33 reviews) | 
| **Conversions** | 8.8 (247 reviews) | 8.6 (33 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **AppsFlyer** | 8.3/10 | 214 |
| **Google Analytics 360** | N/A | N/A |

#### Variation Testing

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **A/B Testing** | 8.0 (129 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.5 (109 reviews) | Not enough data | 
| **Conversion Goal** | Feature Not Available | Not enough data | 
| **Percentage of Traffic** | 8.4 (136 reviews) | Not enough data | 
| **Confidence Level** | Feature Not Available | Not enough data | 
| **Multivariant Testing** | 7.9 (115 reviews) | Not enough data | 

#### Reporting

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Segmentation** | 8.3 (165 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (191 reviews) | Not enough data | 

#### Personalization

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Standard Targeting** | 8.3 (141 reviews) | Not enough data | 
| **Custom Targeting** | 8.5 (143 reviews) | Not enough data | 
| **Data Segmentation** | 8.7 (140 reviews) | Not enough data | 

#### Administration

| Feature | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **API / Integrations** | 8.4 (164 reviews) | Not enough data | 
| **QA Testing** | 7.9 (133 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (176 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (173 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to AppsFlyer (7):** [Data Clean Room Software](https://www.g2.com/categories/data-clean-room), [Mobile Attribution Platforms](https://www.g2.com/categories/mobile-attribution), [Click Fraud Software](https://www.g2.com/categories/click-fraud), [Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [Smart Link Software](https://www.g2.com/categories/smart-link)

**Unique to Google Analytics 360 (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | AppsFlyer | Google Analytics 360 | 
|---|---|---|
| **Small-Business** | 26.9% | 50.3% | 
| **Mid-Market** | 43.8% | 31.0% | 
| **Enterprise** | 29.2% | 18.7% | 

### By Industry

#### AppsFlyer

- **Marketing and Advertising:** 16.0%
- **Financial Services:** 16.0%
- **Retail:** 6.8%
- **Information Technology and Services:** 4.7%
- **Computer Games:** 4.2%
- **Entertainment:** 3.8%
- **Food & Beverages:** 3.6%
- **Computer Software:** 3.2%
- **Banking:** 2.9%
- **Health, Wellness and Fitness:** 2.6%
- **Other:** 36.2%

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Real Estate:** 2.2%
- **Apparel & Fashion:** 2.0%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to AppsFlyer

- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (509 reviews)
- [Kochava](https://www.g2.com/products/kochava/reviews) — 4.1/5 stars (136 reviews)
- [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (710 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Branch](https://www.g2.com/products/branch/reviews) — 4.4/5 stars (453 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (523 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6827 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2880 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews)

### Alternatives to Google Analytics 360

- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2880 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1332 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1770 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1048 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### AppsFlyer

- Title: [How much does AppsFlyer cost?](https://www.g2.com/discussions/how-much-does-appsflyer-cost) — 2 comments
  > **Top comment:** "It's free."
- Title: [What is Mobile Attribution?](https://www.g2.com/discussions/mobile-attribution) — 2 comments, 2 upvotes
  > **Top comment:** "Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make..."
- Title: [What is AppsFlyer used for?](https://www.g2.com/discussions/what-is-appsflyer-used-for) — 1 comment
  > **Top comment:** "Nothing, Complete useless."
- Title: [What is the best way to download raw data for multiple media sources?](https://www.g2.com/discussions/29774-what-is-the-best-way-to-download-raw-data-for-multiple-media-sources) — 1 comment, 1 upvote
  > **Top comment:** "Great question Husain, we are working on the next version of the export page and we will include multiple selection for media source.

If you have more..."
- Title: [How does AppsFlyer attribute exactly? Is it Data Driven? Time Decay?](https://www.g2.com/discussions/29765-how-does-appsflyer-attribute-exactly-is-it-data-driven-time-decay) — 1 comment, 1 upvote
  > **Top comment:** "Hi Gaston,

Great question, there are many reasons for discrepancies, here are a few related articles:..."

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appsflyer-vs-google-analytics-360)