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Compare AppsFlyer and Google Analytics 360 
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At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(683)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics 360 excels in real-time reporting with a score of 8.9, allowing businesses to monitor their traffic and engagement instantly, while AppsFlyer, with a score of 8.4, offers solid reporting but lacks the same immediacy.
- Reviewers mention that Google Analytics 360 provides superior custom event tracking capabilities, scoring 8.9, which allows for detailed insights into user interactions, whereas AppsFlyer, scoring 8.7, offers good tracking but may not be as comprehensive.
- G2 users highlight that AppsFlyer shines in attribution with a consistent score of 8.9, making it a preferred choice for marketers focused on understanding the effectiveness of their campaigns, while Google Analytics 360 also scores 8.9 but is often seen as more complex to navigate for attribution purposes.
- Users on G2 report that Google Analytics 360's user segmentation feature, scoring 9.0, allows for highly detailed audience insights, which is crucial for targeted marketing, while AppsFlyer, with a score of 8.2, provides segmentation but lacks the depth of customization.
- Reviewers mention that AppsFlyer’s retargeting attribution feature, scoring 8.7, is particularly effective for mobile app marketers, providing clear insights into user re-engagement, while Google Analytics 360, scoring 8.5, offers retargeting but is more web-focused.
- Users say that Google Analytics 360's dashboard customization capabilities, scoring 8.7, allow for tailored reporting that meets specific business needs, whereas AppsFlyer, with a score of 8.4, offers customization but is often seen as less flexible.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.7
439
8.8
447
Ease of Use
8.4
583
8.1
450
Ease of Setup
8.0
344
8.0
195
Ease of Admin
8.4
187
8.4
188
Quality of Support
8.6
416
8.0
406
Has the product been a good partner in doing business?
8.6
185
8.4
184
Product Direction (% positive)
9.3
432
8.4
431
Features by Category
Metrics
Not enough data
8.7
324
Not enough data
8.5
332
Not enough data
8.5
322
Not enough data
8.6
304
Not enough data
8.4
298
Not enough data
8.4
304
Not enough data
8.2
303
Not enough data
8.4
310
Not enough data
8.2
286
Reporting
Not enough data
Feature Not Available
Not enough data
8.6
310
Not enough data
8.4
279
Not enough data
8.5
296
Not enough data
8.4
290
Not enough data
8.2
268
Not enough data
8.7
311
Other
Not enough data
8.5
300
Not enough data
8.4
305
Not enough data
8.3
290
Not enough data
8.6
302
Not enough data
8.5
267
Not enough data
8.2
248
Not enough data
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
243
Not enough data
8.2
243
Not enough data
8.6
293
Not enough data
8.6
293
User Identification
Feature Not Available
9.1
111
8.2
266
9.0
108
8.2
255
9.0
103
Tracking & Reporting
8.7
288
8.9
99
8.4
277
8.8
109
8.9
292
8.9
102
8.4
296
9.0
108
8.3
269
8.8
103
8.2
268
8.8
101
Metrics
8.6
231
9.0
33
8.4
220
8.6
32
8.5
227
8.6
33
8.4
218
8.5
33
8.8
241
8.6
33
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
177
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
215
Not enough data
8.2
178
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
9.0
33
8.4
220
8.6
32
8.5
227
8.6
33
8.4
218
8.5
33
8.8
241
8.6
33
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Google Analytics 360 are categorized as Mobile App Analytics
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Optimization, Mobile Marketing, and Smart Link
Google Analytics 360 is categorized as Digital Analytics
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
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