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Compare AppsFlyer and Google Ads Data Hub 
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At a Glance
Market Segments
Mid-Market (43.4% of reviews)
Small-Business (56.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
AppsFlyer
Star Rating
(683)4.5 out of 5
Market Segments
Mid-Market (43.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerGoogle Ads Data Hub
Star Rating
(45)4.4 out of 5
Market Segments
Small-Business (56.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google Ads Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AppsFlyer excels in Integrations with a score of 8.9, allowing seamless connections with various marketing tools, while Google Ads Data Hub, with a score of 8.3, has fewer integration options, which can limit flexibility for users looking to connect multiple platforms.
- Reviewers mention that AppsFlyer offers superior Attribution Windows with a score of 9.0, providing more accurate tracking of user interactions over time, whereas Google Ads Data Hub's lower score of 8.5 indicates less robust capabilities in this area, potentially affecting campaign performance analysis.
- G2 users highlight AppsFlyer's strong performance in Custom Event Tracking with a score of 8.7, enabling detailed insights into user behavior, while Google Ads Data Hub, lacking in this feature, scores lower, which may hinder users' ability to tailor their marketing strategies effectively.
- Users on G2 report that AppsFlyer’s Real-Time Insights feature, scoring 8.4, allows for immediate data access, enhancing decision-making speed, compared to Google Ads Data Hub's score of 8.1, which may result in delayed insights for users needing timely data.
- Reviewers say that AppsFlyer shines in Fraud Detection with a score of 8.4, providing users with confidence in their data integrity, while Google Ads Data Hub, with a score of 8.3, offers less comprehensive fraud protection, which could be a concern for users focused on data security.
- Users report that AppsFlyer’s User Segmentation feature, scoring 8.2, allows for more precise targeting of marketing efforts, while Google Ads Data Hub's lower score in this area suggests it may not provide the same level of granularity, potentially impacting campaign effectiveness.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableGoogle Ads Data Hub
No pricing availableFree Trial
AppsFlyer
Free Trial is available
Google Ads Data Hub
No trial information availableRatings
Meets Requirements
8.7
439
8.3
40
Ease of Use
8.4
583
8.0
41
Ease of Setup
8.0
344
8.6
16
Ease of Admin
8.4
187
9.0
15
Quality of Support
8.6
416
8.3
40
Has the product been a good partner in doing business?
8.6
185
8.3
15
Product Direction (% positive)
9.3
432
8.5
39
Features by Category
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
288
Not enough data
8.4
277
Not enough data
8.9
292
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
177
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
215
Not enough data
8.2
178
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Centralized computation
8.8
18
8.3
28
Localized computation
9.0
18
8.2
28
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Google Ads Data Hub are categorized as Data Clean Room
Unique Categories
AppsFlyer is categorized as Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, and Smart Link
Google Ads Data Hub has no unique categories
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Ads Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.0%
Marketing and Advertising
25.0%
Information Technology and Services
18.2%
Computer Software
6.8%
Apparel & Fashion
6.8%
Market Research
4.5%
Other
38.6%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Google Ads Data Hub has no discussions with answers
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