Compare AppsFlyer and Fullstory 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (43.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
AppsFlyer
Star Rating
(690)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerFullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate the ability to visualize customer experiences and access technical information for troubleshooting, which enhances their understanding of user behavior.
- Users say that AppsFlyer stands out for its accurate attribution capabilities, particularly in cross-channel marketing. Reviewers highlight how this feature aids in making informed decisions, showcasing its strength in mobile marketing measurement and analytics.
- According to verified reviews, Fullstory's implementation process is praised for its ease, with many users noting the intuitive onboarding that helps teams quickly start tracking user sessions and custom events. This contrasts with AppsFlyer, where some users find the learning curve a bit steeper as they explore its extensive features.
- Reviewers mention that Fullstory's quality of support is a significant advantage, with many users expressing satisfaction with the assistance they receive. This support is crucial for teams looking to maximize the tool's potential, especially when troubleshooting complex user interactions.
- Users highlight that AppsFlyer offers robust campaign management tools, making it easier to access various reports, including event-level insights. This feature is particularly beneficial for organizations looking to optimize their marketing strategies based on detailed performance data.
- G2 reviewers note that while both products have similar star ratings, Fullstory's recent user feedback indicates a strong focus on understanding user journeys, whereas AppsFlyer is recognized for its comprehensive analytics capabilities. This distinction can help teams choose based on whether they prioritize user experience insights or marketing attribution.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableFullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Free Trial
AppsFlyer
Free Trial is available
Fullstory
Free Trial is available
Ratings
Meets Requirements
8.7
445
8.7
887
Ease of Use
8.4
589
8.2
898
Ease of Setup
8.0
350
8.4
533
Ease of Admin
8.4
190
8.7
319
Quality of Support
8.6
422
9.0
686
Has the product been a good partner in doing business?
8.7
188
9.0
301
Product Direction (% positive)
9.3
438
8.8
850
Features by Category
Metrics
Not enough data
8.5
271
Not enough data
8.6
265
Not enough data
8.3
254
Not enough data
8.7
272
Not enough data
8.4
278
Not enough data
7.8
246
Not enough data
7.7
246
Not enough data
8.2
259
Not enough data
8.5
261
Reporting
Not enough data
8.7
276
Not enough data
8.3
264
Not enough data
7.9
263
Not enough data
8.7
268
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
264
Other
Not enough data
8.3
265
Not enough data
7.8
232
Not enough data
8.0
256
Not enough data
7.6
227
Not enough data
7.4
227
Not enough data
6.6
222
Not enough data
7.6
215
Agentic AI - Digital Analytics
Not enough data
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Administration
Not enough data
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
User Identification
Feature Not Available
7.7
75
8.2
266
8.5
78
8.2
255
8.8
78
Tracking & Reporting
8.7
291
8.5
77
8.4
281
9.0
76
8.9
297
8.2
75
8.4
298
8.8
80
8.3
269
8.6
81
8.2
268
8.8
80
Metrics
8.6
232
8.8
80
8.4
221
8.5
75
8.5
228
8.2
73
8.4
219
8.1
74
8.8
243
8.7
78
User Behavior
Not enough data
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
A/B Testing
Not enough data
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Visitor Information
Not enough data
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Agentic AI - Session Replay
Not enough data
5.9
23
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Analysis
Not enough data
8.4
40
Not enough data
8.1
38
User Support
Not enough data
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Walkthrough Type
Not enough data
8.9
43
Not enough data
9.1
53
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
Not enough data
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Agentic AI - Product Analytics
Not enough data
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Administration
Not enough data
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Generative AI
Not enough data
5.8
77
Agentic AI - E-Commerce Analytics
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Intelligence
Not enough data
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.6
179
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
180
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Generative AI
Not enough data
6.7
10
Self-Service Experience
Not enough data
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Self-Service Platform
Not enough data
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Analysis
Not enough data
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Reporting
Not enough data
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.0
211
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
179
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
117
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
Audience Targeting
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
Analytics
9.4
9
Not enough data
9.4
9
Not enough data
9.3
9
Not enough data
Agentic AI - Business Continuity Management
7.8
6
Not enough data
7.8
6
Not enough data
Metrics
8.6
232
8.8
80
8.4
221
8.5
75
8.5
228
8.2
73
8.4
219
8.1
74
8.8
243
8.7
78
Variation Testing
8.0
129
7.5
50
7.5
109
7.0
48
Feature Not Available
8.1
49
8.4
136
8.5
51
Feature Not Available
7.7
49
7.9
115
7.1
47
Reporting
8.3
165
9.3
55
8.5
190
9.0
54
Personalization
8.3
141
8.2
52
8.5
143
7.8
48
8.7
140
9.0
52
Administration
8.4
163
8.3
48
7.9
133
8.3
47
8.7
176
9.3
53
8.9
172
9.0
53
Categories
Categories
Shared Categories
AppsFlyer and Fullstory are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile Marketing, and Smart Link
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.7%
Retail
7.0%
Information Technology and Services
4.6%
Computer Games
4.2%
Other
52.3%
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
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