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AppsFlyer
AppsFlyer
(685)
4.5 out of 5
AppsFlyer
By AppsFlyer
Optimized for quick response
Countly
Countly
(20)
4.1 out of 5
Countly
By Countly
At a Glance
AppsFlyer
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Information
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyer
Countly
Countly
Star Rating
(20)4.1 out of 5
Market Segments
Small-Business (55.0% of reviews)
Information
Pros & Cons
Entry-Level Pricing
Free forever
Browse all 2 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • G2 reviewers report that AppsFlyer excels in providing a comprehensive analytics platform, with users praising its user-friendly interface and the ability to deliver accurate and transparent attribution, which builds trust in campaign data.
  • Users say Countly stands out for its open-source and self-hosted deployment, making it a flexible choice for those who prefer more control over their analytics environment. Reviewers appreciate its intuitive design, which simplifies understanding customer behaviors on mobile applications.
  • According to verified reviews, AppsFlyer has a strong market presence with a significant number of recent reviews, indicating a robust user base and ongoing support. Users highlight its seamless integrations across multiple ad platforms, which provide unified insights for marketing efforts.
  • Reviewers mention that Countly offers a solid experience in terms of ease of setup, with many finding the onboarding process straightforward. This is particularly beneficial for small businesses looking for a quick start without extensive technical resources.
  • Users highlight that while both platforms have similar scores for ease of use, AppsFlyer’s overall user satisfaction is higher, reflecting its ability to meet the needs of mid-market clients with more complex analytics requirements.
  • G2 reviewers note that Countly's smaller user base may lead to less frequent updates and community support compared to AppsFlyer, which benefits from a larger pool of feedback and continuous improvements based on user input.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing available
Countly
Community Edition
Free forever
Browse all 2 pricing plans
Free Trial
AppsFlyer
Free Trial is available
Countly
Free Trial is available
Ratings
Meets Requirements
8.7
441
8.2
19
Ease of Use
8.4
585
8.4
19
Ease of Setup
8.0
346
8.6
13
Ease of Admin
8.4
189
8.3
12
Quality of Support
8.6
418
8.0
18
Has the product been a good partner in doing business?
8.6
187
7.5
12
Product Direction (% positive)
9.3
434
9.4
18
Features by Category
Digital AnalyticsHide 31 FeaturesShow 31 Features
Not enough data
Not enough data
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile App AnalyticsHide 14 FeaturesShow 14 Features
8.5
321
Not enough data
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
289
Not enough data
8.4
279
Not enough data
8.9
293
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Creative Management PlatformsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Push NotificationHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product AnalyticsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
E-Commerce AnalyticsHide 15 FeaturesShow 15 Features
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Click FraudHide 15 FeaturesShow 15 Features
8.3
92
Not enough data
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile Crash ReportingHide 11 FeaturesShow 11 Features
Not enough data
Not enough data
Crash Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Crash Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Mobile AttributionHide 18 FeaturesShow 18 Features
8.3
238
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Data Clean RoomHide 2 FeaturesShow 2 Features
8.9
19
Not enough data
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Mobile MarketingHide 20 FeaturesShow 20 Features
8.1
240
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Smart LinkHide 8 FeaturesShow 8 Features
8.7
10
Not enough data
Mobile AnalyticsHide 5 FeaturesShow 5 Features
8.5
256
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Mobile App OptimizationHide 15 FeaturesShow 15 Features
8.3
212
8.2
17
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
8.3
12
7.9
133
8.3
8
8.7
175
8.6
11
8.9
172
8.5
10
Categories
Categories
Shared Categories
AppsFlyer
AppsFlyer
Countly
Countly
AppsFlyer and Countly are categorized as Mobile App Analytics and Mobile App Optimization
Unique Categories
AppsFlyer
Countly
Reviews
Reviewers' Company Size
AppsFlyer
AppsFlyer
Small-Business(50 or fewer emp.)
26.3%
Mid-Market(51-1000 emp.)
43.5%
Enterprise(> 1000 emp.)
30.2%
Countly
Countly
Small-Business(50 or fewer emp.)
55.0%
Mid-Market(51-1000 emp.)
20.0%
Enterprise(> 1000 emp.)
25.0%
Reviewers' Industry
AppsFlyer
AppsFlyer
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Countly
Countly
Information Technology and Services
30.0%
Computer Software
15.0%
Internet
10.0%
Utilities
5.0%
Telecommunications
5.0%
Other
35.0%
Alternatives
AppsFlyer
AppsFlyer Alternatives
Singular
Singular
Add Singular
Kochava
Kochava
Add Kochava
Adjust
Adjust
Add Adjust
CleverTap
CleverTap
Add CleverTap
Countly
Countly Alternatives
Mixpanel
Mixpanel
Add Mixpanel
Google Analytics
Google Analytics
Add Google Analytics
Amplitude Analytics
Amplitude
Add Amplitude Analytics
Heap
Heap
Add Heap
Discussions
AppsFlyer
AppsFlyer Discussions
What is Mobile Attribution?
2 Comments
Ben M.
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
How much does AppsFlyer cost?
2 Comments
DD
It's free.Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
See all discussions
Countly
Countly Discussions
Monty the Mongoose crying
Countly has no discussions with answers
See all discussions
Ask AppsFlyer a QuestionContact AppsFlyer
Ask Countly a QuestionContact Countly

Spotlight Categories

Add Product
AppsFlyer
AppsFlyer
Optimized for quick response
Countly
Countly