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Compare AppsFlyer and Bitly 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (61.3% of reviews)
Entry-Level Pricing
No pricing available
Free
AppsFlyer
Star Rating
(685)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AppsFlyerBitly
Star Rating
(853)4.5 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansAppsFlyer vs Bitly
When assessing the two solutions, reviewers found Bitly easier to use, set up, and administer. Reviewers also preferred doing business with Bitly overall.
- Reviewers felt that Bitly meets the needs of their business better than AppsFlyer.
- When comparing quality of ongoing product support, reviewers felt that AppsFlyer is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppsFlyer over Bitly.
Pricing
Entry-Level Pricing
AppsFlyer
No pricing availableBitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Free Trial
AppsFlyer
Free Trial is available
Bitly
Free Trial is available
Ratings
Meets Requirements
8.7
441
9.1
692
Ease of Use
8.4
585
9.4
699
Ease of Setup
8.0
346
9.3
331
Ease of Admin
8.4
189
9.1
246
Quality of Support
8.6
418
8.5
442
Has the product been a good partner in doing business?
8.6
187
8.9
218
Product Direction (% positive)
9.3
434
8.0
648
Features by Category
Social Analytics
Not enough data
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
48
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
44
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Reports & Dashboards
Not enough data
8.0(won by default)
47
Not enough data
8.2(won by default)
47
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Feature Not Available
Not enough data
8.2
266
Not enough data
8.2
255
Not enough data
Tracking & Reporting
8.7
289
Not enough data
8.4
279
Not enough data
8.9
293
Not enough data
8.4
296
Not enough data
8.3
269
Not enough data
8.2
268
Not enough data
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Authoring Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Publishing Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
Not enough data
9.3
360
Not enough data
8.4
354
Not enough data
8.0
266
Not enough data
8.6
326
Agentic AI - Digital Sales Room
Not enough data
7.4
11
Not enough data
7.6
12
Not enough data
7.3
11
Trading
8.2
59
Not enough data
7.9
58
Not enough data
9.0
73
Not enough data
Threat Detection
8.6
68
Not enough data
8.4
67
Not enough data
8.2
61
Not enough data
8.4
66
Not enough data
Blocking
8.0
58
Not enough data
8.3
62
Not enough data
8.1
59
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
209
Not enough data
8.7
195
Not enough data
8.5
173
Not enough data
8.5
178
Not enough data
8.4
167
Not enough data
8.4
166
Not enough data
Platform Data
8.0
180
Not enough data
8.4
193
Not enough data
8.5
216
Not enough data
8.3
179
Not enough data
8.4
193
Not enough data
8.5
184
Not enough data
Agentic AI - Value Selling Tools
7.7
8
Not enough data
7.5
8
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
7.9
8
Not enough data
7.9
7
Not enough data
Page Customization
Not enough data
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Page Optimization
Not enough data
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Integrations
Not enough data
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Generative AI
Not enough data
6.1
18
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Not enough data
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Formatting
Not enough data
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Agentic AI - Penetration Testing
Not enough data
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Centralized computation
8.8
18
Not enough data
Localized computation
9.0
18
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.0
210
Not enough data
8.8
215
|
Verified
Not enough data
8.1
164
Not enough data
8.4
178
Not enough data
Campaigns
Feature Not Available
Not enough data
7.7
116
Not enough data
7.0
101
Not enough data
7.1
97
Not enough data
7.7
108
Not enough data
8.6
141
Not enough data
Engagement
7.8
112
Not enough data
Platform
8.5
172
Not enough data
8.8
183
|
Verified
Not enough data
8.3
125
Not enough data
Agentic AI - Mobile Marketing
8.0
10
Not enough data
8.3
9
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
Audience Targeting
8.7
10
7.1
66
8.5
9
7.1
68
8.9
9
Feature Not Available
Analytics
9.4
9
8.6
82
9.4
9
Feature Not Available
9.3
9
8.1
72
Agentic AI - Business Continuity Management
7.8
6
7.7
5
7.8
6
7.7
5
Metrics
8.6
231
Not enough data
8.4
220
Not enough data
8.5
227
Not enough data
8.4
218
Not enough data
8.8
241
Not enough data
Variation Testing
8.0
129
Not enough data
7.5
109
Not enough data
Feature Not Available
Not enough data
8.3
135
Not enough data
Feature Not Available
Not enough data
7.9
115
Not enough data
Reporting
8.3
164
Not enough data
8.5
189
Not enough data
Personalization
8.3
141
Not enough data
8.5
142
Not enough data
8.7
140
Not enough data
Administration
8.4
163
Not enough data
7.9
133
Not enough data
8.7
175
Not enough data
8.9
172
Not enough data
Categories
Categories
Shared Categories
AppsFlyer and Bitly are categorized as Smart Link
Unique Categories
AppsFlyer is categorized as Data Clean Room, Mobile Attribution, Click Fraud, Creative Management Platforms, Mobile App Analytics, Mobile App Optimization, and Mobile Marketing
Bitly is categorized as QR Code Generator, URL Shortener, Content Analytics, Social Media Analytics, and Landing Page Builders
Reviews
Reviewers' Company Size
AppsFlyer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
16.1%
Marketing and Advertising
15.8%
Retail
7.1%
Information Technology and Services
4.7%
Computer Games
4.2%
Other
52.2%
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Discussions
What is Mobile Attribution?
2 Comments
BM
Mobile Attribution allows marketers to attribute every app install to a marketing campaign and media source, giving the marketer the data needed to make...Read more
Does AppsFlyer have a Mobile App?
1 Comment
Official Response from AppsFlyer
Absolutely! AppsFlyer allows you to use a mobile app to measure your growth on the go!Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
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