Introducing G2.ai, the future of software buying.Try now
Compare AppMetrica and Branch 
Featured Products
At a Glance
Market Segments
Small-Business (62.2% of reviews)
Small-Business (41.9% of reviews)
Entry-Level Pricing
Free 100000000 custom events Per Month
Contact Us
AppMetrica
Star Rating
(46)4.5 out of 5
Market Segments
Small-Business (62.2% of reviews)
Pros & Cons
Entry-Level Pricing
Free 100000000 custom events Per Month
Browse all 3 pricing plansBranch
Star Rating
(449)4.4 out of 5
Market Segments
Small-Business (41.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 2 pricing plansAppMetrica vs Branch
When assessing the two solutions, reviewers found AppMetrica easier to use and set up. Reviewers also felt that AppMetrica was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that AppMetrica meets the needs of their business better than Branch.
- When comparing quality of ongoing product support, reviewers felt that AppMetrica is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of AppMetrica over Branch.
Pricing
Entry-Level Pricing
AppMetrica
Free
Free
100000000 custom events Per Month
Your FREE all-in-one product & marketing app analytics up to 100,000,000 custom events per month (that's a lot!)
- Unlimited basic events for your app product & marketing data
- All standard reports and API access: funnels, cohorts, retention, engagement, user profiles, revenue, user acquisition, crash & error reports and much more
- Tracking of up to 100 million custom events per month
Branch
Performance Pro
Contact Us
Optimize your ads ROI with sophisticated cost analysis, audience building, and mobile and household attribution.
- ROI insights
- Household and CTV ads measurement
- Audience building
Free Trial
AppMetrica
Free Trial is available
Branch
Free Trial is available
Ratings
Meets Requirements
8.7
42
8.5
351
Ease of Use
8.7
44
8.4
355
Ease of Setup
9.3
37
7.9
186
Ease of Admin
8.5
21
8.5
172
Quality of Support
9.0
38
8.1
335
Has the product been a good partner in doing business?
9.2
21
8.5
171
Product Direction (% positive)
8.9
43
8.5
333
Features by Category
User Identification
8.2
29
7.4
117
8.8
29
7.8
149
9.0
29
7.8
115
Tracking & Reporting
8.9
29
8.2
163
8.8
29
8.1
157
7.9
28
8.7
165
9.4
29
8.0
166
8.9
28
7.8
150
8.9
29
7.4
149
Metrics
8.6
29
8.2
139
9.0
27
7.6
127
9.0
29
8.1
132
8.8
28
8.1
130
8.6
29
8.6
147
Product Analytics
8.1
13
Not enough data
8.0
14
Not enough data
9.1
13
Not enough data
8.8
14
Not enough data
8.8
12
Not enough data
Feature Not Available
Not enough data
8.6
11
Not enough data
8.6
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
13
8.3
173
8.7
10
8.0
166
8.5
9
7.8
142
8.0
11
8.3
164
7.8
10
7.0
143
7.4
11
6.8
137
Platform Data
Feature Not Available
Feature Not Available
8.7
13
7.6
154
8.8
12
7.8
177
Feature Not Available
7.8
159
8.6
12
7.5
158
8.7
10
7.5
157
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
Feature Not Available
Not enough data
9.2
8
Not enough data
9.0
8
Not enough data
Experimental Design
9.8
7
Not enough data
9.8
7
Not enough data
9.6
8
Not enough data
Analytics
9.8
8
Not enough data
Feature Not Available
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.8
11
8.4
183
8.5
11
8.4
186
|
Verified
Feature Not Available
Feature Not Available
8.5
10
7.6
148
Campaigns
9.1
11
7.6
135
|
Verified
9.4
11
7.0
121
8.9
9
6.6
105
Feature Not Available
6.2
98
Feature Not Available
7.2
116
9.1
11
7.4
130
Engagement
Feature Not Available
6.8
110
Platform
Feature Not Available
8.2
157
Feature Not Available
8.4
164
|
Verified
Feature Not Available
7.0
110
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.6
29
8.2
139
9.0
27
7.6
127
9.0
29
8.1
132
8.8
28
8.1
130
8.6
29
8.6
147
Categories
Categories
Shared Categories
AppMetrica and Branch are categorized as Mobile App Analytics, Mobile Marketing, and Mobile Attribution
Unique Categories
Branch has no unique categories
Reviews
Reviewers' Company Size
AppMetrica
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Branch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Games
17.8%
Information Technology and Services
15.6%
Computer Software
11.1%
Marketing and Advertising
8.9%
Financial Services
6.7%
Other
40.0%
Financial Services
10.6%
Marketing and Advertising
10.4%
Information Technology and Services
8.3%
Computer Software
7.6%
Health, Wellness and Fitness
6.5%
Other
56.7%
Discussions
What is AppMetrica used for?
1 Comment
Official Response from AppMetrica
AppMetrica produces comprehensive analytics reports to help you manage your app across your users’ entire customer journey. It includes: product analytics...Read more
AppMetrica has no more discussions with answers
How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.
1 Comment
MS
Hi Caio - the deepview feature is meant for apps that don't have a mobile website or a web version of their app content. Asking a person to download an app...Read more
Branch has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
