# Applitools vs mabl Comparison | | Applitools | mabl | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 68 | 40 | | **Largest Market Segment** | Enterprise (37.3% of reviews) | Mid-Market (44.7% of reviews) | | **Entry Level Price** | Contact Us 3 Seats Per Month | Contact Us Per Year | --- ## Top Pros & Cons ### Applitools Pros: - Ease of Use (8 reviews) - Automation (5 reviews) Cons: - Complexity (4 reviews) - Expensive (4 reviews) ### mabl Pros: - Ease of Use (4 reviews) - Automation (2 reviews) Cons: - Insufficient Information (2 reviews) - Slow Performance (2 reviews) --- ## Ratings Comparison | Rating | Applitools | mabl | |---|---|---| | **Meets Requirements** | 8.8 (54 reviews) | 8.6 (30 reviews) | | **Ease of Use** | 8.8 (53 reviews) | 9.0 (30 reviews) | | **Ease of Setup** | 8.4 (34 reviews) | 8.8 (13 reviews) | | **Ease of Admin** | 8.7 (14 reviews) | 9.0 (5 reviews) | | **Quality of Support** | 9.2 (52 reviews) | 9.1 (30 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (13 reviews) | 9.3 (5 reviews) | | **Product Direction (% positive)** | 8.5 (47 reviews) | 8.3 (28 reviews) | --- ## Pricing ### Applitools #### Entry-Level Pricing Plan: Starter Price: Contact Us 3 Seats Per Month Description: Begin using Visual AI to instantly upgrade your functional and visual testing. Key Features: - CI/CD integration - 3 users - 3 concurrent sessions [Browse all 3 editions](https://www.g2.com/products/applitools/pricing) #### Free Trial Yes ### mabl #### Entry-Level Pricing Plan: Personalized Pricing Price: Contact Us Per Year Description: Pricing is customized to your test coverage and scalability needs. Key Features: - Your pricing session will include: - A custom quote - ROI analysis [Learn more about mabl](https://www.g2.com/products/mabl/reviews) #### Free Trial Yes --- ## Features Comparison By Category ### Load Testing Tools | Product | Score | Reviews | |---|---|---| | **Applitools** | N/A | N/A | | **mabl** | N/A | N/A | #### Functionality | Feature | Applitools | mabl | |---|---|---| | **Stress Testing** | Not enough data | Not enough data | | **Extreme Cases** | Not enough data | Not enough data | | **Test Variety** | Not enough data | Not enough data | #### Reporting | Feature | Applitools | mabl | |---|---|---| | **Reporting** | Not enough data | Not enough data | ### Test Management | Product | Score | Reviews | |---|---|---| | **Applitools** | 8.5/10 | 8 | | **mabl** | N/A | N/A | #### Functionality | Feature | Applitools | mabl | |---|---|---| | **Test Repository** | 8.8 (7 reviews) | Not enough data | | **Integration** | 8.5 (8 reviews) | Not enough data | | **Test Diversity** | 8.3 (8 reviews) | Not enough data | #### Management | Feature | Applitools | mabl | |---|---|---| | **Reporting** | 8.3 (8 reviews) | Not enough data | | **Version Control** | 7.7 (8 reviews) | Not enough data | | **Scaling** | 8.3 (8 reviews) | Not enough data | ### Automation Testing | Product | Score | Reviews | |---|---|---| | **Applitools** | 8.6/10 | 21 | | **mabl** | 9.0/10 | 18 | #### Functionality | Feature | Applitools | mabl | |---|---|---| | **Test Feedback** | 8.8 (21 reviews) | 9.1 (17 reviews) | | **Test History** | 8.9 (21 reviews) | 9.2 (17 reviews) | | **Customization** | 8.5 (20 reviews) | 8.8 (17 reviews) | | **Test Variety** | 8.8 (21 reviews) | 8.5 (17 reviews) | #### Automation | Feature | Applitools | mabl | |---|---|---| | **Organization** | 8.5 (21 reviews) | 8.3 (16 reviews) | | **Reliability** | 8.3 (21 reviews) | 9.0 (17 reviews) | | **Thoroughness** | 8.4 (21 reviews) | 8.8 (17 reviews) | #### Agentic AI - Automation Testing | Feature | Applitools | mabl | |---|---|---| | **Autonomous Task Execution** | 8.3 (6 reviews) | Not enough data | | **Natural Language Interaction** | 7.5 (6 reviews) | Not enough data | | **Proactive Assistance** | 8.9 (6 reviews) | Not enough data | ### Software Testing | Product | Score | Reviews | |---|---|---| | **Applitools** | N/A | N/A | | **mabl** | N/A | N/A | #### Agentic AI - Software Testing | Feature | Applitools | mabl | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### AI Software Testing Tools | Product | Score | Reviews | |---|---|---| | **Applitools** | N/A | N/A | | **mabl** | N/A | N/A | #### AI Test Generation & Authoring | Feature | Applitools | mabl | |---|---|---| | **UI-Based Test Generation** | Not enough data | Not enough data | | **Natural Language Test Creation** | Not enough data | Not enough data | | **Test Coverage Suggestions** | Not enough data | Not enough data | #### Test Maintenance & Resilience | Feature | Applitools | mabl | |---|---|---| | **Self-healing** | Not enough data | Not enough data | | **Dynamic Element Locators** | Not enough data | Not enough data | | **AI-Powered Test Maintenance** | Not enough data | Not enough data | #### Execution & Analytics | Feature | Applitools | mabl | |---|---|---| | **Intelligent Reporting** | Not enough data | Not enough data | | **Visual Anomaly Detection** | Not enough data | Not enough data | | **Root Cause Analysis** | Not enough data | Not enough data | ### AI Accessibility Tools | Product | Score | Reviews | |---|---|---| | **Applitools** | N/A | N/A | | **mabl** | N/A | N/A | #### AI-Powered Detection & Analysis - AI Accessibility Tools | Feature | Applitools | mabl | |---|---|---| | **Dynamic Content Change Detection** | Not enough data | Not enough data | | **Context-Aware Accessibility Detection** | Not enough data | Not enough data | | **Computer Vision for UI Interpretation** | Not enough data | Not enough data | #### Automated Remediation & Optimization - AI Accessibility Tools | Feature | Applitools | mabl | |---|---|---| | **Keyboard Navigation Optimization** | Not enough data | Not enough data | | **AI-Based ARIA Role & Attribute Correction** | Not enough data | Not enough data | | **Automated Alt Text Generation** | Not enough data | Not enough data | #### Continuous Monitoring & Compliance - AI Accessibility Tools | Feature | Applitools | mabl | |---|---|---| | **Regression Detection for Accessibility Issues** | Not enough data | Not enough data | | **Automated WCAG & ADA Compliance Alignment** | Not enough data | Not enough data | | **Continuous Accessibility Monitoring** | Not enough data | Not enough data | #### Integrations & Workflow Enablement - AI Accessibility Tools | Feature | Applitools | mabl | |---|---|---| | **CMS & Web Platform Integration** | Not enough data | Not enough data | --- ## Categories **Shared Categories (3):** [AI Software Testing Tools](https://www.g2.com/categories/ai-software-testing-tools), [Automation Testing Tools](https://www.g2.com/categories/automation-testing-tools), [Software Testing Tools](https://www.g2.com/categories/software-testing) **Unique to Applitools (2):** [Test Management Tools](https://www.g2.com/categories/test-management), [AI Accessibility Tools Software](https://www.g2.com/categories/ai-accessibility-tools) **Unique to mabl (1):** [Load Testing Tools](https://www.g2.com/categories/load-testing-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Applitools | mabl | |---|---|---| | **Small-Business** | 26.9% | 36.8% | | **Mid-Market** | 35.8% | 44.7% | | **Enterprise** | 37.3% | 18.4% | ### By Industry #### Applitools - **Computer Software:** 28.4% - **Information Technology and Services:** 13.4% - **Retail:** 4.5% - **Computer & Network Security:** 4.5% - **Financial Services:** 4.5% - **Education Management:** 4.5% - **Telecommunications:** 3.0% - **E-Learning:** 3.0% - **Insurance:** 3.0% - **Government Administration:** 1.5% - **Other:** 29.9% #### mabl - **Computer Software:** 31.6% - **Airlines/Aviation:** 5.3% - **Computer & Network Security:** 5.3% - **Leisure, Travel & Tourism:** 5.3% - **Insurance:** 5.3% - **Higher Education:** 5.3% - **Animation:** 2.6% - **Broadcast Media:** 2.6% - **Building Materials:** 2.6% - **Computer Games:** 2.6% - **Other:** 31.6% --- ## Alternatives ### Alternatives to Applitools - [BrowserStack](https://www.g2.com/products/browserstack/reviews) — 4.4/5 stars (3289 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7568 reviews) - [Postman](https://www.g2.com/products/postman/reviews) — 4.6/5 stars (1772 reviews) - [accessiBe](https://www.g2.com/products/accessibe/reviews) — 4.7/5 stars (1555 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) - [TestRail](https://www.g2.com/products/testrail/reviews) — 4.4/5 stars (611 reviews) - [Panaya Smart Testing and Change Intelligence](https://www.g2.com/products/panaya-smart-testing-and-change-intelligence/reviews) — 4.5/5 stars (507 reviews) - [Tuskr](https://www.g2.com/products/tuskr/reviews) — 4.6/5 stars (562 reviews) - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) — 4.5/5 stars (4000 reviews) - [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews) ### Alternatives to mabl - [BrowserStack](https://www.g2.com/products/browserstack/reviews) — 4.4/5 stars (3289 reviews) - [Tricentis Testim](https://www.g2.com/products/tricentis-testim/reviews) — 4.5/5 stars (53 reviews) - [Cypress](https://www.g2.com/products/cypress/reviews) — 4.7/5 stars (107 reviews) - [Katalon True Platform](https://www.g2.com/products/katalon-true-platform/reviews) — 4.4/5 stars (222 reviews) - [Postman](https://www.g2.com/products/postman/reviews) — 4.6/5 stars (1772 reviews) - [Tricentis Tosca](https://www.g2.com/products/tricentis-tosca/reviews) — 4.3/5 stars (76 reviews) - [UiPath Agentic Automation](https://www.g2.com/products/uipath-agentic-automation/reviews) — 4.6/5 stars (7568 reviews) - [QA Wolf](https://www.g2.com/products/qa-wolf/reviews) — 4.8/5 stars (183 reviews) - [TestRail](https://www.g2.com/products/testrail/reviews) — 4.4/5 stars (611 reviews) - [Panaya Smart Testing and Change Intelligence](https://www.g2.com/products/panaya-smart-testing-and-change-intelligence/reviews) — 4.5/5 stars (507 reviews) --- ## Top Discussions ### Applitools - Title: [What is Applitools used for?](https://www.g2.com/discussions/what-is-applitools-used-for) — 1 comment > **Top comment:** "Applitools is a test automation platform that is powered by Visual AI. Applitools allows you to detect differences throughout a UI based application called..." ### mabl - Title: [Does mabl use Selenium?](https://www.g2.com/discussions/does-mabl-use-selenium) — 1 comment > **Top comment:** "mabl does not use Selenium under the hood, it's mostly a combination of proprietary coding techniques and some Playwright libraries. " - Title: [Who uses mabl?](https://www.g2.com/discussions/who-uses-mabl) — 1 comment > **Top comment:** "Any company with a Software Quality Assurance department in need for functional test automation needs. It can cover Web, Cross-browser, and API..." - Title: [What does mabl do?](https://www.g2.com/discussions/what-does-mabl-do) — 1 comment > **Top comment:** "Quick answer: Mabl allows you to automate repetitive manual tests. Long answer: Mabl allows you to take a task that you must test prior to each release and..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/applitools-vs-mabl)