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# Applied TAM vs HawkSoft Comparison - What are their main differences?

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Applied TAMHawkSoft[+ Add Product](#)

Pricing

**Applied TAM**
No pricing available

**HawkSoft**

**$250.00** Per Month · Basic

**Pricing Insights**
from reviews

Perceived Cost

**Applied TAM**
$$$$$

**HawkSoft**
$$$$$

Average Discount

**Applied TAM**
Not enough reviews yet

**HawkSoft**
5%

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Time to Implement

**Applied TAM** 6 months
Based on 100 responses

**HawkSoft** 6 months
Based on 100 responses

Return on Investment

**Applied TAM** 6 months
Based on 100 responses

**HawkSoft** 6 months
Based on 100 responses

 ![Applied TAM](https://images.g2crowd.com/uploads/product/hd_favicon/faf69ed029da3803ef4bc3db1c22446c/applied-tam.png "Applied TAM")

 ![HawkSoft](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3fc27e3ccc2460aaad21d1245e20d583/hawksoft.png "HawkSoft")

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**Pros & Cons**
from reviews

**Applied TAM**

Data Management (1)

Features (1)

Outdated Design (1)

Workflow Inefficiency (1)

**HawkSoft**

Communication (2)

Integrations (2)

Integration Issues (1)

Policy Management (1)

Screenshots

**Applied TAM**
No screenshot available

**HawkSoft**
 ![HawkSoft screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1232766/4---Commercial.png)

**Ratings**
from reviews

Meets Requirements

**Applied TAM**

**7.4** /10

Based on 51 responses

**HawkSoft**

**9.3** /10

Based on 71 responses

Ease of Use

**Applied TAM**

**7.1** /10

Based on 51 responses

**HawkSoft**

**9.2** /10

Based on 72 responses

Ease of Setup

**Applied TAM**

**7.1** /10

Based on 14 responses

**HawkSoft**

**8.8** /10

Based on 44 responses

Ease of Admin

**Applied TAM**

**7.1** /10

Based on 14 responses

**HawkSoft**

**9.2** /10

Based on 39 responses

Quality of Support

**Applied TAM**

**7.1** /10

Based on 51 responses

**HawkSoft**

**9.6** /10

Based on 70 responses

Has the product been a good partner in doing business?

**Applied TAM**

**8.2** /10

Based on 14 responses

**HawkSoft**

**9.5** /10

Based on 39 responses

Product Direction (% positive)

**Applied TAM**

**5.0** /10

Based on 49 responses

**HawkSoft**

**9.8** /10

Based on 70 responses

**Features**
ratings from reviews

Insurance Agency Management Systems

**6.6** /10

Based on 20 responses

**9.0** /10

Based on 61 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
73.2%

Mid-Market(51-1000 emp.)
25.0%

Enterprise(\> 1000 emp.)
1.8%

Small-Business(50 or fewer emp.)
73.2%

Mid-Market(51-1000 emp.)
25.0%

Enterprise(\> 1000 emp.)
1.8%

Small-Business(50 or fewer emp.)
95.2%

Mid-Market(51-1000 emp.)
2.4%

Enterprise(\> 1000 emp.)
2.4%

Small-Business(50 or fewer emp.)
95.2%

Mid-Market(51-1000 emp.)
2.4%

Enterprise(\> 1000 emp.)
2.4%

**Reviewers' Industry**

[![Applied TAM](https://images.g2crowd.com/uploads/product/hd_favicon/faf69ed029da3803ef4bc3db1c22446c/applied-tam.png "Applied TAM")](https://www.g2.com/products/applied-tam/reviews)
Applied TAM

Insurance
96.4%

Accounting
3.6%

Other
0.0%

[![HawkSoft](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_3fc27e3ccc2460aaad21d1245e20d583/hawksoft.png "HawkSoft")](https://www.g2.com/products/hawksoft/reviews)
HawkSoft

Insurance
95.2%

Retail
1.2%

Information Technology and Services
1.2%

Information Services
1.2%

Financial Services
1.2%

Other
0.0%

Alternatives

**Applied TAM Alternatives**

 ![AMS360](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/ams360.svg "AMS360")

[
AMS360
](/products/ams360/reviews)

 ![QQCatalyst](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/qqcatalyst.svg "QQCatalyst")

[
QQCatalyst
](/products/qqcatalyst/reviews)

 ![EZLynx](https://images.g2crowd.com/uploads/product/hd_favicon/c2dd2cd7ca9fb278fa655efa2369f5a7/ezlynx-ezlynx.png "EZLynx")

[
EZLynx
](/products/ezlynx-ezlynx/reviews)

 ![Sagitta](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/sagitta.svg "Sagitta")

[
Sagitta
](/products/sagitta/reviews)

**HawkSoft Alternatives**

 ![EZLynx](https://images.g2crowd.com/uploads/product/hd_favicon/c2dd2cd7ca9fb278fa655efa2369f5a7/ezlynx-ezlynx.png "EZLynx")

[
EZLynx
](/products/ezlynx-ezlynx/reviews)

 ![Applied Epic](https://images.g2crowd.com/uploads/product/hd_favicon/a4aba769cca8eebb8b832bbde49bc831/applied-epic.png "Applied Epic")

[
Applied Epic
](/products/applied-epic/reviews)

 ![AMS360](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/ams360.svg "AMS360")

[
AMS360
](/products/ams360/reviews)

 ![QQCatalyst](https://images.g2crowd.com/uploads/product/hd_favicon/bbb16da3ceba36f13a603bce0de7796b/qqcatalyst.svg "QQCatalyst")

[
QQCatalyst
](/products/qqcatalyst/reviews)

## Applied TAM vs HawkSoft FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Applied TAM vs HawkSoft?

HawkSoft stands out from Applied TAM with a significantly higher G2 rating, stronger support, and a more modern user experience.

| [Applied TAM](https://www.g2.com/products/applied-tam/reviews) | [HawkSoft](https://www.g2.com/products/hawksoft/reviews) |
| --- | --- |
| 3.4/5 (56 reviews) | 4.8/5 (84 reviews) |
| Small-Business | Small-Business |
| 7.1 | 8.8 |
| 7.1 | 9.6 |
| Data Management | Ease of Use |

### How do the pricing models of Applied TAM and HawkSoft compare?

HawkSoft is rated as a stronger value than Applied TAM, with reviewers expressing higher satisfaction with its pricing.

- **Applied TAM:** In recent reviews, several reviewers cite high cost as a drawback and mention switching to less expensive options.
- **HawkSoft:** Reviewers consistently highlight HawkSoft's pricing as fitting their budget and appreciate that data ownership is included without extra fees.
- **Switching reasons:** Recent reviewers mention leaving Applied TAM for HawkSoft due to escalating costs and contract requirements.

### What are the best alternatives to Applied TAM and HawkSoft?

The top three alternatives to Applied TAM and HawkSoft are EZLynx, AMS360, and QQCatalyst.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Applied TAM](https://www.g2.com/products/applied-tam/reviews) | 3.4/5 (56) | Small-Business | High cost cited as a drawback | Data Management |
| [HawkSoft](https://www.g2.com/products/hawksoft/reviews) | 4.8/5 (84) | Small-Business | Pricing fits budget, data ownership included | Ease of Use |
| [EZLynx](https://www.g2.com/products/ezlynx-ezlynx/reviews) | 4.4/5 (724) | Mid-Market | — | — |
| [AMS360](https://www.g2.com/products/ams360/reviews) | 4.3/5 (968) | Small-Business | — | — |
| [QQCatalyst](https://www.g2.com/products/qqcatalyst/reviews) | 4.4/5 (671) | Small-Business | — | — |

### Which Insurance Agency Management Systems features should I prioritize when comparing Applied TAM and HawkSoft?

Buyers comparing Applied TAM and HawkSoft should prioritize Ease of Use, Quality of Support, Ease of Setup, Data Management, and Integrations.

- **Ease of Use:** Applied TAM scores 7.1, while HawkSoft scores 9.2, indicating a substantial advantage for HawkSoft.
- **Quality of Support:** Applied TAM scores 7.1, HawkSoft scores 9.6, with HawkSoft reviewers consistently praising support responsiveness.
- **Ease of Setup:** Applied TAM scores 7.1, HawkSoft scores 8.8, with HawkSoft reviewers describing a smoother onboarding experience.
- **Data Management:** Applied TAM is cited for data management in recent reviews, while HawkSoft is praised for centralization and client management.
- **Integrations:** HawkSoft reviewers mention integrations with tools like HubSpot and email/texting capabilities, while Applied TAM reviewers note limited integration options.

### What are the pros and cons of Applied TAM vs HawkSoft?

HawkSoft's headline strength is ease of use and customer support, while Applied TAM is noted for data management but faces trade-offs in design and workflow efficiency.

- **Applied TAM strengths:** Data management and document organization are cited as positives.
- **Applied TAM trade-offs:** Outdated design and workflow inefficiency are recurring themes, with reviewers noting a lack of modern features and limited integrations.
- **HawkSoft strengths:** Ease of use, centralization, client management, communication features, and customer support are consistently praised.
- **HawkSoft trade-offs:** Reviewers mention integration issues and desire for more automation, but these are less frequently cited than positives.

### Is Applied TAM or HawkSoft better for small businesses?

HawkSoft is the better fit for small businesses, with higher satisfaction scores and strong small-business reviewer sentiment.

- **Applied TAM:** Largest segment is Small-Business, but reviewers frequently cite high cost and outdated design as drawbacks for small agencies.
- **HawkSoft:** Largest segment is Small-Business, with reviewers highlighting ease of use, affordability, and strong support as key benefits for small agencies.

### Which Insurance Agency Management Systems platform has better integrations?

HawkSoft is favored over Applied TAM for integrations, with reviewers citing more integration options and positive experiences.

- **Applied TAM:** Reviewers note limited integration options and challenges connecting with other Applied-owned solutions.
- **HawkSoft:** Recent reviews mention integrations with HubSpot, email, and texting capabilities, with positive sentiment around integration flexibility.

### How do Applied TAM and HawkSoft compare on customer support?

HawkSoft outperforms Applied TAM on Quality of Support by a margin of 2.5 points, a highly material difference.

- **Applied TAM:** Reviewers report mixed support experiences, with some citing helpfulness but others noting lack of responsiveness and declining support focus.
- **HawkSoft:** Reviewers consistently praise HawkSoft's support team for responsiveness, expertise, and proactive engagement, with a 9.6 Quality of Support score.

### Which is easier to implement, Applied TAM or HawkSoft?

HawkSoft is easier to implement than Applied TAM, with a 1.7-point higher Ease of Setup score and consistently positive onboarding feedback.

- **Applied TAM:** Reviewers describe setup as manageable but note a learning curve and outdated workflows.
- **HawkSoft:** Reviewers highlight straightforward onboarding, helpful training resources, and a smooth transition process.

### Which product has better Accounting?

HawkSoft is rated higher than Applied TAM for Accounting, with reviewers citing ease of use and robust accounting features.

- **Applied TAM:** Reviewers mention built-in accounting functions as a benefit, but also note challenges with billing and reporting.
- **HawkSoft:** Reviewers highlight commission reconciliation, easy accounting workflows, and a 9.2 Ease of Admin score, with frequent praise for accounting and reporting capabilities.

## Applied TAM vs HawkSoft

When assessing the two solutions, reviewers found HawkSoft easier to use, set up, and administer. Reviewers also preferred doing business with HawkSoft overall.

- Reviewers felt that HawkSoft meets the needs of their business better than Applied TAM.
- When comparing quality of ongoing product support, reviewers felt that HawkSoft is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of HawkSoft over Applied TAM.