Compare Appier AIRIS (formerly Woopra) and Optimove 
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
Contact Us
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansOptimove
Star Rating
(235)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveAppier AIRIS (formerly Woopra) vs Optimove
When assessing the two solutions, reviewers found Appier AIRIS (formerly Woopra) easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Optimove overall.
- Reviewers felt that Appier AIRIS (formerly Woopra) meets the needs of their business better than Optimove.
- When comparing quality of ongoing product support, reviewers felt that Optimove is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimove over Appier AIRIS (formerly Woopra).
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
9.0
178
8.7
198
Ease of Use
8.7
181
8.6
199
Ease of Setup
8.7
83
8.0
115
Ease of Admin
8.8
69
8.8
66
Quality of Support
8.6
157
9.3
197
Has the product been a good partner in doing business?
8.8
64
9.1
67
Product Direction (% positive)
8.8
176
9.3
193
Features by Category
Email Marketing
Not enough data
9.2
130
|
Verified
Not enough data
9.3
138
|
Verified
Not enough data
8.9
132
|
Verified
Not enough data
8.7
124
|
Verified
Online Marketing
Not enough data
7.6
94
Not enough data
8.1
113
|
Verified
Not enough data
9.2
137
|
Verified
Not enough data
8.6
116
|
Verified
Not enough data
8.2
96
Lead Management
Not enough data
8.4
106
|
Verified
Not enough data
8.6
111
Not enough data
9.3
135
|
Verified
Not enough data
8.3
101
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.6
113
|
Verified
Campaign Management
Not enough data
8.8
119
|
Verified
Not enough data
8.1
96
Not enough data
8.5
118
|
Verified
Not enough data
7.5
93
Social
Not enough data
7.2
84
Not enough data
7.4
88
Not enough data
7.4
91
Not enough data
7.2
85
Not enough data
7.2
88
Reporting & Analytics
Not enough data
8.9
127
|
Verified
Not enough data
8.1
100
|
Verified
Not enough data
8.4
114
|
Verified
Not enough data
8.5
125
|
Verified
Not enough data
7.2
86
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
8
Not enough data
6.9
8
Not enough data
6.7
8
Not enough data
6.7
8
Not enough data
6.5
8
Not enough data
6.7
9
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Metrics
9.0
119
Not enough data
8.8
118
Not enough data
8.7
117
Not enough data
8.9
120
Not enough data
9.1
117
Not enough data
8.6
106
Not enough data
8.7
108
Not enough data
8.8
105
Not enough data
8.6
102
Not enough data
Reporting
9.2
123
Not enough data
8.6
110
Not enough data
8.5
101
Not enough data
8.7
112
Not enough data
8.5
97
Not enough data
8.2
94
Not enough data
8.5
108
Not enough data
Other
8.6
115
Not enough data
8.6
96
Not enough data
8.5
88
Not enough data
8.7
99
Not enough data
8.6
87
Not enough data
8.6
76
Not enough data
8.4
86
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
Not enough data
8.9
85
Not enough data
8.8
106
Not enough data
8.8
106
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
71
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.2
63
Not enough data
8.5
78
|
Verified
Intelligence
Not enough data
8.7
82
|
Verified
Not enough data
8.7
85
|
Verified
Not enough data
8.3
78
|
Verified
Platform Basics
9.2
30
|
Verified
9.2
95
|
Verified
9.1
30
|
Verified
9.2
99
|
Verified
Platform Data
9.2
31
|
Verified
8.9
93
|
Verified
9.3
27
8.6
99
|
Verified
9.2
28
|
Verified
8.9
101
|
Verified
9.0
29
|
Verified
9.0
97
|
Verified
Platform Additional Functionality
9.1
29
|
Verified
8.9
89
|
Verified
8.7
29
|
Verified
8.4
92
|
Verified
8.6
28
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
5.0
8
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
6.0
7
Not enough data
6.2
7
Not enough data
6.4
7
Marketing Operations
8.4
15
8.6
92
|
Verified
8.9
14
8.9
98
|
Verified
8.7
14
9.1
98
|
Verified
8.8
15
9.0
92
|
Verified
7.9
14
Feature Not Available
8.1
14
Feature Not Available
Campaign Activity
8.8
15
9.1
102
|
Verified
9.0
15
9.1
99
|
Verified
8.7
15
8.7
91
|
Verified
8.9
14
8.9
95
|
Verified
8.9
15
8.3
83
|
Verified
8.6
14
8.7
81
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Optimove are categorized as Customer Journey Analytics, Marketing Analytics, and Customer Data Platform (CDP)
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Product Analytics, E-Commerce Analytics, Subscription Analytics, Digital Analytics, Conversational Marketing, and Personalization Engines
Optimove is categorized as Marketing Automation and Personalization
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Gambling & Casinos
69.3%
Marketing and Advertising
5.3%
Entertainment
4.4%
Financial Services
3.1%
Telecommunications
1.8%
Other
16.2%
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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