# Appier AIRIS (formerly Woopra) vs Looker Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Appier AIRIS excels in **ease of use** , with users appreciating its intuitive interface and rich analytical features. Many highlight the fast event setup and the ability to tune event names for better readability, making it a strong choice for small businesses looking for straightforward analytics.
- **Users say** Looker stands out for its **customization capabilities** , allowing for the creation of clean, interactive dashboards quickly. Reviewers have praised its user interface and the flexibility to integrate with various data sources, which enhances its utility for mid-market companies.
- **According to verified reviews** , both products receive similar scores for **quality of support** , but Appier AIRIS users specifically mention the dedicated Customer Success and Engineering teams that provide tailored solutions based on customer needs, which can be a significant advantage for businesses seeking personalized assistance.
- **Reviewers mention** that while Appier AIRIS has a strong focus on **real-time reporting** , Looker offers robust retroactive reporting features. This difference can impact how businesses analyze their data over time, with Appier AIRIS being favored for immediate insights and Looker for historical data analysis.
- **Users highlight** that Appier AIRIS is particularly effective in **customer journey analysis** , with features that prioritize understanding customer needs and engagement. This focus can be crucial for businesses aiming to enhance their customer experience through detailed analytics.
- **G2 reviewers note** that while Looker has a larger market presence and more recent reviews, Appier AIRIS's strong performance in **entry-level pricing** makes it an attractive option for small businesses looking to get started with analytics without a significant financial commitment.



| | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 207 | 1,644 | 
| **Largest Market Segment** | Small-Business (54.1% of reviews) | Mid-Market (60.6% of reviews) | 
| **Entry Level Price** | $0 500,000 actions/month | No pricing available | 

---
## Top Pros & Cons

### Appier AIRIS (formerly Woopra)

Pros:
- Insights Generation (8 reviews)
- Results (6 reviews)

Cons:
- Complexity (2 reviews)
- Difficult Customization (2 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

---
## Ratings Comparison
| Rating | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
  | **Meets Requirements** | 9.0 (178 reviews) | 8.7 (1128 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 8.3 (1134 reviews) | 
  | **Ease of Setup** | 8.7 (83 reviews) | 8.3 (610 reviews) | 
  | **Ease of Admin** | 8.8 (69 reviews) | 8.3 (430 reviews) | 
  | **Quality of Support** | 8.6 (157 reviews) | 8.6 (963 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (64 reviews) | 8.9 (409 reviews) | 
  | **Product Direction (% positive)** | 8.8 (176 reviews) | 8.7 (1056 reviews) | 

---
## Pricing

### Appier AIRIS (formerly Woopra)

#### Entry-Level Pricing

Plan: Core

Price: $0 500,000 actions/month

Description: Learn & Experiment

Key Features:
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.

[Browse all 4 editions](https://www.g2.com/products/appier-airis-formerly-woopra/pricing)

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | 8.3/10 | 781 |

#### Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (516 reviews) ✓ Verified | 

#### Building Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | 8.2/10 | 747 |

#### Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (112 reviews) | 
| **Share Reports** | Not enough data | 8.5 (109 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 

#### Visualization

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (115 reviews) | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 

#### Data Updates

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | 

#### Collaboration

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 

#### Data Updates

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (143 reviews) | 
| **Email Reports** | Not enough data | 8.5 (145 reviews) | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | 7.9/10 | 803 |

#### Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Data Preparation

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | 

#### Data Modeling and Blending

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | 
| **Decision Making** | Not enough data | 7.7 (39 reviews) | 

#### Self Service 

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.0 (39 reviews) | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (44 reviews) | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 

#### Advanced Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | 
| **Big Data Services** | Not enough data | 8.0 (516 reviews) ✓ Verified | 

#### Performance & Scalability - Analytics Platforms

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.1 (56 reviews) | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (43 reviews) | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (35 reviews) | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (35 reviews) | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.5 (34 reviews) | 
| **Role-based Insight Personalization** | Not enough data | 7.3 (36 reviews) | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | 

#### Building Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | 8.4/10 | 773 |

#### Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Reports Interface** | Not enough data | 8.6 (681 reviews) ✓ Verified | 
| **Steps to Answer** | Not enough data | 8.2 (621 reviews) ✓ Verified | 
| **Graphs and Charts** | Not enough data | 8.2 (674 reviews) ✓ Verified | 
| **Score Cards** | Not enough data | 8.3 (530 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.7 (676 reviews) ✓ Verified | 

#### Self Service 

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (627 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (616 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (617 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | 

#### Building Reports

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.7/10 | 139 |
| **Looker** | 8.4/10 | 324 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (119 reviews) | 8.8 (238 reviews) | 
| **Engagement** | 8.8 (118 reviews) | 8.7 (238 reviews) | 
| **Entry and Exit Pages** | 8.7 (117 reviews) | 8.4 (224 reviews) | 
| **Standard Event Tracking** | 8.9 (120 reviews) | 8.3 (226 reviews) | 
| **Custom Event Tracking** | 9.1 (117 reviews) | 8.4 (215 reviews) | 
| **Retention** | 8.6 (106 reviews) | 8.3 (224 reviews) | 
| **Return** | 8.7 (108 reviews) | 8.4 (219 reviews) | 
| **Conversions** | 8.8 (105 reviews) | 8.5 (230 reviews) | 
| **Funnels** | 8.6 (102 reviews) | 8.3 (223 reviews) | 

#### Reporting

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Real-Time Reporting** | 9.2 (123 reviews) | 8.4 (242 reviews) | 
| **Trending** | 8.6 (110 reviews) | Feature Not Available | 
| **Retroactive Reporting** | 8.5 (101 reviews) | 8.6 (242 reviews) | 
| **Segmentation** | 8.7 (112 reviews) | 8.5 (245 reviews) | 
| **Mobile Reporting** | 8.5 (97 reviews) | 8.1 (199 reviews) | 
| **Unification Across Devices** | 8.2 (94 reviews) | 8.4 (205 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (108 reviews) | 9.0 (254 reviews) | 

#### Other

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **User Data** | 8.6 (115 reviews) | 8.7 (226 reviews) | 
| **Site Search Reporting** | 8.6 (96 reviews) | 8.6 (209 reviews) | 
| **Load Time Monitoring** | 8.5 (88 reviews) | 8.4 (201 reviews) | 
| **Campaign Tracking** | 8.7 (99 reviews) | 8.7 (215 reviews) | 
| **E-Commerce** | 8.6 (87 reviews) | 8.7 (207 reviews) | 
| **Promotional Messages** | 8.6 (76 reviews) | 8.2 (179 reviews) | 
| **Administration Alerts** | 8.4 (86 reviews) | 8.3 (191 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **API / Integrations** | 8.8 (104 reviews) | 8.4 (218 reviews) | 
| **QA Testing** | 8.9 (85 reviews) | 8.3 (193 reviews) | 
| **Performance and Reliability** | 8.8 (106 reviews) | 8.5 (245 reviews) | 
| **User, Role, and Access Management** | 8.8 (106 reviews) | 8.6 (239 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Messenger

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.4/10 | 14 |
| **Looker** | N/A | N/A |

#### Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Account-Level Analytics** | 8.5 (12 reviews) | Not enough data | 
| **User-Level Analytics** | 8.8 (13 reviews) | Not enough data | 
| **Segmentation** | 8.2 (13 reviews) | Not enough data | 
| **Funnels** | 8.3 (12 reviews) | Not enough data | 
| **Alerts** | 8.0 (11 reviews) | Not enough data | 
| **Multi-Product Analytics** | 8.2 (13 reviews) | Not enough data | 
| **User Scoring** | 8.5 (12 reviews) | Not enough data | 
| **Integrations** | 8.3 (13 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.9/10 | 36 |
| **Looker** | N/A | N/A |

#### Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Reports** | 9.2 (34 reviews) | Not enough data | 
| **Dashboard** | 9.4 (33 reviews) | Not enough data | 
| **Web Analytics** | 8.8 (33 reviews) | Not enough data | 
| **Campaign Tracking** | 8.9 (33 reviews) | Not enough data | 
| **Customer Demographics** | 8.9 (33 reviews) | Not enough data | 
| **Predictive Analytics** | 8.7 (30 reviews) | Not enough data | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Storage** | 8.9 (31 reviews) | Not enough data | 
| **A/B Testing** | 8.8 (30 reviews) | Not enough data | 
| **Integrations** | 9.0 (32 reviews) | Not enough data | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **AI Text Generation** | 7.9 (7 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Segmentation

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Data Sourcing

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 9.0/10 | 33 |
| **Looker** | N/A | N/A |

#### Platform Basics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 9.1 (30 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Journey Reporting** | 9.2 (31 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 9.3 (27 reviews) | Not enough data | 
| **Dashboards** | 9.2 (28 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 9.0 (29 reviews) ✓ Verified | Not enough data | 

#### Platform Additional Functionality

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Journey Mapping** | 9.1 (29 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.7 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Subscription Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | N/A | N/A |

#### Data Management

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Updating** | Not enough data | Not enough data | 
| **Data cleansing** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Analysis

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **KPIs** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Revenue Optimization ** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |

#### Agentic AI - Sales Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | 

#### Data Sourcing

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 

#### Predictive Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 

#### Sales Management

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.6/10 | 15 |
| **Looker** | 8.2/10 | 312 |

#### Marketing Operations

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **ROI Tracking** | 8.4 (15 reviews) | 8.6 (221 reviews) ✓ Verified | 
| **Data Collection** | 8.9 (14 reviews) | 8.7 (241 reviews) ✓ Verified | 
| **Customer Insights** | 8.7 (14 reviews) | 8.5 (228 reviews) ✓ Verified | 
| **Multi-User Access** | 8.8 (15 reviews) | 8.9 (244 reviews) ✓ Verified | 
| **Spend Management** | 7.9 (14 reviews) | 8.3 (129 reviews) | 
| **White Label** | 8.1 (14 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Campaign Insights** | 8.8 (15 reviews) | 8.6 (230 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.0 (15 reviews) | 8.8 (260 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.7 (15 reviews) | 8.5 (212 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.9 (14 reviews) | 8.5 (213 reviews) ✓ Verified | 
| **Brand Optimization** | 8.9 (15 reviews) | 8.4 (199 reviews) ✓ Verified | 
| **Predictive Analytics** | 8.6 (14 reviews) | 7.9 (120 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Appier AIRIS (formerly Woopra) (7):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Subscription Analytics Software](https://www.g2.com/categories/subscription-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Looker (4):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Appier AIRIS (formerly Woopra) | Looker | 
|---|---|---|
| **Small-Business** | 54.1% | 19.3% | 
| **Mid-Market** | 33.2% | 60.6% | 
| **Enterprise** | 12.8% | 20.1% | 

### By Industry

#### Appier AIRIS (formerly Woopra)

- **Information Technology and Services:** 14.8%
- **Computer Software:** 12.8%
- **Marketing and Advertising:** 11.2%
- **Internet:** 9.2%
- **Retail:** 6.6%
- **Airlines/Aviation:** 4.6%
- **Real Estate:** 3.6%
- **E-Learning:** 2.6%
- **Food & Beverages:** 1.5%
- **Publishing:** 1.5%
- **Other:** 31.6%

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

---
## Alternatives

### Alternatives to Appier AIRIS (formerly Woopra)

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1359 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6834 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1217 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1358 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3654 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

---
## Top Discussions

### Appier AIRIS (formerly Woopra)

- Title: [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) — 1 comment
  > **Top comment:** "Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It..."
- Title: [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) — 1 comment
  > **Top comment:** "Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user..."
- Title: [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) — 1 comment
  > **Top comment:** "Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It..."
- Title: [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) — 1 comment
  > **Top comment:** "Account Setup: Sign up for a Woopra account and create your profile. You may need to choose a pricing plan that aligns with your business needs.

Website..."
- Title: [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) — 1 comment, 1 upvote
  > **Top comment:** "The best thing about Woopra is the official website  worldwide"

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-looker)