# Appier AIRIS (formerly Woopra) vs Kissmetrics Comparison

| | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 207 | 168 | 
| **Largest Market Segment** | Small-Business (54.1% of reviews) | Small-Business (55.6% of reviews) | 
| **Entry Level Price** | $0 500,000 actions/month | $299.00 Per Month | 

---
## Top Pros & Cons

### Appier AIRIS (formerly Woopra)

Pros:
- Insights Generation (8 reviews)
- Results (6 reviews)

Cons:
- Complexity (2 reviews)
- Difficult Customization (2 reviews)

### Kissmetrics

**Not enough data**

---
## Ratings Comparison
| Rating | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
  | **Meets Requirements** | 9.0 (178 reviews) | 7.9 (154 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 7.4 (155 reviews) | 
  | **Ease of Setup** | 8.7 (83 reviews) | 6.7 (62 reviews) | 
  | **Ease of Admin** | 8.8 (69 reviews) | 7.8 (67 reviews) | 
  | **Quality of Support** | 8.6 (157 reviews) | 8.3 (135 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (64 reviews) | 8.4 (68 reviews) | 
  | **Product Direction (% positive)** | 8.8 (176 reviews) | 7.8 (155 reviews) | 

---
## Pricing

### Appier AIRIS (formerly Woopra)

#### Entry-Level Pricing

Plan: Core

Price: $0 500,000 actions/month

Description: Learn & Experiment

Key Features:
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.

[Browse all 4 editions](https://www.g2.com/products/appier-airis-formerly-woopra/pricing)

#### Free Trial

Yes

### Kissmetrics

#### Entry-Level Pricing

Plan: Silver

Price: $299.00 Per Month

Description: Best for smaller businesses - up to 10,000 monthly tracked users

Key Features:
- Analyze Reports:  Metrics, People, Funnel, Cohort, A/B, Power
- Populations: Up to 10 active
- Campaigns: Unlimited Profiles, Unlimited Emails

[Browse all 3 editions](https://www.g2.com/products/kissmetrics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.7/10 | 139 |
| **Kissmetrics** | 8.0/10 | 132 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (119 reviews) | 8.3 (102 reviews) | 
| **Engagement** | 8.8 (118 reviews) | 8.1 (102 reviews) | 
| **Entry and Exit Pages** | 8.7 (117 reviews) | 7.7 (94 reviews) | 
| **Standard Event Tracking** | 8.9 (120 reviews) | 8.7 (111 reviews) | 
| **Custom Event Tracking** | 9.1 (117 reviews) | 8.6 (111 reviews) | 
| **Retention** | 8.6 (106 reviews) | 8.0 (93 reviews) | 
| **Return** | 8.7 (108 reviews) | 7.7 (96 reviews) ✓ Verified | 
| **Conversions** | 8.8 (105 reviews) | 8.7 (109 reviews) | 
| **Funnels** | 8.6 (102 reviews) | 8.4 (109 reviews) | 

#### Reporting

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Real-Time Reporting** | 9.2 (123 reviews) | 8.0 (108 reviews) | 
| **Trending** | 8.6 (110 reviews) | 7.6 (90 reviews) | 
| **Retroactive Reporting** | 8.5 (101 reviews) | 8.0 (63 reviews) | 
| **Segmentation** | 8.7 (112 reviews) | 8.1 (100 reviews) | 
| **Mobile Reporting** | 8.5 (97 reviews) | 7.1 (57 reviews) | 
| **Unification Across Devices** | 8.2 (94 reviews) | 8.0 (66 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (108 reviews) | 8.1 (107 reviews) | 

#### Other

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **User Data** | 8.6 (115 reviews) | 8.3 (105 reviews) | 
| **Site Search Reporting** | 8.6 (96 reviews) | 7.6 (58 reviews) | 
| **Load Time Monitoring** | 8.5 (88 reviews) | Feature Not Available | 
| **Campaign Tracking** | 8.7 (99 reviews) | 8.2 (91 reviews) | 
| **E-Commerce** | 8.6 (87 reviews) | 7.9 (61 reviews) | 
| **Promotional Messages** | 8.6 (76 reviews) | 7.4 (39 reviews) | 
| **Administration Alerts** | 8.4 (86 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **API / Integrations** | 8.8 (104 reviews) | 7.8 (88 reviews) | 
| **QA Testing** | 8.9 (85 reviews) | 7.6 (57 reviews) | 
| **Performance and Reliability** | 8.8 (106 reviews) | 8.1 (98 reviews) | 
| **User, Role, and Access Management** | 8.8 (106 reviews) | 8.7 (98 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | 9.2/10 | 5 |

#### User Identification

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Demographics** | Not enough data | 9.0 (5 reviews) | 
| **User Segmentation** | Not enough data | 9.3 (5 reviews) | 
| **Geolocation** | Not enough data | 9.7 (5 reviews) | 

#### Tracking & Reporting

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.7 (5 reviews) | 
| **Real-Time Insights** | Not enough data | 9.0 (5 reviews) | 
| **Attribution** | Not enough data | 9.0 (5 reviews) | 
| **Dashboard** | Not enough data | 9.0 (5 reviews) | 
| **User Path Tracking** | Not enough data | 9.3 (5 reviews) | 
| **User Activity History** | Not enough data | 9.3 (5 reviews) | 

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | 9.3 (5 reviews) | 
| **Retention** | Not enough data | 9.3 (5 reviews) | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 9.7 (5 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Messenger

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.4/10 | 14 |
| **Kissmetrics** | 8.2/10 | 10 |

#### Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Account-Level Analytics** | 8.5 (12 reviews) | 8.1 (9 reviews) | 
| **User-Level Analytics** | 8.8 (13 reviews) | 8.3 (10 reviews) | 
| **Segmentation** | 8.2 (13 reviews) | 7.7 (10 reviews) | 
| **Funnels** | 8.3 (12 reviews) | 8.2 (10 reviews) | 
| **Alerts** | 8.0 (11 reviews) | 8.1 (9 reviews) | 
| **Multi-Product Analytics** | 8.2 (13 reviews) | 9.2 (8 reviews) | 
| **User Scoring** | 8.5 (12 reviews) | 8.0 (9 reviews) | 
| **Integrations** | 8.3 (13 reviews) | 7.6 (9 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.9/10 | 36 |
| **Kissmetrics** | 8.7/10 | 10 |

#### Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Reports** | 9.2 (34 reviews) | 9.7 (10 reviews) | 
| **Dashboard** | 9.4 (33 reviews) | 8.7 (10 reviews) | 
| **Web Analytics** | 8.8 (33 reviews) | 9.2 (10 reviews) | 
| **Campaign Tracking** | 8.9 (33 reviews) | 9.5 (10 reviews) | 
| **Customer Demographics** | 8.9 (33 reviews) | 8.3 (9 reviews) | 
| **Predictive Analytics** | 8.7 (30 reviews) | 7.8 (10 reviews) | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Data Storage** | 8.9 (31 reviews) | 8.5 (10 reviews) | 
| **A/B Testing** | 8.8 (30 reviews) | 8.2 (10 reviews) | 
| **Integrations** | 9.0 (32 reviews) | 8.2 (10 reviews) | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **AI Text Generation** | 7.9 (7 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Segmentation

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Data Sourcing

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | 

#### Intelligence

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 9.0/10 | 33 |
| **Kissmetrics** | N/A | N/A |

#### Platform Basics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) ✓ Verified | Not enough data | 
| **Journey Optimization** | 9.1 (30 reviews) ✓ Verified | Not enough data | 

#### Platform Data

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Journey Reporting** | 9.2 (31 reviews) ✓ Verified | Not enough data | 
| **Trends Reporting** | 9.3 (27 reviews) | Not enough data | 
| **Dashboards** | 9.2 (28 reviews) ✓ Verified | Not enough data | 
| **Advanced Data Filtering** | 9.0 (29 reviews) ✓ Verified | Not enough data | 

#### Platform Additional Functionality

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Journey Mapping** | 9.1 (29 reviews) ✓ Verified | Not enough data | 
| **Integrations** | 8.7 (29 reviews) ✓ Verified | Not enough data | 
| **Automated Alerts** | 8.6 (28 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Subscription Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Data Management

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Updating** | Not enough data | Not enough data | 
| **Data cleansing** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

#### Analysis

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **KPIs** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Revenue Optimization ** | Not enough data | Not enough data | 

#### Agentic AI - Subscription Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.6/10 | 15 |
| **Kissmetrics** | N/A | N/A |

#### Marketing Operations

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **ROI Tracking** | 8.4 (15 reviews) | Not enough data | 
| **Data Collection** | 8.9 (14 reviews) | Not enough data | 
| **Customer Insights** | 8.7 (14 reviews) | Not enough data | 
| **Multi-User Access** | 8.8 (15 reviews) | Not enough data | 
| **Spend Management** | 7.9 (14 reviews) | Not enough data | 
| **White Label** | 8.1 (14 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Campaign Insights** | 8.8 (15 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (15 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.7 (15 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.9 (14 reviews) | Not enough data | 
| **Brand Optimization** | 8.9 (15 reviews) | Not enough data | 
| **Predictive Analytics** | 8.6 (14 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | 9.4/10 | 5 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Engagement** | Not enough data | 9.3 (5 reviews) | 
| **Exit Tracking** | Not enough data | 9.3 (5 reviews) | 
| **Retention** | Not enough data | 9.3 (5 reviews) | 
| **Return** | Not enough data | Not enough data | 
| **Conversions** | Not enough data | 9.7 (5 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Kissmetrics** | N/A | N/A |

#### Variation Testing

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Not enough data | 
| **Conversion Goal** | Not enough data | Not enough data | 
| **Percentage of Traffic** | Not enough data | Not enough data | 
| **Confidence Level** | Not enough data | Not enough data | 
| **Multivariant Testing** | Not enough data | Not enough data | 

#### Reporting

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 

#### Personalization

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Standard Targeting** | Not enough data | Not enough data | 
| **Custom Targeting** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **QA Testing** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Appier AIRIS (formerly Woopra) (6):** [Subscription Analytics Software](https://www.g2.com/categories/subscription-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Kissmetrics (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Appier AIRIS (formerly Woopra) | Kissmetrics | 
|---|---|---|
| **Small-Business** | 54.1% | 55.6% | 
| **Mid-Market** | 33.2% | 35.0% | 
| **Enterprise** | 12.8% | 9.4% | 

### By Industry

#### Appier AIRIS (formerly Woopra)

- **Information Technology and Services:** 14.8%
- **Computer Software:** 12.8%
- **Marketing and Advertising:** 11.2%
- **Internet:** 9.2%
- **Retail:** 6.6%
- **Airlines/Aviation:** 4.6%
- **Real Estate:** 3.6%
- **E-Learning:** 2.6%
- **Food & Beverages:** 1.5%
- **Publishing:** 1.5%
- **Other:** 31.6%

#### Kissmetrics

- **Computer Software:** 22.6%
- **Internet:** 18.3%
- **Marketing and Advertising:** 12.8%
- **Information Technology and Services:** 7.9%
- **Retail:** 3.7%
- **Higher Education:** 2.4%
- **Health, Wellness and Fitness:** 2.4%
- **E-Learning:** 1.8%
- **Real Estate:** 1.2%
- **Publishing:** 1.2%
- **Other:** 25.6%

---
## Alternatives

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---
## Top Discussions

### Appier AIRIS (formerly Woopra)

- Title: [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) — 1 comment
  > **Top comment:** "Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It..."
- Title: [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) — 1 comment
  > **Top comment:** "Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user..."
- Title: [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) — 1 comment
  > **Top comment:** "Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It..."
- Title: [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) — 1 comment
  > **Top comment:** "Account Setup: Sign up for a Woopra account and create your profile. You may need to choose a pricing plan that aligns with your business needs.

Website..."
- Title: [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) — 1 comment, 1 upvote
  > **Top comment:** "The best thing about Woopra is the official website  worldwide"

### Kissmetrics

- Title: [Are there other similar products on the market?](https://www.g2.com/discussions/31082-are-there-other-similar-products-on-the-market) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Ben,

Kissmetrics is one of the more flexible analytics tools on the market due to being able to capture and store data by person, which allows you to..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-kissmetrics)