Compare Appier AIRIS (formerly Woopra) and impact.com 
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Small-Business (75.2% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
No pricing available
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansimpact.com
Star Rating
(2,215)4.4 out of 5
Market Segments
Small-Business (75.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about impact.comSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Appier AIRIS excels in ease of use, with users highlighting its intuitive interface and rich analytical features. Many appreciate the fast event setup and the ability to tune event names for better readability, making it a strong choice for those who prioritize user-friendly design.
- Users say that impact.com shines in implementation and integration, with feedback noting its ease of use and the ability to generate links effortlessly. This makes it particularly appealing for businesses looking for a seamless onboarding experience and quick access to various products.
- Reviewers mention that Appier AIRIS offers superior dynamic segmentation and journey optimization capabilities, which are crucial for businesses focused on understanding customer behavior. Users have praised its ability to analyze customer journeys effectively, enhancing engagement strategies.
- According to verified reviews, impact.com provides a robust attribution view that helps users track interactions between partners. This feature is particularly beneficial for businesses aiming to optimize their marketing campaigns by understanding the consumer path and identifying high-performing partners.
- G2 reviewers highlight that Appier AIRIS has a strong focus on customer support, with users appreciating the assistance from the Customer Success and Engineering teams. This support is tailored to meet specific customer needs, which can be a significant advantage for businesses requiring ongoing guidance.
- Users report that while impact.com has a slightly lower score in customer insights, it compensates with detailed performance reporting and accurate tracking systems. This allows users to monitor conversions clearly, which is essential for effective campaign optimization.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
impact.com
No pricing availableFree Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
impact.com
No trial information availableRatings
Meets Requirements
9.0
178
8.6
1,152
Ease of Use
8.7
181
8.2
1,385
Ease of Setup
8.7
83
8.1
1,058
Ease of Admin
8.8
69
8.3
488
Quality of Support
8.6
157
8.3
1,059
Has the product been a good partner in doing business?
8.8
64
8.7
482
Product Direction (% positive)
8.8
176
8.6
1,108
Features by Category
Metrics
9.0
119
Not enough data
8.8
118
Not enough data
8.7
117
Not enough data
8.9
120
Not enough data
9.1
117
Not enough data
8.6
106
Not enough data
8.7
108
Not enough data
8.8
105
Not enough data
8.6
102
Not enough data
Reporting
9.2
123
Not enough data
8.6
110
Not enough data
8.5
101
Not enough data
8.7
112
Not enough data
8.5
97
Not enough data
8.2
94
Not enough data
8.5
108
Not enough data
Other
8.6
115
Not enough data
8.6
96
Not enough data
8.5
88
Not enough data
8.7
99
Not enough data
8.6
87
Not enough data
8.6
76
Not enough data
8.4
86
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
Not enough data
8.9
85
Not enough data
8.8
106
Not enough data
8.8
106
Not enough data
Social Analytics
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
23
Not enough data
8.9(won by default)
21
Not enough data
8.6(won by default)
21
Not enough data
8.9(won by default)
19
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
20
Reports & Dashboards
Not enough data
8.7(won by default)
22
Not enough data
8.9(won by default)
22
Not enough data
9.0(won by default)
23
Not enough data
7.9(won by default)
21
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.0(won by default)
8
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
8.8
794
Not enough data
8.8
781
Not enough data
8.1
638
Agentic AI - Affiliate Marketing
Not enough data
6.8
264
Not enough data
7.0
258
Not enough data
7.1
260
Not enough data
7.0
260
Not enough data
7.1
259
Not enough data
Feature Not Available
Tracking Options
Not enough data
7.9
720
Not enough data
8.8
864
Not enough data
8.1
686
Affiliate Management
Not enough data
8.6
675
Not enough data
8.6
684
Not enough data
8.1
629
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Control
Not enough data
8.8
98
|
Verified
Not enough data
8.0
100
|
Verified
Not enough data
7.8
89
|
Verified
Platform - Partner Relationship Management (PRM)
Not enough data
8.2
96
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.2
20
Not enough data
7.8
20
Not enough data
7.8
22
Not enough data
7.2
24
Not enough data
8.5
22
Not enough data
7.1
25
Not enough data
7.9
15
Not enough data
7.3
14
Not enough data
8.5
31
Not enough data
7.6
17
Not enough data
7.6
15
Agentic AI - Partner Relationship Management (PRM)
Not enough data
7.1
18
Not enough data
Feature Not Available
Not enough data
7.0
16
Not enough data
6.8
17
Attribution Modeling
Not enough data
8.5
70
|
Verified
Not enough data
7.9
69
|
Verified
Not enough data
6.7
61
|
Verified
Not enough data
7.6
69
|
Verified
Not enough data
7.1
66
Not enough data
7.6
68
Agentic AI - Attribution
Not enough data
7.3
25
Not enough data
7.6
26
Not enough data
Feature Not Available
Not enough data
7.3
25
Marketing
Not enough data
7.4
59
|
Verified
Not enough data
8.3
64
|
Verified
Not enough data
7.8
65
|
Verified
Not enough data
7.9
64
|
Verified
Reporting
Not enough data
8.7
75
|
Verified
Not enough data
8.5
72
|
Verified
Not enough data
8.7
75
|
Verified
Platform Basics
9.2
30
|
Verified
7.5
42
|
Verified
9.1
30
|
Verified
7.4
42
|
Verified
Platform Data
9.2
31
|
Verified
7.7
44
|
Verified
9.3
27
7.8
44
|
Verified
9.2
28
|
Verified
8.1
45
|
Verified
9.0
29
|
Verified
8.0
45
|
Verified
Platform Additional Functionality
9.1
29
|
Verified
Feature Not Available
8.7
29
|
Verified
7.5
41
|
Verified
8.6
28
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Feature Not Available
Not enough data
7.1
20
Not enough data
7.0
20
Not enough data
6.9
19
Monitoring & Listening
Not enough data
8.9
12
Not enough data
7.5
12
Not enough data
7.8
12
Not enough data
7.9
12
Not enough data
7.9
12
Not enough data
7.8
12
Agentic AI - Social Media Listening Tools
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
8.1
8
Not enough data
9.3
7
Not enough data
8.6
7
Data Management & Analysis
Not enough data
9.0
12
Not enough data
9.2
12
Not enough data
9.3
12
Not enough data
9.5
11
Loyalty Experience
Not enough data
8.6
35
Not enough data
8.9
36
Not enough data
8.2
30
Not enough data
8.4
33
Not enough data
7.6
30
Not enough data
Feature Not Available
Loyalty Platform
Not enough data
8.3
30
Not enough data
8.2
32
Not enough data
8.5
32
Not enough data
8.5
29
Not enough data
8.1
31
Agentic AI - Loyalty Management
Not enough data
Feature Not Available
Not enough data
7.6
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Account Mapping
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Partner Discovery
Not enough data
7.3
24
Not enough data
7.3
25
Not enough data
7.1
24
Partner Collaboration
Not enough data
8.5
26
Not enough data
8.5
23
Not enough data
8.4
24
Analytics
Not enough data
8.3
24
Not enough data
8.0
23
Not enough data
8.1
24
Integrations
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
Feature Not Available
Influencer Marketing
Not enough data
7.6
183
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
175
|
Verified
Not enough data
7.5
170
|
Verified
Not enough data
7.7
182
|
Verified
Not enough data
7.5
166
|
Verified
Not enough data
7.8
175
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
8.4
192
|
Verified
Not enough data
8.1
174
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
140
|
Verified
Not enough data
Feature Not Available
Not enough data
8.0
38
Agentic AI - Influencer Marketing Platforms
Not enough data
7.1
49
Not enough data
Feature Not Available
Not enough data
7.3
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Advocacy
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
Feature Not Available
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
8.0
35
Not enough data
8.2
38
Not enough data
Feature Not Available
Outreach
Not enough data
7.6
32
Not enough data
Feature Not Available
Not enough data
7.3
32
Reporting
Not enough data
8.2
32
Not enough data
7.2
31
Not enough data
7.5
31
Agentic AI - Media and Influencer Targeting
Not enough data
Feature Not Available
Not enough data
7.4
20
Not enough data
7.3
20
Not enough data
7.3
20
Not enough data
7.3
20
User Rights/Roles
Not enough data
7.3
30
Not enough data
7.4
29
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
8.2
120
|
Verified
8.9
14
8.6
131
|
Verified
8.7
14
7.6
120
|
Verified
8.8
15
8.4
123
|
Verified
7.9
14
7.9
94
|
Verified
8.1
14
Feature Not Available
Campaign Activity
8.8
15
8.5
128
|
Verified
9.0
15
8.7
136
|
Verified
8.7
15
7.7
110
|
Verified
8.9
14
7.9
116
|
Verified
8.9
15
7.9
115
|
Verified
8.6
14
6.4
17
Agentic AI - Marketing Analytics
Not enough data
7.1
29
Not enough data
7.2
29
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and impact.com are categorized as Customer Journey Analytics and Marketing Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Product Analytics, E-Commerce Analytics, Subscription Analytics, Digital Analytics, Customer Data Platform (CDP), Conversational Marketing, and Personalization Engines
impact.com is categorized as Affiliate Marketing, Influencer Marketing Platforms, Customer Advocacy, Partner Relationship Management (PRM), Partner Ecosystem Platforms, Attribution, Media and Influencer Targeting, Loyalty Management, Tag Management Systems, Social Media Analytics, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
impact.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Marketing and Advertising
22.3%
Computer Software
6.1%
Information Technology and Services
5.0%
Retail
4.8%
Financial Services
4.5%
Other
57.2%
Alternatives
Discussions
What does Woopra do?
1 Comment
AT
Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It...Read more
How do I track a user journey on my website?
1 Comment
KP
Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user...Read more
What is woopra com?
1 Comment
KP
Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It...Read more
What is impact.com used for?
4 Comments
א
impact.com is intended to be used as a partnership management platformRead more
How many dashboars out there for Impact.com?
2 Comments
SO
You can not use more than one account on impact,it's only one account you need to have to avoid being ban.Read more
Does SaaSquatch integrate with 3rd-party tools?
2 Comments
ST
SaaSquatch natively integrates with many of the tools you already use so that you can get the most out of your referral and loyalty programs. Whether it’s...Read more
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