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Compare Appier AIRIS (formerly Woopra) and Google Tag Manager 
Featured Products
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Small-Business (53.5% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
No pricing available
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansGoogle Tag Manager
Star Rating
(417)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerAppier AIRIS (formerly Woopra) vs Google Tag Manager
When assessing the two solutions, reviewers found Appier AIRIS (formerly Woopra) easier to use, set up, and administer. Reviewers also preferred doing business with Appier AIRIS (formerly Woopra) overall.
- Reviewers felt that Google Tag Manager meets the needs of their business better than Appier AIRIS (formerly Woopra).
- When comparing quality of ongoing product support, reviewers felt that Appier AIRIS (formerly Woopra) is the preferred option.
- When assessing product direction, Appier AIRIS (formerly Woopra) and Google Tag Manager received similar ratings from our reviewers.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Google Tag Manager
No pricing availableFree Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
9.0
178
9.2
340
Ease of Use
8.7
181
8.0
341
Ease of Setup
8.7
83
7.9
201
Ease of Admin
8.8
69
8.3
191
Quality of Support
8.6
157
7.1
278
Has the product been a good partner in doing business?
8.8
64
8.1
166
Product Direction (% positive)
8.8
176
8.8
331
Features by Category
Metrics
9.0
119
9.0
210
8.8
118
8.9
208
8.7
117
8.7
202
8.9
120
9.1
234
9.1
117
9.0
241
8.6
106
8.4
185
8.7
108
8.3
182
8.8
105
9.1
226
8.6
102
8.5
187
Reporting
9.2
123
Feature Not Available
8.6
110
8.4
168
8.5
101
8.1
159
8.7
112
Feature Not Available
8.5
97
Feature Not Available
8.2
94
8.6
172
8.5
108
Feature Not Available
Other
8.6
115
8.6
186
8.6
96
8.5
170
8.5
88
8.3
167
8.7
99
9.0
198
8.6
87
8.8
158
8.6
76
8.0
125
8.4
86
8.1
152
Agentic AI - Digital Analytics
Not enough data
5.7
5
Not enough data
6.7
5
Not enough data
7.0
5
Not enough data
7.7
5
Administration
8.8
104
8.8
160
8.9
85
8.7
175
8.8
106
9.0
218
8.8
106
9.1
226
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
|
Verified
Not enough data
9.1
30
|
Verified
Not enough data
Platform Data
9.2
31
|
Verified
Not enough data
9.3
27
Not enough data
9.2
28
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
Platform Additional Functionality
9.1
29
|
Verified
Not enough data
8.7
29
|
Verified
Not enough data
8.6
28
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Campaign Activity
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Google Tag Manager are categorized as Digital Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Subscription Analytics, Customer Journey Analytics, Product Analytics, E-Commerce Analytics, and Marketing Analytics
Google Tag Manager is categorized as Tag Management Systems
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Marketing and Advertising
34.0%
Computer Software
9.0%
Information Technology and Services
8.8%
Internet
6.0%
Retail
3.0%
Other
39.3%
Discussions
New customizable dashboard could be improved in terms of layout and customization.
1 Comment
EK
We hope you like the new updated Dashboard Harnarayan! Thank you for your feedback.Read more
What is the best thing about Woopra
1 Comment
NZ
The best thing about Woopra is the official website worldwideRead more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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