# Appier AIRIS (formerly Woopra), Google Analytics 360 vs Amplitude Analytics Comparison

| | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 207 | 598 | 2,894 | 
| **Largest Market Segment** | Small-Business (54.1% of reviews) | Small-Business (50.2% of reviews) | Mid-Market (47.0% of reviews) | 
| **Entry Level Price** | $0 500,000 actions/month | No pricing available | Free | 

---
## Top Pros & Cons

### Appier AIRIS (formerly Woopra)

Pros:
- Insights Generation (8 reviews)
- Results (6 reviews)

Cons:
- Complexity (2 reviews)
- Difficult Customization (2 reviews)

### Google Analytics 360

Pros:
- Insights (6 reviews)
- Easy Integrations (5 reviews)

Cons:
- Learning Curve (4 reviews)
- Cluttered Interface (2 reviews)

### Amplitude Analytics

Pros:
- Insights (320 reviews)
- Ease of Use (295 reviews)

Cons:
- Learning Curve (136 reviews)
- Steep Learning Curve (132 reviews)

---
## Ratings Comparison
| Rating | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 9.0 (178 reviews) | 8.8 (451 reviews) | 8.5 (2131 reviews) | 
  | **Ease of Use** | 8.7 (181 reviews) | 8.1 (454 reviews) | 8.3 (2149 reviews) | 
  | **Ease of Setup** | 8.7 (83 reviews) | 8.0 (200 reviews) | 8.0 (977 reviews) | 
  | **Ease of Admin** | 8.8 (69 reviews) | 8.4 (189 reviews) | 8.4 (642 reviews) | 
  | **Quality of Support** | 8.6 (157 reviews) | 8.0 (410 reviews) | 8.4 (1633 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (64 reviews) | 8.5 (185 reviews) | 8.7 (612 reviews) | 
  | **Product Direction (% positive)** | 8.8 (176 reviews) | 8.4 (435 reviews) | 8.6 (1949 reviews) | 

---
## Pricing

### Appier AIRIS (formerly Woopra)

#### Entry-Level Pricing

Plan: Core

Price: $0 500,000 actions/month

Description: Learn & Experiment

Key Features:
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.

[Browse all 4 editions](https://www.g2.com/products/appier-airis-formerly-woopra/pricing)

#### Free Trial

Yes

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Amplitude Analytics

#### Entry-Level Pricing

Plan: Starter

Price: Free

Description: Get a taste of Amplitude for individuals, explorers, and early startups. The Starter plan includes:

Key Features:
- Starter templates
- Foundational product analytics
- Campaign reporting

[Browse all 4 editions](https://www.g2.com/products/amplitude-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.7/10 | 139 |
| **Google Analytics 360** | 8.4/10 | 379 |
| **Amplitude Analytics** | 8.1/10 | 1024 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 9.0 (119 reviews) | 8.7 (325 reviews) | 8.5 (697 reviews) | 
| **Engagement** | 8.8 (118 reviews) | 8.5 (333 reviews) | 8.5 (689 reviews) | 
| **Entry and Exit Pages** | 8.7 (117 reviews) | 8.5 (323 reviews) | 7.9 (640 reviews) | 
| **Standard Event Tracking** | 8.9 (120 reviews) | 8.6 (305 reviews) | 8.8 (721 reviews) | 
| **Custom Event Tracking** | 9.1 (117 reviews) | 8.4 (299 reviews) | 8.8 (724 reviews) | 
| **Retention** | 8.6 (106 reviews) | 8.4 (304 reviews) | 8.2 (667 reviews) | 
| **Return** | 8.7 (108 reviews) | 8.2 (303 reviews) | 8.1 (627 reviews) | 
| **Conversions** | 8.8 (105 reviews) | 8.4 (311 reviews) | 8.9 (699 reviews) | 
| **Funnels** | 8.6 (102 reviews) | 8.2 (288 reviews) | 8.9 (719 reviews) | 

#### Reporting

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | 9.2 (123 reviews) | Feature Not Available | 8.5 (670 reviews) | 
| **Trending** | 8.6 (110 reviews) | 8.6 (310 reviews) | 8.3 (614 reviews) | 
| **Retroactive Reporting** | 8.5 (101 reviews) | 8.4 (279 reviews) | 8.1 (580 reviews) | 
| **Segmentation** | 8.7 (112 reviews) | 8.5 (297 reviews) | 8.6 (687 reviews) | 
| **Mobile Reporting** | 8.5 (97 reviews) | 8.4 (291 reviews) | 8.2 (565 reviews) | 
| **Unification Across Devices** | 8.2 (94 reviews) | 8.2 (268 reviews) | 8.2 (574 reviews) | 
| **Custom Reports and Dashboards** | 8.5 (108 reviews) | 8.6 (315 reviews) | 8.6 (698 reviews) | 

#### Other

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **User Data** | 8.6 (115 reviews) | 8.5 (301 reviews) | 8.5 (666 reviews) | 
| **Site Search Reporting** | 8.6 (96 reviews) | 8.4 (306 reviews) | 7.7 (489 reviews) | 
| **Load Time Monitoring** | 8.5 (88 reviews) | 8.3 (291 reviews) | 7.6 (447 reviews) | 
| **Campaign Tracking** | 8.7 (99 reviews) | 8.6 (304 reviews) | 7.8 (536 reviews) | 
| **E-Commerce** | 8.6 (87 reviews) | 8.5 (267 reviews) | 7.8 (430 reviews) | 
| **Promotional Messages** | 8.6 (76 reviews) | 8.2 (248 reviews) | 7.3 (391 reviews) | 
| **Administration Alerts** | 8.4 (86 reviews) | 8.3 (266 reviews) | 7.6 (402 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (54 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (56 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.8 (57 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (56 reviews) | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **API / Integrations** | 8.8 (104 reviews) | 8.5 (246 reviews) | 8.1 (601 reviews) | 
| **QA Testing** | 8.9 (85 reviews) | 8.2 (243 reviews) | 8.0 (539 reviews) | 
| **Performance and Reliability** | 8.8 (106 reviews) | 8.6 (295 reviews) | 8.5 (705 reviews) | 
| **User, Role, and Access Management** | 8.8 (106 reviews) | 8.6 (293 reviews) | 8.5 (725 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Google Analytics 360** | 8.8/10 | 131 |
| **Amplitude Analytics** | 8.4/10 | 899 |

#### User Identification

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Demographics** | Not enough data | 9.1 (112 reviews) | 7.8 (612 reviews) | 
| **User Segmentation** | Not enough data | 9.0 (109 reviews) | 8.8 (775 reviews) | 
| **Geolocation** | Not enough data | 9.0 (104 reviews) | 8.3 (663 reviews) | 

#### Tracking & Reporting

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.9 (99 reviews) | 8.9 (805 reviews) | 
| **Real-Time Insights** | Not enough data | 8.8 (110 reviews) | 8.6 (738 reviews) | 
| **Attribution** | Not enough data | 8.9 (103 reviews) | 7.9 (651 reviews) | 
| **Dashboard** | Not enough data | 9.0 (109 reviews) | 8.6 (794 reviews) | 
| **User Path Tracking** | Not enough data | 8.8 (104 reviews) | 8.1 (777 reviews) | 
| **User Activity History** | Not enough data | 8.8 (101 reviews) | 8.8 (765 reviews) | 

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | 9.0 (33 reviews) | 8.6 (664 reviews) | 
| **Exit Tracking** | Not enough data | 8.6 (33 reviews) | 7.7 (543 reviews) | 
| **Retention** | Not enough data | 8.6 (34 reviews) | 8.4 (641 reviews) | 
| **Return** | Not enough data | 8.5 (33 reviews) | 8.3 (581 reviews) | 
| **Conversions** | Not enough data | 8.6 (33 reviews) | 9.0 (667 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Messenger

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | Not enough data | 

#### Channels

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | Not enough data | 

#### Customers

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.4/10 | 14 |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | 8.0/10 | 1449 |

#### Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Account-Level Analytics** | 8.5 (12 reviews) | Not enough data | 8.3 (1039 reviews) | 
| **User-Level Analytics** | 8.8 (13 reviews) | Not enough data | 8.7 (1248 reviews) | 
| **Segmentation** | 8.2 (13 reviews) | Not enough data | 8.5 (1193 reviews) | 
| **Funnels** | 8.3 (12 reviews) | Not enough data | 8.8 (1279 reviews) | 
| **Alerts** | 8.0 (11 reviews) | Not enough data | 7.1 (832 reviews) | 
| **Multi-Product Analytics** | 8.2 (13 reviews) | Not enough data | 8.0 (952 reviews) | 
| **User Scoring** | 8.5 (12 reviews) | Not enough data | 7.0 (726 reviews) | 
| **Integrations** | 8.3 (13 reviews) | Not enough data | 7.7 (939 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.3 (180 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (173 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (169 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (172 reviews) | 

#### Behavioral Analytics - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 9.9 (14 reviews) | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 9.7 (11 reviews) | 
| **Funnels** | Not enough data | Not enough data | 9.9 (30 reviews) | 

#### Platform Infrastructure - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 8.7 (20 reviews) | 

#### AI driven optimization - Product Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 7.9 (7 reviews) | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.9/10 | 36 |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Reports** | 9.2 (34 reviews) | Not enough data | Not enough data | 
| **Dashboard** | 9.4 (33 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 8.8 (33 reviews) | Not enough data | Not enough data | 
| **Campaign Tracking** | 8.9 (33 reviews) | Not enough data | Not enough data | 
| **Customer Demographics** | 8.9 (33 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 8.7 (30 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Data Storage** | 8.9 (31 reviews) | Not enough data | Not enough data | 
| **A/B Testing** | 8.8 (30 reviews) | Not enough data | Not enough data | 
| **Integrations** | 9.0 (32 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **AI Text Generation** | 7.9 (7 reviews) | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Segmentation

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | Not enough data | 

#### Targeting

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Geofencing** | Not enough data | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Data Sourcing

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | Not enough data | 
| **Expandability** | Not enough data | Not enough data | Not enough data | 
| **Content Marketing** | Not enough data | Not enough data | Not enough data | 
| **Multiple Devices** | Not enough data | Not enough data | Not enough data | 

#### Intelligence

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | Not enough data | 
| **Predictive Modeling** | Not enough data | Not enough data | Not enough data | 
| **Recommendation Engine** | Not enough data | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 9.0/10 | 33 |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Platform Basics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Dynamic Segmentation** | 9.2 (30 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Journey Optimization** | 9.1 (30 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform Data

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Journey Reporting** | 9.2 (31 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Trends Reporting** | 9.3 (27 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 9.2 (28 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Advanced Data Filtering** | 9.0 (29 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Journey Mapping** | 9.1 (29 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Integrations** | 8.7 (29 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Automated Alerts** | 8.6 (28 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Subscription Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Data Management

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Updating** | Not enough data | Not enough data | Not enough data | 
| **Data cleansing** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 

#### Analysis

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **KPIs** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Revenue Optimization ** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Subscription Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | 8.6/10 | 15 |
| **Google Analytics 360** | N/A | N/A |
| **Amplitude Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **ROI Tracking** | 8.4 (15 reviews) | Not enough data | Not enough data | 
| **Data Collection** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **Customer Insights** | 8.7 (14 reviews) | Not enough data | Not enough data | 
| **Multi-User Access** | 8.8 (15 reviews) | Not enough data | Not enough data | 
| **Spend Management** | 7.9 (14 reviews) | Not enough data | Not enough data | 
| **White Label** | 8.1 (14 reviews) | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Campaign Insights** | 8.8 (15 reviews) | Not enough data | Not enough data | 
| **Reports and Dashboards** | 9.0 (15 reviews) | Not enough data | Not enough data | 
| **Campaign Stickiness** | 8.7 (15 reviews) | Not enough data | Not enough data | 
| **Multichannel Tracking** | 8.9 (14 reviews) | Not enough data | Not enough data | 
| **Brand Optimization** | 8.9 (15 reviews) | Not enough data | Not enough data | 
| **Predictive Analytics** | 8.6 (14 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Appier AIRIS (formerly Woopra)** | N/A | N/A |
| **Google Analytics 360** | 8.7/10 | 36 |
| **Amplitude Analytics** | 8.4/10 | 765 |

#### Metrics

| Feature | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | 9.0 (33 reviews) | 8.6 (664 reviews) | 
| **Exit Tracking** | Not enough data | 8.6 (33 reviews) | 7.7 (543 reviews) | 
| **Retention** | Not enough data | 8.6 (34 reviews) | 8.4 (641 reviews) | 
| **Return** | Not enough data | 8.5 (33 reviews) | 8.3 (581 reviews) | 
| **Conversions** | Not enough data | 8.6 (33 reviews) | 9.0 (667 reviews) | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Appier AIRIS (formerly Woopra) (8):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Subscription Analytics Software](https://www.g2.com/categories/subscription-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to Google Analytics 360 (1):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)

**Unique to Amplitude Analytics (2):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Appier AIRIS (formerly Woopra) | Google Analytics 360 | Amplitude Analytics | 
|---|---|---|---|
| **Small-Business** | 54.1% | 50.2% | 31.8% | 
| **Mid-Market** | 33.2% | 31.0% | 47.0% | 
| **Enterprise** | 12.8% | 18.8% | 21.2% | 

### By Industry

#### Appier AIRIS (formerly Woopra)

- **Information Technology and Services:** 14.8%
- **Computer Software:** 12.8%
- **Marketing and Advertising:** 11.2%
- **Internet:** 9.2%
- **Retail:** 6.6%
- **Airlines/Aviation:** 4.6%
- **Real Estate:** 3.6%
- **E-Learning:** 2.6%
- **Food & Beverages:** 1.5%
- **Publishing:** 1.5%
- **Other:** 31.6%

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Real Estate:** 2.2%
- **Hospital & Health Care:** 2.2%
- **Entertainment:** 2.0%
- **Other:** 50.2%

#### Amplitude Analytics

- **Computer Software:** 18.5%
- **Information Technology and Services:** 13.9%
- **Financial Services:** 10.1%
- **Internet:** 4.5%
- **Health, Wellness and Fitness:** 3.8%
- **Entertainment:** 3.4%
- **Marketing and Advertising:** 3.2%
- **Computer Games:** 2.7%
- **Leisure, Travel & Tourism:** 2.6%
- **Retail:** 2.4%
- **Other:** 34.9%

---
## Alternatives

### Alternatives to Appier AIRIS (formerly Woopra)

- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

### Alternatives to Google Analytics 360

- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (734 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1050 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (654 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

### Alternatives to Amplitude Analytics

- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1049 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6833 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1216 reviews)

---
## Top Discussions

### Appier AIRIS (formerly Woopra)

- Title: [What does Woopra do?](https://www.g2.com/discussions/what-does-woopra-do) — 1 comment
  > **Top comment:** "Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It..."
- Title: [How do I track a user journey on my website?](https://www.g2.com/discussions/how-do-i-track-a-user-journey-on-my-website) — 1 comment
  > **Top comment:** "Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user..."
- Title: [What is woopra com?](https://www.g2.com/discussions/what-is-woopra-com) — 1 comment
  > **Top comment:** "Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It..."
- Title: [How do you use Woopra?](https://www.g2.com/discussions/how-do-you-use-woopra) — 1 comment
  > **Top comment:** "Account Setup: Sign up for a Woopra account and create your profile. You may need to choose a pricing plan that aligns with your business needs.

Website..."
- Title: [What is the best thing about Woopra](https://www.g2.com/discussions/35414-what-is-the-best-thing-about-woopra) — 1 comment, 1 upvote
  > **Top comment:** "The best thing about Woopra is the official website  worldwide"

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

### Amplitude Analytics

- Title: [What does amplitude software do?](https://www.g2.com/discussions/what-does-amplitude-software-do) — 2 comments
  > **Top comment:** "It is a data visualization tool for product analytics."
- Title: [What is Amplitude Analytics used for?](https://www.g2.com/discussions/what-is-amplitude-analytics-used-for) — 1 comment, 1 upvote
  > **Top comment:** "Amplitude Analytics is a product analytics tool that helps you understand how users behave in your app or website.

Main uses:
- Track user journeys..."
- Title: [What does Amplitude Analytics do?](https://www.g2.com/discussions/what-does-amplitude-analytics-do) — 1 comment
  > **Top comment:** "Amplitude is data-centric, not project-centric. Amplitude gives complete control to users to create custom charts with custom data. Amplitude is easy to..."
- Title: [How much does amplitude cost?](https://www.g2.com/discussions/how-much-does-amplitude-cost) — 1 comment
  > **Top comment:** "Don't know exactly,as my company founders owns it.
Apologies "
- Title: [How do I sign up for your Amplitude Events?](https://www.g2.com/discussions/how-do-i-sign-up-for-your-amplitude-events) — 1 comment, 1 upvote
  > **Top comment:** "Error handling is always nice to have a feature for any tool, it is handling very well"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/appier-airis-formerly-woopra-vs-google-analytics-360-vs-amplitude-analytics)