Compare Appier AIRIS (formerly Woopra) and Google Analytics 360 
At a Glance
Market Segments
Small-Business (54.1% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
$0 500,000 actions/month
No pricing available
Appier AIRIS (formerly Woopra)
Star Rating
(207)4.4 out of 5
Market Segments
Small-Business (54.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0 500,000 actions/month
Browse all 4 pricing plansGoogle Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Appier AIRIS (formerly Woopra) vs Google Analytics 360
When assessing the two solutions, reviewers found Appier AIRIS (formerly Woopra) easier to use, set up, and administer. Reviewers also preferred doing business with Appier AIRIS (formerly Woopra) overall.
- Reviewers felt that Appier AIRIS (formerly Woopra) meets the needs of their business better than Google Analytics 360.
- When comparing quality of ongoing product support, reviewers felt that Appier AIRIS (formerly Woopra) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Appier AIRIS (formerly Woopra) over Google Analytics 360.
Pricing
Entry-Level Pricing
Appier AIRIS (formerly Woopra)
Core
$0
500,000 actions/month
Learn & Experiment
- Journey Reports — Build and analyze the complete user journey from first touch to immersive product usage.
- Trends Reports — Discover how key metrics change over time and the behaviors that drive success.
- Attribution Reports — Quantify the effectiveness of various touchpoints or campaigns that lead to conversions.
Google Analytics 360
No pricing availableFree Trial
Appier AIRIS (formerly Woopra)
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
9.0
178
8.8
450
Ease of Use
8.7
181
8.1
453
Ease of Setup
8.7
83
8.0
199
Ease of Admin
8.8
69
8.4
189
Quality of Support
8.6
157
8.0
409
Has the product been a good partner in doing business?
8.8
64
8.5
185
Product Direction (% positive)
8.8
176
8.4
434
Features by Category
Metrics
9.0
119
8.7
325
8.8
118
8.5
333
8.7
117
8.5
323
8.9
120
8.6
305
9.1
117
8.4
299
8.6
106
8.4
304
8.7
108
8.2
303
8.8
105
8.4
311
8.6
102
8.2
287
Reporting
9.2
123
Feature Not Available
8.6
110
8.6
310
8.5
101
8.4
279
8.7
112
8.5
297
8.5
97
8.4
291
8.2
94
8.2
268
8.5
108
8.6
314
Other
8.6
115
8.5
301
8.6
96
8.4
306
8.5
88
8.3
291
8.7
99
8.6
304
8.6
87
8.5
267
8.6
76
8.2
248
8.4
86
8.3
266
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.8
104
8.5
246
8.9
85
8.2
243
8.8
106
8.6
294
8.8
106
8.6
293
User Identification
Not enough data
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Tracking & Reporting
Not enough data
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Metrics
Not enough data
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Analytics
8.5
12
Not enough data
8.8
13
Not enough data
8.2
13
Not enough data
8.3
12
Not enough data
8.0
11
Not enough data
8.2
13
Not enough data
8.5
12
Not enough data
8.3
13
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
9.2
34
Not enough data
9.4
33
Not enough data
8.8
33
Not enough data
8.9
33
Not enough data
8.9
33
Not enough data
8.7
30
Not enough data
Administration
8.9
31
Not enough data
8.8
30
Not enough data
9.0
32
Not enough data
Generative AI
7.9
7
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
30
|
Verified
Not enough data
9.1
30
|
Verified
Not enough data
Platform Data
9.2
31
|
Verified
Not enough data
9.3
27
Not enough data
9.2
28
|
Verified
Not enough data
9.0
29
|
Verified
Not enough data
Platform Additional Functionality
9.1
29
|
Verified
Not enough data
8.7
29
|
Verified
Not enough data
8.6
28
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.4
15
Not enough data
8.9
14
Not enough data
8.7
14
Not enough data
8.8
15
Not enough data
7.9
14
Not enough data
8.1
14
Not enough data
Campaign Activity
8.8
15
Not enough data
9.0
15
Not enough data
8.7
15
Not enough data
8.9
14
Not enough data
8.9
15
Not enough data
8.6
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Categories
Categories
Shared Categories
Appier AIRIS (formerly Woopra) and Google Analytics 360 are categorized as Digital Analytics
Unique Categories
Appier AIRIS (formerly Woopra) is categorized as Product Analytics, E-Commerce Analytics, Subscription Analytics, Customer Journey Analytics, Marketing Analytics, Customer Data Platform (CDP), Conversational Marketing, and Personalization Engines
Google Analytics 360 is categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Appier AIRIS (formerly Woopra)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.8%
Computer Software
12.8%
Marketing and Advertising
11.2%
Internet
9.2%
Retail
6.6%
Other
45.4%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Discussions
What does Woopra do?
1 Comment
AT
Customer Tracking: Woopra collects and aggregates customer data from multiple sources, including websites, mobile apps, and other digital platforms. It...Read more
How do I track a user journey on my website?
1 Comment
KP
Tracking user journeys on your website involves utilizing web analytics tools and implementing tracking mechanisms. Here's a general process to track a user...Read more
What is woopra com?
1 Comment
KP
Woopra is a customer analytics and behavioral tracking platform that helps businesses gain deep insights into their customer behavior and engagement. It...Read more
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