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Compare Appier AIQUA and CleverTap 
At a Glance
Market Segments
Mid-Market (59.1% of reviews)
Mid-Market (53.0% of reviews)
Entry-Level Pricing
No pricing available
$75.00 Per Month
Appier AIQUA
Star Rating
(22)4.6 out of 5
Market Segments
Mid-Market (59.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Appier AIQUACleverTap
Star Rating
(635)4.6 out of 5
Market Segments
Mid-Market (53.0% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that CleverTap excels in user engagement, allowing businesses to monitor customer activity and send timely communications based on events. This capability is particularly praised by users who appreciate the platform's ability to create personalized campaigns and journeys across various channels.
- Users say that Appier AIQUA offers a user-friendly interface and quick integration, making it easy to get started without delays. Reviewers highlight that the design is intuitive, which helps teams see performance results swiftly after implementation.
- Reviewers mention that CleverTap's support team is highly responsive, with users noting that their queries are addressed promptly. This level of support contributes to a smoother experience, especially for those new to marketing automation tools.
- According to verified reviews, Appier AIQUA stands out for its personalized business support, with users appreciating the partnership approach taken by the tech and business support teams. This collaboration helps users navigate the platform more effectively and enhances their overall experience.
- G2 reviewers highlight that while both platforms have similar star ratings, CleverTap's higher G2 Score reflects a broader user satisfaction, particularly in areas like campaign automation and analytics, which are crucial for marketing professionals.
- Users report that CleverTap's advanced features for personalization and automation allow for the creation of diverse marketing strategies, which can significantly enhance performance. In contrast, while Appier AIQUA offers solid features, some users feel it may not match the depth of CleverTap's capabilities in this area.
Pricing
Entry-Level Pricing
Appier AIQUA
No pricing availableCleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Free Trial
Appier AIQUA
No trial information availableCleverTap
Free Trial is available
Ratings
Meets Requirements
8.8
21
8.8
531
Ease of Use
8.9
21
8.9
533
Ease of Setup
8.9
14
8.5
319
Ease of Admin
8.3
6
9.0
244
Quality of Support
9.5
21
9.0
523
Has the product been a good partner in doing business?
9.2
6
9.2
243
Product Direction (% positive)
10.0
18
9.5
515
Features by Category
Email Marketing
9.4
13
9.0
168
9.1
13
8.9
161
9.2
13
8.9
160
9.0
12
8.8
148
Online Marketing
8.7
9
8.1
129
9.3
10
8.7
155
8.8
13
9.1
163
8.9
11
9.1
156
8.5
9
8.2
133
Lead Management
8.6
12
8.9
139
9.0
12
8.6
138
9.2
13
9.2
169
8.8
11
8.4
123
8.8
10
8.6
136
9.7
12
8.6
147
8.9
11
8.6
139
9.1
11
8.7
136
Campaign Management
9.2
12
8.8
147
8.8
11
8.1
136
8.6
11
8.1
130
8.0
10
7.8
124
Social
7.8
9
Feature Not Available
8.0
9
7.9
130
8.1
9
7.9
135
8.1
9
7.7
128
7.8
9
8.0
134
Reporting & Analytics
8.6
13
8.9
162
8.5
12
8.4
150
8.0
11
8.4
147
7.9
11
8.5
141
7.8
10
7.3
122
Platform
8.9
12
8.7
154
8.8
11
8.7
136
8.9
11
9.2
152
8.5
10
8.3
122
8.5
11
8.6
128
8.8
11
8.8
142
8.5
11
8.5
121
Agentic AI - Marketing Automation
Not enough data
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Integration
9.0
13
8.6
157
9.0
13
8.5
149
8.6
12
8.2
136
User Identification
Not enough data
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Tracking & Reporting
Not enough data
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Visitor Behavior
8.7
9
Not enough data
8.9
9
Not enough data
8.3
8
Not enough data
Templates
8.8
7
Not enough data
8.7
9
Not enough data
9.3
9
Not enough data
Personalization
8.7
9
Not enough data
8.3
9
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
10
Not enough data
9.0
10
Not enough data
Multichannel
9.3
9
Not enough data
9.3
10
Not enough data
9.6
9
Not enough data
Administration
9.1
9
Not enough data
9.3
9
Not enough data
9.3
9
Not enough data
9.0
8
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.0
12
9.0
240
8.7
13
9.3
253
8.2
12
8.9
241
9.2
12
9.2
257
9.2
13
9.3
241
Analytics
8.8
13
8.9
250
9.0
12
8.8
237
Optimization
8.7
13
8.9
238
9.1
13
9.0
245
8.8
11
9.0
235
8.9
11
8.7
217
Agentic AI - Push Notification
Not enough data
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Segmentation
Not enough data
9.4
70
Not enough data
9.5
67
Targeting
Not enough data
9.4
66
Not enough data
9.3
66
Triggered Content
Not enough data
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Personalized Content
Not enough data
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Agentic AI - Customer Journey Mapping
Not enough data
8.3
7
Platform Basics
8.3
6
Not enough data
8.9
6
Not enough data
Platform Data
8.9
6
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
Platform Additional Functionality
9.0
5
Not enough data
8.3
6
Not enough data
9.2
6
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
193
Not enough data
8.9
230
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Campaigns
Not enough data
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Engagement
Not enough data
8.6
166
Platform
Not enough data
8.8
202
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Agentic AI - Mobile Marketing
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Marketing Operations
Not enough data
8.4
217
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.8
253
|
Verified
Not enough data
9.1
237
|
Verified
Not enough data
8.1
101
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.9
259
|
Verified
Not enough data
8.7
263
|
Verified
Not enough data
8.7
238
|
Verified
Not enough data
8.8
231
|
Verified
Not enough data
8.6
222
|
Verified
Not enough data
8.5
175
|
Verified
Agentic AI - Marketing Analytics
Not enough data
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Metrics
Not enough data
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Variation Testing
Not enough data
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Reporting
Not enough data
9.2
139
Not enough data
9.0
137
Personalization
Not enough data
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Administration
Not enough data
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Categories
Categories
Shared Categories
Appier AIQUA and CleverTap are categorized as Push Notification and Marketing Automation
Unique Categories
Appier AIQUA is categorized as Personalization, E-Commerce Personalization, and Customer Journey Analytics
CleverTap is categorized as Marketing Analytics, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, Customer Journey Mapping, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Appier AIQUA
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Online Media
9.1%
Consumer Goods
9.1%
Marketing and Advertising
4.5%
Market Research
4.5%
Other
40.9%
Financial Services
16.9%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.5%
Alternatives
Discussions
Appier AIQUA has no discussions with answers
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
5 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
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