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Compare AppFollow and Sensor Tower 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
No pricing available
AppFollow
Star Rating
(194)4.6 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
€0.00 5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Browse all 4 pricing plansSensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sensor Tower excels in "Category Ranking" with a score of 9.6, indicating its strong capability in helping businesses understand their app's position in the market. In contrast, AppFollow's score of 8.4 in the same area suggests it may not provide as comprehensive insights into category performance.
- Reviewers mention that Sensor Tower's "Ad Creatives" feature scores an impressive 8.8, allowing users to analyze and optimize their advertising strategies effectively. AppFollow, while still useful, has a lower score of 7.1 in "Advertising Spend," indicating it may not offer the same depth of analysis for ad performance.
- G2 users highlight that AppFollow shines in "User Segmentation" with a score of 8.3, making it easier for businesses to target specific user groups. Sensor Tower, with a score of 7.6, may not provide the same level of granularity in user analysis, which could impact targeted marketing efforts.
- Reviewers say that Sensor Tower's "Real-Time Insights" feature, scoring 6.9, is less robust compared to AppFollow's 8.4, which allows users to make timely decisions based on current data. This difference could be crucial for businesses needing immediate feedback on their app performance.
- Users on G2 report that AppFollow's "Keyword Tools" score of 8.8 outperforms Sensor Tower's 8.0, suggesting that AppFollow may offer more effective tools for optimizing app store visibility through keyword management.
- Reviewers mention that while both platforms provide valuable insights, Sensor Tower's overall ease of use is rated at 8.0, which is lower than AppFollow's 8.8. This could indicate that AppFollow may be more user-friendly for those new to app analytics.
Pricing
Entry-Level Pricing
AppFollow
Free
€0.00
5 Team members, 2 apps, 100 replies, 10 competitor apps, 1000 keywords
Get a taste of AppFollow's functionalities:
- All countries
- Review & Rating report
- ASO tools (limited)
Sensor Tower
No pricing availableFree Trial
AppFollow
Free Trial is available
Sensor Tower
Free Trial is available
Ratings
Meets Requirements
9.0
133
8.2
113
Ease of Use
8.8
136
8.1
118
Ease of Setup
9.0
64
8.1
39
Ease of Admin
8.9
60
8.4
38
Quality of Support
9.1
120
8.6
106
Has the product been a good partner in doing business?
9.1
58
8.4
40
Product Direction (% positive)
8.0
115
8.9
119
Features by Category
User Identification
Feature Not Available
7.4
65
8.4
20
7.4
60
8.4
20
8.4
62
Tracking & Reporting
Feature Not Available
6.8
48
8.5
25
7.5
62
Feature Not Available
7.2
52
8.9
28
8.1
67
Feature Not Available
7.1
49
8.4
21
7.5
53
Metrics
Feature Not Available
8.0
49
Feature Not Available
7.1
38
Feature Not Available
8.0
46
Feature Not Available
7.5
38
Feature Not Available
7.3
41
Optimization
Feature Not Available
7.4
29
Feature Not Available
7.7
31
8.5
49
7.8
31
8.8
55
8.1
37
8.7
18
8.8
30
8.6
22
7.5
29
8.4
20
7.1
23
Reporting & Alerts
8.6
54
8.6
31
8.5
21
7.8
21
8.2
15
8.3
25
7.9
14
7.9
22
Competition Monitoring
8.4
18
8.0
21
8.4
22
8.3
25
8.2
15
7.5
21
8.5
22
9.3
27
Platform Additional Functionality
8.3
18
7.3
22
8.6
16
8.2
25
8.6
19
8.5
26
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
6.6
30
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.5
29
Not enough data
8.3
30
Not enough data
7.9
28
Platform Content
Not enough data
6.7
31
Platform Reporting
Not enough data
8.0
35
Not enough data
8.2
34
Data collection
Not enough data
6.7
26
Not enough data
8.3
29
Not enough data
7.7
27
Not enough data
7.0
25
Not enough data
8.3
26
Segment Trending
Not enough data
6.5
27
Not enough data
6.5
27
Not enough data
8.2
28
Not enough data
7.1
28
Analysis
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.6
28
Platform
Not enough data
8.0
27
Not enough data
8.5
29
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
8.0
28
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
7.8
33
Not enough data
7.7
32
Consumer Intelligence
8.9
38
|
Verified
Not enough data
8.6
40
|
Verified
Not enough data
8.4
36
|
Verified
Not enough data
Reporting
7.7
24
|
Verified
Not enough data
7.7
30
|
Verified
Not enough data
8.9
44
|
Verified
Not enough data
Media Monitoring
7.5
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
In-House Management
7.8
23
|
Verified
Not enough data
8.1
16
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Feature Not Available
8.0
49
Feature Not Available
7.1
38
Feature Not Available
8.0
46
Feature Not Available
7.5
38
Feature Not Available
7.3
41
Categories
Categories
Shared Categories
AppFollow and Sensor Tower are categorized as App Store Optimization and Mobile App Analytics
Unique Categories
AppFollow is categorized as Online Reputation Management
Sensor Tower is categorized as Competitive Intelligence, Market Intelligence, and Digital Advertising Intelligence
Reviews
Reviewers' Company Size
AppFollow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
17.6%
Computer Software
12.3%
Computer Games
11.8%
Health, Wellness and Fitness
8.6%
Marketing and Advertising
6.4%
Other
43.3%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Discussions
Blocking the popularity of keywords in free version
4 Comments
KA
Bro I believe this can help thanks ((( https://apkaze.comRead more
How do I add multiple apps and track them at one place? Also I want to improve my ASO score, can you please help me with some good tips (where we are missing currently?
3 Comments
TR
For the best Real Estate option in Pakistan
<a href="https://therealtor.pk/">The Realtor</a>Read more
Please don't block at least the popularity of keywords in free version
1 Comment
OP
Hi Mudassar,
Thanks so much for starting this discussion.
Our product team plans to ship some changes in the product that will allow seeing Keyword...Read more
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
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